{"id":28583,"date":"2026-09-08T21:56:08","date_gmt":"2026-09-08T18:56:08","guid":{"rendered":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/description-of-the-elements-processed-by-yandex\/"},"modified":"2026-09-09T02:34:34","modified_gmt":"2026-09-08T23:34:34","slug":"description-of-the-elements-processed-by-yandex","status":"publish","type":"ar_ykb","link":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/description-of-the-elements-processed-by-yandex\/","title":{"rendered":"Description of the elements processed by Yandex"},"content":{"rendered":"<p>Yandex accepts an organisation card into Yandex Business only when it strictly conforms to hCard: the root element must carry the <code>vcard<\/code> class, and all properties must sit inside it.<\/p>\n<h2>The three mandatory properties<\/h2>\n<ul>\n<li><strong><code>fn<\/code> and <code>org<\/code><\/strong> \u2014 the organisation name, set to the same value. The recommended form is both classes on one element: <code>&lt;span class=\"fn org\"&gt;<\/code>.<\/li>\n<li><strong><code>adr<\/code><\/strong> \u2014 the address, detailed enough to find the business on a map. Nested properties: <code>country-name<\/code>, <code>region<\/code>, <code>locality<\/code>, <code>street-address<\/code>, <code>extended-address<\/code> (floor, office, business centre), <code>postal-code<\/code>. <strong><code>locality<\/code> is required<\/strong>, and where a place name is not unique, <code>region<\/code> becomes required too.<\/li>\n<li><strong><code>tel<\/code><\/strong> \u2014 with the city code, preferably <code>+{country} ({city}) {number}<\/code>.<\/li>\n<\/ul>\n<p><strong>Cards are processed for four countries only: Russia, Ukraine, Belarus and Kazakhstan.<\/strong> That single line decides whether any of this applies to a given business.<\/p>\n<h2>The rule for branches<\/h2>\n<p>Multiple addresses may sit in one card <em>when the branches share a name and contact details<\/em> \u2014 one site, one call centre. Where branches differ in name, telephone or email, <strong>create a separate <code>vcard<\/code> for each<\/strong>. And Yandex asks for actual addresses people can visit, not registered legal addresses.<\/p>\n<h2>Supported optional properties<\/h2>\n<p><code>category<\/code> (helps Yandex Business classify the business faster; several allowed), <code>email<\/code> (several allowed, as text or <code>mailto:<\/code> link), <code>geo<\/code> with nested <code>latitude<\/code> and <code>longitude<\/code> (one per card, and it speeds geocoding), <code>url<\/code>, and <code>workhours<\/code>. Yandex recommends supplying as many as possible \u2014 each one is something more users see about the business.<\/p>\n<h2>Displaying one value and publishing another<\/h2>\n<p>The <code>&lt;abbr&gt;<\/code> element with a <code>title<\/code> attribute lets the page show a short local number while the markup carries the full international form. The <code>value-title<\/code> pattern does the same for values that should not be visible at all, such as coordinates or an internal category.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yandex accepts an organisation card into Yandex Business only when it strictly conforms to hCard: the root element must carry the vcard class, and all properties must sit inside it. The three mandatory properties fn and org \u2014 the organisation name, set to the same value. The recommended form is both classes on one element: [&hellip;]<\/p>\n","protected":false},"menu_order":159,"template":"","meta":{"footnotes":""},"ar_ykb_kategori":[780],"ar_ykb_etiket":[],"class_list":["post-28583","ar_ykb","type-ar_ykb","status-publish","has-post-thumbnail","hentry","ar_ykb_kategori-hcard-microformat"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_ykb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28583\/revisions"}],"predecessor-version":[{"id":29159,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28583\/revisions\/29159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28965"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28583"}],"wp:term":[{"taxonomy":"ar_ykb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_kategori?post=28583"},{"taxonomy":"ar_ykb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_etiket?post=28583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}