{"id":25481,"date":"2026-09-05T02:43:59","date_gmt":"2026-09-04T23:43:59","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/avoid-intrusive-interstitials-and-dialogs\/"},"modified":"2026-09-05T02:43:59","modified_gmt":"2026-09-04T23:43:59","slug":"avoid-intrusive-interstitials-and-dialogs","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/avoid-intrusive-interstitials-and-dialogs\/","title":{"rendered":"Avoid intrusive interstitials and dialogs"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-e2d16d68455b.png\" loading=\"lazy\" class=\"attempt-right\" alt=\"Example of an intrusive interstitial\"><\/p>\n<p>\n  Intrusive<br \/>\n  <a href=\"https:\/\/en.wikipedia.org\/wiki\/Interstitial_webpage\" class=\"external-link\">interstitials<\/a><br \/>\n  and dialogs are page elements that obstruct users&#8217; view of the content, usually for<br \/>\n  promotional purposes. Interstitials are overlays on the whole page and dialogs are overlays<br \/>\n  only on a part of the page, sometimes also obfuscating the underlying content.\n<\/p>\n<p>\n  Websites often need to show dialogs for various reasons; however, interrupting users with<br \/>\n  intrusive interstitials may frustrate them and erode their trust in your website.\n<\/p>\n<p>\n  Intrusive dialogs and interstitials make it hard for Google and other search engines to<br \/>\n  understand your content, which may lead to poor search performance. Equally, if users find<br \/>\n  your site hard to use, they are unlikely to want to visit those websites again, including<br \/>\n  through search engines.\n<\/p>\n<h2 id=\"create-unintrusive-dialogs\" tabindex=\"-1\">Create unintrusive dialogs<\/h2>\n<p>\n  Creating unintrusive dialogs means that users can access your content without being<br \/>\n  interrupted by a dialog. This applies to all kinds of promotional dialogs, including app<br \/>\n  install prompts. Following these best practices will help your users have a good experience on<br \/>\n  your site, in addition to helping Google Search understand the content and structure of your<br \/>\n  site.\n<\/p>\n<h3 class=\"clear\" id=\"use-banners-instead-of-interstitials\" tabindex=\"-1\">Use banners instead of interstitials<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-95941cb83e03.png\" loading=\"lazy\" class=\"attempt-left\" alt=\"Examples of banners that provide a better user experience\"><\/p>\n<p>\n  Instead of full page interstitials, use banners that take up only a small fraction of the<br \/>\n  screen to grab your users&#8217; attention. Banners ensure that users and search<br \/>\n  engines can get to the content as soon as they land on the page.\n<\/p>\n<p>\n  These can be implemented in various ways. For example, for app install banners, you can use a<br \/>\n  browser-supported banner, such as<br \/>\n  <a href=\"https:\/\/developer.apple.com\/library\/ios\/#documentation\/AppleApplications\/Reference\/SafariWebContent\/PromotingAppswithAppBanners\/PromotingAppswithAppBanners.html\" class=\"external-link\">Smart App Banners<\/a><br \/>\n  for Safari or<br \/>\n  <a href=\"https:\/\/developers.google.com\/web\/fundamentals\/app-install-banners\/native\" class=\"external-link\">in-app install experience<\/a><br \/>\n  for Chrome. Another option is to create an HTML banner, similar to a typical small advertisement,<br \/>\n  that links to the correct app store for download. You can reuse these small containers for other<br \/>\n  kinds of notifications, such as newsletter sign-up prompts.\n<\/p>\n<h3 id=\"use-common-libraries\" tabindex=\"-1\">Use common libraries<\/h3>\n<p>\n  Many CMSes have plugins that create standard dialogs and interstitials for the most common use<br \/>\n  cases, such as newsletter sign-up prompts. For example, if you are using WordPress, search for<br \/>\n  &#8220;newsletter signup wordpress&#8221;. Using such plugins can be helpful for Google, other search<br \/>\n  engines, and the internet in general, as the plugin developers can deploy improvements at<br \/>\n  scale.\n<\/p>\n<h3 id=\"avoid-common-mistakes\" tabindex=\"-1\">Avoid common mistakes<\/h3>\n<p>\n  Unless they&#8217;re legally mandatory, avoid the following common mistakes when designing a dialog<br \/>\n  or interstitial to help Google Search crawl and understand your content:\n<\/p>\n<ul>\n<li>Don&#8217;t obscure the entire page with interstitials.<\/li>\n<li>Don&#8217;t redirect the user to a separate page for their consent or input.<\/li>\n<\/ul>\n<h2 id=\"mandatory-interstitials\" tabindex=\"-1\">Mandatory interstitials<\/h2>\n<p>\n  Certain sites are required to show an interstitial due to the kind of content they are<br \/>\n  publishing. For example, a casino site may need to show an age gate, which is a type of<br \/>\n  interstitial where the user must provide their age before accessing the content.\n<\/p>\n<p>\n  Mandatory interstitials are exempted from the guidelines discussed in this document; however,<br \/>\n  if possible, we recommend that sites follow these best practices:\n<\/p>\n<ul>\n<li>\n    Ensure that the content is overlaid with the interstitial. This will ensure that Google can<br \/>\n    still at least index some of the content and potentially show it in search results.\n  <\/li>\n<li>\n    Don&#8217;t redirect the incoming HTTP requests to a different page for collecting consent or<br \/>\n    providing data. Redirecting all URLs to a single page will remove all but that one page from<br \/>\n    search results, as Googlebot can only fetch that page.\n  <\/li>\n<\/ul>\n<p>\n  For content behind a mandatory age gate for adult users, we recommend allowing Googlebot<br \/>\n  to crawl your content without triggering the age gate. You can do this by<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/verify-requests-from-google-crawlers-and-fetchers\/\">verifying Googlebot requests<\/a><br \/>\n  and serving the content without age gate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use banners instead of interstitials and large dialogs on your website.<\/p>\n","protected":false},"menu_order":67,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[671],"ar_kb_etiket":[],"class_list":["post-25481","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-page-experience-ranking-and-search-appearance"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27520"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25481"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25481"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}