![\"Search](\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-823c6addded6.jpg\")
<\/p>\nWednesday, December 31, 2025<\/p>\n
\n It has been a busy second half of the year for the Search Central Live (SCL) team! Zipping through
\n the busy streets of Bangkok to the skyscrapers of Tokyo and the vibrant harbor of Hong Kong, we’ve
\n been on a mission to connect, share, and—most importantly—listen.\n<\/p>\n
\n As we close out 2025, we wanted to take a moment to look back at the incredible energy we
\n encountered across the Asia-Pacific region. This isn’t just a recap; it’s a heartfelt “thank you”
\n to the thousands of you who applied, attended, asked tough questions, and shared your wisdom with
\n us.\n<\/p>\n
<\/p>\n
\n This year, we tried something different. We heard your feedback asking for “more depth,” \n We kicked off our “Deep Dive” pilot in Bangkok, and the reception was electric. With over 2,500 \n This is the first time we also pilot community talks at a true regional scale and the result was \n For the first time, we brought SCL to Hong Kong for Chinese speaking site owners.\n<\/p>\n \n Tokyo reminded us why the Japanese web ecosystem is so unique.\n<\/p>\n \n You taught us a lot this year.\n<\/p>\n \n We would like to thank all community speakers both lightning talks and poster sessions, for making \n Search Central Live Deep Dive 2025 Community Speakers:\n<\/p>\n Search Central Live Tokyo 2025 Community Speakers:<\/p>\n Changing SEO and Unchanging SEO<\/p>\n<\/td>\n \u5909\u308f\u308bSEO\u3068\u5909\u308f\u3089\u306a\u3044SEO<\/p>\n<\/td>\n<\/tr>\n Storytelling Saves SEO: From the SEO Novel “The Villainess Learns SEO in the Age of Generative AI”<\/p>\n<\/td>\n \u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u304cSEO\u3092\u6551\u3046\uff1aSEO\u5c0f\u8aac\u300c\u60aa\u5f79\u4ee4\u5b22\u3001\u751f\u6210AI\u6642\u4ee3\u306b\u3042\u3048\u3066SEO\u3092\u5b66\u3076\u300d\u304b\u3089<\/p>\n<\/td>\n<\/tr>\n I recently bought a new car, so I’d like to share my search journey.<\/p>\n<\/td>\n \u6700\u8fd1\u8eca\u3092\u8cb7\u3044\u66ff\u3048\u305f\u306e\u3067\u3001\u305d\u306e\u3068\u304d\u306e\u691c\u7d22\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u5171\u6709\u3057\u307e\u3059\u3002<\/p>\n<\/td>\n<\/tr>\n Search Marketing in the Age of AI – Search Shifts from “Points” to “Surfaces” and “Lines”<\/p>\n<\/td>\n AI\u6642\u4ee3\u306e\u691c\u7d22\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 – \u691c\u7d22\u306f\u300c\u70b9\u300d\u304b\u3089\u300c\u9762\u300d\u3068\u300c\u7dda\u300d\u3078<\/p>\n<\/td>\n<\/tr>\n Is generative AI friend or foe? How to use it effectively on UGC sites<\/p>\n<\/td>\n \u751f\u6210AI\u306f\u6575\u304b\u5473\u65b9\u304b? UGC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308b\u4e0a\u624b\u306a\u4ed8\u304d\u5408\u3044\u65b9<\/p>\n<\/td>\n<\/tr>\n SEO specialists, where are you headed? Rakuten explores GEO and analyzes the current situation<\/p>\n<\/td>\n SEO\u62c5\u5f53\u8005\u3088\u3001\u3069\u3053\u3078\u5411\u304b\u3046\uff01\uff1f\u697d\u5929\u304c\u63a2\u308bGEO\u306e\u5411\u304d\u5408\u3044\u65b9\u3068\u73fe\u72b6\u5206\u6790<\/p>\n<\/td>\n<\/tr>\n SEO specialists, where are you headed? Rakuten explores GEO and analyzes the current situation<\/p>\n<\/td>\n SEO\u62c5\u5f53\u8005\u3088\u3001\u3069\u3053\u3078\u5411\u304b\u3046\uff01\uff1f\u697d\u5929\u304c\u63a2\u308bGEO\u306e\u5411\u304d\u5408\u3044\u65b9\u3068\u73fe\u72b6\u5206\u6790<\/p>\n<\/td>\n<\/tr>\n GEO? LLMO? “Every search leads to SEO”<\/p>\n<\/td>\n GEO\uff1fLLMO\uff1f\u300c\u3059\u3079\u3066\u306e\u691c\u7d22\u306fSEO\u306b\u901a\u305a\u300d<\/p>\n<\/td>\n<\/tr>\n Where are your readers? Uncover the truth about your news site with Google Search Console!<\/p>\n<\/td>\n \u3042\u306a\u305f\u306e\u8aad\u8005\u306f\u3069\u3053\u304b\u3089\uff1f\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u306e\u5b9f\u614b\u3092Google Search Console\u3067\u66b4\u3053\u3046\uff01<\/p>\n<\/td>\n<\/tr>\n How to Find Useless Search Results (2025 Edition)<\/p>\n<\/td>\n \u5f79\u306b\u7acb\u305f\u306a\u3044\u691c\u7d22\u7d50\u679c\u306e\u63a2\u3057\u65b9\u30102025\u5e74\u7248\u3011<\/p>\n<\/td>\n<\/tr>\n From “how to write” to “why to write”: Rethinking content strategy in the age of AI<\/p>\n<\/td>\n \u300c\u3069\u3046\u66f8\u304f\u304b\u300d\u304b\u3089\u300c\u306a\u305c\u66f8\u304f\u304b\u300d\u3078\uff1aAI\u6642\u4ee3\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u3042\u308a\u65b9\u3092\u898b\u76f4\u3059<\/p>\n<\/td>\n<\/tr>\n A 1.5-year-old new graduate created a template for SEO and website renewal proposals<\/p>\n<\/td>\n \u65b0\u53521.5\u5e74\u76ee\u304c\u4f5c\u308a\u4e0a\u3052\u305fSEO\u00d7\u30b5\u30a4\u30c8\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u63d0\u6848\u306e\u578b<\/p>\n<\/td>\n<\/tr>\n I have 10 years of experience in SEO. Why did the more I learned about SEO, the further away I got from results?<\/p>\n<\/td>\n SEO\u6b7410\u5e74\u3002\u306a\u305cSEO\u306b\u8a73\u3057\u304f\u306a\u308b\u307b\u3069\u6210\u679c\u306f\u9060\u306e\u3044\u305f\u306e\u304b\u3002<\/p>\n<\/td>\n<\/tr>\n The Hard Things About SEO<\/p>\n<\/td>\n The Hard Things About SEO<\/p>\n<\/td>\n<\/tr>\n<\/table>\n \n We aren’t slowing down. The success of the “Deep Dive” format has given us the green light to Expect more practical workshops, more community speakers, and more transparency.<\/p>\n \n To everyone who attended, asked a question, or posted a summary: Thank You<\/strong>. You See you in 2026!<\/p>\n
\n “more time,” and “more practical tips.” So, we launched the
\n Search Central Live Deep Dive<\/strong> format, and the response was nothing short of
\n inspiring.\n<\/p>\nBangkok: Diving Deep in the Land of Smiles<\/h3>\n
![\"Search](\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-c4ae7710e8a4.jpg\")
<\/p>\n
\n who expressed interest in the event, it was clear that the community was hungry for knowledge.\n<\/p>\n\n
\n engagement.\n <\/li>\n
\n and the detailed explanations from Google speakers on how Search works (we did go deep!)\n <\/li>\n
\n Crawling & Indexing” boardgame were massive hits, proving that networking doesn’t have to be
\n awkward. Seeing business owners, developers, and content writers breaking the ice and sharing
\n stickers was a highlight for us.\n <\/li>\n<\/ul>\n
\n phenomenal. People loved the chance to learn from others in the region and the chance to showcase
\n the work. In addition to Lightning talks, this also includes the new format we introduced, Poster
\n sessions. We didn’t know what to expect but the hall was full for all the rounds. We saw a vibrant
\n marketplace of ideas.\n<\/p>\nHong Kong: A Historic Gathering<\/h3>\n
![\"Search](\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-f089b19e9190.jpg\")
<\/p>\n\n
\n diverse attendees ranging from massive ecommerce platforms to local startups.\n <\/li>\n
\n tricky questions about hreflang and managing cross-border sites, vital for this global hub.\n <\/li>\n
\n fantastic (86% show-up rate!), and the room stayed full right through the Q&A. It felt like a
\n reunion of old friends.\n <\/li>\n<\/ul>\nTokyo: Technical Mastery and Community Voices<\/h3>\n
![\"Search](\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-37f42001fe61.jpg\")
<\/p>\n\n
\n ticket purchase!\n <\/li>\n
\n nuances of rendering and indexing for complex JavaScript sites.\n <\/li>\n
\n 13 “Lightning Talks” from community members were standout favorites, covering everything from
\n “How to Find Useless Search Results” to “The Hard Things About SEO”.\n <\/li>\n<\/ul>\nWhat We Learned (Thanks to You)<\/h2>\n
\n
\n you want to know how AI fits into your strategy. We will continue bringing you the latest
\n updates and try to demystify the technology as much as we can.\n <\/li>\n
\n bridges between SEOs, developers, and marketers is where the magic happens, and we are glad to
\n know that SCL could provide a venue for you to share your experience, showcase your work, and
\n connect with others.\n <\/li>\n
\n more localized examples and market-specific data.\n <\/li>\n<\/ol>\n
\n this happen.\n<\/p>\n\n
\n Name<\/th>\n Title<\/th>\n Talk<\/th>\n<\/tr>\n \n \n Akihiro Miyata<\/a>\n <\/td>\n Senior Manager, Rakuten Group, Inc.<\/td>\n A case study of a successful site move<\/td>\n<\/tr>\n \n \n Ayu Idris<\/a>\n <\/td>\n Director of SEO & Content, Brighttail<\/td>\n AI for Content & SEO Operations: From Experiments to Impact<\/td>\n<\/tr>\n \n \n Dan Taylor<\/a>\n <\/td>\n Head of Technical SEO, SALT.agency<\/td>\n Content That Enables & Adds Value In The Modern Search World.<\/td>\n<\/tr>\n \n \n David Carrasco Pamies<\/a>\n <\/td>\n SEO Consultant<\/td>\n Beyond the Search Box: SEO for Today’s Chaotic Customer Journey<\/td>\n<\/tr>\n \n \n Divya Jain<\/a>\n <\/td>\n Head of Marketing, Edvoy<\/td>\n Rise of UX driven SEO (conversion oriented)<\/td>\n<\/tr>\n \n \n Gabriele Kahlout<\/a>\n <\/td>\n Head of Audience Development & Engagement, Aljazeera.net<\/td>\n \n \n
\n \n Gast\u00f3n Riera<\/a>\n <\/td>\n Sr SEO Specialist, Envato<\/td>\n Optimise Crawl Capacity for 100M+ URLs, a framework and Examples<\/td>\n<\/tr>\n \n \n Ilman Akbar<\/a>\n <\/td>\n Founder, DailySEO ID<\/td>\n \n \n
\n \n James Wang<\/a>\n <\/td>\n Reg SEO Manager, Shopee<\/td>\n Invisible Threats: How Site Search Can Harm SEO<\/td>\n<\/tr>\n \n \n Kenichi Suzuki<\/a>\n <\/td>\n Google Product Expert, Faber Company Inc. & \u6d77\u5916SEO\u60c5\u5831\u30d6\u30ed\u30b0<\/td>\n How Google’s AI Suite Drives Japan’s Top SEO Blog<\/td>\n<\/tr>\n \n \n Kevin Jonas<\/a>\n <\/td>\n Head of Digital, RA Marketing<\/td>\n Getting Leadership To Say Yes To SEO<\/td>\n<\/tr>\n \n \n Lakshey Bahl<\/a>\n <\/td>\n SEO Professional<\/td>\n Air India’s Scalable Flight Pages: Driving Discovery with Automated Link Intelligence<\/td>\n<\/tr>\n \n \n L\u00ea V\u0103n Ph\u00fa<\/a>\n <\/td>\n Google Product Expert, LP TECH<\/td>\n Debugging website and community wisdom<\/td>\n<\/tr>\n \n \n Martyna A\u011fano\u011flu<\/a>\n <\/td>\n SEO Specialist, Clar<\/td>\n Rebuilding Success: Lessons from Loando’s Journey Across Markets<\/td>\n<\/tr>\n \n \n MJ Tsai<\/a>\n <\/td>\n Head of SEO, WPP Media Singapore<\/td>\n Beyond Blue Links: Rethinking Visibility in the AI-Powered SERP<\/td>\n<\/tr>\n \n \n Monica Chia<\/a>\n <\/td>\n Head of Organic, APAC, The Egg<\/td>\n Search Reimagined: Decoding AI’s Influence on User Intent<\/td>\n<\/tr>\n \n \n Nabila Ghaida Zia<\/a>\n <\/td>\n SEO & Storytelling Consultant, PT Prasetya Mulya ELI<\/td>\n Crafting AI-Powered, Data-Driven, E-E-A-T Content Like a TED<\/td>\n<\/tr>\n \n \n Natalia Witczyk<\/a>\n <\/td>\n CEO \/ International SEO Consultant, Mosquita Digital<\/td>\n Google Search Console: top 3 International SEO use cases<\/td>\n<\/tr>\n \n \n Nitesh Shrivastava<\/a>\n <\/td>\n Head of SEO, GrowthOps ASIA<\/td>\n OK Google, Define ‘Humanity’: Why Search Needs Story, Not Just Syntax<\/td>\n<\/tr>\n \n \n Toon Lim<\/a>\n <\/td>\n Co-Founder, Criclabs<\/td>\n Building an SEO Second Brain: Organizing Knowledge for Strategic Impact<\/td>\n<\/tr>\n \n \n Putri Brahmantini<\/a>\n <\/td>\n Corporate Digital Marketing Manager, Maya Resorts, Bali<\/td>\n Using AI to Create Content Faster — Without Sacrificing Quality<\/td>\n<\/tr>\n \n \n Rio Ichikawa<\/a>\n <\/td>\n Product Manager, Faber Company<\/td>\n Gen AI for SEO Content: What We Learned About Ranking & User Engagement<\/td>\n<\/tr>\n \n \n Satoshi Kimura<\/a>\n <\/td>\n Head of the SEO Lab, CyberAgent, Inc.<\/td>\n How traffic increased on Ameba through quality-based content filtering<\/td>\n<\/tr>\n \n \n Sharoz Dawa<\/a>\n <\/td>\n SEO Lead, Fynd<\/td>\n Multilingual SEO: Scaling Organic Growth Across Languages<\/td>\n<\/tr>\n \n \n Sourav Sharma<\/a>\n <\/td>\n Growth Manager, DevRev<\/td>\n Strategic SEO Shifts for B2B Companies<\/td>\n<\/tr>\n \n \n Takeru Muroya<\/a>\n <\/td>\n Country Manager, Japan, DemandSphere<\/td>\n Beyond Borders: Global EC Success Through Deep Localization<\/td>\n<\/tr>\n \n \n Wasin Mekkit<\/a>\n <\/td>\n Analytics Specialist, Primal<\/td>\n How to improve SEO for JavaScript-heavy Websites<\/td>\n<\/tr>\n \n \n Loki Yan<\/a>\n <\/td>\n SEO Expert, \u58f9\u4f18\u5316<\/td>\n The Best Lesson: learned from a JavaScript SEO Disaster<\/td>\n<\/tr>\n \n \n Yisan Lee<\/a>\n <\/td>\n Digital Marketing Agency Founder, Q Digital Marketing<\/td>\n Bridging the Gap: Content SEO and Technical SEO in Harmony<\/td>\n<\/tr>\n \n \n Yunhee Choi<\/a>\n <\/td>\n SEO Director, Artience<\/td>\n Global SEO vs. K-SEO<\/td>\n<\/tr>\n<\/table>\n \n
\n Name<\/th>\n English title (Machine translated)<\/th>\n Japanese title<\/th>\n<\/tr>\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Looking Forward to 2026<\/h2>\n
\n continue pushing for more events next year. We are already looking at the calendar for 2026, with
\n plans to return to your favorite cities and perhaps explore new ones.\n<\/p>\n
\n are the reason we do this.\n<\/p>\n