{"id":25366,"date":"2025-11-20T00:00:00","date_gmt":"2025-11-20T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-the-branded-queries-filter-in-search-console\/"},"modified":"2025-11-20T00:00:00","modified_gmt":"2025-11-20T00:00:00","slug":"introducing-the-branded-queries-filter-in-search-console","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-the-branded-queries-filter-in-search-console\/","title":{"rendered":"Introducing the branded queries filter in Search Console"},"content":{"rendered":"<p class=\"gargardate\">Thursday, November 20, 2025<\/p>\n<aside class=\"note\">\n  <strong>Update on March 11, 2026<\/strong>: The branded queries filter is now available to all eligible sites.<br \/>\n  Learn more in the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-the-branded-queries-filter-in-search-console\/#rollout-and-availability\">availability section<\/a>.<br \/>\n<\/aside>\n<p>\nFollowing the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-query-groups-in-search-console-insights\/\">Query groups<\/a> launch<br \/>\nlast month, we&#8217;re happy to announce we&#8217;re providing an additional tool to analyze the performance<br \/>\nof your website by query type in the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553\" class=\"external-link\">Search Console Performance Report<\/a>:<br \/>\nthe branded queries filter. This new feature is designed to help analyze the queries driving traffic<br \/>\nto your site by automatically differentiating between branded and non-branded queries.\n<\/p>\n<h2 id=\"what-is-a-branded-query\" tabindex=\"-1\">What is a branded query?<\/h2>\n<p>\nA branded query is a query that includes your brand name (for example, Google), variations or<br \/>\nmisspellings of the brand name (for example, Gogle), and brand-related products or services:<br \/>\n(for example, Gmail).\n<\/p>\n<p>\nDifferentiating between traffic from people who are already familiar with your brand and people who<br \/>\naren&#8217;t is not always straightforward. Focusing on branded queries and non-branded queries separately<br \/>\ncan help you better understand traffic patterns. Branded queries typically lead to higher-ranking pages<br \/>\nfrom your site and result in higher click-through rates, whereas non-branded queries offer organic growth,<br \/>\nas they show how new users find your content without any initial intent to go to your site.\n<\/p>\n<h2 id=\"how-does-the-branded-queries-filter-work\" tabindex=\"-1\">How does the branded queries filter work?<\/h2>\n<p>\nThe new filter is accessible within the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553\" class=\"external-link\">Search results Performance report<\/a><br \/>\nand lets you segment your query data into two distinct views:\n<\/p>\n<ol>\n<li><strong>Branded:<\/strong> Shows performance data for queries that include your brand name<br \/>\n  or closely associated products (for example, Gmail for google.com).<\/li>\n<li><strong>Non-branded:<\/strong> Shows performance data for all other queries.<\/li>\n<\/ol>\n<p>\nYou can apply this filter across all search types (web, image, video, and news) in the search<br \/>\nresults performance report. When applied, you will be able to see metrics&mdash;such as impressions,<br \/>\nclicks, average position, and CTR\u2014limited specifically to the selected group.\n<\/p>\n<p>\n<img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-d6ad5ba65332.png\" loading=\"lazy\" alt=\"Search Console branded queries filter\">\n<\/p>\n<p>\nAdditionally, we have added a new card to the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/16308503\" class=\"external-link\">Insights report<\/a><br \/>\nthat shows the breakdown of total clicks for branded versus non-branded traffic, helping you measure<br \/>\nbrand recognition and compare the volume of traffic from people already familiar with your brand to<br \/>\nthe volume of traffic from those who didn&#8217;t explicitly intend to visit your site.\n<\/p>\n<p>\n<img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-820c303597f6.png\" loading=\"lazy\" alt=\"Search Console Insights branded traffic card\">\n<\/p>\n<h2 id=\"how-are-branded-queries-identified\" tabindex=\"-1\">How are branded queries identified?<\/h2>\n<p>\nThe classification of branded versus non-branded is <strong>NOT<\/strong> based on a regular expression<br \/>\nmethod of including or excluding keywords, which is already available in the &#8220;Filter by query&#8221;<br \/>\nsection. It is determined by an internal, AI-assisted system. It includes your website brand name<br \/>\nin all languages, typos, and also queries that don&#8217;t include the brand name but refer to a unique<br \/>\nproduct or service of the site.\n<\/p>\n<p>\nDue to the dynamic and contextual nature of brand classification, some queries may occasionally be<br \/>\nmisidentified. This filter is designed to make it easier for you to segment and analyze your data<br \/>\nwithin Search Console; it has no effect on how Google Search ranking works.\n<\/p>\n<h2 id=\"rollout-and-availability\" tabindex=\"-1\">Rollout and availability<\/h2>\n<p>\nThe branded queries filter will be <strong>rolling out gradually over the coming weeks<\/strong>.<br \/>\nIf you cannot see this option in your reports, it might be due to one of the following reasons:\n<\/p>\n<ul>\n<li>This is only available for top level properties (and not for URL path properties such as<br \/>\n  <code>https:\/\/example.com\/path<\/code> or subdomain properties such as <code>developers.google.com<\/code>).<\/li>\n<li>This is only available for sites with a sufficient volume of queries and impressions for our<br \/>\n  signals.<\/li>\n<\/ul>\n<p>\nWe encourage you to dive into the Performance report, explore this new segmentation, and gain a<br \/>\nclearer view on your site&#8217;s performance. Since this is a new kind of analysis in Search Console,<br \/>\nyour feedback is extremely welcome. You can provide feedback through the thumbs up and thumbs down<br \/>\navailable in the cards and, if needed, using the Submit feedback link. You can share your comments<br \/>\non <a href=\"https:\/\/www.linkedin.com\/showcase\/googlesearchcentral\/\" class=\"external-link\">LinkedIn<\/a><br \/>\nor post in the <a href=\"https:\/\/support.google.com\/webmasters\/threads?thread_filter=(category:search_console)\" class=\"external-link\">Google Search Central Community<\/a>.\n<\/p>\n<\/p>\n<p class=\"byline-author\">\n  Posted by Michael Huzman, Software Engineer, Search Console<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thursday, November 20, 2025 Update on March 11, 2026: The branded queries filter is now available to all eligible sites. Learn more in the availability section. Following the Query groups launch last month, we&#8217;re happy to announce we&#8217;re providing an additional tool to analyze the performance of your website by query type in the Search [&hellip;]<\/p>\n","protected":false},"menu_order":79588,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25366","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27486"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25366"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25366"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}