{"id":25188,"date":"2021-04-08T00:00:00","date_gmt":"2021-04-08T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/what-creators-should-know-about-googles-april-2021-product-reviews-update\/"},"modified":"2021-04-08T00:00:00","modified_gmt":"2021-04-08T00:00:00","slug":"what-creators-should-know-about-googles-april-2021-product-reviews-update","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/what-creators-should-know-about-googles-april-2021-product-reviews-update\/","title":{"rendered":"What creators should know about Google\u2019s April 2021 product reviews update"},"content":{"rendered":"<p class=\"gargardate\">Thursday, April 8, 2021<\/p>\n<aside class=\"key-point\">We now post about product reviews updates on our<br \/>\n  <a href=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history\" class=\"external-link\">List of Google Search ranking updates<\/a> page.<br \/>\n  To learn how a product reviews update works and how you can assess and improve your content, see <a href=\"https:\/\/developers.google.com\/search\/updates\/product-reviews-update\">Google Search&#8217;s product reviews update and your website<\/a>.<\/aside>\n<p>\n  Google Search is always working to show the most useful and helpful information possible, through<br \/>\n  <a href=\"https:\/\/blog.google\/products\/search\/raters-experiments-improve-google-search\/\" class=\"external-link\">testing,<br \/>\n    experimenting, and review processes<\/a>. From this, we know people appreciate product reviews<br \/>\n  that share in-depth research, rather than thin content that simply summarizes a bunch of products.<br \/>\n  That\u2019s why we\u2019re sharing an improvement to our <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/how-search-works\/ranking-results\/\" class=\"external-link\">ranking<br \/>\n  systems<\/a>, which we call the product reviews update, that\u2019s designed to better reward such content.\n<\/p>\n<p>\n  This update is going out today and only involves English language reviews for now. We believe this will further help<br \/>\n  those producing rich content in the product reviews area.\n<\/p>\n<p>\n  Although this is separate from our regular core updates, the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/core-updates\/\">advice<\/a><br \/>\n  that we provide about producing quality content for those is also relevant here. The overall focus is<br \/>\n  on providing users with content that provides insightful analysis and original research, and is<br \/>\n  written by experts or enthusiasts who know the topic well.\n<\/p>\n<p>\n  For those creating content, here are some additional useful questions to consider in terms of<br \/>\n  product reviews. Do your reviews:\n<\/p>\n<ul>\n<li>Express expert knowledge about products where appropriate?<\/li>\n<li>Show what the product is like physically, or how it is used, with unique content beyond what\u2019s<br \/>\n    provided by the manufacturer?<\/li>\n<li>Provide quantitative measurements about how a product measures up in various categories of<br \/>\n    performance?<\/li>\n<li>Explain what sets a product apart from its competitors?<\/li>\n<li>Cover comparable products to consider, or explain which products might be best for certain<br \/>\n    uses or circumstances?<\/li>\n<li>Discuss the benefits and drawbacks of a particular product, based on research into it?<\/li>\n<li>Describe how a product has evolved from previous models or releases to provide improvements,<br \/>\n    address issues, or otherwise help users in making a purchase decision?<\/li>\n<li>Identify key decision-making factors for the product&#8217;s category and how the product performs in<br \/>\n    those areas? For example, a car review might determine that fuel economy, safety, and handling<br \/>\n    are key decision-making factors and rate performance in those areas.<\/li>\n<li>Describe key choices in how a product has been designed and their effect on the users beyond<br \/>\n    what the manufacturer says?<\/li>\n<\/ul>\n<p>\n  We hope the guidance offered here is helpful. Also be sure to review our<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/providing-better-product-information-for-shoppers\/\">Providing better product information for<br \/>\n    shoppers<\/a> post for more general advice about how to present shopping-related information.<br \/>\n  Beyond that, you can also find advice about creating good content with the resources that we offer<br \/>\n  on Google Search Central, including <a href=\"https:\/\/search.google.com\/search-console\/about\" class=\"external-link\">tools<\/a>,<br \/>\n  <a href=\"https:\/\/developers.google.com\/search\/docs\">help pages<\/a> and our<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/go\/community\" class=\"external-link\">forums<\/a>.\n<\/p>\n<p>\n  <span class=\"byline-author\">Posted by Perry Liu, software engineer and<br \/>\n    <a href=\"https:\/\/mastodon.social\/@searchliaison\" class=\"external-link\">Danny Sullivan<\/a>, public liaison<br \/>\n    for Search<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thursday, April 8, 2021 We now post about product reviews updates on our List of Google Search ranking updates page. To learn how a product reviews update works and how you can assess and improve your content, see Google Search&#8217;s product reviews update and your website. Google Search is always working to show the most [&hellip;]<\/p>\n","protected":false},"menu_order":81275,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25188","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25188\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27309"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25188"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25188"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}