{"id":16593,"date":"2026-09-02T11:40:09","date_gmt":"2026-09-02T08:40:09","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/intrusive-interstitials\/"},"modified":"2026-09-02T16:46:02","modified_gmt":"2026-09-02T13:46:02","slug":"intrusive-interstitials","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/intrusive-interstitials\/","title":{"rendered":"Interstitials and Pop-ups"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google treats intrusive interstitials, overlays that make content hard to reach, particularly on mobile, as a negative signal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Problematic<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>A popup covering the main content immediately on arrival from search.<\/li><li>A standalone interstitial the user must dismiss before reading anything.<\/li><li>A layout where the above-the-fold area is an ad and the content is pushed below.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Acceptable<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Legally required notices, cookie consent, age verification.<\/li><li>Login walls for genuinely private content.<\/li><li>A modest banner that uses a reasonable portion of the screen.<\/li><\/ul>\n\n\n\n<div class=\"ar-kb-tavsiye\"><p><strong>Alien Road recommends:<\/strong> delay any marketing overlay until the visitor has shown intent, scroll depth or time on page, and never fire it on the first paint from a search click. This protects the signal and, in every test we have run, converts better than an immediate popup because it interrupts a reader instead of a stranger.<\/p><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Which overlays cause problems and which are expected.<\/p>\n","protected":false},"menu_order":20,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[516],"ar_kb_etiket":[620,596,621],"class_list":["post-16593","ar_kb","type-ar_kb","status-publish","hentry","ar_kb_kategori-page-experience","ar_kb_etiket-interstitials","ar_kb_etiket-mobile","ar_kb_etiket-popups"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16593\/revisions"}],"predecessor-version":[{"id":23662,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16593\/revisions\/23662"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=16593"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=16593"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=16593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}