{"id":25522,"date":"2026-09-05T02:44:45","date_gmt":"2026-09-04T23:44:45","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/organization-organization-structured-data\/"},"modified":"2026-09-05T02:44:45","modified_gmt":"2026-09-04T23:44:45","slug":"organization-organization-structured-data","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/organization-organization-structured-data\/","title":{"rendered":"Organization (Organization) structured data"},"content":{"rendered":"<figure class=\"attempt-right\">\n    <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-94c98b64eea5.png\" loading=\"lazy\" alt=\"Merchant knowledge panel in Google Search results\"><figcaption>Merchant knowledge panel in Google Search results<\/figcaption><\/figure>\n<p>\n  Adding organization structured data to your home page can help Google better understand your<br \/>\n  organization&#8217;s administrative details and disambiguate your organization in search results. Some<br \/>\n  properties are used behind the scenes to disambiguate your organization from other organizations<br \/>\n  (like <code>iso6523<\/code> and <code>naics<\/code>), while others can influence visual elements in<br \/>\n  Search results (such as which <code>logo<\/code> is shown in Search results and your<br \/>\n  <a href=\"https:\/\/support.google.com\/knowledgepanel\/answer\/9163198\" class=\"external-link\">knowledge panel<\/a>).<br \/>\n  If you&#8217;re a merchant, you can influence more details in your<br \/>\n  <a href=\"https:\/\/blog.google\/products\/shopping\/google-merchant-new-features-holiday\/\" class=\"external-link\">merchant knowledge panel<\/a><br \/>\n  and <a href=\"https:\/\/support.google.com\/merchants\/answer\/14998338\" class=\"external-link\">brand profile<\/a>,<br \/>\n  such as return policy, address, and contact information. There are no required properties;<br \/>\n  instead, we recommend adding as many properties that are relevant to your organization.\n<\/p>\n<h2 id=\"add-structured-data\" tabindex=\"-1\">\n    How to add structured data<br \/>\n  <\/h2>\n<p>\n    Structured data is a standardized format for providing information about a page and classifying the page<br \/>\n    content. If you&#8217;re new to structured data, you can learn more about<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">how structured data works<\/a>.\n    <\/p>\n<p>\n    Here&#8217;s an overview of how to build, test, and release structured data.<\/p>\n<ol>\n<li>Add as many <a href=\"#structured-data-type-definitions\">recommended properties<\/a> that apply<br \/>\n      to your web page. There are no required properties; instead, add the properties that apply to<br \/>\n      your content. Based on the format you&#8217;re using, learn where to<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/#format-placement\">insert structured data on the page<\/a>.<\/p>\n<aside class=\"note\">\n      <b>Using a CMS?<\/b> It may be easier to use a plugin that&#8217;s integrated into your CMS.<br \/>\n      <br \/>\n      <b>Using JavaScript?<\/b> Learn how to<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/generate-structured-data-with-javascript\/\">generate structured data with JavaScript<\/a>.<\/aside>\n<\/li>\n<li>Follow the <a href=\"#guidelines\">guidelines<\/a>.<\/li>\n<li>Validate your code using the<br \/>\n      <a href=\"https:\/\/search.google.com\/test\/rich-results\" class=\"external-link\">Rich Results Test<\/a><br \/>\n      and fix any critical errors. Consider also fixing any non-critical issues that may be flagged<br \/>\n      in the tool, as they can help improve the quality of your structured data (however, this isn&#8217;t necessary to be eligible for rich results). <\/li>\n<li>Deploy a few pages that include your structured data and use the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289\" class=\"external-link\">URL Inspection tool<\/a> to test how Google sees the page. Be sure that your page is<br \/>\n      accessible to Google and not blocked by a robots.txt file, the <code>noindex<\/code> tag, or<br \/>\n      login requirements. If the page looks okay, you can<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/recrawl-request\/\" class=\"external-link\">ask Google to recrawl your URLs<\/a>.<\/p>\n<aside class=\"note\"><b>Note<\/b>: Allow time for re-crawling and re-indexing. Remember that it<br \/>\n      may take several days after publishing a page for Google to find and crawl it.<\/aside>\n<\/li>\n<li>To keep Google informed of future changes, we recommend that you<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/build-submit-sitemap\/\" class=\"external-link\">submit a sitemap<\/a>. You can automate this with the<br \/>\n      <a href=\"https:\/\/developers.google.com\/webmaster-tools\/v1\/sitemaps\" class=\"external-link\">Search Console Sitemap API<\/a>.<\/li>\n<\/ol>\n<h2 id=\"examples\" tabindex=\"-1\">Examples<\/h2>\n<h3 id=\"example-organization\" tabindex=\"-1\"><code>Organization<\/code><\/h3>\n<p>Here&#8217;s an example of organization information in JSON-LD code.<\/p>\n<form method=\"post\" target=\"_blank\" action=\"https:\/\/search.google.com\/test\/rich-results?utm_campaign=devsite&#038;utm_medium=jsonld&#038;utm_source=merchant\"><input type=\"submit\" value=\"Try it out in the Rich Results Test\" \/><textarea name=\"code_snippet\" style=\"display:none\">&lt;html&gt;<br \/>\n  &lt;head&gt;<br \/>\n    &lt;title&gt;About Us&lt;\/title&gt;<br \/>\n    &lt;script type=&#8221;application\/ld+json&#8221;&gt;<br \/>\n    {<br \/>\n      &#8220;@context&#8221;: &#8220;https:\/\/schema.org&#8221;,<br \/>\n      &#8220;@type&#8221;: &#8220;Organization&#8221;,<br \/>\n      &#8220;url&#8221;: &#8220;https:\/\/www.example.com&#8221;,<br \/>\n      &#8220;sameAs&#8221;: [&#8220;https:\/\/example.net\/profile\/example1234&#8221;, &#8220;https:\/\/example.org\/example1234&#8221;],<br \/>\n      &#8220;logo&#8221;: &#8220;https:\/\/www.example.com\/images\/logo.png&#8221;,<br \/>\n      &#8220;name&#8221;: &#8220;Example Corporation&#8221;,<br \/>\n      &#8220;description&#8221;: &#8220;The example corporation is well-known for producing high-quality widgets&#8221;,<br \/>\n      &#8220;email&#8221;: &#8220;contact@example.com&#8221;,<br \/>\n      &#8220;telephone&#8221;: &#8220;+47-99-999-9999&#8221;,<br \/>\n      &#8220;address&#8221;: {<br \/>\n        &#8220;@type&#8221;: &#8220;PostalAddress&#8221;,<br \/>\n        &#8220;streetAddress&#8221;: &#8220;Rue Improbable 99&#8221;,<br \/>\n        &#8220;addressLocality&#8221;: &#8220;Paris&#8221;,<br \/>\n        &#8220;addressCountry&#8221;: &#8220;FR&#8221;,<br \/>\n        &#8220;addressRegion&#8221;: &#8220;Ile-de-France&#8221;,<br \/>\n        &#8220;postalCode&#8221;: &#8220;75001&#8221;<br \/>\n      },<br \/>\n      &#8220;vatID&#8221;: &#8220;FR12345678901&#8221;,<br \/>\n      &#8220;iso6523Code&#8221;: &#8220;0199:724500PMK2A2M1SQQ228&#8221;<br \/>\n    }<br \/>\n    &lt;\/script&gt;<br \/>\n  &lt;\/head&gt;<br \/>\n  &lt;body&gt;<br \/>\n  &lt;\/body&gt;<br \/>\n&lt;\/html&gt;<\/textarea><\/form>\n<p><\/p>\n<div><\/div>\n<h3 id=\"example-online-store\" tabindex=\"-1\"><code>OnlineStore<\/code> (subtype of <code>Organization<\/code>) with a shipping policy and return policy<\/h3>\n<p>Here&#8217;s an example of an online store with both a shipping policy and a return policy in JSON-LD code.<\/p>\n<p>Refer to the separate <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/merchant-return-policy-merchantreturnpolicy-structured-data\/\">Merchant return policy markup<\/a> documentation for more examples and detailed information for merchant-level standard return policies.<\/p>\n<form method=\"post\" target=\"_blank\" action=\"https:\/\/search.google.com\/test\/rich-results?utm_campaign=devsite&#038;utm_medium=jsonld&#038;utm_source=merchant\"><input type=\"submit\" value=\"Try it out in the Rich Results Test\" \/><textarea name=\"code_snippet\" style=\"display:none\">&lt;html&gt;<br \/>\n  &lt;head&gt;<br \/>\n    &lt;title&gt;About Us&lt;\/title&gt;<br \/>\n    &lt;script type=&#8221;application\/ld+json&#8221;&gt;<br \/>\n      {<br \/>\n        &#8220;@context&#8221;: &#8220;https:\/\/schema.org&#8221;,<br \/>\n        &#8220;@type&#8221;: &#8220;OnlineStore&#8221;,<br \/>\n        &#8220;name&#8221;: &#8220;Example Online Store&#8221;,<br \/>\n        &#8220;url&#8221;: &#8220;https:\/\/www.example.com&#8221;,<br \/>\n        &#8220;sameAs&#8221;: [<br \/>\n          &#8220;https:\/\/example.net\/profile\/example12&#8221;,<br \/>\n          &#8220;https:\/\/example.org\/@example34&#8221;<br \/>\n        ],<br \/>\n        &#8220;logo&#8221;: &#8220;https:\/\/www.example.com\/assets\/images\/logo.png&#8221;,<br \/>\n        &#8220;contactPoint&#8221;: {<br \/>\n          &#8220;contactType&#8221;: &#8220;Customer Service&#8221;,<br \/>\n          &#8220;email&#8221;: &#8220;support@example.com&#8221;,<br \/>\n          &#8220;telephone&#8221;: &#8220;+47-99-999-9900&#8221;<br \/>\n        },<br \/>\n        &#8220;vatID&#8221;: &#8220;FR12345678901&#8221;,<br \/>\n        &#8220;iso6523Code&#8221;: &#8220;0199:724500PMK2A2M1SQQ228&#8221;,<br \/>\n        &#8220;hasShippingService&#8221;: [<br \/>\n          {<br \/>\n            &#8220;@type&#8221;: &#8220;ShippingService&#8221;,<br \/>\n            &#8220;name&#8221;: &#8220;shipping to CH and FR&#8221;,<br \/>\n            &#8220;description&#8221;: &#8220;Shipping to CH 5% of order value, shipping to FR always free&#8221;,<br \/>\n            &#8220;fulfillmentType&#8221;: &#8220;FulfillmentTypeDelivery&#8221;,<br \/>\n            &#8220;shippingConditions&#8221;: [<br \/>\n              {<br \/>\n                &#8220;@type&#8221;: &#8220;ShippingConditions&#8221;,<br \/>\n                &#8220;shippingOrigin&#8221;: {<br \/>\n                  &#8220;@type&#8221;: &#8220;DefinedRegion&#8221;,<br \/>\n                  &#8220;addressCountry&#8221;: &#8220;FR&#8221;<br \/>\n                },<br \/>\n                &#8220;shippingDestination&#8221;: {<br \/>\n                  &#8220;@type&#8221;: &#8220;DefinedRegion&#8221;,<br \/>\n                  &#8220;addressCountry&#8221;: &#8220;CH&#8221;<br \/>\n                },<br \/>\n                &#8220;shippingRate&#8221;: {<br \/>\n                  &#8220;@type&#8221;: &#8220;ShippingRateSettings&#8221;,<br \/>\n                  &#8220;orderPercentage&#8221;: &#8220;0.05&#8221;<br \/>\n                }<br \/>\n              },<br \/>\n              {<br \/>\n                &#8220;@type&#8221;: &#8220;ShippingConditions&#8221;,<br \/>\n                &#8220;shippingOrigin&#8221;: {<br \/>\n                  &#8220;@type&#8221;: &#8220;DefinedRegion&#8221;,<br \/>\n                  &#8220;addressCountry&#8221;: &#8220;FR&#8221;<br \/>\n                },<br \/>\n                &#8220;shippingDestination&#8221;: {<br \/>\n                  &#8220;@type&#8221;: &#8220;DefinedRegion&#8221;,<br \/>\n                  &#8220;addressCountry&#8221;: &#8220;FR&#8221;<br \/>\n                },<br \/>\n                &#8220;shippingRate&#8221;: {<br \/>\n                  &#8220;@type&#8221;: &#8220;MonetaryAmount&#8221;,<br \/>\n                  &#8220;value&#8221;: &#8220;0&#8221;,<br \/>\n                  &#8220;currency&#8221;: &#8220;EUR&#8221;<br \/>\n                }<br \/>\n              }<br \/>\n            ]<br \/>\n          }<br \/>\n        ],<br \/>\n        &#8220;hasMerchantReturnPolicy&#8221;: {<br \/>\n          &#8220;@type&#8221;: &#8220;MerchantReturnPolicy&#8221;,<br \/>\n          &#8220;applicableCountry&#8221;: [<br \/>\n            &#8220;FR&#8221;,<br \/>\n            &#8220;CH&#8221;<br \/>\n          ],<br \/>\n          &#8220;returnPolicyCountry&#8221;: &#8220;FR&#8221;,<br \/>\n          &#8220;returnPolicyCategory&#8221;: &#8220;https:\/\/schema.org\/MerchantReturnFiniteReturnWindow&#8221;,<br \/>\n          &#8220;merchantReturnDays&#8221;: 60,<br \/>\n          &#8220;returnMethod&#8221;: &#8220;https:\/\/schema.org\/ReturnByMail&#8221;,<br \/>\n          &#8220;returnFees&#8221;: &#8220;https:\/\/schema.org\/FreeReturn&#8221;,<br \/>\n          &#8220;refundType&#8221;: &#8220;https:\/\/schema.org\/FullRefund&#8221;<br \/>\n        }<br \/>\n        \/\/ Other Organization-level properties<br \/>\n        \/\/ &#8230;<br \/>\n      }<br \/>\n    &lt;\/script&gt;<br \/>\n  &lt;\/head&gt;<br \/>\n  &lt;body&gt;<br \/>\n  &lt;\/body&gt;<br \/>\n&lt;\/html&gt;<\/textarea><\/form>\n<div><\/div>\n<h2 id=\"guidelines\" tabindex=\"-1\">Guidelines<\/h2>\n<p>You must follow these guidelines to enable structured data to be eligible for inclusion in Google<br \/>\n  Search results.<\/p>\n<aside class=\"warning\"><b>Warning:<\/b> If your site violates one or more of these guidelines, then<br \/>\n  Google may take <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2604824\" class=\"external-link\">manual action<\/a><br \/>\n  against it. Once you have remedied the problem, you can submit your site for <a href=\"https:\/\/support.google.com\/webmasters\/answer\/35843\" class=\"external-link\">reconsideration<\/a>.<\/aside>\n<ul>\n<li><a href=\"#technical-guidelines\">Technical guidelines<\/a><\/li>\n<li><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/search-essentials-overview\/\">Search Essentials<\/a><\/li>\n<li><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-guidelines\/\">General structured data guidelines<\/a><\/li>\n<\/ul>\n<h3 id=\"technical-guidelines\" tabindex=\"-1\">\n  Technical guidelines<br \/>\n<\/h3>\n<p>\n  We recommend placing this information on your home page, or a single page that describes your<br \/>\n  organization, for example the <em>about us<\/em> page. You don&#8217;t need to include it on every<br \/>\n  page of your site.\n<\/p>\n<p>\n  We recommend using the most specific schema.org subtype of <a class=\"external-link\" href=\"https:\/\/schema.org\/Organization\"><code>Organization<\/code><\/a><br \/>\n  that matches your organization. For example, if you have an ecommerce site, then we recommend using the<br \/>\n  <a class=\"external-link\" href=\"https:\/\/schema.org\/OnlineStore\"><code>OnlineStore<\/code><\/a> subtype instead of<br \/>\n  <a class=\"external-link\" href=\"https:\/\/schema.org\/OnlineBusiness\"><code>OnlineBusiness<\/code><\/a>.<br \/>\n  And if your site is about a local business, for example a restaurant or a physical store, then we<br \/>\n  recommend providing your administrative details using the most specific<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/local-business-localbusiness-structured-data\/#local-business-properties\">subtype(s)<\/a> of <a class=\"external-link\" href=\"https:\/\/schema.org\/LocalBusiness\"><code>LocalBusiness<\/code><\/a><br \/>\n  and following the required and recommended fields for <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/local-business-localbusiness-structured-data\/\">Local business<\/a><br \/>\n  in addition to the fields recommended in this guide.\n<\/p>\n<h2 id=\"structured-data-type-definitions\" tabindex=\"-1\">Structured data type definitions<\/h2>\n<p>Google recognizes the following properties of an<br \/>\n  <a class=\"external-link\" href=\"https:\/\/schema.org\/Organization\"><code>Organization<\/code><\/a>.<br \/>\n  To help Google better understand your page, include as many recommended properties that apply<br \/>\n  to your web page. There are no required properties; instead, add the properties that apply to<br \/>\n  your organization.\n<\/p>\n<aside class=\"key-point\">\n  We recommend focusing on properties that are useful to your users, such as <code>name<\/code><br \/>\n  ou <code>alternateName<\/code> for your business name as well as an indication of real-world<br \/>\n  presence (for example, <code>address<\/code> ou <code>telephone<\/code>) and online<br \/>\n  presence (for example, <code>url<\/code> ou <code>logo<\/code>).<br \/>\n<\/aside>\n<table class=\"responsive fixed\">\n<colgroup>\n<col width=\"20%\"><\/colgroup>\n<thead>\n<tr>\n<th colspan=\"2\">Recommended properties<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><code>address<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/PostalAddress\" class=\"external-link\">PostalAddress<\/a><\/code><\/p>\n<p>The address (physical or mailing) of your organization, if applicable. Include all properties that apply to your country. The more<br \/>\n        properties you provide, the higher quality the result is for users.<br \/>\n        You can provide multiple addresses if you have a location in multiple cities, states, or countries.<br \/>\n        For example:<\/p>\n<div><\/div>\n<\/td>\n<\/tr>\n<tr>\n<td><code>address.addressCountry<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Text\" class=\"external-link\">Text<\/a><\/code><\/p>\n<p>The country for your postal address, using the two-letter <a href=\"https:\/\/wikipedia.org\/wiki\/ISO_3166-1\" class=\"external-link\">ISO 3166-1 alpha-2 country code.<\/a><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><code>address.addressLocality<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Text\" class=\"external-link\">Text<\/a><\/code><\/p>\n<p>The city of your postal address.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><code>address.addressRegion<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Text\" class=\"external-link\">Text<\/a><\/code><\/p>\n<p>The region of your postal address, if applicable. For example, a state.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><code>address.postalCode<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Text\" class=\"external-link\">Text<\/a><\/code><\/p>\n<p>The postal code for your address.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><code>address.streetAddress<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Text\" class=\"external-link\">Text<\/a><\/code><\/p>\n<p>The full street address of your postal address.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><code>alternateName<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Text\" class=\"external-link\">Text<\/a><\/code><\/p>\n<p>Another common name that your organization goes by, if applicable.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><code>contactPoint<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/ContactPoint\" class=\"external-link\">ContactPoint<\/a><\/code><\/p>\n<p>The best way for a user to contact your business, if applicable. Include all support methods available to your users<br \/>\n        following Google recommended <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/highlight-your-customer-support-methods-in-google-search\/\">best practices<\/a>. For example:<\/p>\n<div><\/div>\n<\/td>\n<\/tr>\n<tr>\n<td><code>contactPoint.email<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Text\" class=\"external-link\">Text<\/a><\/code><\/p>\n<p>The email address to contact your business, if applicable.<br \/>\n        If you are using a <code>LocalBusiness<\/code> type, specify a primary email address at<br \/>\n        the <code>LocalBusiness<\/code> level before using <code>contactPoint<\/code> to specify<br \/>\n        multiple ways to reach your organization.\n      <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><code>contactPoint.telephone<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Text\" class=\"external-link\">Text<\/a><\/code><\/p>\n<p>The phone number to contact your business, if applicable.<br \/>\n        Be sure to include the country code and area code in the phone number.<br \/>\n        If you are using a <code>LocalBusiness<\/code> type, specify a primary phone number at<br \/>\n        the <code>LocalBusiness<\/code> level before using <code>contactPoint<\/code> to specify<br \/>\n        multiple ways to reach your organization.\n      <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><code>description<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Text\" class=\"external-link\">Text<\/a><\/code><\/p>\n<p>A detailed description of your organization, if applicable.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><code>duns<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Text\" class=\"external-link\">Text<\/a><\/code><\/p>\n<p>The Dun &amp; Bradstreet DUNS number for identifying your <code>Organization<\/code>, if<br \/>\n        applicable. We encourage using the <code>iso6523Code<\/code> field with prefix <code>0060:<\/code><br \/>\n        instead.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n        <code>email<\/code>\n      <\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Text\" class=\"external-link\">Text<\/a><\/code><\/p>\n<p>The email address to contact your business, if applicable.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><code>foundingDate<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Date\" class=\"external-link\">Date<\/a><\/code><\/p>\n<p>The date your <code>Organization<\/code> was founded in <a href=\"https:\/\/en.wikipedia.org\/wiki\/ISO_8601\" class=\"external-link\">ISO 8601 date format<\/a>, if applicable.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><code>globalLocationNumber<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Text\" class=\"external-link\">Text<\/a><\/code><\/p>\n<p>The GS1 Global Location Number identifying the location of your <code>Organization<\/code>,<br \/>\n        if applicable.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n        <code>hasMerchantReturnPolicy<\/code>\n      <\/td>\n<td>\n<p>Repeated <code><a href=\"https:\/\/schema.org\/MerchantReturnPolicy\" class=\"external-link\">MerchantReturnPolicy<\/a><\/code><\/p>\n<p>\n          The return policy of your <code>Organization<\/code>, if applicable. See<br \/>\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/merchant-return-policy-merchantreturnpolicy-structured-data\/#merchant-return-policy-properties\">Merchant return policy markup<\/a><br \/>\n          for detailed information on required and optional properties for <code>MerchantReturnPolicy<\/code>.\n        <\/p>\n<aside class=\"note\">\n            If you don&#8217;t provide a return policy for your <code>Organization<\/code>, or if some of your<br \/>\n            products have specific return policies for which you need to override the return<br \/>\n            policies defined for your <code>Organization<\/code>, use this property also under<br \/>\n            <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/merchant-listing-product-offer-structured-data\/#merchant-return-policy-properties\">merchant listing markup<\/a>.<br \/>\n          <\/aside>\n<\/td>\n<\/tr>\n<tr>\n<td>\n        <code>hasMemberProgram<\/code>\n      <\/td>\n<td>\n<p>Repeated <code><a href=\"https:\/\/schema.org\/MemberProgram\" class=\"external-link\">MemberProgram<\/a><\/code><\/p>\n<p>\n          A member (loyalty) program that you provide, if applicable.<br \/>\n         See <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/loyalty-program-memberprogram-structured-data\/#member-program-properties\">Member program markup<\/a> for detailed information on required and optional properties for <code>MemberProgram<\/code>.\n        <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n        <code>hasShippingService<\/code>\n      <\/td>\n<td>\n<p>Repeated <code><a href=\"https:\/\/schema.org\/ShippingService\" class=\"external-link\">ShippingService<\/a><\/code><\/p>\n<p>\n          The shipping policy of your <code>Organization<\/code>, if applicable. See<br \/>\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/merchant-shipping-policy-shippingservice-structured-data\/#merchant-shipping-policy-properties\">Merchant shipping policy markup<\/a><br \/>\n          for detailed information on required and optional properties for <code>ShippingService<\/code>.\n        <\/p>\n<aside class=\"note\">\n            If you don&#8217;t provide a shipping policy for your <code>Organization<\/code>, or if some of your<br \/>\n            products have specific shipping policies for which you need to override the shipping<br \/>\n            policies defined for your <code>Organization<\/code>, use this property also under<br \/>\n            <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/merchant-listing-product-offer-structured-data\/#merchant-shipping-policy-properties\">merchant listing markup<\/a>.<br \/>\n          <\/aside>\n<\/td>\n<\/tr>\n<tr>\n<td>\n        <code>iso6523Code<\/code>\n      <\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Text\" class=\"external-link\">Text<\/a><\/code><\/p>\n<p>The ISO 6523 identifier of your organization, if applicable.<br \/>\n          The first part of an ISO 6523 identifier is an <a href=\"http:\/\/iso6523.info\/icd_list.pdf\" class=\"external-link\"><code>ICD<\/code> (International Code Designator)<\/a><br \/>\n          which defines which identification scheme is used.<br \/>\n          The second part is the actual identifier. We recommend separating the ICD and the<br \/>\n          identifier with a colon character (<code>U+003A<\/code>). Common ICD values include:<\/p>\n<ul>\n<li><code>0060<\/code>: Dun &amp; Bradstreet Data Universal Numbering System (DUNS)<\/li>\n<li><code>0088<\/code>: GS1 Global Location Number (GLN)<\/li>\n<li><code>0199<\/code>: Legal Entity Identifier (LEI)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><code>legalName<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Text\" class=\"external-link\">Text<\/a><\/code><\/p>\n<p>The registered, legal name of your <code>Organization<\/code>, if applicable and different<br \/>\n          from the <code>name<\/code> property.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><code>leiCode<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Text\" class=\"external-link\">Text<\/a><\/code><\/p>\n<p>The identifier for your <code>Organization<\/code> as defined in ISO 17442, if applicable.<br \/>\n        We encourage using the <code>iso6523Code<\/code> field with prefix <code>0199:<\/code> instead.<\/p>\n<\/td>\n<\/tr>\n<tr id=\"logo\">\n<td><code>logo<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/URL\" class=\"external-link\">URL<\/a><\/code> ou <code><a href=\"https:\/\/schema.org\/ImageObject\" class=\"external-link\">ImageObject<\/a><\/code><\/p>\n<p>A logo that is representative of your organization, if applicable. Adding this property can help Google<br \/>\n          better understand which logo you want to show, for example in Search results and knowledge<br \/>\n          panels.<\/p>\n<p>Image guidelines:<\/p>\n<ul>\n<li>The image must be 112x112px, at minimum.<\/li>\n<li>The image URL must be crawlable and indexable.<\/li>\n<li>The image file format must be <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/images-best-practices\/#supported-image-formats\">supported by Google Images<\/a>.<\/li>\n<li>Make sure the image looks how you intend it to look on a purely white background (for<br \/>\n            example, if the logo is mostly white or gray, it may not look how you want it to look when<br \/>\n            displayed on a white background).<\/li>\n<\/ul>\n<p>If you use the <code><a href=\"https:\/\/schema.org\/ImageObject\" class=\"external-link\">ImageObject<\/a><\/code> type,<br \/>\n          make sure that it has a valid <code><a href=\"https:\/\/schema.org\/contentUrl\" class=\"external-link\">contentUrl<\/a><\/code> property or<br \/>\n          <code><a href=\"https:\/\/schema.org\/url\" class=\"external-link\">url<\/a><\/code> property that follows the same guidelines as a<br \/>\n          <code><a href=\"https:\/\/schema.org\/URL\" class=\"external-link\">URL<\/a><\/code> type.\n        <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><code>naics<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Text\" class=\"external-link\">Text<\/a><\/code><\/p>\n<p>The <a href=\"https:\/\/www.census.gov\/naics\/\" class=\"external-link\">North American Industry Classification System (NAICS) code<\/a><br \/>\n        for your <code>Organization<\/code>, if applicable.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><code>name<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Text\" class=\"external-link\">Text<\/a><\/code><\/p>\n<p>\n        The name of your organization. Use the same <code>name<\/code> and <code>alternateName<\/code><br \/>\n        that you&#8217;re using for your <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/site-name-favicon\/\">site name<\/a>.\n      <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><code>numberOfEmployees<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/QuantitativeValue\" class=\"external-link\">QuantitativeValue<\/a><\/code><\/p>\n<p>The number of employees in your <code>Organization<\/code>, if applicable.<\/p>\n<p>Example with a specific number of employees:<\/p>\n<div><\/div>\n<p>Example with the number of employees in a range:<\/p>\n<div><\/div>\n<\/td>\n<\/tr>\n<tr>\n<td>\n        <code>sameAs<\/code>\n      <\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/URL\" class=\"external-link\">URL<\/a><\/code><\/p>\n<p>The URL of a page on another website with additional information about your organization,<br \/>\n          if applicable. For example, a URL to your organization&#8217;s profile page on a social media or<br \/>\n          review site. You can provide multiple <code>sameAs<\/code> URLs.\n        <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n      <code>taxID<\/code>\n    <\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Text\" class=\"external-link\">Text<\/a><\/code><\/p>\n<p>The tax ID associated with your <code>Organization<\/code>, if applicable. Make sure<br \/>\n      <code>taxID<\/code> matches the country that you provided in the <code>address<\/code> field.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n      <code>telephone<\/code>\n    <\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Text\" class=\"external-link\">Text<\/a><\/code><\/p>\n<p>A business phone number meant to be the primary contact method for customers, if applicable.<br \/>\n        Be sure to include the country code and area code in the phone number.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n      <code>url<\/code>\n    <\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/URL\" class=\"external-link\">URL<\/a><\/code><\/p>\n<p>The URL of the website of your organization, if applicable. This helps Google uniquely<br \/>\n       identify your organization.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n      <code>vatID<\/code>\n    <\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Text\" class=\"external-link\">Text<\/a><\/code><\/p>\n<p>The VAT (Value Added Tax) code associated with your <code>Organization<\/code>, if applicable<br \/>\n       to your country and business. This is an important trust signal for users (for example, users<br \/>\n       can look up your business in public VAT registries).<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"troubleshooting\" tabindex=\"-1\">Troubleshooting<\/h2>\n<p>\n    If you&#8217;re having trouble implementing or debugging structured data, here are some resources that<br \/>\n    may help you.\n  <\/p>\n<ul>\n<li>If you&#8217;re using a content management system (CMS) or someone else is taking care of your site,<br \/>\n      ask them to help you. Make sure to forward any Search Console message that details the issue to them.<\/li>\n<li>Google does not guarantee that features that consume structured data will show up in search results.<br \/>\n      For a list of common reasons why Google may not show your content in a rich result, see the<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-guidelines\/\">General Structured Data Guidelines<\/a>.<\/li>\n<li>You might have an error in your structured data. Check the<br \/>\n      <a href=\"https:\/\/support.google.com\/webmasters\/answer\/13300873\" class=\"external-link\">list of structured data errors<\/a><br \/>\n      and the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9166415\" class=\"external-link\">Unparsable structured data report<\/a>.<\/li>\n<li>If you received a structured data manual action against your page, the structured data on<br \/>\n      the page will be ignored (although the page can still appear in Google Search results). To fix<br \/>\n      <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175#zippy=%2Cstructured-data-issue\" class=\"external-link\">structured data issues<\/a>, use the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175\" class=\"external-link\">Manual Actions report<\/a>.\n    <\/li>\n<li>Review the <a href=\"#guidelines\">guidelines<\/a> again to identify if your content isn&#8217;t compliant<br \/>\n      with the guidelines. The problem can be caused by either spammy content or spammy markup usage.<br \/>\n        However, the issue may not be a syntax issue, and so the Rich Results Test won&#8217;t be able to<br \/>\n        identify these issues.\n    <\/li>\n<li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/13300208\" class=\"external-link\">Troubleshoot missing rich results \/ drop in total rich results<\/a>.<\/li>\n<li>Allow time for re-crawling and re-indexing. Remember that it may take several days after<br \/>\n      publishing a page for Google to find and crawl it. For general questions about crawling and indexing, check the<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/google-search-crawling-and-indexing-faq\/\" class=\"external-link\">Google Search crawling and indexing FAQ<\/a>.\n    <\/li>\n<li>Post a question in the <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Google Search Central forum<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>You can use Organization markup to let Google know administrative details about your organization, for example, address, contact information, and business identifiers.<\/p>\n","protected":false},"menu_order":97,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[679],"ar_kb_etiket":[],"class_list":["post-25522","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-feature-guides"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27554"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25522"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25522"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}