{"id":75,"date":"2026-08-13T23:23:07","date_gmt":"2026-08-13T23:23:07","guid":{"rendered":"http:\/\/localhost:8080\/portfolio\/wolknot\/"},"modified":"2026-08-22T01:33:31","modified_gmt":"2026-08-21T22:33:31","slug":"wolknot","status":"publish","type":"portfolio","link":"https:\/\/alienroad.com\/portfolio\/wolknot\/","title":{"rendered":"Wolknot"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Wolknot \u2013 Global E-commerce and SEO on Shopify<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">In 2022, I built the Shopify-based e-commerce infrastructure for Wolknot.com and Woolknot.com.tr. The goal was to create a platform operating in both English and Turkish, focusing on both domestic and international sales.<\/p>\n<p class=\"wp-block-paragraph\">First, I conducted a detailed keyword analysis relevant to the brand and product group; then, based on the results of this analysis, I restructured the category hierarchy, product pages, and content structure. Technical SEO settings, page titles, meta descriptions, URL structures, and image optimizations were improved end-to-end on Shopify.<\/p>\n<p class=\"wp-block-paragraph\">To be better positioned on the Google side:<\/p>\n<ul class=\"wp-block-list\">\n<li>Basic structured data and indexing settings have been configured for target countries and languages.<\/li>\n<li>A content and visibility strategy was created based on brand, category, and product-specific keywords.<\/li>\n<li>Website speed, mobile compatibility, and user experience metrics were analyzed from an SEO perspective.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>Increase in organic traffic (organic traffic increased by 120%).<\/li>\n<li>Conversion rate\/sales increase (45% increase in e-commerce revenue).<\/li>\n<li>Improvements in UX metrics such as session duration and bounce rate (time spent on page increased by 60%).<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">As a result, Wolknot transformed into a multilingual, more search engine visible, and scalable e-commerce site on Shopify. The result was a robust infrastructure built on SEO, catering to both the Turkish market and global customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wolknot \u2013 Global E-commerce and SEO on Shopify In 2022, I built the Shopify-based e-commerce infrastructure for Wolknot.com and Woolknot.com.tr. The goal was to create a platform operating in both English and Turkish, focusing on both domestic and international sales.\u2026<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"portfolio_category":[6,13],"class_list":["post-75","portfolio","type-portfolio","status-publish","hentry","portfolio_category-general","portfolio_category-retail-e-commerce"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio_category?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}