\u0130st\u0259s\u0259k d\u0259, ist\u0259m\u0259s\u0259k d\u0259, remarketinq h\u0259r yerd\u0259dir. Siz n\u0259 vaxtsa Amazon-da bir element\u0259 t\u0259sad\u00fcf\u0259n baxm\u0131s\u0131n\u0131z, sonra Facebook X\u0259b\u0259rl\u0259r lentinizd\u0259, tan\u0131t\u0131m e-po\u00e7tunda v\u0259 ya bir ne\u00e7\u0259 saat sonra Google axtar\u0131\u015f\u0131n\u0131n yuxar\u0131 hiss\u0259sind\u0259 ox\u015far m\u0259hsullar\u0131n reklamlar\u0131na baxm\u0131s\u0131n\u0131z?<\/p>\n\n\n\n
Yenid\u0259n marketinqin m\u0259qs\u0259di ziyar\u0259t\u00e7il\u0259rin veb sayt\u0131 t\u0259rk etdikd\u0259n sonra onlar\u0131 tutmaq v\u0259 onlar\u0131 platformaya qaytarmaq c\u0259hdi il\u0259 onlar\u0131 yenid\u0259n c\u0259lb etm\u0259kdir. \u00dcmumiyy\u0259tl\u0259, insanlar\u0131n 90%-d\u0259n \u00e7oxu vebsayta daxil olur v\u0259 konvertasiya etm\u0259d\u0259n t\u0259rk edir. Yenid\u0259n marketinq kampaniyas\u0131n\u0131n \u0259sas \u00fcst\u00fcnl\u00fcy\u00fc odur ki, o, brendl\u0259r\u0259 art\u0131q maraq g\u00f6st\u0259rmi\u015f insanlar\u0131n g\u00f6z\u00fc qar\u015f\u0131s\u0131nda olmaq imkan\u0131 verir. \u0130st\u0259nil\u0259n n\u0259tic\u0259l\u0259r a\u015fa\u011f\u0131dak\u0131lard\u0131r:<\/p>\n\n\n\n
Geri d\u00f6n\u0259n veb sayt ziyar\u0259t\u00e7il\u0259rini b\u0259rpa edin v\u0259 onlar\u0131 m\u00fc\u015ft\u0259ril\u0259r\u0259 \u00e7evirin. T\u0259krar ziyar\u0259t\u00e7il\u0259r qazan\u0131n. Brend \u015f\u00fcurunu art\u0131r\u0131n. SEO v\u0259 m\u0259zmun marketinqi s\u0259yl\u0259rini g\u00fccl\u0259ndirin.<\/p>\n\n\n\n
Yenid\u0259n marketinq konsepsiyas\u0131 m\u00fcxt\u0259lif formalarda ola bils\u0259 d\u0259, mesaj ad\u0259t\u0259n sat\u0131nalma q\u0259rar\u0131n\u0131n verilm\u0259sin\u0259 k\u00f6m\u0259k etm\u0259k \u00fc\u00e7\u00fcn \u0259m\u0259liyyat\u0131 tamamlamaq v\u0259 ya yeni, f\u0259rdil\u0259\u015fdirilmi\u015f m\u0259zmun t\u0259qdim etm\u0259k \u00fc\u00e7\u00fcn xat\u0131rlatmad\u0131r.<\/p>\n\n\n\n
AdWords \u0259sasl\u0131 remarketinq strategiyas\u0131 \u00e7ox\u015fax\u0259lidir v\u0259 PPC strategiyan\u0131z\u0131 tamamlamaq \u00fc\u00e7\u00fcn h\u0259rt\u0259r\u0259fli yana\u015fma t\u0259l\u0259b edir. G\u0259lin daha inc\u0259 detallara ke\u00e7\u0259k.<\/p>\n\n\n\n
B\u00fct\u00f6vl\u00fckd\u0259 marketinq \u00e7oxlu m\u00fcxt\u0259lif kanallar\u0131 v\u0259 yana\u015fmalar\u0131 \u0259hat\u0259 edir. Yenid\u0259n marketinqin bir ne\u00e7\u0259 \u0259sas n\u00f6v\u00fc var.<\/p>\n\n\n\n
AdWords-d\u0259 bu funksiya siz\u0259 Displey \u015e\u0259b\u0259k\u0259sind\u0259 ke\u00e7mi\u015f ziyar\u0259t\u00e7il\u0259r\u0259 dig\u0259r vebsayt v\u0259 proqramlar\u0131 g\u00f6zd\u0259n ke\u00e7ir\u0259rk\u0259n reklam g\u00f6st\u0259rm\u0259y\u0259 imkan verir.<\/p>\n\n\n\n
Bu, ke\u00e7mi\u015f ziyar\u0259t\u00e7il\u0259r\u0259 Displey \u015e\u0259b\u0259k\u0259sind\u0259 reklam t\u0259qdim etm\u0259y\u0259 v\u0259 onlar\u0131n \u0259vv\u0259lki s\u0259f\u0259rl\u0259ri zaman\u0131 art\u0131q baxd\u0131qlar\u0131 m\u0259hsullar\u0131 g\u00f6st\u0259rm\u0259y\u0259 imkan verir.<\/p>\n\n\n\n
Bunun \u00fc\u00e7\u00fcn m\u00fc\u0259yy\u0259n istifad\u0259\u00e7il\u0259r\u0259 g\u00f6st\u0259rm\u0259k ist\u0259diyiniz elementl\u0259r \u00fc\u00e7\u00fcn m\u0259hsul lenti yaratmal\u0131s\u0131n\u0131z. H\u0259r bir m\u0259hsula daxil olmaq \u0259v\u0259zin\u0259 kateqoriyalardan istifad\u0259 ed\u0259 bil\u0259rsiniz. M\u0259s\u0259l\u0259n, ziyar\u0259t\u00e7i x\u00fcsusi bir stol\u00fcst\u00fc kreslo siyah\u0131s\u0131na baxd\u0131sa, siz sad\u0259c\u0259 olaraq lent\u0259 \u201cstol kreslosu\u201d daxil ed\u0259 bil\u0259rsiniz ki, onlar b\u00fct\u00fcn \u0259laq\u0259li inventar\u0131n\u0131z\u0131 g\u00f6rs\u00fcnl\u0259r.<\/p>\n\n\n\n
Bu remarketinq n\u00f6v\u00fc ke\u00e7mi\u015f ziyar\u0259t\u00e7il\u0259r axtar\u0131\u015f apard\u0131qda h\u0259d\u0259fl\u0259nmi\u015f reklamlar\u0131 g\u00f6st\u0259rir. Banner v\u0259 ya ekran reklamlar\u0131ndan f\u0259rqli olaraq, istifad\u0259\u00e7i axtar\u0131\u015f sistemind\u0259 m\u0259tn reklam\u0131 g\u00f6r\u00fcr.<\/p>\n\n\n\n
Bu, bir ziyar\u0259t\u00e7inin video platformalar\u0131n\u0131zla \u0259laq\u0259 saxlamas\u0131 il\u0259 m\u0259\u015f\u011ful olur. M\u0259s\u0259l\u0259n, AdWords siz\u0259 \u0259vv\u0259lki ziyar\u0259t\u00e7il\u0259r\u0259 YouTube-da v\u0259 ya Display Network video v\u0259 vebsaytlar\u0131nda s\u00f6rf ed\u0259rk\u0259n reklamlar\u0131 g\u00f6st\u0259rm\u0259y\u0259 imkan ver\u0259c\u0259k.<\/p>\n\n\n\n
Bu remarketinqin \u00e7ox yay\u0131lm\u0131\u015f formas\u0131d\u0131r. M\u00fc\u015ft\u0259ri uy\u011funlu\u011fu kimi tan\u0131nan siz sad\u0259c\u0259 olaraq e-po\u00e7t siyah\u0131n\u0131z\u0131 AdWords-\u0259 y\u00fckl\u0259y\u0259 v\u0259 Google, Gmail v\u0259 ya YouTube-a daxil olublarsa, vebsayt\u0131n\u0131zdak\u0131 \u0259vv\u0259lki davran\u0131\u015fa \u0259saslanan reklamlar g\u00f6st\u0259r\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
Daha \u0259vv\u0259l qeyd edildiyi kimi, remarketinq kampaniyas\u0131 bir \u00e7ox f\u0259rqli c\u0259h\u0259tl\u0259ri \u0259hat\u0259 edir. D\u00fczg\u00fcn m\u00fc\u015ft\u0259ril\u0259ri do\u011fru zamanda h\u0259d\u0259fl\u0259m\u0259k \u00e7ox yax\u015f\u0131 planla\u015fd\u0131rma, m\u0259qs\u0259d qoyma v\u0259 detallara diqq\u0259t t\u0259l\u0259b edir.<\/p>\n\n\n\n
\u018fn yax\u015f\u0131 n\u0259tic\u0259l\u0259r \u00fc\u00e7\u00fcn, x\u00fcsusi siyah\u0131lara riay\u0259t etm\u0259k \u00fc\u00e7\u00fcn remarketinq kampaniyalar\u0131n\u0131z\u0131 b\u00f6lm\u0259li olacaqs\u0131n\u0131z. Burada n\u0259z\u0259r\u0259 al\u0131nmal\u0131 olan daha g\u00f6rk\u0259mli strategiyalardan b\u0259zil\u0259ri var.<\/p>\n\n\n\n
Reklamlar\u0131n\u0131z\u0131 yenid\u0259n sat\u0131\u015fa \u00e7\u0131xarma\u011f\u0131n \u0259n \u00fcmumi (h\u0259l\u0259 vacib) yolu veb sayt\u0131n\u0131zla qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259d\u0259 olan h\u0259r bir ziyar\u0259t\u00e7ini h\u0259d\u0259fl\u0259m\u0259kdir.<\/p>\n\n\n\n
Bu, yenid\u0259n marketinq taktikan\u0131zla bir az daha konkret olma\u011fa ba\u015flad\u0131\u011f\u0131n\u0131z yerdir. M\u0259s\u0259l\u0259n, onlayn ma\u011fazan\u0131z ayaqqab\u0131 sat\u0131rsa, siz h\u0259m ki\u015fil\u0259r\u0259, h\u0259m d\u0259 qad\u0131nlara m\u00fcraci\u0259t ed\u0259n yenid\u0259n sat\u0131lan reklamlar\u0131 g\u00f6st\u0259rm\u0259k ist\u0259rdiniz. Bel\u0259likl\u0259, kims\u0259 qad\u0131n \u015foular\u0131na bax\u0131rsa, yenid\u0259n sat\u0131lan reklamlar ziyar\u0259t\u00e7iy\u0259 bu kateqoriyadak\u0131 h\u0259r \u015feyi g\u00f6st\u0259r\u0259c\u0259kdir.<\/p>\n\n\n\n
Sayt\u0131n\u0131z\u0131 \u00e7ox g\u0259zm\u0259d\u0259n t\u0259rk ed\u0259n ziyar\u0259t\u00e7il\u0259r \u00fc\u00e7\u00fcn vebsayt\u0131n\u0131z\u0131 ziyar\u0259t ed\u0259n, lakin he\u00e7 bir \u015fey almayanlara reklamlar\u0131 tan\u0131tmaq \u00fc\u00e7\u00fcn x\u00fcsusi olaraq remarketinq siyah\u0131s\u0131 yaratmaq ist\u0259y\u0259 bil\u0259rsiniz. M\u0259qs\u0259d, al\u0131\u015f-veri\u015fi tamamlamaq \u00fc\u00e7\u00fcn b\u0259zi stimulla onlar\u0131 sayt\u0131n\u0131za qay\u0131tma\u011fa m\u0259cbur etm\u0259kdir. \u018fg\u0259r kims\u0259 m\u00fc\u0259yy\u0259n bir siyah\u0131ya bax\u0131b sat\u0131n almad\u0131sa, yenid\u0259n sat\u0131lan reklam ideal olaraq h\u0259min elementi (v\u0259 ya h\u0259min kateqoriyada olanlar\u0131) x\u00fcsusi t\u0259klifl\u0259 t\u0259bli\u011f ed\u0259rdi. Bu, n\u0259hay\u0259t, s\u0131\u00e7ray\u0131\u015f nisb\u0259tinizi yax\u015f\u0131la\u015fd\u0131rma\u011fa xidm\u0259t ed\u0259c\u0259k.<\/p>\n\n\n\n
Al\u0131\u015f-veri\u015f s\u0259b\u0259tind\u0259n imtina e-ticar\u0259t d\u00fcnyas\u0131n\u0131n s\u0259rt reall\u0131\u011f\u0131d\u0131r. \u018fslind\u0259, bir ara\u015fd\u0131rma s\u0259b\u0259td\u0259n imtinan\u0131n orta nisb\u0259tinin dem\u0259k olar ki, 75%-dir! Al\u0131c\u0131lar\u0131n bu kateqoriyas\u0131na daxil olan insanlar alma\u011fa \u00c7OX yax\u0131nd\u0131rlar v\u0259 \u0259ks\u0259r hallarda al\u0131\u015f\u0131 ba\u015fa \u00e7atd\u0131rmaq \u00fc\u00e7\u00fcn bir az \u0259lav\u0259 motivasiyaya ehtiyaclar\u0131 var. Bu m\u0259qs\u0259dl\u0259, \u201cSifari\u015fin T\u0259sdiqi\u201d s\u0259hif\u0259sin\u0259 deyil, yaln\u0131z \u201cAl\u0131\u015f-veri\u015f S\u0259b\u0259ti\u201d s\u0259hif\u0259niz\u0259 daxil olanlar\u0131n siyah\u0131s\u0131n\u0131 yarad\u0131n, sonra h\u0259min m\u0259hsullar\u0131 promosyonlar v\u0259 ya kuponlarla yenid\u0259n bazarla\u015fd\u0131r\u0131n.<\/p>\n\n\n\n
sifari\u015f\u0259 \u0259lav\u0259 etm\u0259k \u00fc\u00e7\u00fcn ox\u015far \u0259\u015fyalar\u0131n yoxlan\u0131lmas\u0131. M\u0259s\u0259l\u0259n, kims\u0259 komp\u00fcter monitoru al\u0131rsa, reklam etm\u0259k \u00fc\u00e7\u00fcn yax\u015f\u0131 element montaj v\u0259 ya ekran t\u0259mizl\u0259yicisi ola bil\u0259r. Bu siyah\u0131n\u0131 \u201c\u00c7evrilmi\u015f M\u00fc\u015ft\u0259ril\u0259r\u201d olaraq t\u0259yin edin. Bu, \u00e7ox g\u00fcman ki, daha ki\u00e7ik bir siyah\u0131 olsa da, bu m\u00fc\u015ft\u0259ril\u0259r art\u0131q s\u00fcr\u0259tl\u0259ndirir v\u0259 veb sayt\u0131n\u0131zla tan\u0131\u015fd\u0131rlar v\u0259 sizd\u0259n sat\u0131n alma\u011fa davam etm\u0259k ehtimal\u0131 daha y\u00fcks\u0259kdir.<\/p>\n\n\n\n
Veb sayt\u0131n\u0131za yax\u015f\u0131 miqdarda geri d\u00f6n\u00fc\u015f trafiki g\u00f6rm\u0259y\u0259 ba\u015flam\u0131s\u0131n\u0131zsa v\u0259 m\u00fc\u015ft\u0259ril\u0259rin m\u00fc\u0259yy\u0259n m\u00fcdd\u0259t \u0259rzind\u0259 konvertasiya etm\u0259k ehtimal\u0131n\u0131n daha y\u00fcks\u0259k oldu\u011funu t\u0259xmin edirsinizs\u0259, bu n\u00fcmun\u0259l\u0259r\u0259 uy\u011fun g\u0259l\u0259n remarketinq siyah\u0131lar\u0131 yarad\u0131n. Siz al\u0131\u015fdan sonra 30 g\u00fcn \u0259rzind\u0259 v\u0259 ya 60 v\u0259 ya 90 g\u00fcn \u0259rzind\u0259 m\u00fc\u015ft\u0259ril\u0259ri yenid\u0259n h\u0259d\u0259fl\u0259m\u0259k \u00fc\u00e7\u00fcn siyah\u0131 t\u0259yin etm\u0259k ist\u0259y\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
B\u00fct\u00fcn bunlar sizin auditoriyan\u0131z\u0131 v\u0259 m\u0259hsulunuzun t\u0259bi\u0259tini n\u0259 q\u0259d\u0259r yax\u015f\u0131 bildiyinizd\u0259n as\u0131l\u0131d\u0131r. M\u0259s\u0259l\u0259n, it yemi satarsan\u0131z, al\u0131\u015f-veri\u015fin t\u0259xmin\u0259n bir ay \u0259rzind\u0259 t\u00fck\u0259n\u0259c\u0259yi yax\u015f\u0131 n\u0259tic\u0259 olard\u0131. Buna g\u00f6r\u0259 d\u0259, bu m\u00fcdd\u0259t \u00fc\u00e7\u00fcn yenid\u0259n marketinq siyah\u0131s\u0131n\u0131 yaratmaq, m\u00fc\u015ft\u0259riy\u0259 n\u0259inki m\u00fcvafiq m\u0259zmun t\u0259qdim etm\u0259k, h\u0259m d\u0259 onlar\u0131n \u00f6m\u00fcr boyu d\u0259y\u0259rini art\u0131rmaq \u00fc\u00e7\u00fcn fantastik bir fikir olard\u0131.<\/p>\n\n\n\n
Yaratd\u0131\u011f\u0131n\u0131z siyah\u0131lar remarketinq kampaniyan\u0131z\u0131n \u00fcr\u0259yi v\u0259 can\u0131d\u0131r. Onlar\u0131 qurmaqda malik oldu\u011funuz d\u0259qiqlik s\u0259viyy\u0259si m\u00fcv\u0259ff\u0259qiyy\u0259t nisb\u0259tinizd\u0259 \u0259h\u0259miyy\u0259tli rol oynayacaqd\u0131r. Bununla vaxt\u0131n\u0131z\u0131 ay\u0131r\u0131n. Analitikan\u0131za daha d\u0259rind\u0259n bax\u0131n v\u0259 adi m\u00fc\u015ft\u0259ri s\u0259yah\u0259tini bir t-shirt\u0259 q\u0259d\u0259r \u00f6yr\u0259nin.<\/p>\n\n\n\n
\u0130ndi siyah\u0131lar\u0131n\u0131z\u0131 biznes modeliniz\u0259 v\u0259 m\u0259qs\u0259dl\u0259riniz\u0259 uy\u011fun t\u0259rtib etdiyiniz\u0259 g\u00f6r\u0259, yenid\u0259n marketinq vasit\u0259sil\u0259 m\u00fc\u015ft\u0259ril\u0259r\u0259 \u00e7atmaqda yarad\u0131c\u0131l\u0131q \u0259ld\u0259 etm\u0259lisiniz. Y\u0259qin ki, t\u0259xmin etdiyiniz kimi, \u0259vv\u0259lki ziyar\u0259t\u00e7il\u0259riniz\u0259 t\u0259sad\u00fcfi m\u0259hsullar\u0131 tan\u0131tmaq yax\u015f\u0131 bir ROI il\u0259 n\u0259tic\u0259l\u0259nm\u0259y\u0259c\u0259k. Reklam \u0259n m\u00fcnasib zamanda do\u011fru g\u00f6z d\u0259stin\u0259 m\u00fcraci\u0259t etm\u0259k \u00fc\u00e7\u00fcn d\u00fczg\u00fcn t\u0259rtib edilm\u0259lidir. D\u00fczg\u00fcn istiqam\u0259t\u0259 getm\u0259k \u00fc\u00e7\u00fcn b\u0259zi m\u0259\u015fhur optimalla\u015fd\u0131rma strategiyalar\u0131 bunlard\u0131r.<\/p>\n\n\n\n
Dey\u0259k ki, veb sayt\u0131n\u0131z a\u00e7\u0131q hava avadanl\u0131qlar\u0131 sat\u0131r. Bu \u00e7ox \u00fcmumi s\u0259nayedir. Sayt\u0131n\u0131z\u0131n \u201cD\u00fc\u015f\u0259rg\u0259\u201d b\u00f6lm\u0259sini ziyar\u0259t ed\u0259nl\u0259r \u00fc\u00e7\u00fcn remarketinq reklamlar\u0131n\u0131z, h\u0259r c\u00fcr a\u00e7\u0131q al\u0259tl\u0259ri \u0259hat\u0259 ed\u0259n geni\u015f mesaj \u0259v\u0259zin\u0259, \u00e7ad\u0131rlar v\u0259 ya yataq \u00e7antalar\u0131 kimi x\u00fcsusi avadanl\u0131qlar\u0131 t\u0259bli\u011f ets\u0259l\u0259r, daha uy\u011fun olard\u0131.<\/p>\n\n\n\n
\u0130nsanlar bu g\u00fcnl\u0259rd\u0259 r\u0259q\u0259msal m\u0259zmunu m\u00fcxt\u0259lif yollarla istehlak edirl\u0259r. Buna g\u00f6r\u0259 d\u0259, remarketinq strategiyan\u0131za m\u00fcxt\u0259lif formatlar v\u0259 \u00f6l\u00e7\u00fcl\u0259r daxil edilm\u0259lidir. M\u0259tn v\u0259 ya ekran reklam\u0131 YALNIZ i\u015f masas\u0131 \u00fc\u00e7\u00fcn optimalla\u015fd\u0131r\u0131lsayd\u0131, mobil cihaza m\u0259nfi t\u0259sir g\u00f6st\u0259r\u0259rdi. \u018fvv\u0259lc\u0259 geni\u015f spektr \u00fc\u00e7\u00fcn yaratd\u0131\u011f\u0131n\u0131zdan \u0259min olun. Analitikl\u0259rinizi ara\u015fd\u0131rd\u0131qdan sonra hans\u0131n\u0131n \u0259n t\u0259sirli oldu\u011funa bax\u0131n v\u0259 yana\u015fman\u0131z\u0131 buna uy\u011fun t\u0259nziml\u0259yin.<\/p>\n\n\n\n
M\u00fc\u015ft\u0259ril\u0259rin d\u00fc\u015f\u00fcnc\u0259 t\u0259rzi g\u00fcnd\u0259n-g\u00fcn\u0259 d\u0259yi\u015fir, b\u0259z\u0259n daha tezdir. \u018fg\u0259r onu d\u0259yi\u015fdirm\u0259s\u0259niz, m\u0259zmununuzun reklam yor\u011funlu\u011funu ya\u015famas\u0131 inan\u0131lmaz d\u0259r\u0259c\u0259d\u0259 asand\u0131r. Reklamlar\u0131n\u0131z\u0131n f\u0259rql\u0259nm\u0259sini v\u0259 CTR-ni art\u0131rmaq \u015fans\u0131n\u0131n daha yax\u015f\u0131 olmas\u0131n\u0131 ist\u0259yirsinizs\u0259, m\u00fc\u0259yy\u0259n reklamlar\u0131n nec\u0259 performans g\u00f6st\u0259rdiyin\u0259 diqq\u0259t yetirin v\u0259 inki\u015faf etm\u0259kd\u0259 olan al\u0131c\u0131n\u0131n \u015f\u0259xsiyy\u0259tin\u0259 uy\u011fun olaraq sur\u0259ti yenil\u0259m\u0259kd\u0259 yarad\u0131c\u0131l\u0131qla m\u0259\u015f\u011ful olun.<\/p>\n\n\n\n
H\u0259r hans\u0131 bir r\u0259q\u0259msal marketinq\u0259 baxanda, A \/ B testi inki\u015faf etm\u0259k v\u0259 b\u00f6y\u00fcm\u0259k vacib bir hiss\u0259sidir. Yenid\u0259n sat\u0131lan reklamlar istisna deyil. \u018fn yax\u015f\u0131 d\u00fcsturu tapmaq \u00fc\u00e7\u00fcn daim reklamlar\u0131n\u0131z\u0131 v\u0259 a\u00e7\u0131l\u0131\u015f s\u0259hif\u0259l\u0259rinizi s\u0131namal\u0131 v\u0259 optimalla\u015fd\u0131rmal\u0131s\u0131n\u0131z. Bu m\u0259qs\u0259dl\u0259 istifad\u0259 etm\u0259k \u00fc\u00e7\u00fcn \u00e7oxlu fantastik t\u0259cr\u00fcb\u0259 al\u0259tl\u0259ri var.<\/p>\n\n\n\n
B\u00fct\u00f6vl\u00fckd\u0259 yenid\u0259n marketinq daimi optimalla\u015fd\u0131rma oyunudur. B\u00fct\u00fcn strategiyan\u0131z boyunca daim s\u0259yl\u0259riniz\u0259 \u0259saslanan yollar axtarmal\u0131 olacaqs\u0131n\u0131z. \u018fslind\u0259, pozulmay\u0131bsa, onu d\u00fcz\u0259ltm\u0259yin. Reklamlar\u0131n\u0131z siz\u0259 laz\u0131m olan c\u0259lbediciliyi qazanm\u0131rsa, r\u0259sm l\u00f6vh\u0259sin\u0259 qay\u0131d\u0131n.<\/p>\n\n\n\n
T\u0259klif h\u0259r hans\u0131 remarketinq kampaniyas\u0131n\u0131n m\u00fch\u00fcm hiss\u0259sidir. N\u0259hay\u0259t, reklam\u0131n\u0131z\u0131n harada g\u00f6st\u0259rildiyini v\u0259 onu ne\u00e7\u0259 n\u0259f\u0259rin g\u00f6r\u0259c\u0259yini m\u00fc\u0259yy\u0259n ed\u0259n budur.<\/p>\n\n\n\n
Reklamlar\u0131n\u0131zla daha \u00e7ox insana \u00e7atmaq \u015fans\u0131n\u0131z\u0131 art\u0131rmaq ist\u0259yirsinizs\u0259, daha y\u00fcks\u0259k t\u0259klif verm\u0259lisiniz. Yenid\u0259n marketinq bax\u0131m\u0131ndan bu yana\u015fma \u0259n t\u0259sirli siyah\u0131lar\u0131n\u0131zda \u0259n yax\u015f\u0131 \u015f\u0259kild\u0259 istifad\u0259 olunur. M\u0259s\u0259l\u0259n, biznesiniz geyim sat\u0131rsa, insanlar\u0131 soyuq aylarda daha isti materiallara, yayda is\u0259 daha y\u00fcng\u00fcl s\u0259hif\u0259l\u0259r\u0259 y\u00f6n\u0259ld\u0259n siyah\u0131larda daha y\u00fcks\u0259k t\u0259klif verm\u0259k ist\u0259rdiniz.<\/p>\n\n\n\n
AdWords-d\u0259n istifad\u0259 edirsinizs\u0259, D\u00f6n\u00fc\u015fm\u0259 Optimizatoru real vaxtda israf\u0131 aradan qald\u0131rma\u011fa v\u0259 ROI-ni maksimuma \u00e7atd\u0131rma\u011fa k\u00f6m\u0259k ed\u0259n inan\u0131lmaz faydal\u0131 al\u0259tdir. Avtomatla\u015fd\u0131rmadan istifad\u0259 ed\u0259rk\u0259n n\u0259z\u0259r\u0259 al\u0131nmal\u0131 iki \u0259sas strategiya var.<\/p>\n\n\n\n
N\u0259z\u0259r\u0259 al\u0131n ki, bu mar\u015frutla gets\u0259niz, h\u0259d\u0259f CPA d\u00f6n\u00fc\u015f\u00fcml\u0259riniz\u0259 \u0259h\u0259miyy\u0259tli d\u0259r\u0259c\u0259d\u0259 t\u0259sir g\u00f6st\u0259r\u0259 bil\u0259r. \u00c7ox a\u015fa\u011f\u0131 gets\u0259niz v\u0259 m\u0259hsulunuz v\u0259 ya xidm\u0259tiniz\u0259 b\u00f6y\u00fck t\u0259l\u0259bat oldu\u011fu ortaya \u00e7\u0131xarsa, potensial olaraq klikl\u0259ri \u0259ld\u0259n ver\u0259 bil\u0259rsiniz v\u0259 \u00f6z n\u00f6vb\u0259sind\u0259 qiym\u0259tli d\u00f6n\u00fc\u015f\u00fcml\u0259ri itir\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
b) H\u0259d\u0259f ROAS \u2013 Reklam X\u0259rcl\u0259rind\u0259n G\u0259lir (ROAS) istifad\u0259 etm\u0259yin \u0259sas m\u0259qs\u0259di h\u0259r d\u00f6n\u00fc\u015f\u00fcm \u00fc\u00e7\u00fcn daha \u00e7ox d\u0259y\u0259r \u0259ld\u0259 etm\u0259kdir. H\u0259rrac zaman\u0131 t\u0259klifl\u0259riniz d\u00f6n\u00fc\u015f\u00fcm izl\u0259m\u0259 \u0259sas\u0131nda avtomatik optimalla\u015fd\u0131r\u0131l\u0131r. \u018fg\u0259r konvertasiya \u00fczr\u0259 g\u0259lir h\u0259d\u0259finiz 10 AB\u015e dollar\u0131d\u0131rsa, h\u0259d\u0259f ROAS remarketinq \u00fc\u00e7\u00fcn x\u0259rcl\u0259diyiniz h\u0259r dollar \u00fc\u00e7\u00fcn 1000%-\u0259 t\u0259yin edil\u0259 bil\u0259r.<\/p>\n\n\n\n
\u018fsas s\u0259hif\u0259 v\u0259 m\u0259hsul S\u0259hif\u0259sinin ziyar\u0259t\u00e7il\u0259rinin \u00e7evrilm\u0259 ehtimal\u0131 azd\u0131r. Bunun s\u0259b\u0259bi, onlar tez-tez t\u0259klif etdiyiniz \u015feyi ara\u015fd\u0131r\u0131rlar v\u0259 ya m\u0259hsul qiym\u0259tl\u0259rinizi dig\u0259r e-ticar\u0259t ma\u011fazalar\u0131 v\u0259 bazar yerl\u0259ri il\u0259 m\u00fcqayis\u0259 edirl\u0259r. Bu daha az keyfiyy\u0259tli klikl\u0259r\u0259 daha az pul x\u0259rcl\u0259m\u0259yiniz m\u0259sl\u0259h\u0259tdir. Orta CPC-nizi a\u015fa\u011f\u0131 saxlamaq \u00fc\u00e7\u00fcn \u0259sas s\u0259hif\u0259 v\u0259 m\u0259hsul t\u0259f\u0259rr\u00fcatlar\u0131 s\u0259hif\u0259l\u0259rinin ziyar\u0259t\u00e7il\u0259ri \u00fc\u00e7\u00fcn \u0259l il\u0259 t\u0259klif strategiyas\u0131 t\u0259yin etm\u0259yiniz t\u00f6vsiy\u0259 olunur.<\/p>\n\n\n\n
\u018fg\u0259r \u0259l il\u0259 t\u0259klif strategiyas\u0131ndan istifad\u0259 etm\u0259kl\u0259 kifay\u0259tl\u0259nirsinizs\u0259, maksimum CPC t\u0259klifind\u0259n istifad\u0259 etm\u0259k t\u00f6vsiy\u0259 olunur, \u00e7\u00fcnki kims\u0259 reklam\u0131n\u0131za klikl\u0259s\u0259, \u0259lav\u0259 \u00f6d\u0259ni\u015f etm\u0259kd\u0259n narahat olmayacaqs\u0131n\u0131z. \u018fg\u0259r qeyd kampaniyan\u0131z yax\u015f\u0131 gedirs\u0259, h\u0259r zaman \u0259hat\u0259 dair\u0259nizi geni\u015fl\u0259ndirm\u0259k v\u0259 reklam\u0131n\u0131z\u0131n \u0259sas s\u0259hif\u0259niz\u0259 daxil olan v\u0259 ya m\u0259hsul se\u00e7iminiz\u0259 n\u0259z\u0259r salan \u015f\u0259xsl\u0259r\u0259 yerl\u0259\u015fdirilm\u0259sini t\u0259kmill\u0259\u015fdirm\u0259k \u00fc\u00e7\u00fcn t\u0259klifinizi art\u0131ra bil\u0259rsiniz.<\/p>\n\n\n\n
Remarketinq \u0259n az\u0131 m\u00fcr\u0259kk\u0259b bir qurumdur. H\u0259r bir i\u015f ist\u0259r-ist\u0259m\u0259z f\u0259rqli t\u0259l\u0259bl\u0259rl\u0259 f\u0259rqli bir v\u0259ziyy\u0259t\u0259 sahib olacaqd\u0131r. Bununla bel\u0259, daha \u00e7ox v\u0259 ya daha az universal t\u0259tbiq olunan bir \u00e7ox strategiya var.<\/p>\n\n\n\n
\u0130nternetd\u0259 biznes qurmaq h\u0259mi\u015f\u0259 s\u0259rh\u0259dl\u0259r v\u0259 m\u0259d\u0259ni mane\u0259l\u0259rl\u0259 m\u0259hdudla\u015fm\u0131r. Buna g\u00f6r\u0259 d\u0259, remarketinq strategiyan\u0131z co\u011frafi bax\u0131mdan harada olmas\u0131ndan v\u0259 hans\u0131 dild\u0259 dan\u0131\u015fmas\u0131ndan as\u0131l\u0131 olmayaraq insanlara \u00e7ata bilm\u0259lidir. Veb sayt\u0131n\u0131z\u0131n ziyar\u0259t\u00e7il\u0259ri d\u00fcnyan\u0131n m\u00fcxt\u0259lif b\u00f6lg\u0259l\u0259rind\u0259n g\u0259l\u0259 bildiyin\u0259 g\u00f6r\u0259, siz trafik m\u0259nb\u0259l\u0259rinizi yadda saxlamaq v\u0259 m\u0259hsulunuzun t\u0259l\u0259bin\u0259 \u0259sas\u0259n m\u00fcmk\u00fcn q\u0259d\u0259r \u00e7ox insana xidm\u0259t etm\u0259k \u00fc\u00e7\u00fcn yer h\u0259d\u0259finizi t\u0259yin etm\u0259k ist\u0259yirsiniz.<\/p>\n\n\n\n
Sayt\u0131n\u0131z\u0131 daha uzun m\u00fcdd\u0259t \u0259rzind\u0259 ziyar\u0259t ed\u0259n insanlar\u0131 c\u0259lb etm\u0259k \u00fc\u00e7\u00fcn siyah\u0131n\u0131z\u0131n m\u00fcdd\u0259tini art\u0131rmaq q\u0259rar\u0131na g\u0259ls\u0259niz, \u015fans\u0131n\u0131z siyah\u0131n\u0131zda layiqli art\u0131m g\u00f6r\u0259c\u0259k. Ancaq liderl\u0259r o q\u0259d\u0259r d\u0259 g\u00fccl\u00fc olmaya bil\u0259r. Dig\u0259r t\u0259r\u0259fd\u0259n, daha yeni ziyar\u0259t\u00e7il\u0259ri \u0259l\u0259 ke\u00e7irm\u0259k \u00fc\u00e7\u00fcn m\u00fcdd\u0259ti azaldsan\u0131z, ehtimal ki, daha ki\u00e7ik bir siyah\u0131n\u0131z olacaq v\u0259 apar\u0131c\u0131lar\u0131n \u00e7evrilm\u0259 \u015fans\u0131 daha y\u00fcks\u0259k olacaq. Dezavantaj, \u00e7ata bil\u0259c\u0259yiniz m\u00fc\u015ft\u0259ril\u0259rin say\u0131n\u0131 m\u0259hdudla\u015fd\u0131rma\u011f\u0131n\u0131zd\u0131r.<\/p>\n\n\n\n
Bazar ara\u015fd\u0131rman\u0131z boyunca, ehtimal ki, m\u00fc\u015ft\u0259ril\u0259rinizin \u0259n aktiv oldu\u011fu vaxtlar\u0131 m\u00fc\u0259yy\u0259n etmisiniz. Remarketinq strategiyan\u0131zda reklam planla\u015fd\u0131rmas\u0131ndan istifad\u0259 etm\u0259k siz\u0259 reklamlar\u0131n\u0131z\u0131n g\u00f6st\u0259ril\u0259c\u0259yi saatlar\u0131 v\u0259 g\u00fcnl\u0259ri m\u00fc\u0259yy\u0259n etm\u0259y\u0259 imkan verir, bel\u0259likl\u0259, onlar\u0131n \u0259n h\u0259ssas g\u00f6zl\u0259r t\u0259r\u0259find\u0259n g\u00f6r\u00fclm\u0259 \u015fans\u0131 daha y\u00fcks\u0259kdir.<\/p>\n\n\n\n
S\u00fcr\u0259tli \u00e7atd\u0131r\u0131lma kampaniya b\u00fcdc\u0259nizi tez qar\u015f\u0131lamaq \u00fc\u00e7\u00fcn reklamlar\u0131n\u0131z\u0131 daha s\u00fcr\u0259tli g\u00f6st\u0259rm\u0259k \u00fc\u00e7\u00fcn i\u015fl\u0259yir. Bu, m\u00fc\u015ft\u0259ril\u0259rinizin Ekran \u015e\u0259b\u0259k\u0259si vasit\u0259sil\u0259 baxd\u0131\u011f\u0131 anda m\u0259zmununuzu \u00e7atd\u0131rma\u011fa imkan verir.<\/p>\n\n\n\n
A\u015fkar s\u0259b\u0259bl\u0259r\u0259 g\u00f6r\u0259, siz yenid\u0259n marketinq (v\u0259 ya h\u0259r hans\u0131 marketinq) strategiyas\u0131nda \u0259n yax\u015f\u0131 aya\u011f\u0131n\u0131z\u0131 ir\u0259li s\u00fcrm\u0259k ist\u0259yirsiniz. Reklamlar\u0131n\u0131z\u0131n n\u0259 q\u0259d\u0259r yax\u015f\u0131 performans g\u00f6st\u0259rdiyini izl\u0259yin v\u0259 daha u\u011furlu olanlar \u00fc\u00e7\u00fcn t\u0259klifl\u0259ri art\u0131r\u0131n.<\/p>\n\n\n\n
Dig\u0259r t\u0259r\u0259fd\u0259n, s\u0259m\u0259r\u0259siz reklam yerl\u0259\u015fdirm\u0259l\u0259rin\u0259 pul x\u0259rcl\u0259m\u0259kd\u0259 davam etm\u0259k ist\u0259mirsiniz. Odur ki, yax\u015f\u0131 olar ki, \u0259ll\u0259rinizi yumaq olar.<\/p>\n\n\n\n
Bu g\u00fcnl\u0259rd\u0259 mobil n\u0259 q\u0259d\u0259r vacib olsa da, pulunuzu strateji olaraq optimalla\u015fd\u0131r\u0131lm\u0131\u015f reklamlara ay\u0131rmal\u0131s\u0131n\u0131z. Mobil reklamlar\u0131n u\u011furu s\u00fcr\u0259tl\u0259 d\u0259yi\u015f\u0259 bil\u0259r, ona g\u00f6r\u0259 d\u0259 siz \u00f6z reklamlar\u0131n\u0131z\u0131n nec\u0259 performans g\u00f6st\u0259rdiyini daha yax\u0131ndan izl\u0259m\u0259li v\u0259 \u00e7atd\u0131r\u0131lmayanlar\u0131 silm\u0259li olacaqs\u0131n\u0131z.<\/p>\n\n\n\n
Bu strategiyalar bir az daha d\u0259rin olsa da, \u00e7ox sayda s\u0259naye sah\u0259sin\u0259 asanl\u0131qla t\u0259tbiq oluna bil\u0259r.<\/p>\n\n\n\n
Google bu yax\u0131nlarda cihazlar aras\u0131 v\u0259 platformalar aras\u0131 retargetingi d\u0259st\u0259kl\u0259m\u0259y\u0259 ba\u015flad\u0131. \u018fslind\u0259, bu, biznesl\u0259r\u0259 veb saytlar\u0131 il\u0259 nec\u0259 \u0259laq\u0259 qurmalar\u0131ndan as\u0131l\u0131 olmayaraq m\u00fc\u015ft\u0259ril\u0259r\u0259 \u00e7atma\u011fa imkan verir. M\u0259s\u0259l\u0259n, istifad\u0259\u00e7i mobil telefonda sayta daxil olarsa, brendl\u0259r onlar\u0131 yaln\u0131z bir d\u0259f\u0259 siyah\u0131ya \u0259lav\u0259 etm\u0259lidirl\u0259r v\u0259 \u00f6z ID-l\u0259ri il\u0259 onlar\u0131 masa\u00fcst\u00fc, plan\u015fet v\u0259 ya h\u0259r hans\u0131 dig\u0259r cihazda h\u0259d\u0259fl\u0259y\u0259 bil\u0259rl\u0259r.<\/p>\n\n\n\n
Dinamik yenid\u0259n marketinq b\u0259zi s\u0259nayel\u0259r \u00fc\u00e7\u00fcn dig\u0259rl\u0259rind\u0259n daha yax\u015f\u0131 i\u015fl\u0259yir. \u00dcmumiyy\u0259tl\u0259, biznesiniz t\u0259hsil, hava yollar\u0131, otell\u0259r v\u0259 kiray\u0259l\u0259r, i\u015f yerl\u0259ri, yerli raz\u0131la\u015fma kimi sektorlara aiddirs\u0259<\/p>\n\n\n\n
s, da\u015f\u0131nmaz \u0259mlak, onlayn p\u0259rak\u0259nd\u0259 sat\u0131\u015f v\u0259 ya s\u0259yah\u0259t, dinamik son d\u0259r\u0259c\u0259 t\u0259sirli bir strategiya ola bil\u0259r.<\/p>\n\n\n\n
N\u0259z\u0259r\u0259 al\u0131nmal\u0131 h\u0259r c\u00fcr t\u0259klif d\u00fcz\u0259li\u015fl\u0259ri var. \u018fsas olanlar cihazlar, yer, planla\u015fd\u0131rma, \u0259n t\u0259sirli m\u0259zmun, yerl\u0259\u015fdirm\u0259 v\u0259 ni\u015fanla \u0259laq\u0259dard\u0131r. Daim reklamlar\u0131n\u0131z\u0131n g\u00fcnd\u0259n-g\u00fcn\u0259 nec\u0259 i\u015fl\u0259diyini axtard\u0131\u011f\u0131n\u0131zdan \u0259min olun. Ara\u015fd\u0131rman\u0131zdan istifad\u0259 ed\u0259r\u0259k, ROI-nizi art\u0131rmaq \u00fc\u00e7\u00fcn normal \u0259sasda d\u00fczg\u00fcn t\u0259klif t\u0259nziml\u0259m\u0259l\u0259rind\u0259n istifad\u0259 etdiyiniz\u0259 \u0259min olun.<\/p>\n\n\n\n
Marketinqin \u0259sas m\u0259qs\u0259dl\u0259rind\u0259n biri yeni auditoriyaya \u00e7atmaqd\u0131r. Yenid\u0259n marketinq bax\u0131m\u0131ndan, geni\u015fl\u0259ndirm\u0259k \u00fc\u00e7\u00fcn \u00e7eviricil\u0259r siyah\u0131s\u0131nda \u00fcmumi c\u0259h\u0259tl\u0259ri axtarmaq inan\u0131lmaz d\u0259r\u0259c\u0259d\u0259 faydal\u0131d\u0131r. M\u0259s\u0259l\u0259n, tutaq ki, sizd\u0259 oyun \u00fc\u00e7\u00fcn video kart alan insanlar\u0131n siyah\u0131s\u0131 var. \u201cKomp\u00fcterl\u0259rd\u0259\u201d maraql\u0131 olanlar\u0131n geni\u015f qruplar\u0131n\u0131 h\u0259d\u0259fl\u0259m\u0259k \u0259v\u0259zin\u0259, siz ox\u015far maraq s\u0259viyy\u0259l\u0259rin\u0259 malik insanlar \u00fc\u00e7\u00fcn n\u0259z\u0259rd\u0259 tutulmu\u015f siyah\u0131lar yarada bil\u0259rsiniz. Bel\u0259likl\u0259, \u201cPC oyunu\u201d il\u0259 \u0259laq\u0259li h\u0259r hans\u0131 bir reklam\u0131 g\u00f6st\u0259rm\u0259k \u00fc\u00e7\u00fcn yax\u015f\u0131 bir siyah\u0131 haz\u0131rlanacaqd\u0131r.<\/p>\n\n\n\n
\u0130stifad\u0259\u00e7il\u0259r bu g\u00fcn b\u00fct\u00fcn internetd\u0259dir. Axtar\u0131\u015fdan \u0259lav\u0259, insanlar sosial mediada v\u0259 says\u0131z-hesabs\u0131z ni\u015f veb saytlarda m\u0259zmun istehlak edirl\u0259r. Siz davaml\u0131 olaraq yenid\u0259n marketinql\u0259 \u0259hat\u0259nizi geni\u015fl\u0259ndirm\u0259yin yollar\u0131n\u0131 axtarmal\u0131s\u0131n\u0131z. H\u0259d\u0259f auditoriyan\u0131z\u0131n onlayn olaraq s\u0259nayenizl\u0259 nec\u0259 qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259d\u0259 oldu\u011funu v\u0259 strategiyan\u0131z\u0131 m\u00fcvafiq platformalara nec\u0259 geni\u015fl\u0259ndir\u0259 bil\u0259c\u0259yinizi \u00f6yr\u0259nm\u0259yiniz\u0259 \u0259min olun.<\/p>\n\n\n\n
Analitika b\u0259lk\u0259 d\u0259 marketinqin \u0259n vacib aspektidir. M\u00fcvafiq anlay\u0131\u015flar olmadan, s\u0259yl\u0259rinizin tama\u015fa\u00e7\u0131larla n\u0259 d\u0259r\u0259c\u0259d\u0259 rezonans do\u011furdu\u011funu \u00f6l\u00e7m\u0259k olduqca \u00e7\u0259tindir. Bundan \u0259lav\u0259, nec\u0259 t\u0259kmill\u0259\u015fdirm\u0259yi v\u0259 optimalla\u015fd\u0131rma\u011f\u0131 bilm\u0259y\u0259c\u0259ksiniz. Yeni tendensiyalar\u0131 v\u0259 istehlak\u00e7\u0131 v\u0259rdi\u015fl\u0259rini hiss etm\u0259k \u00fc\u00e7\u00fcn tez-tez s\u0131naqdan ke\u00e7irdiyiniz\u0259 \u0259min olun.<\/p>\n\n\n\n
Remarketinqin veb saytlar\u0131n \u00e7evrilm\u0259sini art\u0131rmaq \u00fc\u00e7\u00fcn \u0259sas vasit\u0259 olmas\u0131 biznesl\u0259r\u0259 marketinqin g\u0259l\u0259c\u0259yinin burada oldu\u011funu s\u00f6yl\u0259m\u0259k \u00fc\u00e7\u00fcn kifay\u0259tdir. \u015eirk\u0259tl\u0259r indi \u0259n m\u00fcnasib vaxtlarda m\u00fcvafiq reklamlar\u0131 t\u0259qdim ed\u0259 bilirl\u0259r. Bu, brend m\u0259zmunu n\u0259inki daha effektiv edir, h\u0259m d\u0259 \u0259n\u0259n\u0259vi \u00fcsullardan xeyli az x\u0259rcl\u0259nir. Bununla bel\u0259, remarketinq yaln\u0131z onu ard\u0131c\u0131l olaraq optimalla\u015fd\u0131rd\u0131\u011f\u0131n\u0131z halda u\u011furlu olur. Kampaniyan\u0131z boyunca, h\u0259r bir dollar\u0131 bacard\u0131\u011f\u0131n\u0131z q\u0259d\u0259r ir\u0259li aparma\u011f\u0131n\u0131zdan \u0259min olmaq \u00fc\u00e7\u00fcn bu fikirl\u0259ri yax\u0131n saxlay\u0131n.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"
\u00c7atd\u0131ran Yenid\u0259n Marketinq Kampaniyas\u0131n\u0131 nec\u0259 optimalla\u015fd\u0131rmaq olar<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31295","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=31295"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31295\/revisions"}],"predecessor-version":[{"id":31571,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31295\/revisions\/31571"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=31295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=31295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=31295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}