{"id":25134,"date":"2020-04-08T00:00:00","date_gmt":"2020-04-08T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/showcasing-the-value-of-seo\/"},"modified":"2020-04-08T00:00:00","modified_gmt":"2020-04-08T00:00:00","slug":"showcasing-the-value-of-seo","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/showcasing-the-value-of-seo\/","title":{"rendered":"Showcasing the value of SEO"},"content":{"rendered":"<p class=\"gargardate\">Wednesday, April 08, 2020<\/p>\n<p>\n     Each year we attend dozens of events and reach thousands of people with our keynotes, talks, and<br \/>\n     Q&amp;As.; We go to conferences and meetups, because we believe that our talks can potentially<br \/>\n     help online businesses flourish and we get to help people with their search related problems,<br \/>\n     but sometimes also listen to their success stories. It&#8217;s really uplifting when we hear that,<br \/>\n     by following our advice, they achieved something great!\n  <\/p>\n<p>\n  We want people to hear about these success stories, so we&#8217;re starting a new blog post series that<br \/>\n    features case studies. They may, for example, help with convincing a boss&#8217; boss that investing<br \/>\n    in SEO or implementing structured data can be good for the business.<\/p>\n<p>\n  In this first blog post we&#8217;re going to start with the overall basics of investing in Search<br \/>\n    Engine Optimization (SEO), and how investing in it helped a company.\n  <\/p>\n<p>\n  We hope you&#8217;ll find this blog post useful. If you&#8217;re interested in contributing a case study,<br \/>\n    submit a talk proposal when signing up for a<br \/>\n  <a href=\"https:\/\/developers.google.com\/search\/events\">Webmaster Conference<\/a><br \/>\n  near you and we will consider featuring it. For more case studies and help content, head over to our<br \/>\n  <a href=\"https:\/\/developers.google.com\/search\/case-studies\">developer site<\/a>,<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/\" class=\"external-link\">help center<\/a>, or<br \/>\n  <a href=\"https:\/\/www.youtube.com\/channel\/UCWf2ZlNsCGDS89VBF_awNvA\" class=\"external-link\">YouTube<\/a><br \/>\n  channel. If you wanna get in touch with us, find us on<br \/>\n  <a href=\"https:\/\/twitter.com\/googlesearchc\" class=\"external-link\">Twitter<\/a>.\n  <\/p>\n<p>\n    <span class=\"byline-author\"><br \/>\n      Posted by Alice Kim and <a href=\"https:\/\/garyillyes.com\/+\" class=\"external-link\">Gary Illyes<\/a><br \/>\n    <\/span>\n  <\/p>\n<hr class=\"full-width\">\n<p>\n  <a href=\"https:\/\/www.linkedin.com\/in\/moon-tae-sung\/\" class=\"external-link\" class=\"external-link\">Moon Tae Sung<\/a> is a SEO<br \/>\n    Manager at <a href=\"https:\/\/www.saramin.co.kr\/\" class=\"external-link\" class=\"external-link\">Saramin<\/a>, one of the largest<br \/>\n    job platforms in Korea. We had the opportunity to ask him a few questions about the effects of<br \/>\n    his team&#8217;s work on Google Search after a presentation he did at a<br \/>\n    <a href=\"https:\/\/developers.google.com\/search\/events\">Webmaster Conference<\/a> in Seoul.\n  <\/p>\n<p>\n    Saramin offers job posting recommendations, company and salary information, AI-based interviews,<br \/>\n    and AI-based headhunting services. According to Tae Sung, &#8220;people come to the Saramin site not<br \/>\n    only to look for jobs and submit applications, but to also gain a variety of information related<br \/>\n    to job searches and receive high-quality AI-based services for interview preparation.&#8221;\n  <\/p>\n<p>\n  Saramin&#8217;s SEO process started with<br \/>\n  <a href=\"https:\/\/goo.gle\/searchconsole\" class=\"external-link\">Google Search Console<\/a>. In 2015 they verified the site<br \/>\n    in the tool and spent a year<br \/>\n  <b>identifying and fixing crawling issues<\/b>. &#8220;The task was simple, but still<br \/>\n  <b>resulted in a 15% increase in the organic traffic<\/b>&#8220;, Tae Sung said. The ROI prompted Saramin<br \/>\n    to invest more in SEO with the aim of even greater potential success. But first they needed to<br \/>\n    learn more about what else makes a site search engine friendly so they can better look for help<br \/>\n    resources. &#8220;We studied the Google Search <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/get-started-with-search-a-developers-guide\/\">developer&#8217;s guide<\/a><br \/>\n    and <a href=\"https:\/\/support.google.com\/webmasters#topic=9128571\" class=\"external-link\">Help Center articles<\/a>.<br \/>\n    These resources continue to provide up-to-date information for issues that we run into&#8221;, he<br \/>\n    told us.\n  <\/p>\n<p>\n    SEO is a process that may take time to bear fruit, so they &#8220;started following the<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/seo-starter-guide\/\">SEO guidelines<\/a><br \/>\n    more closely and implemented more changes. The goal was to make changes to the site so that Google<br \/>\n    Search would better understand it&#8221;, Tae Sung shared. They removed <code>meta<\/code> tags that were cluttered<br \/>\n    with unnecessary and unhelpful keywords, they used rel-canonical and removed duplicate content,<br \/>\n    and they explored<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\">the search gallery<\/a><br \/>\n    and applied applicable structured data, starting with<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/job-posting-jobposting-structured-data-for-job-search\/\">Job Posting<\/a>,<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/breadcrumb-breadcrumblist-structured-data\/\">Fil d\u2019Ariane<\/a>, and<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/latest-documentation-updates\/\">Estimated salary<\/a>.\n  <\/p>\n<p>\n    In addition, they used various Google tools offered as they worked on improving their site.<br \/>\n    &#8220;Errors on our structured data are dealt with by checking URLs on the<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/schema-markup-testing-tool\/\">Structured Data Testing Tool<\/a>. Other tools like<br \/>\n    <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" class=\"external-link\">Mobile Friendly Test<\/a>,<br \/>\n    <a href=\"https:\/\/search.google.com\/test\/amp\" class=\"external-link\">AMP Test<\/a>, and<br \/>\n    <a href=\"https:\/\/pagespeed.web.dev\/\" class=\"external-link\">PageSpeed Insight<\/a><br \/>\n    provide us valuable insights for making improvements and helping us offer a better experience<br \/>\n    for our users,&#8221; said Tae Sung.\n  <\/p>\n<p>\n    Over time, Saramin saw the red-colored errors on Search Console&#8217;s Index Coverage report<br \/>\n    gradually turning valid green, and they knew they were headed in the right direction. The<br \/>\n    incremental changes reached a tipping point and the traffic continued to rise at a more<br \/>\n    remarkable speed. In the peak hiring season of September 2019,<br \/>\n    <b>traffic doubled compared to the previous year<\/b>.\n  <\/p>\n<p>\n    <img decoding=\"async\" alt=\"Breadcrumbs report in Search Console showing valid Breadcrumbs\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-f19e3f4c1155.png\" loading=\"lazy\"><br \/>\n    <img decoding=\"async\" alt=\"Mobile Usability report in Search Console showing valid URLs\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-c0d60cb6a92f.png\" loading=\"lazy\">\n  <\/p>\n<p>\n    &#8220;We are very happy about the traffic increase, but what&#8217;s more exciting is it also accompanied<br \/>\n    improvement in the quality of the traffic. <b>We saw a 93% increase in the number of new sign<br \/>\n    ups and a 9% increase on the conversion<\/b>. We believe this means Saramin&#8217;s optimization work<br \/>\n    was found delightful by our users,&#8221; said Tae Sung.\n  <\/p>\n<p>\n    Saramin continues to invest in achieving their SEO goals. They&#8217;re trying to enhance their users&#8217;<br \/>\n    experience by implementing more technologies and features from Google, and Tae Sung is<br \/>\n    enthusiastic about their work ahead: &#8220;This is only the beginning of our story.&#8221;\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wednesday, April 08, 2020 Each year we attend dozens of events and reach thousands of people with our keynotes, talks, and Q&amp;As.; We go to conferences and meetups, because we believe that our talks can potentially help online businesses flourish and we get to help people with their search related problems, but sometimes also listen [&hellip;]<\/p>\n","protected":false},"menu_order":81640,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25134","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27257"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25134"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25134"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}