{"id":28249,"date":"2026-09-08T21:52:59","date_gmt":"2026-09-08T18:52:59","guid":{"rendered":"https:\/\/alienroad.com\/baidu-bilgi-bankasi\/smart-mini-programs-in-search\/"},"modified":"2026-09-09T02:55:31","modified_gmt":"2026-09-08T23:55:31","slug":"smart-mini-programs-in-search","status":"publish","type":"ar_bkb","link":"https:\/\/alienroad.com\/baidu-bilgi-bankasi\/smart-mini-programs-in-search\/","title":{"rendered":"Smart mini programs in search"},"content":{"rendered":"<p>Baidu Smart Mini Programs (\u667a\u80fd\u5c0f\u7a0b\u5e8f) are applications that run inside the Baidu app and <strong>appear in search results as first-class results<\/strong>. Baidu publishes an SEO guide for them, and the search rules that govern websites apply to them too.<\/p>\n<h2>Why they exist in a search context<\/h2>\n<p>A mini program can be surfaced directly from a query, letting a user act \u2014 book, buy, look up \u2014 without leaving the Baidu app. For businesses whose value is a transaction rather than an article, that is a materially different proposition from a landing page.<\/p>\n<h2>The rules that carry across<\/h2>\n<p>Baidu&#8217;s algorithm standards name mini programs alongside sites throughout:<\/p>\n<ul>\n<li><strong>Hurricane<\/strong> \u2014 scraped content, cross-field publishing and networks of near-identical programs reusing one template are all named offences.<\/li>\n<li><strong>Jinfeng<\/strong> \u2014 abusive aggregation pages, including inside mini programs.<\/li>\n<li><strong>Bingtong 5.0<\/strong> \u2014 the landing-page experience standard applies, with the mini-program design specification alongside it for layout, font size and spacing.<\/li>\n<\/ul>\n<p>A mini program is not a way around the quality rules; it is another surface on which they apply.<\/p>\n<h2>What is specific to them<\/h2>\n<ul>\n<li><strong>URL mapping<\/strong> \u2014 the relationship between web pages and mini-program pages must be submitted so Baidu can substitute one for the other, and mapping failures are a documented support topic.<\/li>\n<li><strong>Sitemap submission<\/strong> exists for mini programs and has its own failure modes.<\/li>\n<li><strong>Service completeness<\/strong> \u2014 the landing-page standard&#8217;s requirements for search, customer service, payment, cart, order lookup and returns apply directly to transactional mini programs.<\/li>\n<\/ul>\n<h2>Whether to build one<\/h2>\n<p>It is a substantial commitment: a separate implementation, a separate submission and mapping regime, and the same quality obligations as the site. It earns its place for transactional services with real Chinese usage, and it is an expensive way to publish content that a good mobile site would carry equally well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Baidu Smart Mini Programs (\u667a\u80fd\u5c0f\u7a0b\u5e8f) are applications that run inside the Baidu app and appear in search results as first-class results. Baidu publishes an SEO guide for them, and the search rules that govern websites apply to them too. Why they exist in a search context A mini program can be surfaced directly from a [&hellip;]<\/p>\n","protected":false},"menu_order":37,"template":"","meta":{"footnotes":""},"ar_bkb_kategori":[748],"ar_bkb_etiket":[],"class_list":["post-28249","ar_bkb","type-ar_bkb","status-publish","has-post-thumbnail","hentry","ar_bkb_kategori-search-appearance"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_bkb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28249\/revisions"}],"predecessor-version":[{"id":29235,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28249\/revisions\/29235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/29013"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28249"}],"wp:term":[{"taxonomy":"ar_bkb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb_kategori?post=28249"},{"taxonomy":"ar_bkb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb_etiket?post=28249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}