Google Ads can either take your money like a slot machine in Vegas after your luck runs out, or catapult your business\u2019s profitability like a snowmaker dressing a ski slope \u2014 Cha \u2013 Ching, Cha \u2013 Ching! This article offers six Google Ads tips that come from a CEO at a debt relief company, who is Google Ads Certified and Google Ads obsessed, and who watched his business grow by 300% over the last 36 months, thanks to Google Ads and search engine marketing (SEM) .<\/p>\n\n\n\n
You want to advertise for the most competitive keywords on Google Ads, which are relevant to your business. If you are still digging for gold and hoping to find those hidden gems with high search volume and low competition, you could be digging forever. In 2018, most of the high-quality keywords are already found and being used. So, unfortunately, you do need to pay to play, however you can use a Google keyword traffic tool to put the right strategy in place on Ads \u2014 you could spend much less than your competitors for that same keyword.<\/p>\n\n\n\n
Second \u2014 make a more personalized path for the searcher to follow, intriguing them to click your ad over your competitor\u2019s ad.<\/p>\n\n\n\n
Don\u2019t worry, we are about to show you exactly how to accomplish this task, but first, consider this next point \u2026<\/p>\n\n\n\n
The reason why most of your competitors are bidding on the same group of keywords is that they are very profitable keywords, even if the cost per click appears to be high. The true value of a keyword is determined by the return on investment (ROI) that it brings your business.<\/p>\n\n\n\n
For example, if your business earns $500 per conversion; would you rather pay $25 per click for a keyword that has a 40% conversion ratio or $13 per click for a keyword that has a 15% conversion ratio?<\/p>\n\n\n\n
At $25 per click , a total of 40 clicks would be generated ($1,000 total spend \/ $25 per click = 40 clicks). Out of your 40 clicks, 40% convert, equaling 16 conversions and $8,000 in gross profit (16 conversions * $500 = $8,000 gross profit).<\/p>\n\n\n\n
Now let\u2019s look at the projected gross profit for the keyword that is only costing you $13 per click.<\/p>\n\n\n\n
At $13 per click , a total of 76 clicks would be generated ($1,000 total spend \/ $13 per click = 76 clicks). Out of your 76 clicks, 15% convert, equaling 11 conversions and $5,500 in gross profit (11 conversions * $500 = $5,500 gross profit).<\/p>\n\n\n\n
On that expensive keyword that costs you $25 per click, you have earned $8,000 in gross profit, versus $5,500 in revenue on the keyword that cost only $13 per click. So in reality, which keyword is more expensive?<\/p>\n\n\n\n
Without further ado, let\u2019s dive in and learn tip number one; how to find the best keywords and personalize the journey!<\/p>\n\n\n\n
Step #1 . First, find the right keywords by plugging your competitor\u2019s URL into Semrush\u2019s domain overview report. Step #2 . Click on where it says \u201cview full report\u201d for \u201ctop paid keywords.\u201d<\/p>\n\n\n\n
Step #3 . Apply filter to find the winning keywords: ( A. only include the keywords that have a competition \u201cCom.\u201d level of 0.90 or higher B. only include the keywords that have a search volume \u201cVolume\u201d of 500 or higher and C. only include the keywords that send your competitors greater than 1% of their traffic \u201cTraffic %\u201d)<\/p>\n\n\n\n
Step #4 . Now you will see all of your competitor\u2019s most profitable keywords, and you can start walking the aisles at the candy store \u2014 handpicking whatever keyword is the best for your business. Some of the keywords may not be relevant.<\/p>\n\n\n\n
Step #5 . Make new ad groups\u2019 for each of your locations. In each ad group, you will then want to use the geo-modified version of your keyword. Moz\u2019s definition of \u201cgeo-modified\u201d is this; \u201c Geomodified searches state explicit local intent for results related to a particular location.\u201d<\/p>\n\n\n\n
Example: If your keyword is \u201ciPhone repair services,\u201d and you have locations in Alabama, San Diego, and Chicago, you will create ad groups for all three of these locations. You could use the keyword \u201cAlabama iPhone repair services,\u201d for your Alabama ad group, \u201cSan Diego iPhone repair services,\u201d for your San Diego ad group, and \u201cChicago iPhone repair services,\u201d for your Chicago ad group.<\/p>\n\n\n\n
You can even have one keyword per ad group, giving users a mega-personalized experience, also known as \u2014 single keyword ad groups (SKAGs). Here is an example of how you can use a geo-modified version of a popular keyword; to mega-personalize the journey, capture a high Quality Score from Google and lower its cost per click.<\/p>\n\n\n\n
Imagine someone with high debt, who resides in Illinois, Googling, \u201cIllinois debt relief\u201d and this ad pops up at the top:<\/p>\n\n\n\n
Notice how personalized this ad is; mentioning its primary keyword \u201cIllinois debt relief\u201d in the headline and URL path, and mentioning the location in both a callout and site-link extension.<\/p>\n\n\n\n
In the description, a qualification guideline is being used to funnel out unqualified leads (Over $10K in Debt Required), with another advantage (Get Out of Debt Fast!), a company credential and a strong call to action.<\/p>\n\n\n\n
The user then lands on the landing page, where \u201cIllinois debt relief\u201d is in the main heading (h1) and the landing page\u2019s URL also includes the keyword \u201cIllinois-Debt-Relief.\u201d<\/p>\n\n\n\n
Don\u2019t forget to use relevant locations inside the \u201clocations price extension\u201d (you could even use sub-locations of the main location, like cities in a state).<\/p>\n\n\n\n
Here is an example of how this price extension can produce spectacular results: (42.86% conversion ratio on a price extension that uses locations & 17.50% CTR).<\/p>\n\n\n\n
The amount of real estate you take up on Google will expand, giving the user more places to click, which will improve your CTR.<\/p>\n\n\n\n
\u201cAdding ad extensions will raise your Click-Through-Rate and Quality Score, which reduces your CPC,\u201d explains Search Engine Land .<\/p>\n\n\n\n
Here is a screenshot of the last 100 leads generated from our company\u2019s \u201cIllinois debt consolidation\u201d ad group \u2014 47.97% Conversion Rate & 13.88% CTR \u2014 from using these same strategies.<\/p>\n\n\n\n
Inside this post, I promised you killer hacks to beat your competition and some free tools.<\/p>\n\n\n\n
Last year I attended the Search Marketing Expo (SMX) conference in New York City, which was terrific by the way. One of the best tips I learned at this conference, wasn\u2019t actually in a session, but it was at the lunch table when just chatting with another attendee.<\/p>\n\n\n\n
This gentleman told me about a keyword tool called KeywordShitter.com and recommended I give it a try. If it weren\u2019t for this catchy name, I probably wouldn\u2019t have even remembered to check this website out, but luckily I did.<\/p>\n\n\n\n
I gave it a quick try and absolutely loved it, for the sole purpose of finding negative keywords . This tool is one of the first places I go after setting up a new ad group in Google Ads. I will pop a new keyword into the tool, and within minutes, hundreds\u2019 of keywords will spit out.<\/p>\n\n\n\n
With this tool, you can see every possible combination of what Google could be showing your ads for. You can quickly scan all of the keywords and find the negative keywords that you don\u2019t want your ads to show for.<\/p>\n\n\n\n
Google Optimize is a new and free tool, by Google, that gives advertisers the ability to test variants of web pages and see how they perform against different objectives that you specify.<\/p>\n\n\n\n
Running A\/B and multiple-variable tests on how your landing pages perform on Google Ads has never been so easy, efficient and quick to implement, as it is with Google Optimize.<\/p>\n\n\n\n
If you have Google tag manager installed on your website, literally you can set up Google Optimize in under 15-minutes, without being a coder.<\/p>\n\n\n\n
1. With Google Optimize you can easily set up a multivariate test where you insert different headlines based on the location the user is coming from.<\/p>\n\n\n\n
For example, if you have an iPhone repair company, and a visitor is coming from Chicago, you could use Google Optimize to dynamically insert \u201cChicago iPhone repair\u201d into the top headline of your landing page and in the last sentence on the page.<\/p>\n\n\n\n
If the user is coming from California, you could have \u201cCalifornia iPhone repair\u201d inserted into the headline on that same landing page. Why is this valuable? You can test several new locations at once, without needing to create a new landing page for each location.<\/p>\n\n\n\n
2. Google Optimize offers a visual editor that makes it super quick and simple to test any number of variables at once.<\/p>\n\n\n\n
Example: You could use Google Optimize to test if a blue, red, purple or green button performs best. Just click the button and edit the colors with this simple visual editor tool.<\/p>\n\n\n\n
Google Optimize\u2019s visual editor tool lets you click any element of a webpage and edit the variables you want to test without needing to know how to write code. You can even delete sections of the landing page in that same experiment with just a click of your mouse if you want to compare the conversion ratio on longer and shorter versions of your landing page.<\/p>\n\n\n\n
You can tell Google what percentage of traffic you want to show a particular variable to, this controls how many people who visit your site are included in the experiment. All the other visitors will see your original page.<\/p>\n\n\n\n
The call to action button needs to be your visual marker. A visual marker is an attribute that grabs its user\u2019s attention immediately.<\/p>\n\n\n\n
Where the female\u2019s finger is pointing; on the live version of the page, there is also a blinking arrow pointing to the call to action, really magnifying the visual marker.<\/p>\n\n\n\n
The use of a blue button because blue creates a feeling of trust, security, and confidence, according to psychological studies .<\/p>\n\n\n\n
Have you heard of the scientific study called the \u201cEye Gaze\u201d or the \u201cD eictic Gaze\u201d?<\/p>\n\n\n\n
The deictic gaze means that people desire to look in the direction in which other people look or point. Using arrows will have a similar effect on the user. Here\u2019s another example of a highly effective landing page that uses the deictic gaze principle to influence users to fill out the form.<\/p>\n\n\n\n
Through testing, I have learned that when it comes to Google Ads, simple is usually the winner. How simple are the two landing page examples above? Just \u201cselect your debt amount,\u201d one simple action, rather than trying to get someone to fill out five pieces of information. Now don\u2019t get me wrong here, websites should contain long content page templates for SEO, where maybe the forms on these pages will ask for multiple pieces of information, but when it comes to generating leads on Google Ads \u2014 simplicity usually wins.<\/p>\n\n\n\n
The few pieces of content that are on your landing page, for the headline, subheadline, bullet points and call to action, this content needs to be carefully crafted. What are your most powerful phrases and the best words that you can use to improve the probability of a visitor converting?<\/p>\n\n\n\n
You can A\/B test and use multivariable tests like Google Optimize, but isn\u2019t there a more efficient way to pinpoint the most powerful words that lead to the highest Click-Through-Rate and bring the most conversions?<\/p>\n\n\n\n
In a few quick and simple clicks, you can get a report that shows you what call to action, headlines, URL paths and exactly which elements of your ad have brought you the best results over the last 90-days, the most conversions, and the highest Click-Through-Rate.<\/p>\n\n\n\n
Oh, and it is another free method called \u2014 \u201cThe Ad Template Report Enhanced Script \u201d . All of the data gets neatly imported into separate tabs on a Google Spreadsheet. You can then combine your winners, and create the optimal ad and landing page copy.<\/p>\n\n\n\n
The image below is an example of what the Ad Template Report Enhanced Script looks like, after getting ran and results published on a Google Sheet. You can see that I sorted the report based on CTR, but often I will sort it based on Conversion Rate, and even mix the two metrics to find my account\u2019s best performing words.<\/p>\n\n\n\n
The URL path with the highest CTR looks good, but it has no conversions. That is not really a top performer.<\/p>\n\n\n\n
However, a few down from that URL path, you will see a URL path that has 44 conversions and a 19.43% CTR \u2014 now that is a winner!<\/p>\n\n\n\n
Once you get this priceless data of your best performing content, you can use it to create the perfect landing pages and ads, and ad extensions!<\/p>\n\n\n\n
I am not particularly fond of having to pay some random review site to show my company\u2019s customer reviews, but unfortunately, the world of Ads is a \u201cdog eat dog\u201d type of world. The harsh reality is that if you want to maximize your ad\u2019s CTR and Ads performance, Sellar Reviews are one ingredient that you don\u2019t want to leave out.<\/p>\n\n\n\n
The ads on Google that have the 4 to 5-star review snippet showing in them, glimmering like sparkly rims on a new Mercedes, are the ones that dominate in the search results.<\/p>\n\n\n\n
There is no secret about this magical ingredient to boost your ad\u2019s performance; Google comes right out and tells you that by adding Sellar Reviews, your weekly clicks and conversions will increase, and Click-Through-Rate (CTR) goes up.<\/p>\n\n\n\n
In this example above from the new Google Ads interface, Google is saying that by adding a sellar rating to my ad, I will get 38 more clicks per week and my CTR would increase by +1.33%.<\/p>\n\n\n\n
The challenge is that seller ratings only show when a business has more than 150 unique reviews in a given year and a composite score of 3.5 stars or higher. Unlike other extensions, you can\u2019t just add sellar ratings, and they will show immediately.<\/p>\n\n\n\n
I have tried several of Google\u2019s approved review partners in the past, and let me tell you from first-hand experience;<\/p>\n\n\n\n
1. Shopper Approved lets you delete up to three reviews per year. If you get a bad review, you can delete it.<\/p>\n\n\n\n
2. You get to write the review for whoever\u2019s on the phone with you. You then hit \u201csubmit the review,\u201d and within seconds the prospect receives an email to verify that it was their words in the review. Have the consumer\/prospect go to their inbox while you have them on the phone and click the verification link \u2014 and the review gets published!<\/p>\n\n\n\n
Shopper Approved verifies the legitimacy of the review based on the IP address of the person who clicks the verification link.<\/p>\n\n\n\n
3. The monthly cost for Shopper Approved is under $115 per month; this is cheap compared to what most of the other review sites charge, which is well over $250 per month. Shopper Approved also gives you a free month to try their service.<\/p>\n\n\n\n
Exploding Fashion Trends There is no doubt that since 2020 kicked off, we have been on one craz ..<\/p>\n\n\n\n
How Long Does SEO Take to Work? + Tips for Quick Results It typically takes 4-12 months for SEO ..<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"
Google Ads can either take your money like a slot machine in Vegas after your luck runs out, or catapult your business\u2019s profitability like a snowmaker dressing a ski slope \u2014 Cha \u2013 Ching, Cha \u2013 Ching! This article offers six Google Ads tips that come from a CEO at a debt relief company, who […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31308","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=31308"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31308\/revisions"}],"predecessor-version":[{"id":31584,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31308\/revisions\/31584"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=31308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=31308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=31308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}