Friday, September 12, 2008<\/p>\n
\n Duplicate content. There’s just something about it. We \n Let’s put this to bed once and for all, folks: There’s no such thing as a “duplicate content \n There are some penalties that are related to the idea of having the same content as another \n (Note that while scraping content from others is discouraged, having others scrape you is a \n But most site owners whom I hear worrying about duplicate content aren’t talking about scraping or \n Duplicate content on a site is not grounds for action on that site unless it appears that the \n This type of non-malicious duplication is fairly common, especially since many CMSs don’t handle \n Most search engines strive for a certain level of variety; they want to show you ten different Here’s how this could affect you as a webmaster:<\/p>\n \n In most cases Google does a good job of handling this type of duplication. However, you may also \n Lastly, consider the effect that duplication can have on your site’s bandwidth. Duplicated \n In summary: Having duplicate content can affect your site in a variety of ways; but unless you’ve Friday, September 12, 2008 Duplicate content. There’s just something about it. We keep writing about it, and people keep asking about it. In particular, I still hear a lot of webmasters worrying about whether they may have a “duplicate content penalty.” Let’s put this to bed once and for all, folks: There’s no such thing […]<\/p>\n","protected":false},"menu_order":85866,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24028","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26628"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24028"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24028"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n keep<\/a>
\n writing<\/a>
\n about<\/a>
\n it<\/a>, and people keep asking
\n about it. In particular, I still hear a lot of webmasters worrying about whether they may have a
\n “duplicate content penalty.”\n<\/p>\n
\n penalty.” At least, not in the way most people mean when they say that.\n<\/p>\n
\n site—for example, if you’re scraping content from other sites and republishing it, or if
\n you republish content without adding any additional value. These tactics are clearly outlined
\n (and discouraged) in our
\n Webmaster Guidelines<\/a>:\n<\/p>\n\n
\n duplicate content<\/a>.\n <\/li>\n
\n little or no original content<\/a>.\n <\/li>\n
\n affiliate program<\/a>, make sure
\n that your site adds value. Provide unique and relevant content that gives users a reason to
\n visit your site first.\n <\/li>\n<\/ul>\n
\n different story;
\n check out this post<\/a>
\n if you’re worried about being scraped.)\n<\/p>\n
\n domain farms; they’re talking about things like having multiple URLs on the same domain that point
\n to the same content. Like
\n www.example.com\/skates.asp?color=black&brand=riedell<\/code>
\n and www.example.com\/skates.asp?brand=riedell&color=black<\/code>. Having this type of
\n duplicate content on your site can potentially affect your site’s performance, but it doesn’t
\n cause penalties. From our article on
\n duplicate content<\/a>:\n<\/p>\n
\n intent of the duplicate content is to be deceptive and manipulate search engine results. If your
\n site suffers from duplicate content issues, and you don’t follow the advice listed above, we do
\n a good job of choosing a version of the content to show in our search results.\n<\/p>\n
\n this well by default. So when people say that having this type of duplicate content can affect
\n your site, it’s not because you’re likely to be penalized; it’s simply due to the way that web
\n sites and search engines work.\n<\/p>\n
\n results on a search results page, not ten different URLs that all have the same content. To this
\n end, Google tries to filter out duplicate documents so that users experience less redundancy. You
\n can find details in
\n this blog post<\/a>, which
\n states:\n<\/p>\n\n
\n the duplicate URLs into one cluster.\n <\/li>\n
\n representative URL.\n <\/li>\n<\/ol>\n\n
\n want to have control over whether
\n www.example.com\/skates.asp?color=black&brand=riedell<\/code> ou
\n www.example.com\/skates.asp?brand=riedell&color=black<\/code> gets shown in our search
\n results, you may want to take action to mitigate your duplication.
\n One way of letting us know which URL you prefer is by including the preferred URL in your
\n Sitemap<\/a>.\n <\/li>\n
\n able to consolidate all of their properties. This may dilute the strength of that content’s
\n ranking signals by splitting them across multiple URLs.\n <\/li>\n<\/ul>\n
\n want to consider content that’s being duplicated across domains. In particular, deciding to build
\n a site whose purpose inherently involves content duplication is something you should think twice
\n about if your business model is going to rely on search traffic, unless you can add a lot of
\n additional value for users. For example, we sometimes hear from Amazon.com affiliates who are
\n having a hard time ranking for content that originates solely from Amazon. Is this because Google
\n wants to stop them from trying to sell
\n Everyone Poops<\/a>?
\n No; it’s because how the heck are they going to outrank Amazon<\/em> if they’re providing
\n the exact same listing? Amazon has a lot of online business authority (most likely more than
\n a typical Amazon affiliate site does), and the average Google search user probably wants the
\n original information on Amazon, unless the affiliate site has added a significant amount of
\n additional value<\/a>.\n<\/p>\n
\n content can lead to inefficient crawling: when Googlebot discovers ten URLs on your site, it has
\n to crawl each of those URLs before it knows whether they contain the same content (and thus before
\n we can group them as described above). The more time and resources that Googlebot spends crawling
\n duplicate content across multiple URLs, the less time it has to get to the rest of your content.\n<\/p>\n
\n been duplicating deliberately, it’s unlikely that one of those ways will be a penalty. This means
\n that:\n<\/p>\n\n
\n duplicated content.\n <\/li>\n
\n too much energy into worrying about duplicate content, since most search engines have ways of
\n handling it.\n <\/li>\n
\n The remedies for duplicate content are entirely within your control. Here are some good places
\n to start:<\/p>\n\n