\n the Search Console Video indexing report<\/a>,
\n Video Rich Result Status report<\/a>,
\n and Performance report<\/a>
\n to monitor, fix, and measure videos on Search, many web publishers have achieved greater
\n discoverability of their video content across Search surfaces, and increased traffic to their
\n site. Here are a few success stories.\n<\/p>\n
Weather.com saw the number of indexed video pages increase 2x<\/h2>\n
![\"Weather.com](\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-b51edea4f5e8.png\")
<\/p>\n
\n Weather.com, part of IBM’s The Weather Channel brand, noticed after implementing the video
\n markup that the number of video pages indexed by Google more than doubled, making the videos
\n more easily discoverable by users.\n<\/p>\n
Lea Ann Leming, head of content strategy and product for Weather.com, said: “Our team is
\n passionate about serving the consumer and keeping people safe and informed in the face of
\n weather, whether that’s to help plan their daily activities or to help them take strides to
\n protect their families during severe weather. We produce an immense amount of videos daily,
\n and [Weather.com’s] ability to properly optimize discoverability gives our
\n users yet another way to find the weather information they need and expect from our brand.”\n<\/p>\n
\n During the implementation process the Weather.com team used both the Rich Results Test<\/a> 2x<\/sub><\/p>\n Increase in indexed video pages<\/p>\n<\/p><\/div>\n<\/div>\n \n Italiaonline is one of Italy’s leading digital groups and owns highly visited national network \n Domenico Pascuzzi, Marketing Director Publishing at Italiaonline, told us: “Today, video is “The integration process went smoothly thanks to the \n In order to monitor the performance of their videos pages post implementation, Italiaonline 841%<\/sub><\/p>\n Increase in video clicks on Google Search<\/p>\n<\/p><\/div>\n 85%<\/sub><\/p>\n Decrease in video indexing errors<\/p>\n<\/p><\/div>\n<\/div>\n \n ABP News is a large news publisher in India with a large corpus of video content across 8 \n “ABP Network has extensive video coverage which is key for our news content expansion. By 30%<\/sub><\/p>\n Growth in traffic from Google<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Learn how three global content publishers followed Video SEO best practices and used Search Console reports to reach their audience more effectively and increase traffic to their site.<\/p>\n","protected":false},"menu_order":6012,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[664],"ar_kb_etiket":[],"class_list":["post-25655","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-case-studies"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27652"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25655"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25655"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n and the Search Console Video indexing report<\/a>.
\n “These are great tools to check for the effectiveness of the schema as we iterate.”\n<\/p>\nItaliaonline noticed an 841% increase in video clicks and 85% decrease in
\n video indexing errors<\/h2>\n
\n websites. Across the various services and multiple domains, Italiaonline reaches 62% of the
\n Italian market, with 27.2M unique users.\n<\/p>\n![\"An](\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-3a2520dfb128.png\")
<\/p>\n
\n the most engaging online content type, that’s why we prioritized implementing Videos on
\n Search best practices to boost organic search rankings of our video contents and unleash new
\n video opportunities for our clients.”\n<\/p>\n
\n documentation provided,” said Gionata Matteucci, Publishing & Adv Technical Development
\n Director at Italiaonline.\n<\/p>\n
\n used the Search Console video indexing report, which also provided insights on what still
\n needed to be fixed. With that in mind, they implemented video structured data and saw a 841%
\n increase in video clicks and 353% increase in impressions in organic Search, while video
\n indexing errors decreased by 85%.\n<\/p>\nABP News enhanced their discoverability in their 8 regional languages, leading to 30% traffic growth<\/h2>\n
![\"ABP](\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-7ef65a9760b1.png\")
<\/p>\n
\n regional languages. ABP optimized their content discoverability on Google by
\n adding structured data<\/a>,
\n adopting the video best practices<\/a>
\n on Search and piloting new features like Video key moments<\/a>.\n<\/p>\n
\n implementing the video best practices across all our 8 regional languages we have improved
\n discovery of our video content leading to a 30% growth in traffic.”—Avinash Pandey, Chief Executive Officer, ABP Network\n<\/p>\n