{"id":25600,"date":"2026-09-05T02:46:21","date_gmt":"2026-09-04T23:46:21","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/using-search-console-and-google-analytics-data-for-seo\/"},"modified":"2026-09-05T02:46:21","modified_gmt":"2026-09-04T23:46:21","slug":"using-search-console-and-google-analytics-data-for-seo","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/using-search-console-and-google-analytics-data-for-seo\/","title":{"rendered":"Using Search Console and Google Analytics data for SEO"},"content":{"rendered":"<div class=\"video-wrapper\" style=\"margin-top: 20px;\">\n<\/div>\n<p>\n  Using <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/search-console-getting-started\/\">Search Console<\/a> and<br \/>\n  <a href=\"https:\/\/developers.google.com\/analytics\" class=\"external-link\">Google Analytics<\/a> together can give you a more<br \/>\n  comprehensive picture of how your audience discovers and experiences your website, which can help<br \/>\n  you make more informed decisions as you work on your site&#8217;s SEO. This guide explains how to use<br \/>\n  <a href=\"https:\/\/support.google.com\/looker-studio\/answer\/6283323\" class=\"external-link\">Looker Studio<\/a><br \/>\n  to monitor metrics from Search Console and Google Analytics, visualize the data together, and<br \/>\n  troubleshoot data discrepancies between the tools.\n<\/p>\n<h2 id=\"about-tools\" tabindex=\"-1\">About Google Analytics and Search Console<\/h2>\n<p>\n  Using both of these tools together can help you understand your audience better, and how they<br \/>\n  experience your website (before and after they land on your site). It can give you a quick idea of<br \/>\n  how your site is performing on Google Search and how it relates to other traffic sources.\n<\/p>\n<ul>\n<li><b>Search Console<\/b>: Provides data about <strong>how your website is performing<br \/>\n    in Google Search results<\/strong>, such as how many times your website shows up in search results<br \/>\n    (impressions), how many times people click to visit your site from Search (clicks), which<br \/>\n    search terms bring people to your website (queries), and more. It focuses on activity that<br \/>\n    happened before a person arrived at your website from Google Search.\n<\/li>\n<li><b>Google Analytics<\/b>: Provides data about <strong>visitors&#8217; interactions with your<br \/>\n   website<\/strong>, such as which pages they visit, how long they stay, and what actions they take.<br \/>\n  It also shows you data about where your audience is coming from, which can help you measure the<br \/>\n  effectiveness of your traffic channels, like email, referrals from other websites or social<br \/>\n  platforms, paid search, and organic search.\n<\/li>\n<\/ul>\n<aside class=\"note\"><b>Just getting started?<\/b> You&#8217;ll need Search Console and Google Analytics<br \/>\n  accounts to get started. If you don&#8217;t have one already, learn how to<br \/>\n<a href=\"https:\/\/support.google.com\/webmasters\/answer\/9008080\" class=\"external-link\">verify your site in Search Console<\/a><br \/>\n and <a href=\"https:\/\/support.google.com\/analytics\/answer\/9304153\" class=\"external-link\">set up Google Analytics<\/a>.<br \/>\n<\/aside>\n<h3 id=\"comparing-data\" tabindex=\"-1\">Comparing data in Google Analytics and Search Console<\/h3>\n<p>\n  Comparing Search Console performance data with Google Analytics organic traffic can be<br \/>\n  particularly helpful when attributing conversions (such as ecommerce transactions, newsletter<br \/>\n  signups, lead generation form fill) to Google Search traffic. However, these tools use different<br \/>\n  metrics and systems, which means the data won&#8217;t match completely and you&#8217;ll have access to more<br \/>\n  metrics when you visit each tool.\n<\/p>\n<p>\n  To get an idea of the general pattern of your data, we recommend focusing on these two metrics,<br \/>\n  as they&#8217;re the most comparable:\n<\/p>\n<table class=\"columns\">\n<tr>\n<td>\n<p>\n        <b>Search Console Clicks<\/b>\n        <\/p>\n<p>\n          A <em><a href=\"https:\/\/support.google.com\/webmasters\/answer\/7042828#click\" class=\"external-link\">click<\/a><\/em><br \/>\n          happens when a person clicks on a link in a Google Search result leading to your website.\n        <\/p>\n<\/td>\n<td>\n<p>\n        <b>Google Analytics Sessions<\/b>\n        <\/p>\n<p>\n          A <em><a href=\"https:\/\/support.google.com\/analytics\/answer\/9191807\" class=\"external-link\">session<\/a><\/em><br \/>\n          is a period of time during which a user interacts with your website or app.\n        <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<aside class=\"caution\">Clicks and sessions are calculated differently, which means that when you<br \/>\n  compare the data, you&#8217;ll likely see different numbers. To learn more about why the numbers are<br \/>\n  different, read the section on <a href=\"#discrepancies\">understanding data discrepancies<\/a>.<\/aside>\n<h2 id=\"monitor\" tabindex=\"-1\">Monitor your Google organic search traffic in Looker Studio <\/h2>\n<div class=\"video-wrapper\">\n<\/div>\n<p>\n  Using Looker Studio, you can visualize your site&#8217;s organic search traffic from both Search Console<br \/>\n  and Google Analytics in one view. To start monitoring with your own data, you can use our<br \/>\n  <a href=\"https:\/\/lookerstudio.google.com\/reporting\/408e669d-07d1-4353-a1dc-94f06bde27ef\/page\/Hqrp\/preview\" class=\"external-link\">Looker Studio dashboard template<\/a>.\n<\/p>\n<h3 id=\"set-up\" tabindex=\"-1\">Set up the dashboard<\/h3>\n<p>When you first open the dashboard template, you&#8217;ll see several errors. This happens because you need to<br \/>\n  configure your own data before you can see the charts:<\/p>\n<ol>\n<li>Open the <a href=\"https:\/\/lookerstudio.google.com\/reporting\/408e669d-07d1-4353-a1dc-94f06bde27ef\/page\/Hqrp\/preview\" class=\"external-link\">dashboard template<\/a>.<\/li>\n<li>Click <b>Use my own data<\/b>.<\/li>\n<li>Configure your data sources:\n<ol>\n<li><a href=\"https:\/\/cloud.google.com\/looker\/docs\/studio\/connect-to-search-console\" class=\"external-link\">Connect to Search Console<\/a><br \/>\n        and choose <b>URL Impression<\/b> in the Tables panel.<\/li>\n<li><a href=\"https:\/\/cloud.google.com\/looker\/docs\/studio\/connect-to-google-analytics\" class=\"external-link\">Connect to Google Analytics<\/a>.<\/li>\n<\/ol>\n<\/li>\n<li>Continue connecting each chart to its relevant data source.<\/li>\n<\/ol>\n<h3 id=\"understanding-dashboard\" tabindex=\"-1\">Understanding the dashboard<\/h3>\n<p>\n  The dashboard shows you Google Analytics and Search Console data side by side. To help you<br \/>\n  recognize each data source, the dashboard uses orange for Google Analytics and blue for Search<br \/>\n  Console in all charts.\n<\/p>\n<h4 id=\"filters\" tabindex=\"-1\">Filters and data controls<\/h4>\n<p>\n  To better focus on Google organic Search traffic, the Google Analytics data is already filtered to<br \/>\n  include only sessions from <code>Session source = google<\/code> and <code>Session medium = organic<\/code>.\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-0682b8a4d4a0.png\" loading=\"lazy\" alt=\"Filtering the session source and session medium in Looker Studio\"><\/p>\n<aside class=\"key-point\"><b>Advanced tip<\/b>: If you want to blend or join the data to see per-query<br \/>\n   data, you could use the country, device, landing page dimensions. The most effective way to do<br \/>\n  it is through BigQuery, using <a href=\"https:\/\/support.google.com\/webmasters\/answer\/12917675\" class=\"external-link\">Search Console bulk exports<\/a><br \/>\n  and <a href=\"https:\/\/support.google.com\/analytics\/answer\/9358801\" class=\"external-link\">Google Analytics BigQuery exports<\/a>.<br \/>\n  You can also do it using the <a href=\"https:\/\/support.google.com\/looker-studio\/answer\/9061421\" class=\"external-link\">Looker Studio blending feature<\/a>.<br \/>\n<\/aside>\n<p>The dashboard includes the following filters and data controls to help you control your data effectively:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-e3219485ac15.png\" loading=\"lazy\" alt=\"Filters and data controls in Looker Studio\"><\/p>\n<ol>\n<li><b><a href=\"https:\/\/support.google.com\/datastudio\/answer\/7415591\" class=\"external-link\">Data controls<\/a><\/b>:<br \/>\n    Choose the Search Console and Google Analytics property you&#8217;d like to analyze. Toggling<br \/>\n    between properties can be particularly useful if you have access to multiple accounts and want<br \/>\n    to switch between them.<\/li>\n<li><b>Country and device<\/b>: Include or exclude countries and device categories.<br \/>\n<aside class=\"note\">To compare apples to apples, we recommend that you <strong>pick the same<br \/>\n      filter for both data sources<\/strong>. So if you&#8217;re filtering Search Console to mobile<br \/>\n      devices in Australia, be sure to change your Google Analytics filters too.<br \/>\n    <\/aside>\n<\/li>\n<li><b>Date range<\/b>: Choose the date range you&#8217;d like to see in the dashboard. The<br \/>\n     default time range of the report is &#8220;last 28 days&#8221;, but Search Console data can be delayed by<br \/>\n    a couple of days. You can always change the time range to suit your needs.<\/li>\n<\/ol>\n<h4 id=\"metrics\" tabindex=\"-1\">Metrics<\/h4>\n<p>\n  The dashboard uses five metrics, which provide an overall picture of the volume and quality of<br \/>\n  your website&#8217;s organic search traffic:\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-a534fb7fe413.png\" loading=\"lazy\" alt=\"Metrics in the Looker Studio dashboard: sessions, engagement rate, returning users, clicks and CTR\"><\/p>\n<table class=\"responsive\">\n<thead>\n<tr>\n<th colspan=\"2\">Metrics in the dashboard<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><b>1. Sessions<\/b><br \/>\n        <br \/>(Google Analytics)\n      <\/td>\n<td>A period of time during which a user interacts with your website. In the context of a<br \/>\n        website, a session starts when a user views a page or screen on your website and no session<br \/>\n        is active (for example, their previous session has timed out). This shows the<br \/>\n        volume of traffic on your website that is attributed to organic search. Learn more about<br \/>\n        <a href=\"https:\/\/support.google.com\/analytics\/answer\/9191807\" class=\"external-link\">how sessions are counted<\/a>.\n      <\/td>\n<\/tr>\n<tr>\n<td><b>2. Engagement rate<\/b><br \/>\n        <br \/>(Google Analytics)\n      <\/td>\n<td>\n<p>\n          The percentage of sessions that engage with your content. An engaged session is one that<br \/>\n          meets any of the following criteria:\n        <\/p>\n<ul>\n<li>A session that had a <i><a href=\"https:\/\/support.google.com\/analytics\/answer\/9355848\" class=\"external-link\">key event<\/a><\/i><\/li>\n<li>A session that lasted longer than 10 seconds<\/li>\n<li>A session that had 2 or more page views<\/li>\n<\/ul>\n<p>\n          Learn more <a href=\"https:\/\/support.google.com\/analytics\/answer\/11109416\" class=\"external-link\">about engagement rate<\/a>.\n        <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><b>3. Returning users<\/b><br \/>\n        <br \/>\n        (Google Analytics)\n      <\/td>\n<td>The percentage of users who have initiated at least one previous session and came back to<br \/>\n        your website. This shows whether people come back to your website through organic Search.<br \/>\n        Learn more <a href=\"https:\/\/support.google.com\/analytics\/answer\/12253918\" class=\"external-link\">about returning users<\/a>.\n      <\/td>\n<\/tr>\n<tr>\n<td><b>4. Clicks<\/b><br \/>\n        <br \/>(Search Console)\n      <\/td>\n<td>The total number of clicks from Google Search results leading the user to your website.<br \/>\n        Learn more about <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7042828#click\" class=\"external-link\">how clicks are counted<\/a>.\n      <\/td>\n<\/tr>\n<tr>\n<td><b>5. Click-through rate (CTR)<\/b><br \/>\n        <br \/>\n        (Search Console)\n      <\/td>\n<td>The click count divided by the impression count. This shows how often users who see your<br \/>\n        website on Google Search results click a link to visit it.\n      <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4 id=\"charts\" tabindex=\"-1\">Charts<\/h4>\n<p>\n  The dashboard also includes several charts, which can help you better analyze how your audience is<br \/>\n  visiting your site when coming from Google organic search. Remember that orange is for Google<br \/>\n  Analytics data, and blue is for Search Console data.\n<\/p>\n<p>\n  These charts focus on patterns that can help you understand when something happens. The dashboard<br \/>\n  goal is not to dive deep into the data; it&#8217;s for quickly spotting changes in traffic.\n<\/p>\n<aside class=\"key-point\">\n  Even though the sources of data are different, the general trends and patterns should be similar. If<br \/>\n  you see that the charts are significantly different, read through the <a href=\"#discrepancies\">discrepancies section<\/a>.<br \/>\n<\/aside>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-c27ec91ff95d.png\" loading=\"lazy\" alt=\"Charts in the Looker Studio dashboard: sessions and engagement rate over time, percentage of organic search traffic over time, clicks and CTR over time, top pages and queries by click and CTR, and top countries tables\"><\/p>\n<ol>\n<li><b>Organic sessions and engagement rate over time<\/b>: Sessions show the volume of<br \/>\n    traffic you&#8217;re getting from Search, and engagement rate shows the quality of the traffic; having<br \/>\n    both together is a good way to assess if your organic search traffic is doing well.<\/p>\n<ul>\n<li><b>If you see a big change in your organic traffic,<\/b> go to Search Console to<br \/>\n         analyze further, we have documentation explaining <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/debug-traffic-drops\/\">what to do if you see a drop in traffic<\/a>.\n      <\/li>\n<li><b>If you see a drop in engagement rates,<\/b> analyze your content and try to<br \/>\n        understand if you can make it more relevant to your organic search audience (for example by<br \/>\n        making sure that the page content is closely related to the queries your audience is using<br \/>\n        to find you).\n      <\/li>\n<\/ul>\n<\/li>\n<li><b>Percentage of organic search traffic over time<\/b>: There&#8217;s no good or bad<br \/>\n    percentage, as this depends on your audience and your business. If the trend changes<br \/>\n    significantly, and the sessions and engagement chart did not, go to Google Analytics and<br \/>\n    review your <a href=\"https:\/\/support.google.com\/analytics\/answer\/12923437\" class=\"external-link\">Traffic acquisition report<\/a>.<br \/>\n    Maybe some other traffic source is increasing or decreasing significantly, which could drive<br \/>\n    the organic search percentage up or down.\n  <\/li>\n<li><b>Clicks and CTR over time<\/b>: Clicks and CTR show volume and quality of your<br \/>\n    performance on Google Search: they show if people click your site in search results and if your<br \/>\n    search <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/snippets\/\">snippets<\/a> are successful in persuading<br \/>\n    people to click through. If you see a change in your usual pattern, check which specific queries<br \/>\n    and pages <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/debug-traffic-drops\/\">experienced a drop<\/a><br \/>\n    or a spike.\n  <\/li>\n<li><b>Top pages and queries by click and CTR:<\/b> The specific pages and queries that<br \/>\n    are receiving the highest number of clicks. This and the country tables also include columns<br \/>\n    showing how much the metrics available changed from the previous period that was selected in the<br \/>\n    date range picker.<\/li>\n<li><b>Top countries tables<\/b>: If your site serves multiple countries or regions, it<br \/>\n    might be worth looking deeper into those stats. You can do that both in Google Analytics (using<br \/>\n    a <a href=\"https:\/\/support.google.com\/analytics\/answer\/11377859\" class=\"external-link\">report filter<\/a>)<br \/>\n    or in Search Console (using a <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553#filteringdata\" class=\"external-link\">performance filter<\/a>);<br \/>\n    after you filter your data to include only a specific country, you can look for changes in pages<br \/>\n    or queries over time.<\/li>\n<\/ol>\n<h2 id=\"investigate-more-deeply-in-google-analytics-and-search-console\" tabindex=\"-1\">Investigate more deeply in Google Analytics and Search Console<\/h2>\n<p>\n  The source of truth for Search performance will always be Search Console, while the source of<br \/>\n  truth for behavior inside your site will be Google Analytics. The organic Google Search traffic<br \/>\n  dashboard can help you monitor your search traffic, but not necessarily to debug and find<br \/>\n  solutions for issues with your traffic (for that, you can access each tool directly).\n<\/p>\n<p>\n  In Google Analytics, the following reports are particularly useful for diving deeper and<br \/>\n  investigating your site&#8217;s organic search performance:\n<\/p>\n<ul>\n<li><b><a href=\"https:\/\/support.google.com\/analytics\/answer\/12923437\" class=\"external-link\">Traffic acquisition report<\/a><\/b>:<br \/>\n    Investigate the session sources. Here you can see how many sessions originated from the channel<br \/>\n    &#8220;Organic Search&#8221; and the source &#8220;Google&#8221;. You can use this to understand more about your Google<br \/>\n    Search traffic, for example, which actions people took on your website, and if eventually they<br \/>\n    made a purchase or subscribed to your content.\n  <\/li>\n<li><b><a href=\"https:\/\/support.google.com\/analytics\/answer\/12931766\" class=\"external-link\">Landing page report<\/a><br \/>\n    with a filter to include only sessions from google organic<\/b>: This gives you an idea of how useful the page<br \/>\n    is to your organic traffic, and also how well the page does in terms of driving engagement and<br \/>\n    conversions on your website.<\/li>\n<\/ul>\n<p>\n  In Search Console, the Performance reports are the most useful for understanding traffic<br \/>\n  fluctuations. Start by reviewing the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553#common_tasks\" class=\"external-link\">Performance report common tasks<\/a><br \/>\n  to understand the data, and if necessary, try <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/search-console-getting-started\/\">other reports available<\/a><br \/>\n  in the tool.\n<\/p>\n<h2 id=\"discrepancies\" tabindex=\"-1\">Understanding data discrepancies between Google Analytics and Search Console<\/h2>\n<p>\n  When comparing the data between these tools, you will notice that even the most similar<br \/>\n  metrics&mdash;sessions and clicks&mdash;don&#8217;t match exactly. Although the total counts don&#8217;t<br \/>\n  match exactly, what&#8217;s important is that the general trends have the same pattern. This section<br \/>\n  explains why there may be differences, and how to minimize larger discrepancies (if applicable).\n<\/p>\n<ul>\n<li><b>Small discrepancy<\/b>: If the difference is small, you can ignore the discrepancies. Since<br \/>\n     the systems are different, it&#8217;s normal and expected that the numbers will be a little<br \/>\n    different, and it&#8217;s not something you need to fix.\n  <\/li>\n<li><b>Big discrepancy<\/b>: If the difference is considerable, look further into the <a href=\"#big-discrepancy\">following reasons<\/a>.<br \/>\n    You may be able to minimize the difference, or at least pinpoint the reason why the<br \/>\n    numbers vary.<\/li>\n<\/ul>\n<h3 id=\"big-discrepancy\" tabindex=\"-1\">Main reasons for a big discrepancy in clicks and sessions<\/h3>\n<p>\n  When looking at the organic Google Search traffic dashboard, or when comparing sessions to clicks<br \/>\n  data exported from the tools, you might notice that you have a difference between Google Analytics<br \/>\n  and Search Console data. If you find a discrepancy in the data, check if any of the following<br \/>\n  scenarios apply to your site. There might be more than one reason depending on your site<br \/>\n  configurations, audience, and traffic composition.\n<\/p>\n<aside class=\"caution\">This list includes the most common issues, but some of these reasons can&#8217;t<br \/>\n  be effectively debugged (due to the nature of the systems). However, knowing about them will<br \/>\n  help you make <strong>reasonable inferences<\/strong>.<br \/>\n<\/aside>\n<table class=\"responsive\">\n<thead>\n<tr>\n<th colspan=\"2\">Reasons for a big discrepancy in clicks and sessions<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><b>Implementation in Google Analytics<\/b><\/td>\n<td>\n<p>\n          Google Analytics is a tool that lets you collect behavioral data by implementing a<br \/>\n          tag on your website or app &mdash; so it depends on what and how you implement it. In<br \/>\n          Google Analytics, there are implementation and configuration issues that can affect your<br \/>\n          data quality. For example, there could be pages on your website where the Analytics tag is<br \/>\n          missing. To make sure your Analytics is set up properly, follow the steps in the<br \/>\n          <a href=\"https:\/\/support.google.com\/analytics\/answer\/9304153\" class=\"external-link\">set up guide<\/a>.\n        <\/p>\n<p>\n          On the other hand, Search Console is a tool that gives you access to Google Search data,<br \/>\n          which is processed by Google for all properties uniformly. This means that the way you<br \/>\n          configure your settings will have less impact on the data.\n        <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><b>Cookies or tracking<\/b><\/td>\n<td>\n<p>\n          If your site is asking users to accept tracking, and users opt out, that can skew Google<br \/>\n          Analytics data. Read this<br \/>\n          <a href=\"https:\/\/support.google.com\/analytics\/answer\/12329599\" class=\"external-link\">introduction to user consent management<\/a><br \/>\n          to learn more about how to handle this from an Analytics perspective.\n        <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><b>Timezone<\/b><\/td>\n<td>\n<p>\n          You can choose your timezone in Google Analytics, but you can&#8217;t customize that in Search<br \/>\n          Console, where the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553#timezone\" class=\"external-link\">default time zone is Pacific Time (PT)<\/a>.<br \/>\n          This is particularly noticeable if you set<br \/>\n          your timezone in Google Analytics to a location that has a big offset from PT (for<br \/>\n          example, if your site primarily serves users in Australia).\n        <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><b>Attribution<\/b><\/td>\n<td>\n<p>\n          There are <a href=\"https:\/\/support.google.com\/analytics\/answer\/10596866\" class=\"external-link\">three attribution models<\/a><br \/>\n          available to you in Google Analytics, while Search Console counts every click in Google<br \/>\n          Search. The closest attribution model available is the default model in Google Analytics.\n        <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><b>Canonical URLs<\/b><\/td>\n<td>\n<p>\n          Search Console <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7042828#url\" class=\"external-link\">reports only on the Google Search canonical URL<\/a>,<br \/>\n          whereas Google Analytics reports on any URL that includes the tracking code. That means<br \/>\n          that you&#8217;ll likely see higher numbers of URLs in Google Analytics.\n        <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><b>Traffic breakdowns<\/b><\/td>\n<td>\n<p>\n          Search Console breaks down the traffic by web, image, video, news and Discover. These<br \/>\n          category breakdowns are different in Google Analytics.\n        <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><b>Non-HTML pages<\/b><\/td>\n<td>\n<p>\n          If your site has non-HTML pages (for example, PDFs), Search Console includes<br \/>\n          these pages by default if they&#8217;re shown or clicked in Search. Your Google Analytics may<br \/>\n          not be configured to measure them &mdash; a good place to start is turning on the<br \/>\n          <a href=\"https:\/\/support.google.com\/analytics\/answer\/9216061\" class=\"external-link\">enhanced measurement events.<\/a>\n        <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><b>Bot traffic<\/b><\/td>\n<td>\n<p>\n          Google Analytics <a href=\"https:\/\/support.google.com\/analytics\/answer\/9888366\" class=\"external-link\">automatically excludes traffic from known bots<\/a><br \/>\n          and spiders automatically, while Search Console doesn&#8217;t necessarily filter them out.\n        <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"resources\" tabindex=\"-1\">Resources for using Search Console and Google Analytics together<\/h2>\n<p>\n  If you&#8217;d like to learn about other ways to analyze and visualize Search Console and Google<br \/>\n  Analytics together, check out these resources:\n<\/p>\n<ul>\n<li><b><a href=\"https:\/\/support.google.com\/analytics\/answer\/10737381\" class=\"external-link\">Connect Search Console to Google Analytics<\/a><\/b>:<br \/>\n     This makes a few Search Console reports available within Google Analytics, which can be helpful<br \/>\n    if you&#8217;re looking for a quick way to access the queries and landing pages that drove Google<br \/>\n    organic search traffic to your website.\n  <\/li>\n<li><b><a href=\"https:\/\/sitekit.withgoogle.com\/documentation\/getting-started\/connecting-services\/\" class=\"external-link\">Site Kit plugin for WordPress<\/a><\/b>:<br \/>\n    If your site is on WordPress, you can view both Google Analytics and Search Console data in a<br \/>\n    single dashboard within WordPress.\n  <\/li>\n<li><b>Search Console Bulk data export and Google Analytics export to BigQuery<\/b>: To<br \/>\n     get the most details and minimize data discrepancies, we recommend<br \/>\n    <a href=\"https:\/\/support.google.com\/webmasters\/answer\/12917675\" class=\"external-link\">exporting your Search Console data to BigQuery<\/a><br \/>\n     and merging it with data from the <a href=\"https:\/\/support.google.com\/analytics\/answer\/9358801\" class=\"external-link\">Google Analytics BigQuery export<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to use Looker Studio to monitor metrics from Search Console and Google Analytics, visualize the data together, and troubleshoot data discrepancies between the tools.<\/p>\n","protected":false},"menu_order":127,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[698],"ar_kb_etiket":[],"class_list":["post-25600","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-monitor-with-search-console"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25600\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27600"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25600"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25600"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}