{"id":59,"date":"2026-08-13T23:22:57","date_gmt":"2026-08-13T23:22:57","guid":{"rendered":"http:\/\/localhost:8080\/portfolio\/maremosso-coffee\/"},"modified":"2026-08-22T01:33:31","modified_gmt":"2026-08-21T22:33:31","slug":"maremosso-coffee","status":"publish","type":"portfolio","link":"https:\/\/alienroad.com\/portfolio\/maremosso-coffee\/","title":{"rendered":"Maremosso Coffee"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Maremosso.com.tr \u2013 2020 SEO, SEM and Performance-Oriented Growth<\/h2>\n<p class=\"wp-block-paragraph\">In 2020, I managed the end-to-end SEO, SEM, and website optimization processes for Maremosso.com.tr. The goal was to increase the brand&#8217;s search engine visibility, grow qualified traffic, and establish a more efficient sales\/lead structure on the Google Ads side.<\/p>\n<h2 class=\"wp-block-heading\">SEO and Website Optimization<\/h2>\n<p class=\"wp-block-paragraph\">First, I conducted a detailed keyword analysis to identify brand, category, and product-focused terms. Based on this, I restructured the site architecture, category hierarchy, URL structure, title and meta descriptions, and content structure. I designed<br \/>the site to achieve approximately a 120% increase in organic traffic and an average 80% improvement in visibility for targeted keywords, along with Google and Yandex-compliant technical SEO improvements (site speed, mobile compatibility, internal linking, image optimization, etc.).<\/p>\n<h2 class=\"wp-block-heading\">Google Ads Strategy<\/h2>\n<p class=\"wp-block-paragraph\">For Maremosso, I designed search-focused, brand and category-based Google Ads campaigns. Using keyword match types, negative keyword lists, and device and location targeting, I reduced wasted clicks and focused on users with high purchase and bid request potential.<br \/>Through ad text testing and landing page optimizations, I aimed for an average 35-40% reduction in cost per click while building a performance strategy that would achieve approximately a 60% increase in conversion rates.<\/p>\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n<p class=\"wp-block-paragraph\">As a result of these efforts, Maremosso.com.tr has transformed into a structure that aims for approximately 120% organic traffic growth and up to 60% conversion rate increase in sales and leads from Google Ads campaigns, achieving balanced growth in both SEO and SEM. While strengthening its position in the sector, the brand has gained a sustainable performance infrastructure that can manage traffic from digital channels more profitably and measurably.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maremosso.com.tr \u2013 2020 SEO, SEM and Performance-Oriented Growth In 2020, I managed the end-to-end SEO, SEM, and website optimization processes for Maremosso.com.tr. The goal was to increase the brand&#8217;s search engine visibility, grow qualified traffic, and establish a more efficient\u2026<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"portfolio_category":[13],"class_list":["post-59","portfolio","type-portfolio","status-publish","hentry","portfolio_category-retail-e-commerce"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio\/59","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=59"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio_category?post=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}