Rich snippets (also called \u201crich results\u201d) are a type of Google search results that show extra details about your webpage, such as ratings, images, and prices, to help you attract more attention and traffic from search engines.<\/p>\n
Google typically pulls these extra details from special code (structured data markup) found in the webpage\u2019s HTML.<\/p>\n
Here\u2019s an example of a rich snippet:<\/p>\n
In the rich snippet example above, Google adds an image, rating, review count, price, and product\u2019s availability to the search result.<\/p>\n
These elements make your webpage more attractive and informative to potential visitors.<\/p>\n
In this guide, you\u2019ll learn how to get rich snippets for your webpages.<\/p>\n
But before we dive in, let\u2019s go over some basics.<\/p>\n
There\u2019s no difference between \u201crich snippets\u201d and \u201crich results.\u201d They both\u00a0refer to the same thing<\/a>, according to Google.<\/p>\n People use these words interchangeably. You can use any that you prefer without worrying about misunderstanding or miscommunication.<\/p>\n At their core, both terms describe search results that provide more information than the standard blue links.<\/p>\n This can include star rating, review count, product price, image, and much more.<\/p>\n Rich snippets are not exactly the same as SERP features.<\/p>\n SERP features are any result that is not a traditional organic result. They\u00a0include<\/strong>\u00a0rich snippets,\u00a0but also<\/strong>\u00a0other elements such as knowledge panels, image packs, and video carousels.<\/p>\n So, rich snippets are a subset of SERP features.<\/p>\n Read our full guide on\u00a0SERP features<\/a>\u00a0to learn more.<\/p>\n Rich snippets do not directly affect a site’s ranking in search results, but they can have indirect benefits.<\/p>\n Rich snippets make your pages more visually appealing in the SERPs (search engine results pages).\u00a0Making them stand out from regular search results.<\/p>\n So users are more likely to click rich snippets, improving the organic\u00a0CTR<\/a>\u00a0(click-through rate).<\/p>\n Let\u2019s review two types of search results.<\/p>\n Your typical search listing:<\/p>\n And a Google rich snippet:<\/p>\n Which page do you think is likely to attract more clicks?<\/p>\n Yes, the latter.<\/p>\n Besides helping you improve CTR, there is another SEO advantage to having rich results.<\/p>\n The structured data code you add to win rich snippets helps Google better understand the content of your page.<\/p>\n And if Google can understand your page better, it may rank it better. And for more relevant search queries.<\/p>\n Tip<\/strong>: If you\u2019re already using a structured data code, scan your website with the\u00a0Site Audit<\/a>\u00a0tool to identify any issues it might have.<\/p>\n Pages with invalid structured data will not appear as rich snippets. So it\u2019s important to find and fix these issues.<\/p>\n Open the tool and\u00a0set up a full audit of your website<\/a>.<\/p>\n Once complete, go to the \u201cIssues\u201d tab and search for \u201cstructured.\u201d<\/p>\n You\u2019ll see if there is any issue detected.<\/p>\n Click \u201cWhy and how to fix it<\/strong>\u201d link to learn how to fix the issue.<\/p>\n Find and Fix Structured Data Issues<\/p>\n with the Site Audit Tool<\/p>\n<\/div>\n Here\u2019s step-by-step guidance on how to get rich snippets:<\/p>\n Google supports\u00a0lots of rich snippet types<\/a>.<\/p>\n You need to choose the one that is relevant to your website content.<\/p>\n Let\u2019s look at some rich snippet types that are relevant to many of the websites on the internet.<\/p>\n Product markups display a product’s availability, image, price, review count, and rating. These enhancements can benefit ecommerce sites.<\/p>\n A frequently asked question (FAQ) snippet shows a list of questions and answers under the title and description of your page.<\/p>\n Like so:<\/p>\n You can get FAQ snippets if you have landing pages or blog posts where you\u2019ve included frequently asked questions and answers.<\/p>\n Note<\/strong>: As per\u00a0Google\u2019s recent announcement<\/a>, FAQ snippets will now only be displayed for authoritative government and health websites.<\/p>\n A review snippet displays ratings from review websites. Reviews can be about products, books, recipes, movies, software apps, or local businesses.<\/p>\n The recipe snippet shows rating, review count, cooking duration, and even calories. You can get this type of snippet if you cover recipes on your website.<\/p>\n The movie snippet displays details about the movie\u2019s release date, run time, genre, and rating. You can utilize this rich result if your website covers information relating to movies and television shows.<\/p>\n This snippet highlights essential details about events like date and location. This type of snippet is relevant to you if you sell tickets for events and concerts.<\/p>\n After you\u2019ve picked a rich snippet type that makes sense for your website, it\u2019s time to create and add appropriate structured data markup code to your pages.<\/p>\n You can use Google\u2019s\u00a0Structured Data Markup Helper<\/a>\u00a0for this.<\/p>\n Here\u2019s how to use the tool:<\/p>\n 1. Open the\u00a0tool<\/a>. Select the type of snippet you want to create, and enter your page URL. Then click \u201cStart<\/strong>\u00a0Tagging<\/strong>.\u201d<\/p>\n For this example, we\u2019ll create product structured data markup.<\/p>\n The tool will pull the webpage\u2019s URL into the \u201cTag Data\u201d view:<\/p>\n In this example, this will be a product snippet for MacBook Pro. So we\u2019ll have to include elements like the product\u2019s name, price, image, brand, logo, etc.<\/p>\n 2. Select or highlight different elements on the page. Then the tool will prompt you to assign tags to those elements.<\/p>\n For example:<\/p>\n To add the product\u2019s name, highlight the name of the product, then select the \u201cName<\/strong>\u201d tag:<\/p>\n To add the price, highlight the price and select the \u201cPrice<\/strong>\u201d tag:<\/p>\n The tool adds all the information to the panel on the right as you work.<\/p>\n Try to tag as many elements as possible.<\/p>\n 4. Once you\u2019re done, select the red \u201cCreate HTML<\/strong>\u201d button in the top-right corner of the screen.<\/p>\n The tool will generate a structured data markup code on the side panel.<\/p>\n 5. Copy or download the code. Then paste it in the <head> section of your page.<\/p>\n The last step is to check whether your structured data is set up correctly.<\/p>\n Google\u2019s\u00a0Rich Results Testing tool<\/a>\u00a0can help you with that.<\/p>\n Plug your URL into the tool and click \u201cTest URL<\/strong>.\u201d<\/p>\n Then the tool will show you structured data it found in the \u201cDetected Structured Data\u201d section of the results page.<\/p>\n If your markup receives a warning or has invalid items, select the rich snippet type for more details:<\/p>\n The tool highlights any invalid items that need to be fixed. As well as missing fields that are optional.<\/p>\n In this example, the \u201cname\u201d field is missing. That\u2019s why our structured data is returning an error.<\/p>\n So all we have to do is add the name field and specify the name of the recipe in our code.<\/p>\n Note<\/strong>: Even if you add appropriate structured data markup with no errors,\u00a0Google says<\/a>\u00a0there is no guarantee that your pages will appear as rich snippets.<\/p>\n It\u2019s up to Google to decide whether it wants to show a rich snippet.<\/p>\n If you\u2019re a Semrush user, you can also use Semrush\u2019s\u00a0Site Audit<\/a>\u00a0tool to monitor all your website pages for issues related to structured data and rich snippets.<\/p>\nRich Snippets vs. SERP Features<\/h3>\n
How Rich Snippets Help with SEO<\/h2>\n
How to Get Rich Snippets<\/h2>\n
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1. Choose an Appropriate Rich Snippet Type<\/h3>\n
Product Markup Snippet<\/h4>\n
FAQ Snippet<\/h4>\n
Review Snippet<\/h4>\n
Recipe Snippet<\/h4>\n
Movie Snippet<\/h4>\n
Events Snippet<\/h4>\n
2. Create & Add Structured Data Markup to Your Pages<\/h3>\n
3. Validate Your Structured Data<\/h3>\n
Monitor Your Rich Snippets with Semrush<\/h2>\n