Published on May 8, 2018<\/p>\n
One of the largest IT companies in Japan, \n Rakuten Recipe began using \n One way Rakuten checked the efficiency of their new search experience was by using
\n Rakuten<\/a> provides over 70 services, including
\n e-commerce, FinTech, and loyalty programs. Rakuten Recipe lets home chefs post and share their own
\n recipes and menus on a website or an app. Launched in 2010, the platform has over 15 million
\n active monthly users who enjoy access to about 1.9 million recipes and menus. “We try to provide a
\n good user experience, as well as the excitement and enjoyment of cooking through learning from
\n others,” says Rakuten Recipe manager Yuki Uchida.\n<\/p>\nRecipe<\/code> structured data<\/a>
\n in 2012. Two years later, they expanded the
\n number of available structured data categories to precisely match people with the recipes that
\n would most interest them. They collaborated with Google Search in 2017 to make their structured
\n data even more useful.\n<\/p>\nSolution<\/h2>\n
\n Search Console<\/a>. The company easily
\n implemented the structured data through their content management system (CMS) within two weeks.
\n Rakuten was already using Accelerated Mobile Pages<\/a> (AMP)
\n when they started using the report, which helps fix errors in any rich result. The report also
\n shows where you can provide more information to take fuller advantage of Google’s rich result
\n platform. “We elected to have all of the recipes we have available the same day as the Rich Cards
\n report was released\u2014full on at the first release,” Uchida says.\n<\/p>\n