{"id":25474,"date":"2026-09-05T02:43:48","date_gmt":"2026-09-04T23:43:48","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/saramin-increased-organic-search-traffic-2x-by-investing-in-seo\/"},"modified":"2026-09-05T02:43:48","modified_gmt":"2026-09-04T23:43:48","slug":"saramin-increased-organic-search-traffic-2x-by-investing-in-seo","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/saramin-increased-organic-search-traffic-2x-by-investing-in-seo\/","title":{"rendered":"Saramin increased organic Search traffic 2x by investing in SEO"},"content":{"rendered":"<p class=\"publish-date\">Published on April 8, 2020<\/p>\n<h2 id=\"challenge\" tabindex=\"-1\">\n  Challenge<br \/>\n<\/h2>\n<p>\n  <a href=\"https:\/\/www.saramin.co.kr\/\" class=\"external-link\" rel=\"nofollow\">Saramin<\/a>, one of the largest job<br \/>\n  platforms in Korea, offers job posting recommendations, company and salary information,<br \/>\n  AI-based interviews, and AI-based headhunting services. People come to the Saramin site not<br \/>\n  only to look for jobs and submit applications, but to also gain a variety of information<br \/>\n  related to job searches and receive high-quality AI-based services for interview preparation.\n<\/p>\n<p>\n  In 2015, Saramin registered their site on Google Search Console. In the first year, they<br \/>\n  focused on checking crawling errors and fixed issues to ensure that the Googlebot is crawling<br \/>\n  the site for proper indexing. The task was simple but still resulted in a 15% increase in<br \/>\n  the organic traffic, and Saramin thought more investment in SEO can bring greater success.\n<\/p>\n<div class=\"big-stats green\">\n<div class=\"big-stat\">\n<p class=\"big-stat__figure\">15<sub class=\"big-stat__sub\">%<\/sub><\/p>\n<p class=\"big-stat__description\">Increase in the organic traffic<\/p>\n<\/p><\/div>\n<\/div>\n<h2 id=\"solution\" tabindex=\"-1\">\n  Solution<br \/>\n<\/h2>\n<p>\n  The marketers and website owners at Saramin started following the<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/seo-starter-guide\/\">SEO<\/a> and<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/search-essentials-overview\/\">Search Console guidelines<\/a><br \/>\n  more closely and implemented more changes. The goal was to make changes to the site so that<br \/>\n  Google Search would better understand it. The first task involved removing <code>meta<\/code> tags that were<br \/>\n  cluttered with unnecessary and unhelpful keywords. They used canonical URLs and removed<br \/>\n  duplicate content. They explored <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\">the search<br \/>\n  gallery<\/a> and applied applicable structured data, starting with<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/job-posting-jobposting-structured-data-for-job-search\/\"><code>JobPosting<\/code><\/a>,<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/breadcrumb-breadcrumblist-structured-data\/\">Fil d\u2019Ariane<\/a>, and<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/latest-documentation-updates\/\">Estimated salary<\/a>.\n<\/p>\n<p>\n  When Saramin&#8217;s marketing team first started looking into SEO, it was a challenge to learn all<br \/>\n  the technical terms and tackle issues that were new to them. So they thoroughly studied the<br \/>\n  Google Search <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/get-started-with-search-a-developers-guide\/\">developer&#8217;s guide<\/a> and<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\" class=\"external-link\">Help Center<br \/>\n    articles<\/a> and found answers to their problems. These resources continue to provide<br \/>\n  up-to-date information for issues that they run into.\n<\/p>\n<p>\n  In addition, they used various Google tools offered as they worked on improving their site.<br \/>\n  &#8220;Errors on our structured data are dealt with by checking URLs on the<br \/>\n  <a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\/u\/0\/\" class=\"external-link\">Structured<br \/>\n    Data Testing Tool<\/a>. Other tools like <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" class=\"external-link\">Mobile Friendly Test<\/a>, <a href=\"https:\/\/search.google.com\/test\/amp\" class=\"external-link\">AMP Test<\/a>, and<br \/>\n  <a href=\"https:\/\/pagespeed.web.dev\/\" class=\"external-link\">PageSpeed Insight<\/a> provide us valuable insights for<br \/>\n  making improvements and helping us offer a better experience for our users,&#8221; said Moon Tae<br \/>\n  Sung, Saramin&#8217;s SEO Manager who led the SEO initiative at Saramin.\n<\/p>\n<h2 id=\"results\" tabindex=\"-1\">\n  R\u00e9sultats<br \/>\n<\/h2>\n<p>\n  Over the course of the next few months, Saramin saw the red-colored errors on the Search<br \/>\n  Console&#8217;s Coverage graph gradually turning valid green, and they knew they were headed in the<br \/>\n  right direction. The incremental changes reached a tipping point and the traffic continued to<br \/>\n  rise at a more dramatic speed. In the peak hiring season of September 2019, traffic doubled<br \/>\n  from the previous year.\n<\/p>\n<div class=\"big-stats green\">\n<div class=\"big-stat\">\n<p class=\"big-stat__figure\">102<sub class=\"big-stat__sub\">%<\/sub><\/p>\n<p class=\"big-stat__description\">Increase Year-Over-Year (YOY) in organic traffic from Google Search during the hiring season<br \/>\n  in 2019<\/p>\n<\/p><\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-70c29e9f6b4c.png\" loading=\"lazy\" class=\"screenshot\" alt=\"Breadcrumb structured data in Search Console\"><\/p>\n<p>\n  &#8220;We are very happy about the traffic increase, but what&#8217;s more exciting is it also accompanied<br \/>\n  improvement in the quality of the traffic. We saw a 93% increase in the number of new sign<br \/>\n  ups and a 9% increase on the conversion. We believe this means Saramin&#8217;s optimization work was<br \/>\n  found delightful by our users,&#8221; said Tae Sung.\n<\/p>\n<div class=\"big-stats green\">\n<div class=\"big-stat\">\n<p class=\"big-stat__figure\">93<sub class=\"big-stat__sub\">%<\/sub><\/p>\n<p class=\"big-stat__description\">Increase in new member sign-ups from organic traffic from Google Search<\/p>\n<\/p><\/div>\n<div class=\"big-stat\">\n<p class=\"big-stat__figure\">9<sub class=\"big-stat__sub\">%<\/sub><\/p>\n<p class=\"big-stat__description\">Increase YOY in conversion rate from organic traffic from Google Search<\/p>\n<\/p><\/div>\n<\/div>\n<p>\n  Saramin continues to invest in achieving their SEO goals; they look forward to implementing<br \/>\n  more technologies and features from Google that will help their users understand their<br \/>\n  content better. Tae Sung is enthusiastic about their work ahead and said, &#8220;This is only the<br \/>\n  beginning of our story.&#8221;\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-d3bf650e549c.png\" loading=\"lazy\" class=\"screenshot\" alt=\"The mobile usability report in Search Console\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how an investment in SEO and implementing applicable structured data can improve user experience and increase organic traffic on Google Search.<\/p>\n","protected":false},"menu_order":6008,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[664],"ar_kb_etiket":[],"class_list":["post-25474","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-case-studies"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27513"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25474"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25474"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}