{"id":16588,"date":"2026-09-02T11:39:07","date_gmt":"2026-09-02T08:39:07","guid":{"rendered":"http:\/\/localhost:8080\/google-bilgi-bankasi\/snippets\/"},"modified":"2026-09-05T02:44:20","modified_gmt":"2026-09-04T23:44:20","slug":"snippets","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/snippets\/","title":{"rendered":"Control your snippets in search results"},"content":{"rendered":"<p>\n  A <i>snippet<\/i> is the description or summary part of search result on Google Search and<br \/>\n  other properties (for example, Google News). Google primarily uses the content on the page to<br \/>\n  automatically determine the appropriate snippet. We may also use descriptive information in the<br \/>\n  <a href=\"#meta-descriptions\">meta description<\/a> element when it describes the page better than<br \/>\n  other parts of the content.\n<\/p>\n<p><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" direction=\"ltr\" viewBox=\"0 0 800 300\" aria-labelledby=\"svg-snippet\">\n  <title id=\"svg-snippet\">An illustration of a text result in Google Search, with a highlighted box around the snippet part<\/title>\n  <image xlink:href=\"https:\/\/developers.google.com\/search\/docs\/images\/blank-snippet.png\" y=\"10%\" width=\"100%\"><\/image>\n    <foreignObject x=\"55\" y=\"140\" width=\"680\" height=\"65\"><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">Get everything you need to sew your next garment.\n        Open Monday-Friday 8-5pm, located in the Fashion District.<\/p>\n<p>  <\/foreignObject>\n<\/svg><\/p>\n<p>While we can&#8217;t manually change snippets for individual sites, we&#8217;re always working<br \/>\n  to make them as relevant as possible. You can help improve the quality of the snippet<br \/>\n  displayed for your pages by following the <a href=\"#meta-descriptions\">best practices for creating quality meta descriptions<\/a>.\n<\/p>\n<h2 id=\"how-snippet-created\" tabindex=\"-1\">How snippets are created<\/h2>\n<p>\n  Snippets are automatically created from page content. Snippets are designed to emphasize and<br \/>\n  preview the page content that best relates to a user&#8217;s specific search. This means that Google<br \/>\n  Search might show different snippets for different searches.\n<\/p>\n<p>\n  Snippets are primarily created from the page content itself. However, Google sometimes uses the<br \/>\n  <a href=\"#meta-descriptions\">meta description<\/a> HTML element if it might give users a more<br \/>\n  accurate description of the page than content taken directly from the page.\n<\/p>\n<h2 id=\"nosnippet\" tabindex=\"-1\">How to prevent snippets or adjust snippet length<\/h2>\n<p>You can prevent snippets from being created and shown for your site in<br \/>\n  search results, or let Google know about the maximum lengths that you want your snippets to be.<br \/>\n  To prevent Google from displaying a snippet for your page in search results, use the<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/robots-meta-tag\/#nosnippet\"><code>nosnippet<\/code> meta<br \/>\n  tag<\/a>. To specify the maximum length for your snippets, use<br \/>\n  the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/robots-meta-tag\/#max-snippet\"><code>max-snippet:<i>[number]<\/i><\/code><\/a><br \/>\n  <code>meta<\/code> tag. You can also prevent certain parts of<br \/>\n  the page from being shown in a snippet by using the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/meta-tags\/#data-nosnippet\"><code>data-nosnippet<\/code><\/a><br \/>\n  attribute.<\/p>\n<h2 id=\"meta-descriptions\" tabindex=\"-1\">Best practices for creating quality meta descriptions<\/h2>\n<p>Google will sometimes use the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/meta-tags\/\"><code>&lt;meta name=\"description\"&gt;<\/code> tag<\/a> from a page to generate a<br \/>\n  snippet in search results, if we think it gives users a more accurate description than would be possible purely<br \/>\n  from the on-page content. A meta description tag generally informs and interests users with<br \/>\n  a short, relevant summary of what a particular page is about. They are like a pitch that<br \/>\n  convince the user that the page is exactly what they&#8217;re looking for. There&#8217;s no limit on how<br \/>\n  long a meta description can be, but the snippet is truncated in Google Search results as needed,<br \/>\n  typically to fit the device width.<\/p>\n<aside class=\"key-point\">\n<p>\n        <b>If you use a CMS, such as Wix, WordPress, or Blogger<\/b>, you might not be able to edit<br \/>\n        your HTML directly, or you might prefer not to. Instead, your CMS might have a search engine<br \/>\n        settings page or some other mechanism to tell search engines about <code>meta<\/code> tags.\n      <\/p>\n<p>\n        If you want to add a <code>meta<\/code> tag to your website, search for instructions<br \/>\n        about modifying the <code>&lt;head&gt;<\/code> of your page on your CMS (for example,<br \/>\n        search for &#8220;wix add <span>meta<\/span> tags&#8221;).\n      <\/p>\n<\/aside>\n<h3 id=\"create-unique-descriptions-for-each-page-on-your-site\" tabindex=\"-1\">Create unique descriptions for each page on your site<\/h3>\n<p>\n  Identical or similar descriptions on every page of a site aren&#8217;t helpful when individual pages<br \/>\n  appear in search results. Wherever possible, create descriptions that accurately describe the<br \/>\n  specific page. Use site-level descriptions on the main home page or other aggregation pages, and<br \/>\n  use page-level descriptions everywhere else. If you don&#8217;t have time to create a description for<br \/>\n  every single page, try to prioritize your content; at the very least, create a description for<br \/>\n  the critical URLs like your home page and popular pages.\n<\/p>\n<h3 id=\"include-relevant-information-about-the-content-in-the-description\" tabindex=\"-1\">Include relevant information about the content in the description<\/h3>\n<p>\n  The meta description doesn&#8217;t just have to be in sentence format; it&#8217;s also a great place to<br \/>\n  include information about the page. For example, news or blog postings can list the author, date<br \/>\n  of publication, or byline information. This can give potential visitors very relevant information<br \/>\n  that might not be displayed in the snippet otherwise. Similarly, product pages might have the<br \/>\n  key bits of information&mdash;price, age, manufacturer&mdash;scattered throughout a page. A good<br \/>\n  meta description can bring all this data together.\n<\/p>\n<p>\n    For example, the following meta description provides detailed information about a book, and<br \/>\n  information is clearly tagged and separated:\n<\/p>\n<blockquote><p>\n  <span>&lt;meta name=&#8221;description&#8221; content=&#8221;<\/span>Written by A.N. Author, Illustrated by V. Gogh,<br \/>\n  Price: $17.99, Length: 784 pages<span>&#8220;&gt;<\/span><\/p><\/blockquote>\n<h3 id=\"programmatically-generate-descriptions\" tabindex=\"-1\">Programmatically generate descriptions<\/h3>\n<p>\n  For some sites, like news media sources, generating an accurate and unique description for each<br \/>\n  page is easy: since each article is hand-written, it takes minimal effort to also add a one-sentence<br \/>\n  description. For larger database-driven sites, like product aggregators, hand-written descriptions can be<br \/>\n  impossible. In the latter case, however, programmatic generation of the descriptions can be<br \/>\n  appropriate and are encouraged. Good descriptions are human-readable and diverse. Page-specific<br \/>\n  data is a good candidate for programmatic generation.\n<\/p>\n<p>\n  Keep in mind that meta descriptions comprised of long strings of keywords don&#8217;t give users a clear<br \/>\n  idea of the page&#8217;s content, and are less likely to be displayed as a snippet.\n<\/p>\n<h3 id=\"use-quality-descriptions\" tabindex=\"-1\">Use quality descriptions<\/h3>\n<p>\n  Make sure your descriptions are truly descriptive. Because meta descriptions aren&#8217;t<br \/>\n  displayed in the pages the user sees, it&#8217;s easy to let this content slide. But high-quality<br \/>\n  descriptions can be displayed in Google&#8217;s search results, and can go a long way to improving the<br \/>\n  quality and quantity of your search traffic.\n<\/p>\n<p>\n  Here are some examples of how a meta description can be improved:\n<\/p>\n<p>\n  <span class=\"compare-no\" aria-hidden=\"true\"><\/span><b>Bad (list of keywords)<\/b>:\n<\/p>\n<blockquote><p>\n  <span>&lt;meta name=&#8221;description&#8221; content=&#8221;<\/span>Sewing supplies, yarn, colored pencils, sewing<br \/>\n  machines, threads, bobbins, needles<span>&#8220;&gt;<\/span>\n<\/p><\/blockquote>\n<p>\n  <span class=\"compare-yes\" aria-hidden=\"true\"><\/span><b>Better (explains what the shop sells and<br \/>\n  details like opening hours and location)<\/b>:\n<\/p>\n<blockquote><p>\n  <span>&lt;meta name=&#8221;description&#8221; content=&#8221;<\/span>Get everything you need to sew your next<br \/>\n  garment. Open Monday-Friday 8-5pm, located in the Fashion District.<span>&#8220;&gt;<\/span>\n<\/p><\/blockquote>\n<p>\n  <span class=\"compare-no\" aria-hidden=\"true\"><\/span><b>Bad (same description used for every news<br \/>\n  article)<\/b>:\n<\/p>\n<blockquote><p>\n  <span>&lt;meta name=&#8221;description&#8221; content=&#8221;<\/span>Local news in Whoville, delivered to your<br \/>\n  doorstep. Find out what happened today.<span>&#8220;&gt;<\/span>\n<\/p><\/blockquote>\n<p>\n  <span class=\"compare-yes\" aria-hidden=\"true\"><\/span><b>Better (uses a snippet from the specific news article)<\/b>:\n<\/p>\n<blockquote><p>\n  <span>&lt;meta name=&#8221;description&#8221; content=&#8221;<\/span>Upsetting the small town of Whoville, a local<br \/>\n  elderly man steals everyone&#8217;s presents the night before an important event. Stay tuned for live updates<br \/>\n  on the matter.<span>&#8220;&gt;<\/span>\n<\/p><\/blockquote>\n<p>\n  <span class=\"compare-no\" aria-hidden=\"true\"><\/span><b>Bad (doesn&#8217;t summarize the page)<\/b>:\n<\/p>\n<blockquote><p>\n  <span>&lt;meta name=&#8221;description&#8221; content=&#8221;<\/span>Eggs are a source of joy in everyone&#8217;s life.<br \/>\n  When I was a small child, I remember picking eggs from the hen house and bringing them to the<br \/>\n  kitchen. Those were the days.<span>&#8220;&gt;<\/span>\n<\/p><\/blockquote>\n<p>\n  <span class=\"compare-yes\" aria-hidden=\"true\"><\/span><b>Better (summarizes the whole page)<\/b>:\n<\/p>\n<blockquote><p>\n  <span>&lt;meta name=&#8221;description&#8221; content=&#8221;<\/span>Learn how to cook eggs with this complete<br \/>\n  guide in 1 hour or less. We cover all the methods, including: over-easy, sunny side up, boiled,<br \/>\n  and poached.<span>&#8220;&gt;<\/span>\n<\/p><\/blockquote>\n<p>\n  <span class=\"compare-no\" aria-hidden=\"true\"><\/span><b>Bad (too short)<\/b>:\n<\/p>\n<blockquote><p>\n  <span>&lt;meta name=&#8221;description&#8221; content=&#8221;<\/span>Mechanical pencil<span>&#8220;&gt;<\/span>\n<\/p><\/blockquote>\n<p>\n  <span class=\"compare-yes\" aria-hidden=\"true\"><\/span><b>Better (specific and detailed)<\/b>:\n<\/p>\n<blockquote><p>\n  <span>&lt;meta name=&#8221;description&#8221; content=&#8221;<\/span>Self-sharpening mechanical pencil that<br \/>\n  autocorrects your penmanship. Includes 2B auto-replenishing lead. Available in both Vintage Pink<br \/>\n  and Schoolbus Yellow. Order 50+ pencils, get free shipping.<span>&#8220;&gt;<\/span>\n<\/p><\/blockquote>\n<h2 id=\"read-more-deep-links\" data-text='Best practices for \"Read more\" deep links in Google Search' tabindex=\"-1\">Best practices for &#8220;Read more&#8221; deep links in Google Search<\/h2>\n<p>\n  A &#8220;Read more&#8221; deep link is a link within a snippet that leads users to a specific section on that<br \/>\n  page.\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-cf6e25ac0f23.png\" loading=\"lazy\" alt=\"A read more deep link in Google Search\" width=\"600\"><\/p>\n<p>To increase the likelihood that &#8220;read more&#8221; deep links appear for your site in Google Search,<br \/>\n follow these best practices:<\/p>\n<ul>\n<li>Make sure content is immediately visible on the page to a human (and not hidden behind an<br \/>\n    expandable section or tabbed interface, for example).<\/li>\n<li>Avoid using JavaScript to control the user&#8217;s scroll position on page load (for example, don&#8217;t<br \/>\n    force the user&#8217;s scroll position to the top of the page).<\/li>\n<li>If you make <a href=\"https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/API\/History\/pushState\" class=\"external-link\">history API<\/a><br \/>\n    calls or <a href=\"https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/API\/Location\/hash\" class=\"external-link\">window.location.hash<\/a><br \/>\n    modifications on page load, make sure you don&#8217;t remove the hash fragment from the URL, as this<br \/>\n    breaks deep linking behavior.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to write a quality meta description tag that may be displayed for your page in Google Search results by following these best practices.<\/p>\n","protected":false},"menu_order":75,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[670],"ar_kb_etiket":[608,607,577],"class_list":["post-16588","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-ranking-and-search-appearance","ar_kb_etiket-featured-snippet","ar_kb_etiket-meta-description","ar_kb_etiket-snippets"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16588\/revisions"}],"predecessor-version":[{"id":25499,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16588\/revisions\/25499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26351"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=16588"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=16588"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=16588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}