{"id":25131,"date":"2020-03-17T00:00:00","date_gmt":"2020-03-17T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/new-properties-for-virtual-postponed-and-canceled-events\/"},"modified":"2020-03-17T00:00:00","modified_gmt":"2020-03-17T00:00:00","slug":"new-properties-for-virtual-postponed-and-canceled-events","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/new-properties-for-virtual-postponed-and-canceled-events\/","title":{"rendered":"New properties for virtual, postponed, and canceled events"},"content":{"rendered":"<p class=\"gargardate\">Tuesday, March 17, 2020<\/p>\n<p>\n  In the current environment and status of COVID-19 around the world, many events are being<br \/>\n  canceled, postponed, or moved to an online-only format. Google wants to show users the latest,<br \/>\n   most accurate information about your events in this fast-changing environment, and so we&#8217;ve<br \/>\n   added some new, optional properties to our<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/\">developer documentation<\/a><br \/>\n  to help. These properties apply to all regions and languages. This is one part of our overall efforts in<br \/>\n  <a href=\"https:\/\/blog.schema.org\/2020\/03\/schema-for-coronavirus-special\" class=\"external-link\">schema updates<\/a> to<br \/>\n   support publishers and users. Here are some important tips on keeping Google up to date on your events.\n  <\/p>\n<h2 id=\"update-the-status-of-the-event\" tabindex=\"-1\">\n   Update the status of the event<br \/>\n  <\/h2>\n<p>\n  The schema.org <code>eventStatus<\/code> property sets the status of the event, particularly when the event has been canceled, postponed,<br \/>\n   or rescheduled. This information is helpful because it allows Google to show users the current<br \/>\n   status of an event, instead of dropping the event from the event search experience altogether.\n  <\/p>\n<ul>\n<li>\n    <b>If the event has been canceled<\/b>: Set the<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/#eventstatus\"><code>eventStatus<\/code><\/a><br \/>\n    property to <a href=\"https:\/\/schema.org\/EventCancelled\" class=\"external-link\"><code>EventCancelled<\/code><\/a><br \/>\n    and keep the original date in the<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/#startdate\"><code>startDate<\/code><\/a> of<br \/>\n     the event.\n   <\/li>\n<li>\n    <b>If the event has been postponed (but the date isn&#8217;t known yet)<\/b>: Keep the original date in the<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/#startdate\"><code>startDate<\/code><\/a> of<br \/>\n     the event until you know when the event will take place and update the<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/#eventstatus\"><code>eventStatus<\/code><\/a><br \/>\n     to <a href=\"https:\/\/schema.org\/EventPostponed\" class=\"external-link\"><code>EventPostponed<\/code><\/a>.<br \/>\n     The <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/#startdate\"><code>startDate<\/code><\/a><br \/>\n     property is required to help identify the unique event, and we need the date original<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/#startdate\"><code>startDate<\/code><\/a><br \/>\n     until you know the new date. Once you know the new date information, change the<br \/>\n     <code>eventStatus<\/code> to<br \/>\n     <a href=\"https:\/\/schema.org\/EventRescheduled\" class=\"external-link\"><code>EventRescheduled<\/code><\/a><br \/>\n     and update the<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/#startdate\"><code>startDate<\/code><\/a> and<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/#enddate\"><code>endDate<\/code><\/a> with the<br \/>\n     new date information.\n   <\/li>\n<li>\n    <b>If the event has been rescheduled to a later date<\/b>: Update the<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/#startdate\"><code>startDate<br \/>\n     <\/code><\/a> and <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/#enddate\"><code>endDate<\/code><\/a><br \/>\n     with the relevant new dates. Optionally, you can also mark the<br \/>\n     <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/#eventstatus\"><code>eventStatus<\/code><\/a><br \/>\n     field as <a href=\"https:\/\/schema.org\/EventRescheduled\" class=\"external-link\"><code>EventRescheduled<\/code><\/a><br \/>\n     and add the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/#previous-start-date\"><code>previousStartDate<\/code><\/a>.\n   <\/li>\n<li>\n    <b>If the event has moved from in-person to online-only<\/b>: Optionally update the<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/#eventstatus\"><code>eventStatus<\/code><\/a><br \/>\n    field to indicate the change with <code>EventMovedOnline<\/code>.\n   <\/li>\n<\/ul>\n<p>\n  For more information on how to implement the <code>eventStatus<\/code> property, refer to the<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/#eventstatus\">developer documentation<\/a>.<\/p>\n<h2 id=\"mark-events-as-online-only\" tabindex=\"-1\">\n   Mark events as online only<br \/>\n  <\/h2>\n<p>\n    More events are shifting to online only, and we&#8217;re actively working on a way to show this<br \/>\n     information to people on Google Search. If your event is happening only online, make sure to<br \/>\n     use the following properties:\n  <\/p>\n<ul>\n<li>\n    Set the location to the<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/#virtual-location\"><code>VirtualLocation<\/code><\/a><br \/>\n    type.\n   <\/li>\n<li>\n    Set the<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/#event-attendance-mode\"><code>eventAttendanceMode<\/code><\/a><br \/>\n    property to<br \/>\n    <a href=\"https:\/\/schema.org\/OnlineEventAttendanceMode\" class=\"external-link\"><code>OnlineEventAttendanceMode<\/code><\/a>.\n   <\/li>\n<\/ul>\n<p>\n    For more information on how to implement the <code>VirtualLocation<\/code> type,<br \/>\n    refer to the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/#virtual-location\">developer documentation<\/a>.<\/p>\n<aside class=\"note\">\n    <b>Note<\/b>: You can start using <code>VirtualLocation<\/code> and<br \/>\n    <code>eventAttendanceMode<\/code> even though they are still under development on<br \/>\n    Schema.org.<br \/>\n  <\/aside>\n<h2 id=\"update-google-when-your-event-changes\" tabindex=\"-1\">\n   Update Google when your event changes<br \/>\n  <\/h2>\n<p>\n    After you make changes to your markup, make sure you<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/recrawl-request\/\">update Google<\/a>. We recommend that you<br \/>\n    <a href=\"https:\/\/www.youtube.com\/watch?v=y0TPINzAVf0\" class=\"external-link\">make your sitemap available automatically<br \/>\n    through your server<\/a>. This is the best way to make sure that your new and updated content is<br \/>\n    highlighted to search engines as quickly as possible.<\/p>\n<p>\n    If you have any questions, let us know through the<br \/>\n    <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Webmasters forum<\/a> or on<br \/>\n    <a href=\"https:\/\/twitter.com\/googlesearchc\" class=\"external-link\">Twitter<\/a>.\n  <\/p>\n<p>\n    <span class=\"byline-author\">Posted by Emily Fifer, Event Search Product Manager<\/span>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tuesday, March 17, 2020 In the current environment and status of COVID-19 around the world, many events are being canceled, postponed, or moved to an online-only format. Google wants to show users the latest, most accurate information about your events in this fast-changing environment, and so we&#8217;ve added some new, optional properties to our developer [&hellip;]<\/p>\n","protected":false},"menu_order":81662,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25131","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27254"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25131"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25131"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}