Bu E-Ticaret Analizleriyle SERP\u2019ler i\u00e7in \u00dcr\u00fcn Listelemelerini Yenileyin Alien Road, \u00fcr\u00fcnlerin Arama Motoru Sonu\u00e7 Sayfas\u0131 (SERP) \u00f6zelliklerinde nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc daha iyi anlamak amac\u0131yla, hangi \u00f6zelliklerin daha belirgin oldu\u011funu ortaya \u00e7\u0131karmak amac\u0131yla \u00fcr\u00fcn odakl\u0131 aramalar i\u00e7in 7.000 SERP toplad\u0131. Mobil ve Masa\u00fcst\u00fcnde SERP \u00d6zellikleri Alien Road, \u00fcr\u00fcnle ilgili be\u015f \u00f6zelli\u011fi ve bunlar\u0131n masa\u00fcst\u00fc ve mobil cihazlarda nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc inceledi: Pop\u00fcler \u00dcr\u00fcnler, \u2026<\/p>\n\n\n\n
UHS, Dijital Pazarlama Ekibinin Performans\u0131n\u0131 Art\u0131rmak \u0130\u00e7in Alien Road\u2019u Nas\u0131l Kullan\u0131yor? Ekibinin ABD\u2019deki sa\u011fl\u0131k tesisleri i\u00e7in web sitesi performans\u0131n\u0131 art\u0131rmak amac\u0131yla Alien Road\u2019u nas\u0131l kulland\u0131\u011f\u0131 hakk\u0131ndaki sorular\u0131m\u0131z\u0131 yan\u0131tl\u0131yor. Ekibiniz Nas\u0131l Yap\u0131land\u0131 ve Ne Yap\u0131yorlar? Ba\u015flang\u0131\u00e7ta SEO ekibi sadece ben ve bir SEO uzman\u0131yla i\u015fe ba\u015flad\u0131. Daha sonra SEO Supervisor pozisyonuna terfi ettim ve ekibimize iki SEO geli\u015ftiricisini ekledik. \u0130lk g\u00fcnlerde \u2026<\/p>\n\n\n\n
17 \u0130lham Veren \u00dcr\u00fcn Sayfas\u0131 \u00d6rne\u011fi (+ Sizin \u0130\u00e7in En \u0130yi Uygulamalar) \u00dcr\u00fcn sayfalar\u0131, \u00fcr\u00fcnleri \u00e7evrimi\u00e7i satmak i\u00e7in tasarlanm\u0131\u015f web sayfalar\u0131d\u0131r. Genellikle bir resim, a\u00e7\u0131klama, fiyat ve \u201cSepete Ekle\u201d d\u00fc\u011fmesi i\u00e7erirler. Ancak en iyi \u00fcr\u00fcn sayfalar\u0131nda \u00e7ok daha fazla strateji kullan\u0131l\u0131r. 17 ilham verici \u00fcr\u00fcn sayfas\u0131 \u00f6rne\u011fine g\u00f6z at\u0131n (belirli bir s\u0131raya g\u00f6re de\u011fil). En iyi e-ticaret web sitelerinin neler \u2026<\/p>\n\n\n\n
Araman\u0131n Durumu: Web\u2019in 2021\u2019de Nas\u0131l De\u011fi\u015fti\u011fini Ke\u015ffedin Son birka\u00e7 y\u0131lda ya\u015fanan olaylar\u0131n dijital ekosistemi nas\u0131l etkiledi\u011fini merak ediyorsan\u0131z yaln\u0131z de\u011filsiniz\u2026 Pazarlamac\u0131lar olarak 2020\u2019nin ba\u015flar\u0131ndan bu yana \u00e7evik olmam\u0131z ve b\u00fcy\u00fck miktardaki de\u011fi\u015fime uyum sa\u011flamam\u0131z gerekiyordu ve kabul edelim ki bu hepimiz i\u00e7in katlanacak \u00e7ok \u015fey oldu. Arama d\u00fcnyas\u0131 bir daha eskisi gibi olacak m\u0131? Pandemi \u00f6ncesi taktikler g\u00fcn\u00fcm\u00fcz iklimine ne \u2026<\/p>\n\n\n\n
\u00d6rnek Olay: Bir SEO Ajans\u0131, Bir Zanaatkar F\u0131r\u0131n\u0131n\u0131n Mobil Organik Trafi\u011fini %460 Art\u0131rmas\u0131na Nas\u0131l Yard\u0131mc\u0131 Oldu? SEO Reality Show serimizde, bir i\u015f orta\u011f\u0131 ajans\u0131n\u0131n, bir esnaf f\u0131r\u0131n\u0131n\u0131n arama g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmas\u0131na, kaliteli web trafi\u011fi yakalamas\u0131na ve site ziyaret\u00e7ilerini m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmesine yard\u0131mc\u0131 olmak i\u00e7in att\u0131\u011f\u0131 bireysel ad\u0131mlar\u0131 payla\u015f\u0131yoruz. Bu yolculu\u011fa ba\u015flad\u0131klar\u0131n\u0131n \u00fczerinden yedi ay ge\u00e7ti ve ajans-m\u00fc\u015fteri ikilisinin bu zorlu \u00e7al\u0131\u015fmas\u0131n\u0131n sonu\u00e7lar\u0131n\u0131 \u2026<\/p>\n\n\n\n
K\u00fc\u00e7\u00fck \u0130\u015fletme Pazarlama Zorluklar\u0131 ve Bunlar\u0131n \u00dcstesinden Gelme Yollar\u0131 Ge\u00e7en y\u0131l t\u00fcm d\u00fcnya de\u011fi\u015fti. D\u00fcnyan\u0131n her yerindeki herkes COV\u0130D-19\u2019dan etkilendi\u011finden, her yerdeki k\u00fc\u00e7\u00fck i\u015fletmeler de\u011fi\u015fimle do\u011frudan y\u00fczle\u015fmek zorunda kald\u0131. Kapan\u0131\u015flar\u0131, yeni g\u00fcvenlik gerekliliklerini ve zorlu ekonomik piyasay\u0131 hafifletmek zorunda kald\u0131lar. K\u00fc\u00e7\u00fck i\u015fletmelerin \u015fu anda kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fu en b\u00fcy\u00fck pazarlama zorluklar\u0131n\u0131 ortaya \u00e7\u0131karmak i\u00e7in ankete dayal\u0131 bir \u00e7al\u0131\u015fma y\u00fcr\u00fctt\u00fck. Bu \u2026<\/p>\n\n\n\n
SEO \u00d6rnek Olay \u0130ncelemesi: Birle\u015fik Krall\u0131k merkezli Ajans, \u00c7evrimi\u00e7i \u00d6\u011frenim Platformunun Organik Trafi\u011fi %539,5 Art\u0131rmas\u0131na Nas\u0131l Yard\u0131mc\u0131 Oldu? 2021 bahar\u0131nda, SEO Reality Show b\u00f6l\u00fcmlerinden birinde, ajans i\u015f ortaklar\u0131m\u0131zdan biri olan Re:signal\u2019\u0131n, m\u00fc\u015fterileri olan Learning with Experts\u2019in organik trafi\u011fini art\u0131rmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in benimsedi\u011fi yakla\u015f\u0131ma odakland\u0131k. Art\u0131k birka\u00e7 ay ge\u00e7ti\u011fine g\u00f6re, bu hikayeye geri d\u00f6nmek ve onlar\u0131n s\u0131k\u0131 \u00e7al\u0131\u015fmas\u0131 ve yak\u0131n \u2026<\/p>\n\n\n\n
Franchise A\u011f\u0131n\u0131n Sosyal Medyas\u0131n\u0131 Y\u00f6netmek: Burger King\u2019den \u00d6\u011frenilen Dersler Herhangi bir i\u015fi y\u00fcr\u00fctmek b\u00fcy\u00fck bir zorluktur ve k\u00fcresel bir franchise a\u011f\u0131 i\u015fletmek b\u00fcy\u00fck bir giri\u015fimdir. B\u00f6lgesel ofisleri olan k\u00fcresel markalar\u0131n aksine, franchise i\u015fletmeleri, franchise \u015fubeleri \u00fczerinde s\u0131n\u0131rl\u0131 kontrole sahiptir. Bu baz\u0131 sorunlara neden olabilir \u00e7\u00fcnk\u00fc pazarlama gibi baz\u0131 ticari konular franchise verenin marka imaj\u0131n\u0131 do\u011frudan yans\u0131t\u0131r. Ad\u0131n\u0131z\u0131 ve logonuzu \u00f6d\u00fcn\u00e7 \u2026<\/p>\n\n\n\n
Sesli Arama \u00c7al\u0131\u015fmas\u0131: 2019\u2019da Arama Motoru S\u0131ralamas\u0131n\u0131 Etkileyen Fakt\u00f6rler Sesli araman\u0131n SEO\u2019daki yeni moda terim oldu\u011funu s\u00f6ylemek biraz eksik bir ifade olacakt\u0131r. Sekt\u00f6r\u00fcn tamam\u0131 h\u00e2l\u00e2 bu yeni geli\u015fen teknolojiden en iyi \u015fekilde nas\u0131l yararlan\u0131laca\u011f\u0131n\u0131 form\u00fcle etmeye \u00e7al\u0131\u015f\u0131rken, neredeyse her dijital pazarlamac\u0131n\u0131n radar\u0131nda bu konu var gibi g\u00f6r\u00fcn\u00fcyor. \u015eu anda ABD\u2019deki evlerde 118 milyon ak\u0131ll\u0131 hoparl\u00f6r\u00fcn faaliyet g\u00f6sterdi\u011fi g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, \u2026<\/p>\n\n\n\n
En B\u00fcy\u00fck Sosyal Medya Y\u00f6netimi Kabuslar\u0131ndan Ne \u00d6\u011frenebiliriz? 2017\u2019nin ba\u015flang\u0131c\u0131 internette geni\u015f \u00e7apta tart\u0131\u015f\u0131lan ve daha sonra \u201citibar krizleri\u201d olarak tan\u0131mlanan b\u00fcy\u00fck ba\u015far\u0131s\u0131zl\u0131klarla doluydu. \u0130lk olarak Gitlab, m\u00fc\u015fterilerinin verilerini yanl\u0131\u015fl\u0131kla birincil veritaban\u0131 sunucusundan sildi. Daha sonra Pepsi, an\u0131nda ba\u015far\u0131s\u0131z olan reklam kampanyas\u0131n\u0131 sundu. Ard\u0131ndan, sosyal medyada b\u00fcy\u00fck bir \u00f6fkeye ve hatta federal bir soru\u015fturmaya yol a\u00e7an United Airlines skandal\u0131 ya\u015fand\u0131. \u2026<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"
Durum \u00c7al\u0131\u015fmalar\u0131<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31073","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=31073"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31073\/revisions"}],"predecessor-version":[{"id":31157,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31073\/revisions\/31157"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=31073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=31073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=31073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}