
You can make sure the right people are viewing your content by making your content search-friendly. Search engine optimization, or SEO, is the process of increasing the visibility of website pages on search engines in order to attract more relevant traffic. Learn what you can do to make sure that your site works well with Google Search.
What is SEO?
Search engine optimization is the process of making your site better for search engines. It’s also the job title of a person who does this for a living: We just hired a new SEO to improve our presence on the web.
If you have a website on an automated web hosting platform like Blogger, Wix, or Squarespace, or run a small business and don’t have much time to put into your website, it’s worth learning the basics of managing your presence in search engines. A little knowledge can go a long way toward helping people find your site.
- schoolGet your website on Google
- menu_bookWhy does SEO matter?
- pageviewHow Google Search Works
- helpDo you need an SEO?
SEO Starter Guide

The Search Engine Optimization (SEO) Starter Guide provides best practices to make it easier for search engines to crawl, index, and understand your content.
If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.
Improve how your site appears on Google
If you’re already familiar with the fundamentals of SEO, there’s more you can do to improve how your site appears on Google:
- find_in_pageControl how Google crawls and indexes your site
- build_circleAdd features to your Google Search listings
Monitor your performance with Search Console
Search Console is a tool from Google that helps developers, website owners, and SEO professionals understand how their site is performing on Google Search.