{"id":25150,"date":"2020-08-31T00:00:00","date_gmt":"2020-08-31T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/make-the-licensing-information-for-your-images-visible-on-google-images\/"},"modified":"2020-08-31T00:00:00","modified_gmt":"2020-08-31T00:00:00","slug":"make-the-licensing-information-for-your-images-visible-on-google-images","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/make-the-licensing-information-for-your-images-visible-on-google-images\/","title":{"rendered":"Make the licensing information for your images visible on Google Images"},"content":{"rendered":"<p class=\"gargardate\">Monday, August 31, 2020<\/p>\n<p>\n    For the last few years, we&#8217;ve collaborated with the image licensing industry to raise awareness<br \/>\n    of licensing requirements for content found through Google Images. In 2018, we began supporting<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/image-metadata-in-google-images\/\">IPTC Image Rights metadata<\/a>;<br \/>\n    in February 2020 we <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/image-metadata-in-google-images\/\">announced<\/a><br \/>\n    a new metadata framework through Schema.org and IPTC for licensable images. Since then, we&#8217;ve<br \/>\n    seen widespread adoption of this new standard by websites, image platforms and agencies of all<br \/>\n    sizes. Today, we&#8217;re launching new features on Google Images which will highlight licensing<br \/>\n    information for images, and make it easier for users to understand how to use images responsibly.\n  <\/p>\n<h2 id=\"what-is-it\" tabindex=\"-1\">What is it?<\/h2>\n<p>\n    Images that include licensing information will be labeled with a &#8220;Licensable&#8221; badge on the<br \/>\n    results page. When a user opens the image viewer (the window that appears when they select an<br \/>\n    image), we will show a link to the license details and\/or terms page provided by the content<br \/>\n    owner or licensor. If available, we&#8217;ll also show an additional link that directs users to a page<br \/>\n    from the content owner or licensor where the user can acquire the image.\n  <\/p>\n<p>    <img decoding=\"async\" alt=\"Google Images search results with the licensable badge\"\n         src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-b3ea03737fa9.png\" loading=\"lazy\"\/><\/p>\n<p>\n    We&#8217;re also making it easier to find images with licensing metadata. We&#8217;ve enhanced the usage<br \/>\n    rights drop-down menu in Google Images to support filtering for Creative Commons licenses, as<br \/>\n    well as those that have commercial or other licenses.\n  <\/p>\n<p>    <img decoding=\"async\" alt=\"Updated Usage Rights filter\"\n         src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-67b92056ea16.png\" loading=\"lazy\"\/><\/p>\n<h2 id=\"what-are-the-benefits-to-image-licensors\" tabindex=\"-1\">What are the benefits to image licensors?<\/h2>\n<ul>\n<li>\n      As noted earlier, if licensing metadata is provided from the image licensor, then the<br \/>\n      licensable badge, license details page and image acquisition page will be surfaced in the<br \/>\n      images viewer, making it easier for users to purchase or license the image from the licensor.\n    <\/li>\n<li>\n      If an image resides on a page that isn&#8217;t set up to let a user acquire it (for example, a portfolio,<br \/>\n      article, or gallery page), image licensors can link to a new URL from Google Images which<br \/>\n      takes the user directly to the page where they can purchase or license the image.\n    <\/li>\n<li>\n      For image licensors, the metadata can also be applied by publishers who have purchased your<br \/>\n      images, enabling your licensing details to be visible with your images when they&#8217;re used by<br \/>\n      your customers. (This requires your customers to not remove or alter the IPTC metadata that<br \/>\n      you provide them).\n    <\/li>\n<\/ul>\n<p>\n    We believe this is a step towards helping people better understand the nature of the content<br \/>\n    they&#8217;re looking at on Google Images and how they can use it responsibly.\n  <\/p>\n<h2 id=\"how-do-i-participate\" tabindex=\"-1\">How do I participate?<\/h2>\n<p>\n    To learn more about these features, how you can implement them and troubleshoot issues, visit<br \/>\n    the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/image-metadata-in-google-images\/\">Google developer help page<\/a><br \/>\n    and our <a href=\"https:\/\/support.google.com\/webmasters\/thread\/31516792\" class=\"external-link\">common FAQs page<\/a>.\n  <\/p>\n<p>\n    To provide feedback on these features, please use the feedback tools available on the developer<br \/>\n    page for the licensable images features, the<br \/>\n    <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Google Webmaster Forum<\/a>, and stay<br \/>\n    tuned for upcoming virtual office hours where we will review common questions.\n  <\/p>\n<h2 id=\"what-do-image-licensors-say-about-these-features\" tabindex=\"-1\">What do image licensors say about these features?<\/h2>\n<div>\n<p>\n      &#8220;A collaboration between Google and CEPIC, which started some four years ago, has ensured that<br \/>\n      authors and rights holders are identified on Google Images. Now, the last link of the chain,<br \/>\n      determining which images are licensable, has been implemented thanks to our fruitful<br \/>\n      collaboration with Google. We are thrilled at the window of opportunities that are opening up<br \/>\n      for photography agencies and the wider image industry due to this collaboration. Thanks, Google.&#8221;<br \/>\n      <br \/>&#8211; <b>Alfonso Gutierrez, President of CEPIC<\/b>\n    <\/p>\n<p>\n      &#8220;As a result of a multi-year collaboration between IPTC and Google, when an image containing<br \/>\n      embedded IPTC Photo Metadata is re-used on a popular website, Google Images will now direct an<br \/>\n      interested user back to the supplier of the image,&#8221; said Michael Steidl, Lead of the IPTC<br \/>\n      Photo Metadata Working Group. &#8220;This is a huge benefit for image suppliers and an incentive to<br \/>\n      add IPTC metadata to image files.&#8221;<br \/>\n      <br \/>&#8211; <b>Michael Steidl, Lead of the IPTC Photo Metadata Working Group<\/b>\n    <\/p>\n<p>\n      &#8220;Google&#8217;s licensable image features are a great step forward in making it easier for users to<br \/>\n      quickly identify and license visual content. Google has worked closely with DMLA and its<br \/>\n      members during the features&#8217; development, sharing tools and details while simultaneously<br \/>\n      gathering feedback and addressing our members&#8217; questions or concerns. We look forward to<br \/>\n      continuing this collaboration as the features deploy globally.&#8221;<br \/>\n      <br \/>&#8211; <b>Leslie Hughes, President of the Digital Media Licensing Association<\/b>\n    <\/p>\n<p>\n      &#8220;We live in a dynamic and changing media landscape where imagery is an integral component of<br \/>\n      online storytelling and communication for more and more people. This means that it is crucial<br \/>\n      that people understand the importance of licensing their images from proper sources for their<br \/>\n      own protection, and to ensure the investment required to create these images continues. We are<br \/>\n      hopeful Google&#8217;s approach will bring more visibility to the intrinsic value of licensed images<br \/>\n      and the rights required to use them.&#8221;<br \/>\n      <br \/>&#8211; <b>Ken Mainardis, SVP, Content, Getty Images &mp; iStock by Getty Images<\/b>\n    <\/p>\n<p>\n      &#8220;With Google&#8217;s licensable images features, users can now find high-quality images on Google<br \/>\n      Images and more easily navigate to purchase or license images in accordance with the image<br \/>\n      copyright. This is a significant milestone for the professional photography industry, in that<br \/>\n      it&#8217;s now easier for users to identify images that they can acquire safely and responsibly.<br \/>\n      EyeEm was founded on the idea that technology will revolutionise the way companies find and<br \/>\n      buy images. Hence, we were thrilled to participate in Google&#8217;s licensable images project from<br \/>\n      the very beginning, and are now more than excited to see these features being released.&#8221;<br \/>\n      <br \/>&#8211; <b>Ramzi Rizk, Co-founder, EyeEm<\/b>\n    <\/p>\n<p>\n      &#8220;As the world&#8217;s largest network of professional providers and users of digital images, we at<br \/>\n      picturemaxx welcome Google&#8217;s licensable images features. For our customers as creators and<br \/>\n      rights managers, not only is the visibility in a search engine very important, but also the<br \/>\n      display of copyright and licensing information. To take advantage of this feature, picturemaxx<br \/>\n      will be making it possible for customers to provide their images for Google Images in the near<br \/>\n      future. The developments are already under way.&#8221;<br \/>\n      <br \/>&#8211; <b>Marcin Czyzewski, CTO, picturemaxx<\/b>\n    <\/p>\n<p>\n      &#8220;Google has consulted and collaborated closely with Alamy and other key figures in the photo<br \/>\n      industry on this project. Licensable tags will reduce confusion for consumers and help inform<br \/>\n      the wider public of the value of high quality creative and editorial images.&#8221;<br \/>\n      <br \/>&#8211; <b>James Hall, Product Director, Alamy<\/b>\n    <\/p>\n<p>\n      &#8220;Google Images&#8217; new features help both image creators and image consumers by bringing<br \/>\n      visibility to how creators&#8217; content can be licensed properly. We are pleased to have worked<br \/>\n      closely with Google on this feature, by advocating for protections that result in fair<br \/>\n      compensation for our global community of over 1 million contributors. In developing this<br \/>\n      feature, Google has clearly demonstrated its commitment to supporting the content creation<br \/>\n      ecosystem.<br \/>\n      <br \/>&#8211; <b>Paul Brennan, VP of Content Operations, Shutterstock<\/b>\n    <\/p>\n<p>\n      &#8220;Google Images&#8217; new licensable images features will provide expanded options for creative<br \/>\n      teams to discover unique content. By establishing Google Images as a reliable way to identify<br \/>\n      licensable content, Google will drive discovery opportunities for all agencies and independent<br \/>\n      photographers, creating an efficient process to quickly find and acquire the most relevant,<br \/>\n      licensable content.&#8221;<br \/>\n      <br \/>&#8211; <b>Andrew Fingerman, CEO of PhotoShelter<\/b>\n    <\/p>\n<\/p><\/div>\n<p>\n    <span class=\"byline-author\">Posted by Francois Spies, Product Manager, Google Images<\/span>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monday, August 31, 2020 For the last few years, we&#8217;ve collaborated with the image licensing industry to raise awareness of licensing requirements for content found through Google Images. In 2018, we began supporting IPTC Image Rights metadata; in February 2020 we announced a new metadata framework through Schema.org and IPTC for licensable images. Since then, [&hellip;]<\/p>\n","protected":false},"menu_order":81495,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25150","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25150\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27272"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25150"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25150"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}