In 2017, I built the FenerbahceAtakoyBasket.com website from scratch using the WordPress platform. The goal was to create a structure that reflected the corporate identity of the Fenerbah\u00e7e Atak\u00f6y Basketball School, increased new athlete registrations, and generated sustainable digital growth.<\/p>\n
I designed the site architecture around age groups, training times, coaching staff, and online application pages. Using WordPress, I implemented Google and Yandex-compatible header structures, meta descriptions, URL hierarchy, and a mobile-friendly design to enable search engines to crawl the site more effectively.
Based on keyword analysis, I developed a strategy focused on local and niche terms such as “Atak\u00f6y basketball school,” “Fenerbah\u00e7e basketball course,” and “basketball youth academy Atak\u00f6y.” With these optimizations, I aimed for approximately an 80% increase in organic traffic and an approximately 65% improvement in visibility for basketball and location-based searches.<\/p>\n
I designed Google Ads campaigns that were flexible to accommodate the basketball school’s enrollment periods. Using location, age group, and device targeting in search network campaigns, I created a structure that ensured the budget truly reached parents and prospective athletes.
I focused on increasing conversions like form submissions and phone calls while lowering cost per click through negative keyword lists, ad copy testing, and application-focused landing pages. This allowed me to structure the campaign strategy with a target of approximately 90% increase in potential enrollment applications and an average 35-40% decrease in cost per click.<\/p>\n
As a result of these efforts, FenerbahceAtakoyBasket.com has transformed from a site simply providing club information into a performance-oriented basketball academy infrastructure designed with a target of approximately 80% growth in organic traffic and up to 90% increase in potential registration applications coming from Google Ads. The club has gained a sustainable and scalable online presence in the Atak\u00f6y region, strengthening brand awareness and regularly recruiting new athletes through digital channels.<\/p>\n
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FenerbahceAtakoyBasket.com \u2013 Growth-Oriented Infrastructure for Basketball School on WordPress In 2017, I built the FenerbahceAtakoyBasket.com website from scratch using the WordPress platform. The goal was to create a structure that reflected the corporate identity of the Fenerbah\u00e7e Atak\u00f6y Basketball School,\u2026<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"portfolio_category":[14],"class_list":["post-48","portfolio","type-portfolio","status-publish","hentry","portfolio_category-sports-entertainment"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=48"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio_category?post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}