{"id":25614,"date":"2026-09-05T02:46:35","date_gmt":"2026-09-04T23:46:35","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/help-google-understand-your-ecommerce-website-structure\/"},"modified":"2026-09-05T02:46:35","modified_gmt":"2026-09-04T23:46:35","slug":"help-google-understand-your-ecommerce-website-structure","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/help-google-understand-your-ecommerce-website-structure\/","title":{"rendered":"Help Google understand your ecommerce website structure"},"content":{"rendered":"<p>\n      Google tries to find the best content on your site by analyzing the relationship between pages<br \/>\n      based on their linkages. This means navigation structures on your site (such as menus and<br \/>\n      cross page links) can impact Google&#8217;s understanding of your site structure.\n    <\/p>\n<p>\n      For example, Google can use information such as the number of links it needs to follow to<br \/>\n      reach a page and the number of links to a page to infer the relative importance of a page over<br \/>\n      the rest of your site. For more information on how Google determines the<br \/>\n      importance of a page in Google Search, see<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-search-works\/\">How Google Search Works<\/a>.\n    <\/p>\n<h2 id=\"make-your-ecommerce-site-navigation-google-crawler-friendly\" tabindex=\"-1\">\n      Make your ecommerce site navigation Google crawler friendly<br \/>\n    <\/h2>\n<p>\n      To help Google find all pages on your site, make sure that you follow ecommerce site best practices and that<br \/>\n      your pages are reachable by following links through your site&#8217;s navigation.<br \/>\n      For example, add links from menus to category pages, from category<br \/>\n      pages to sub-category pages, and finally from sub-category pages to all product pages. We also<br \/>\n      recommend that you<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/include-structured-data-relevant-to-ecommerce\/\">add structured data<\/a>,<br \/>\n      since this can help Google understand the purpose of the different pages on your site to<br \/>\n      reinforce this structure.\n    <\/p>\n<p>    <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-072df44a6058.png\" loading=\"lazy\"\n         alt=\"Example site menu with categories from the Google online store.\"><\/p>\n<p>\n      If category pages don&#8217;t include direct links to all products in a category, Googlebot might<br \/>\n      not find all of your products by crawling alone. These products may be reachable from a search<br \/>\n      box, but not via category browsing. Googlebot generally doesn&#8217;t try to submit searches into a search box<br \/>\n      as part of crawling a site. It&#8217;s strongly recommended to link to all products that you wish<br \/>\n      indexed. If it&#8217;s not possible to link to all pages, use a<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/sitemaps-overview\/\">sitemap<\/a> or a<br \/>\n      <a href=\"https:\/\/support.google.com\/merchants\/answer\/7439058\" class=\"external-link\">Google Merchant Center feed<\/a>.<br \/>\n      These sources can include links to pages on a site that a crawler would not otherwise find.\n    <\/p>\n<p>\n      To ensure Googlebot correctly locates the link, use <code>&lt;a href&gt;<\/code> tags when<br \/>\n      creating links to other content. Don&#8217;t use JavaScript events on other HTML DOM elements for<br \/>\n      navigation. If you want to learn more about JavaScript and indexing page content, see<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/javascript-seo-basics\/\">Understand the JavaScript SEO basics<\/a>.\n    <\/p>\n<h2 id=\"promote-your-best-categories-or-products\" tabindex=\"-1\">\n      Promote your best categories or products<br \/>\n    <\/h2>\n<p>\n      Google generally doesn&#8217;t look at the structure of URLs to work out the structure of a site.<br \/>\n      Instead, it analyzes the linkages between pages to gain insights about the relative importance of<br \/>\n      different pages on a site. As a general rule, the more links a page has to it within a site,<br \/>\n      the higher the relative importance of the page to other pages on your site.\n    <\/p>\n<p>\n      For example, if you have a best selling product, consider linking to it from the home page or<br \/>\n      in other content, such as blog posts or newsletters on your site. This will help Google<br \/>\n      understand how important the product is in relation to your site.\n    <\/p>\n<p>\n      At the end of the day, Google is trying to help users find what they are looking for. The<br \/>\n      ultimate ecommerce SEO best practice is to create useful and interesting content that is valuable to<br \/>\n      users.\n    <\/p>\n<p>\n      For further reading, see also<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/managing-crawling-of-faceted-navigation-urls\/\">Managing crawling of faceted navigation URLs<\/a>.\n    <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how you can help Google understand your ecommerce website structure and site navigation so you can promote your best categories or products.<\/p>\n","protected":false},"menu_order":146,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[702],"ar_kb_etiket":[],"class_list":["post-25614","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-ecommerce-site-specific-guides"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25614\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27612"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25614"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25614"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}