{"id":25475,"date":"2026-09-05T02:43:51","date_gmt":"2026-09-04T23:43:51","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-vidio-brought-more-locally-relevant-video-on-demand-vod-content-to-indonesian-users-through-google-search\/"},"modified":"2026-09-05T02:43:51","modified_gmt":"2026-09-04T23:43:51","slug":"how-vidio-brought-more-locally-relevant-video-on-demand-vod-content-to-indonesian-users-through-google-search","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-vidio-brought-more-locally-relevant-video-on-demand-vod-content-to-indonesian-users-through-google-search\/","title":{"rendered":"How Vidio brought more locally relevant video-on-demand (VOD) content to Indonesian users through Google Search"},"content":{"rendered":"<p class=\"publish-date\">Published on June 4, 2024<\/p>\n<h2 id=\"about-vidio\" tabindex=\"-1\">About Vidio<\/h2>\n<p>\n  Vidio is one of Indonesia&#8217;s largest <a href=\"https:\/\/en.wikipedia.org\/wiki\/Over-the-top_media_service\" class=\"external-link\">over-the-top (OTT) media services<\/a><br \/>\n  established in 2014, which is part of Elang Mahkota Teknologi (Emtek) media conglomerate. Vidio<br \/>\n  has over 1M videos in their catalog, with the aim to increase and offer more content across<br \/>\n  diverse genres for Indonesian users.\n<\/p>\n<h2 id=\"implementing-videoobject-structured-data\" tabindex=\"-1\">Implementing <code>VideoObject<\/code> structured data<\/h2>\n<p>\n  In a market where local language (Bahasa Indonesia) is important, Vidio aims to provide local<br \/>\n  content on their catalog and make it discoverable on Google Search for Indonesian users. To<br \/>\n  achieve its objective, Vidio implemented <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/video-videoobject-clip-broadcastevent-structured-data\/\"><code>VideoObject<\/code> markup<\/a><br \/>\n  to their existing catalog without having to change their video file type (M3U8 format, following <a href=\"https:\/\/en.wikipedia.org\/wiki\/HTTP_Live_Streaming\" class=\"external-link\">HLS<\/a> protocol),<br \/>\n  as they were already using a <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/video-search\/#supported-video-files\">supported video file type<\/a>.\n<\/p>\n<p>\n  However, M3U8 can be challenging for Googlebot to properly crawl and parse due to the way the file<br \/>\n  format works. The file format is a map that references the parts that make up the whole video object, which<br \/>\n  means in order to play the full video, the client has to stitch the parts back together. One of the<br \/>\n  challenges is that Googlebot could run into an inaccessible file referenced by the M3U8 file,<br \/>\n  causing the entire video byte-fetch to fail. To avoid fetch issues, Vidio <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/video-search\/#stable-url\">implemented stable URLs<\/a><br \/>\n  for each video file and made sure they are accessible to Googlebot.\n<\/p>\n<p>\n  They also followed other <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/video-search\/#supported-video-files\">Google Search Central video best practices<\/a>,<br \/>\n  including:\n<\/p>\n<ul>\n<li>Adding the appropriate <code>contentUrl<\/code> property<\/li>\n<li>Validating that the markup has been implemented successfully using the Video enhancement<br \/>\n    section of the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289\" class=\"external-link\">URL inspection tool<\/a>\n  <\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-81581a5cfb7d.png\" loading=\"lazy\" alt=\"Vidio validated that the VideoObject markup implementation on one of their TV episodes with the Video enhancement section in Search Console\"><\/p>\n<h2 id=\"the-results\" tabindex=\"-1\">The results<\/h2>\n<p>\n  Within a year of implementing <code>VideoObject<\/code> markup, Vidio saw improvements in impressions and clicks<br \/>\n  on their video pages. While the number of videos that Vidio published from Q1 2022 to Q1 2023<br \/>\n  increased by ~30%, adding <code>VideoObject<\/code> markup made their videos eligible for display in various<br \/>\n  places on Google. This led to an increase of ~3x video impressions and close to 2x video clicks<br \/>\n  on Google Search. Vidio also used the Search Console <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9495631\" class=\"external-link\">video indexing report<\/a><br \/>\n  and <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553\" class=\"external-link\">performance report<\/a>, which<br \/>\n  helped them to identify and fix issues for their entire platform.\n<\/p>\n<div class=\"big-stats green\">\n<div class=\"big-stat\">\n<p class=\"big-stat__figure\">3<sub class=\"big-stat__sub\">x<\/sub><\/p>\n<p class=\"big-stat__description\">Increase in video impressions on Google Search<\/p>\n<\/p><\/div>\n<div class=\"big-stat\">\n<p class=\"big-stat__figure\">2<sub class=\"big-stat__sub\">x<\/sub><\/p>\n<p class=\"big-stat__description\">Increase in video clicks on Google Search<\/p>\n<\/p><\/div>\n<\/div>\n<p>\n  &#8220;Vidio is the foremost OTT platform in Indonesia, and optimizing our videos on Google has been<br \/>\n  incredibly valuable to video content searchers. Our data shows a remarkable growth in video<br \/>\n  impressions and clicks, which demonstrates our commitment to providing top-notch user experiences,&#8221;<br \/>\n  added Hermawan Sutanto, Managing Director at Vidio.\n<\/p>\n<figure class=\"attempt-left\"><figcaption>Vidio in the All tab in Google Search<\/figcaption><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-b06ec584cdbc.png\" loading=\"lazy\" width=\"550\" alt=\"Vidio in the All tab in Google Search results\"><br \/>\n<\/figure>\n<figure class=\"attempt-right\"><figcaption>Vidio in the Video tab in Google Search<\/figcaption><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-66386d02f0ae.png\" loading=\"lazy\" width=\"550\" alt=\"Vidio in the Video tab in Google Search results\"><br \/>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Vidio, an Indonesian OTT media service, increased their video clicks and impressions on Google Search by implementing VideoObject markup.<\/p>\n","protected":false},"menu_order":6009,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[664],"ar_kb_etiket":[],"class_list":["post-25475","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-case-studies"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27514"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25475"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25475"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}