He\u00e7 vaxt p\u0259rd\u0259nin arxas\u0131na n\u0259z\u0259r sal\u0131b r\u0259qibl\u0259rinizin reklam b\u00fcdc\u0259l\u0259rini x\u0259rcl\u0259dikl\u0259ri reklam n\u00f6vl\u0259rini g\u00f6rm\u0259k ist\u0259rdinizmi? Son ara\u015fd\u0131rmam\u0131zda biz bu d\u0259qiq suala dald\u0131q.<\/p>\n\n\n\n
Bu ara\u015fd\u0131rma siz\u0259 \u00f6z reklam strategiyan\u0131z\u0131 m\u00fcqayis\u0259 etm\u0259kd\u0259 k\u00f6m\u0259k etm\u0259k m\u0259qs\u0259di il\u0259 m\u00fcxt\u0259lif s\u0259nayel\u0259r \u00fczr\u0259 1000-\u0259 yax\u0131n domenin reklam tendensiyalar\u0131n\u0131 ara\u015fd\u0131rd\u0131.<\/p>\n\n\n\n
AdClarity il\u0259 \u0259m\u0259kda\u015fl\u0131q ed\u0259r\u0259k, biz reklam n\u00f6vl\u0259rini, reklam kanallar\u0131n\u0131 v\u0259 reklam x\u0259rcl\u0259rini ara\u015fd\u0131rd\u0131q ki, siz ba\u015fqa oyun\u00e7ular\u0131n s\u0259nayenizd\u0259 olmayan r\u0259qab\u0259t \u00fcst\u00fcnl\u00fcy\u00fc il\u0259 plan v\u0259 strategiya qura bil\u0259siniz.<\/p>\n\n\n\n
\u018fg\u0259r onu \u0259ld\u0259n vermisinizs\u0259, bu, bu seriyan\u0131n birinci hiss\u0259sinin davam\u0131d\u0131r \u2013 M\u00fcqayis\u0259 \u00fc\u00e7\u00fcn R\u0259qibin Reklam X\u0259rcl\u0259ri M\u0259lumat\u0131ndan istifad\u0259.S\u0259nayenizin nec\u0259 reklam etdiyin\u0259 dair daha d\u0259rin fikir \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn g\u0259l\u0259c\u0259k daha \u00e7ox m\u0259lumat \u00fc\u00e7\u00fcn bu m\u0259kana bax\u0131n.<\/p>\n\n\n\n
H\u0259l\u0259lik is\u0259 g\u0259lin r\u0259q\u0259msal reklamlar\u0131n m\u00fcxt\u0259lif n\u00f6vl\u0259rin\u0259 v\u0259 onlar\u0131n populyarl\u0131\u011f\u0131n\u0131n domenl\u0259r v\u0259 s\u0259nayel\u0259r aras\u0131nda nec\u0259 d\u0259yi\u015fdiyin\u0259 n\u0259z\u0259r salaq.<\/p>\n\n\n\n
Daha spesifik r\u0259qib reklam n\u00f6vl\u0259ri il\u0259 ba\u011fl\u0131 m\u0259lumatlar\u0131 yoxlamaq ist\u0259yirsinizs\u0259, burada AdClarity il\u0259 ni\u015f r\u0259qibl\u0259rinizin reklam kampaniyalar\u0131n\u0131n t\u0259f\u0259rr\u00fcatl\u0131 b\u00f6lg\u00fcl\u0259rini a\u015fkar ed\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
Banner: Portret, land\u015faft v\u0259 ya kvadrat formatda m\u0259tn v\u0259 \u015f\u0259kill\u0259rin birl\u0259\u015fm\u0259si. Bu reklam n\u00f6vl\u0259ri ekran, sosial v\u0259 video kanallar\u0131nda g\u00f6r\u00fcn\u00fcr. Karusel: Bir reklamda birl\u0259\u015fdirilmi\u015f bir d\u00f6vr\u0259d\u0259 m\u0259tnl\u0259r, \u015f\u0259kill\u0259r v\u0259 ya videolar silsil\u0259si. Karusell\u0259r sosial v\u0259 ekran reklamlar\u0131nda g\u00f6r\u00fcn\u0259 bil\u0259r. HTML5 Animasiya: H\u0259r\u0259k\u0259t vasit\u0259sil\u0259 izl\u0259yicinin diqq\u0259tini c\u0259lb etm\u0259k \u00fc\u00e7\u00fcn n\u0259z\u0259rd\u0259 tutulmu\u015f cizgi m\u0259tn v\u0259 \u015f\u0259kill\u0259r v\u0259 ya video il\u0259 interaktiv ekran reklam\u0131. HTML5 Statik: Diqq\u0259ti c\u0259lb etm\u0259k v\u0259 izl\u0259yicini h\u0259r\u0259k\u0259t\u0259 \u00e7a\u011f\u0131rmaq \u00fc\u00e7\u00fcn h\u0259r\u0259k\u0259tsiz \u015f\u0259kill\u0259r v\u0259 m\u0259tnd\u0259n istifad\u0259 ed\u0259n statik ekran reklam\u0131. Yay\u0131mdaxili video: Sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 dig\u0259r videolarda g\u00f6r\u00fcn\u0259n video reklam. T\u0259\u015fviq edilmi\u015f hesab: X kimi platformada adi post kimi g\u00f6r\u00fcn\u0259n, lakin hesab\u0131n\u0131 tan\u0131tmaq \u00fc\u00e7\u00fcn reklam\u00e7\u0131 t\u0259r\u0259find\u0259n al\u0131nm\u0131\u015f v\u0259 ya \u201csponsorluq edilmi\u015f\u201d reklam. Video: YouTube v\u0259 ya ax\u0131n xidm\u0259tl\u0259rinin b\u0259y\u0259nm\u0259l\u0259rind\u0259 g\u00f6r\u00fcn\u0259 bil\u0259n video reklam. Video Masthead: Reklam\u00e7\u0131lara reklamlar\u0131n\u0131 bir \u00e7ox cihazda YouTube \u0259sas ekran\u0131 kimi g\u00f6rk\u0259mli m\u00f6vqel\u0259rd\u0259 yerl\u0259\u015fdirm\u0259y\u0259 imkan ver\u0259n video funksiyas\u0131. Metodologiyam\u0131z<\/p>\n\n\n\n
Sosial (sosial video v\u0259 ekran reklamlar\u0131) Video (masa\u00fcst\u00fc, mobil v\u0259 t\u0259tbiqdaxili video reklamlar) Ekran (masa\u00fcst\u00fc, mobil v\u0259 t\u0259tbiqdaxili ekran reklamlar\u0131)<\/p>\n\n\n\n
Bu kanallar\u0131n \u0259n \u00e7ox nec\u0259 istifad\u0259 edildiyini ba\u015fa d\u00fc\u015fm\u0259k \u00fc\u00e7\u00fcn biz AB\u015e-da 13 s\u0259nayenin \u0259n yax\u015f\u0131 oyun\u00e7ular\u0131ndan 956 domen t\u0259r\u0259find\u0259n d\u0259rc edilmi\u015f reklam n\u00f6vl\u0259rin\u0259 (yuxar\u0131da sadalanan) baxd\u0131q. Zaman miqyas\u0131 2021-ci ilin yanvar\u0131ndan 2023-c\u00fc ilin may ay\u0131na q\u0259d\u0259r uzand\u0131 ki, h\u0259r hans\u0131 bir tendensiya zamanla \u00f6z\u00fcn\u00fc g\u00f6st\u0259rsin.<\/p>\n\n\n\n
Burada seriyan\u0131n ilk bloqunda metodologiyam\u0131z haqq\u0131nda daha \u00e7ox m\u0259lumat \u0259ld\u0259 edin: M\u00fcqayis\u0259 \u00fc\u00e7\u00fcn R\u0259qibin Reklam X\u0259rcl\u0259ri M\u0259lumat\u0131ndan \u0130stifad\u0259.<\/p>\n\n\n\n
Q\u0131sa x\u00fclas\u0259 olaraq, ke\u00e7\u0259n d\u0259f\u0259 P\u0259rak\u0259nd\u0259 s\u0259nayenin \u00fcmumi reklam x\u0259rcl\u0259rin\u0259 g\u0259ldikd\u0259 ayd\u0131n lider oldu\u011funu g\u00f6rd\u00fck. Ayda 443,4 milyon dollarla, se\u00e7ilmi\u015f m\u00fcdd\u0259t \u0259rzind\u0259 ikinci \u0259n b\u00f6y\u00fck x\u0259rcl\u0259y\u0259n Yay\u0131m Xidm\u0259tl\u0259rind\u0259n 95% \u00e7ox x\u0259rcl\u0259yib:<\/p>\n\n\n\n
Bu x\u0259rcl\u0259ri kanallar \u00fczr\u0259 b\u00f6ls\u0259k, sosial median\u0131n orta hesabla 51% q\u0259bul nisb\u0259ti il\u0259 b\u00fct\u00fcn s\u0259nayel\u0259rd\u0259 n\u0259 q\u0259d\u0259r populyar oldu\u011funu d\u0259rhal g\u00f6r\u00fcr\u00fck:<\/p>\n\n\n\n
Sosial sah\u0259d\u0259 spesifik na\u015firl\u0259r bax\u0131m\u0131ndan, orada da qa\u00e7an bir qalib var idi, Facebook \u00fcmumi x\u0259rcl\u0259r\u0259 t\u0259xmin\u0259n 2,5 milyard dollar c\u0259lb etdi:<\/p>\n\n\n\n
NA\u015eIR X\u018fRCL\u018fR\u0130 Facebook 2 486 819 048 dollar Instagram 589 559 266 dollar Twitter 176 881 432 dollar TikTok 58 984 254 dollar<\/p>\n\n\n\n
Bu, b\u00fct\u00fcn reklam\u00e7\u0131lar \u00fc\u00e7\u00fcn \u00fcmumi reklam x\u0259rcl\u0259rinin d\u00f6rdd\u0259 \u00fc\u00e7\u00fcnd\u0259n \u00e7oxunu t\u0259\u015fkil etdi v\u0259 Instagram uzaq ikinci yerd\u0259dir:<\/p>\n\n\n\n
AdClarity-nin sosial platforma deyil, video platforma kimi t\u0259snif etdiyi YouTube-u qar\u0131\u015f\u0131\u011fa daxil ets\u0259k, onun \u00fcmumi x\u0259rcl\u0259r bax\u0131m\u0131ndan Instagram-\u0131 gerid\u0259 qoydu\u011funu, lakin h\u0259l\u0259 d\u0259 Facebook-dan 1 milyard dollardan \u00e7ox geri qald\u0131\u011f\u0131n\u0131 g\u00f6r\u0259 bil\u0259rik:<\/p>\n\n\n\n
PUBLISHER_DOMAIN X\u018fRCL\u018fM\u018fS\u0130 Facebook 2.486.819.048 dollar YouTube 1.325.080.859 dollar Instagram 589 559 266 dollar Twitter 176 881 432 dollar TikTok 58 984 254 dollar<\/p>\n\n\n\n
Zamanla reklamlar\u0131n x\u0259rcl\u0259nm\u0259sini g\u00f6rm\u0259k \u00fc\u00e7\u00fcn uzaqla\u015fd\u0131rd\u0131\u011f\u0131m\u0131z zaman maraql\u0131 bir n\u00fcmun\u0259 ortaya \u00e7\u0131x\u0131r. Sosial mediada reklam x\u0259rcl\u0259ri b\u00fct\u00fcn d\u00f6vrl\u0259rd\u0259 \u00fcmumi m\u0259bl\u0259\u011fin 40%-d\u0259n \u00e7oxunu t\u0259\u015fkil ets\u0259 d\u0259, video v\u0259 ekrana x\u0259rcl\u0259m\u0259 s\u0259viyy\u0259l\u0259ri olduqca k\u0259skin \u015f\u0259kild\u0259 d\u0259yi\u015fdi:<\/p>\n\n\n\n
Sosial media Moda, Qida T\u0259chizat\u0131 v\u0259 Onlayn T\u0259hsil s\u0259nayel\u0259ri \u00fc\u00e7\u00fcn \u0259n populyar kanal, Ev Dekoru, Ev Heyvanlar\u0131 v\u0259 b\u0259lk\u0259 d\u0259 t\u0259\u0259cc\u00fcbl\u00fc olaraq P\u0259rak\u0259nd\u0259 sat\u0131\u015f \u00fc\u00e7\u00fcn \u0259n populyar kanal idi.<\/p>\n\n\n\n
SaaS, S\u0259yah\u0259t v\u0259 Ev Heyvanlar\u0131 s\u0259nayesind\u0259ki domenl\u0259r \u00f6zl\u0259rini reklam etm\u0259k \u00fc\u00e7\u00fcn videodan \u00e7ox istifad\u0259 edirdil\u0259r, lakin Media v\u0259 Dating mediaya o q\u0259d\u0259r d\u0259 g\u00fcv\u0259nmirdi.<\/p>\n\n\n\n
Siz burada AdClarity t\u0259tbiqind\u0259 YouTube v\u0259 Facebook-a na\u015fir kimi daha d\u0259rind\u0259n n\u0259z\u0259r sala v\u0259 zamanla h\u0259r platformada x\u00fcsusi reklam\u00e7\u0131lar v\u0259 kampaniyalar\u0131 ara\u015fd\u0131ra bil\u0259rsiniz.<\/p>\n\n\n\n
\u0130ndi g\u0259lin 13 s\u0259naye \u00fczr\u0259 reklam n\u00f6v\u00fcn\u0259 g\u00f6r\u0259 reklam x\u0259rcl\u0259rin\u0259 ke\u00e7\u0259k. A\u015fa\u011f\u0131dak\u0131 diaqram biz\u0259 HTML5 Statik reklamlar\u0131n\u0131n dem\u0259k olar ki, h\u0259r yerd\u0259, x\u00fcsus\u0259n P\u0259rak\u0259nd\u0259 v\u0259 S\u0259yah\u0259t s\u0259nayesind\u0259ki oyun\u00e7ularda n\u0259 q\u0259d\u0259r \u00fcmumi oldu\u011funu g\u00f6st\u0259rir:<\/p>\n\n\n\n
Streaming Services banner reklamlar\u0131na \u00fcst\u00fcnl\u00fck ver\u0259nl\u0259r idi, lakin ekran reklamlar\u0131n\u0131n \u00fcmumi populyarl\u0131\u011f\u0131 a\u015fa\u011f\u0131 idi. Bunun s\u0259b\u0259bi, ist\u0259r statik, ist\u0259rs\u0259 d\u0259 animasiyal\u0131 bu c\u00fcr banner reklamlar\u0131n\u0131n indiki vaxtda vebsaytlarda deyil, t\u0259tbiql\u0259rd\u0259 v\u0259 ya sosial media platformalar\u0131nda daha \u00e7ox istifad\u0259 olunmas\u0131 ola bil\u0259r.<\/p>\n\n\n\n
R\u0259q\u0259msal reklamlarla ba\u011fl\u0131 planla\u015fd\u0131rma v\u0259 strategiyan\u0131z \u00fc\u00e7\u00fcn ba\u015fqa bir faydal\u0131 fikir, h\u0259r bir reklam n\u00f6v\u00fcn\u00fcn canl\u0131 qalma meylinin orta m\u00fcdd\u0259tind\u0259n \u0259ld\u0259 edilir.<\/p>\n\n\n\n
Se\u00e7diyimiz domenl\u0259r aras\u0131nda daha az istifad\u0259 olunmas\u0131na baxmayaraq, ekran bannerl\u0259ri orta hesabla 135 g\u00fcnl\u0259 \u0259n uzun m\u00fcdd\u0259t canl\u0131 qald\u0131. M\u00fcqayis\u0259 \u00fc\u00e7\u00fcn qeyd ed\u0259k ki, videonun 53 g\u00fcn daha q\u0131sa saxlama m\u00fcdd\u0259ti var idi ki, bu da h\u0259min formatda daha tez-tez t\u0259z\u0259 yarad\u0131c\u0131l\u0131q n\u00fcmayi\u015f etdirm\u0259yin z\u0259ruriliyini g\u00f6st\u0259rirdi.<\/p>\n\n\n\n
Kanal Kreativ N\u00f6v\u00fc Ya\u015f (g\u00fcnl\u0259r) Banner 135-i g\u00f6st\u0259rin HTML5 Animated 80-i g\u00f6st\u0259rin Video video 53 Sosial Banner 49 HTML5 Static 36-\u0131 g\u00f6st\u0259rin Karusel 26-\u0131 g\u00f6st\u0259rin Sosial t\u0259\u015fviq edilmi\u015f hesab 25 Video banner 21 Video Video Masthead 19 Sosial In-Stream Video 11 Sosial karusel 10<\/p>\n\n\n\n
Karusell\u0259r v\u0259 yay\u0131mdaxili videolar sosial mediada c\u0259mi 10-11 g\u00fcn davam etdi ki, bu da h\u0259min reklamlar \u00fc\u00e7\u00fcn ara\u015fd\u0131rma v\u0259 s\u0131naq m\u0259rh\u0259l\u0259l\u0259rind\u0259 laz\u0131mi ara\u015fd\u0131rman\u0131n h\u0259mi\u015f\u0259 \u00f6d\u0259nilm\u0259diyin\u0259 i\u015far\u0259 ola bil\u0259r.<\/p>\n\n\n\n
X\u00fcsusil\u0259 videolar\u0131n yarad\u0131lmas\u0131 ad\u0259t\u0259n dig\u0259r media formatlar\u0131na nisb\u0259t\u0259n daha bahal\u0131d\u0131r, ona g\u00f6r\u0259 d\u0259 onlar\u0131n sosial media reklam kampaniyas\u0131na daxil edilm\u0259zd\u0259n \u0259vv\u0259l t\u0259qdim etdikl\u0259ri m\u0259zmunun h\u0259rt\u0259r\u0259fli t\u0259dqiq edilm\u0259si \u00e7ox vacibdir.<\/p>\n\n\n\n
Banner reklamlar\u0131n\u0131n daha uzun \u00f6m\u00fcr s\u00fcrm\u0259si onu g\u00f6st\u0259rir ki, m\u0259s\u0259l\u0259n, m\u0259hsula aid t\u0259qdimatlardan daha \u00e7ox brend kampaniyalar\u0131nda daha geni\u015f \u0259hat\u0259y\u0259 etibar edilib. Tap\u0131nt\u0131lar g\u00f6st\u0259rir ki, onlar uzunm\u00fcdd\u0259tli reklamlar \u00fc\u00e7\u00fcn, x\u00fcsus\u0259n d\u0259 diqq\u0259t m\u0259rk\u0259zind\u0259 qalmaq ist\u0259y\u0259n tan\u0131nm\u0131\u015f brendl\u0259r \u00fc\u00e7\u00fcn yax\u015f\u0131 bir bahisdir.<\/p>\n\n\n\n
Bu ara\u015fd\u0131rman\u0131n ortaya qoydu\u011fu anlay\u0131\u015flarla siz sosial media reklam\u0131n\u0131 s\u0259nayenizd\u0259ki \u0259n yax\u015f\u0131 reklam\u00e7\u0131larla m\u00fcqayis\u0259 ed\u0259, onlar\u0131n \u00fcmumi x\u0259rc s\u0259viyy\u0259l\u0259rini v\u0259 \u00fcst\u00fcnl\u00fck veril\u0259n reklam n\u00f6vl\u0259rini daha yax\u015f\u0131 ba\u015fa d\u00fc\u015f\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
Daha yax\u0131ndan t\u0259hlil etm\u0259k ist\u0259yirsinizs\u0259, AdClarity siz\u0259 konkret r\u0259qibl\u0259ri axtararaq, onlar\u0131n kampaniyalar\u0131n\u0131 v\u0259 h\u0259tta yarad\u0131c\u0131l\u0131qlar\u0131n\u0131 t\u0259hlil etm\u0259kl\u0259 daha da d\u0259rinl\u0259\u015fm\u0259y\u0259 imkan verir. R\u0259qibinizin reklam x\u0259rcl\u0259rini media n\u00f6v\u00fc, na\u015fir, kanal v\u0259 s. g\u00f6r\u0259 g\u00f6r\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
AdClarity-d\u0259n istifad\u0259 ed\u0259r\u0259k reklam\u0131n n\u0259bzini tutdu\u011funuz zaman \u00f6z x\u0259rcl\u0259rinizi v\u0259 media formatlar\u0131n\u0131z\u0131 daha effektiv planla\u015fd\u0131ra bil\u0259rsiniz v\u0259 \u0259lb\u0259tt\u0259 ki, marketinq strategiyan\u0131z\u0131 n\u0259 vaxt v\u0259 nec\u0259 t\u0259nziml\u0259y\u0259c\u0259yinizi bilirsiniz.<\/p>\n\n\n\n
Zamanla d\u00fcnyan\u0131n b\u0259zi apar\u0131c\u0131 brendl\u0259rinin \u0259n yax\u015f\u0131 banner reklamlar\u0131na baxa bil\u0259rsiniz, m\u0259s\u0259l\u0259n, burada Spotify-dan g\u00f6r\u0259 bil\u0259c\u0259yiniz n\u00fcmun\u0259l\u0259r var:<\/p>\n\n\n\n
Oradan, x\u00fcsusi reklam kampaniyalar\u0131n\u0131n strukturunu ara\u015fd\u0131rmaq v\u0259 brend strategiyas\u0131, m\u0259hsul burax\u0131l\u0131\u015flar\u0131 v\u0259 m\u00f6vs\u00fcmi x\u0259rcl\u0259r haqq\u0131nda t\u0259f\u0259rr\u00fcatlar\u0131 a\u00e7maq ist\u0259y\u0259 bil\u0259rsiniz. Bunu \u201c\u018fn yax\u015f\u0131 kampaniyalar\u201d vidcetind\u0259n asanl\u0131qla tapmaq olar:<\/p>\n\n\n\n
AdClarity h\u0259tta siz\u0259 x\u00fcsusi reklamlar\u0131 ara\u015fd\u0131rmaq v\u0259 onlar\u0131n n\u0259inki \u00f6l\u00e7\u00fcl\u0259rini v\u0259 d\u0259rc olunma tarixl\u0259rini, h\u0259m d\u0259 onlar\u0131n nec\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259rdiyini \u00f6yr\u0259nm\u0259y\u0259 imkan verir. Bu reklam\u0131 Nike-dan g\u00f6t\u00fcr\u00fcn, m\u0259s\u0259l\u0259n:<\/p>\n\n\n\n
Reklam\u0131n h\u0259m t\u0259\u0259ss\u00fcratlar\u0131, h\u0259m d\u0259 x\u0259rcl\u0259m\u0259l\u0259ri \u00fc\u00e7\u00fcn t\u0259xminl\u0259ri g\u00f6rm\u0259k imkan\u0131 il\u0259 siz r\u0259qibinizin reklam kampaniyalar\u0131 \u00fc\u00e7\u00fcn CPM-ni d\u0259 t\u0259xmin ed\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
Tiffany & Co. kimi b\u0259zi brendl\u0259rin reklam b\u00fcdc\u0259sinin \u00e7ox hiss\u0259sini videoya x\u0259rcl\u0259diyini g\u00f6r\u0259 bil\u0259rsiniz, x\u00fcsus\u0259n d\u0259 Beyonce kimi t\u0259sir ed\u0259nl\u0259r i\u015ftirak etdikd\u0259:<\/p>\n\n\n\n
R\u0259qibl\u0259rinizin reklam v\u0259rdi\u015fl\u0259ri haqq\u0131nda n\u0259 \u00f6yr\u0259nm\u0259k laz\u0131md\u0131rsa, AdClarity sizin \u00fc\u00e7\u00fcn oradad\u0131r. Sabah u\u011fur qazanma\u011f\u0131 planla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn bu g\u00fcn c\u0259hd edin \u2013 ba\u015flamaq \u00fc\u00e7\u00fcn onu Semrush T\u0259tbiq M\u0259rk\u0259zind\u0259 tapa bil\u0259rsiniz.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"
Reklam Trendl\u0259ri: R\u0259q\u0259msal Reklamlar\u0131n \u018fn Populyar N\u00f6vl\u0259ri<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-29786","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/29786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=29786"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/29786\/revisions"}],"predecessor-version":[{"id":30132,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/29786\/revisions\/30132"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=29786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=29786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=29786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}