{"id":25619,"date":"2026-09-05T02:46:43","date_gmt":"2026-09-04T23:46:43","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/where-ecommerce-content-can-appear-on-google\/"},"modified":"2026-09-05T02:46:43","modified_gmt":"2026-09-04T23:46:43","slug":"where-ecommerce-content-can-appear-on-google","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/where-ecommerce-content-can-appear-on-google\/","title":{"rendered":"Where ecommerce content can appear on Google"},"content":{"rendered":"<p>\n      Google has multiple surfaces where your ecommerce content can appear, such as in search<br \/>\n      results and on Google Maps. Providing the right content on the appropriate Google surface can<br \/>\n      help you reach new potential customers.\n    <\/p>\n<aside class=\"note\">\n      <b>Note<\/b>: The actual appearance in search results might be different.<br \/>\n    <\/aside>\n<p>Google may display ecommerce content on the following surfaces:<\/p>\n<table class=\"responsive\">\n<thead>\n<tr>\n<th colspan=\"2\">\n            Surfaces\n          <\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\n<h4 id=\"google-search\" tabindex=\"-1\">\n              Google Search<br \/>\n            <\/h4>\n<p>\n              To learn more about techniques that can improve your ranking in Google Search, see the<br \/>\n              <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/seo-starter-guide\/\">Search Engine Optimization (SEO) Starter Guide<\/a>.<br \/>\n              For examples of different ways Google can present your results, explore the<br \/>\n              <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\">list of structured data markup that Google Search supports<\/a>.\n            <\/p>\n<\/td>\n<td>\n            <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-eb34e0b09139.png\" loading=\"lazy\"\n                 alt=\"Product snippet on Google Search\">\n          <\/td>\n<\/tr>\n<tr>\n<td>\n<h4 id=\"google-images\" tabindex=\"-1\">\n              Google Images<br \/>\n            <\/h4>\n<p>\n              For guidance on how best to prepare your images for indexing by Google, see<br \/>\n              <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/images-best-practices\/\">Google Image best practices<\/a>.\n            <\/p>\n<\/td>\n<td>\n            <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-d83f6bcb5557.png\" loading=\"lazy\"\n                 alt=\"Products in Google image search results\">\n          <\/td>\n<\/tr>\n<tr>\n<td>\n<h4 id=\"google-lens\" tabindex=\"-1\">\n              Google Lens<br \/>\n            <\/h4>\n<p>\n              If you want your products to be found in<br \/>\n              <a href=\"https:\/\/lens.google\/\" class=\"external-link\">Google Lens<\/a><br \/>\n              search results, make sure your product details are<br \/>\n              <a href=\"https:\/\/support.google.com\/merchants\/answer\/7439058\" class=\"external-link\">uploaded to Google Merchant Center<\/a>,<br \/>\n              <a href=\"https:\/\/support.google.com\/merchants\/answer\/9455788\" class=\"external-link\">opt in to product listings<\/a>,<br \/>\n              and follow the<br \/>\n              <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/images-best-practices\/\">Google Image best practices<\/a>.\n            <\/p>\n<\/td>\n<td>\n            <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-b30f689e69b9.png\" loading=\"lazy\"\n                 alt=\"The Google Lens button in the Google Search app\">\n          <\/td>\n<\/tr>\n<tr>\n<td>\n<h4 id=\"google-shopping-tab\" tabindex=\"-1\">\n              Google Shopping tab<br \/>\n            <\/h4>\n<p>\n              If you want your products to be found in the Google Shopping tab, upload your products to<br \/>\n              <a href=\"https:\/\/support.google.com\/merchants\/answer\/188924\" class=\"external-link\">Google Merchant Center<\/a>.\n            <\/p>\n<\/td>\n<td>\n            <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-9fbdcf08272d.png\" loading=\"lazy\"\n                 alt=\"Example of Google Shopping search results for backpacks\">\n          <\/td>\n<\/tr>\n<tr>\n<td>\n<h4 id=\"business-profile\" tabindex=\"-1\">\n              Business Profile<br \/>\n            <\/h4>\n<p>\n              To provide your business details to Google,<br \/>\n              <a href=\"https:\/\/www.google.com\/business\/\" class=\"external-link\">claim your Business Profile<\/a><br \/>\n              and<br \/>\n              <a href=\"https:\/\/support.google.com\/merchants\/answer\/7454171\" class=\"external-link\">Link Business Profiles and Merchant Center<\/a>.\n            <\/p>\n<\/td>\n<td>\n            <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-0c10fe304ed7.png\" loading=\"lazy\"\n                 alt=\"Example of your Business Profile in Google Search\">\n          <\/td>\n<\/tr>\n<tr>\n<td>\n<h4 id=\"google-maps\" tabindex=\"-1\">\n              Google Maps<br \/>\n            <\/h4>\n<p>\n              To make your products available in<br \/>\n              <a href=\"https:\/\/maps.google.com\/\" class=\"external-link\">Google Maps<\/a> search results,<br \/>\n              upload your products with inventory location data to Google Merchant Center. See the<br \/>\n              <a href=\"https:\/\/support.google.com\/merchants\/answer\/7023001\" class=\"external-link\">Local inventory ads onboarding guide<\/a><br \/>\n              for details.\n            <\/p>\n<\/td>\n<td>\n            <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-09da050a1515.png\" loading=\"lazy\"\n                 alt=\"Example of Google Maps search results\">\n          <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<aside class=\"note\">\n      <b>Note<\/b>: Some of these surfaces support multiple ways in which content can be displayed.<br \/>\n      For example, Google Search tries to understand the intent of a search and then display results<br \/>\n      in the most meaningful way for the query.<br \/>\n    <\/aside>\n<h2 id=\"create-ecommerce-content-to-meet-differing-customer-needs\" tabindex=\"-1\">\n      Create ecommerce content to meet differing customer needs<br \/>\n    <\/h2>\n<p>\n      Product data is the most obvious type of ecommerce related content, but other types of<br \/>\n      information can also be useful to shoppers at different stages of their shopping journey.<br \/>\n      Here are some examples of content that could help you reach customers across more surfaces<br \/>\n      on Google:\n    <\/p>\n<ul>\n<li>\n        <b>Your company story<\/b>. Describe the story behind your business for shoppers who care<br \/>\n        about who they purchase from.\n      <\/li>\n<li>\n        <b>Special offers<\/b>. Describe your special offers during<br \/>\n        <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/engage-shoppers-with-deal-pages-in-google-search\/\">special seasonal sales events<\/a><br \/>\n        such as Mother&#8217;s Day.\n      <\/li>\n<li>\n        <b>Merchant product reviews<\/b>. Show that you are interested in helping shoppers find<br \/>\n        the best product for their needs by providing in-depth reviews of products you sell. When<br \/>\n        linking to products on third-party sites for financial gain, refer to our guidance on<br \/>\n        <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/spam-policies\/\">paid links<\/a>.\n      <\/li>\n<li>\n        <b>Customer product reviews<\/b>. Consider accepting ratings and reviews from customers to<br \/>\n        help new shoppers better understand your products.\n      <\/li>\n<li>\n        <b>Your catalog<\/b>. Provide informative product descriptions that match search terms used<br \/>\n        by shoppers when they&#8217;re searching for the product. Also provide category descriptions to<br \/>\n        cover less specific queries.\n      <\/li>\n<li>\n        <b>Education opportunities<\/b>. Share details about workshops or lessons that you provide to<br \/>\n        increase engagement with your customers. For example, a cake shop may run a course on cake<br \/>\n        decorating, especially if it also sells cake decorations. Also see<br \/>\n        <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/\">Get your event on Google<\/a><br \/>\n        for structured data that can be used with events.\n      <\/li>\n<li>\n        <b>Live streams<\/b>. Engage with your customers on interactive live streams where you show<br \/>\n        products, explain how to use them, and answer live questions from your customers.\n      <\/li>\n<li>\n        <b>Customer service touchpoints<\/b>. Improve customer trust by being clear on your return<br \/>\n        and shipping policies (including any shipping discounts based on order size), and by<br \/>\n        <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/highlight-your-customer-support-methods-in-google-search\/\">highlighting your customer support contact points<\/a>.\n      <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Learn where your ecommerce product data can appear on Google Search and how you can create ecommerce content for customers.<\/p>\n","protected":false},"menu_order":140,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[702],"ar_kb_etiket":[],"class_list":["post-25619","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-ecommerce-site-specific-guides"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27617"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25619"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25619"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}