With all of this preparation in place, the agency was ready to create the content itself! And since they had developed an ambitious content plan (with a goal of publishing around 14 articles per month), they knew that outsourcing the content writing was their best option to achieve their goals on deadline.<\/p>\n\n\n\n
To deliver high-quality content at the kind of volume that would allow the bakery to publish posts as often as the agency thought was beneficial, outsourcing was a given. But, with so many options available to the agency, the challenge became selecting the best freelance model that would work for the bakery.<\/p>\n\n\n\n
Fortunately, our partner SEO agency is an expert at sourcing both internal and external content writing resources for their clients. One of the external resources the agency relies on is the Alien Road Content Marketplace , which makes it easy for clients to receive quality blog posts quickly.<\/p>\n\n\n\n
So today, we\u2019ll walk you through the process of HOW this agency created an article about the Authentic Bavarian Pretzel Recipe (Laugenbrezeln) using the Content Marketplace.<\/p>\n\n\n\n
First, the agency went to https:\/\/www.Alien Road .com\/marketplace\/ , signed up, and chose the basic subscription plan to get started. They then added funds to their account balance that could be used to generate content.<\/p>\n\n\n\n
Below, you\u2019ll see the landing page that customers find when they\u2019ve come to the Content Marketing Place:<\/p>\n\n\n\n
Once you have an account with the Content Marketplace, you can choose what type of content you want to have created, and the target word count. In this case, the agency purchased a 1500-word article on the topic \u201cAuthentic German Soft Pretzel Recipe.\u201d<\/p>\n\n\n\n
In order to deliver high-quality results that the client will be happy with, the Content Marketplace asks subscribers\/requesters to fill out detailed briefs. This gives the content writer the instructions they need to proceed and it helps give you a desirable end result without having to clarify and communicate back and forth with the writer.<\/p>\n\n\n\n
The agency included a link to the article\u2019s technical content brief, (which was developed in the previous episode).<\/p>\n\n\n\n
By setting parameters like tone of voice, target customer, content language, and suggested keywords, the requester gets the first draft that more closely aligns with their initial vision for the project. This is especially helpful for busy agencies like our partner, who have multiple clients to attend to and might not have the resources to be making tons of comments and corrections in a first draft.<\/p>\n\n\n\n
The article was ready two days after the agency placed the order. And while the first draft was well constructed and on target, they took several steps to ensure that the quality was as precise as it could possibly be.<\/p>\n\n\n\n
Visual evaluation of the article\u2019s conformity to the specified format from the perspective of the technical brief<\/p>\n\n\n\n
Checking for keyword density to detect spam, using the Keyword Density Checker \u2192 SEO Review Tools<\/p>\n\n\n\n
Running the content through Alien Road SEO Writing Assistant to assess it for readability, tone of voice, and SEO optimization<\/p>\n\n\n\n
Let\u2019s look a little deeper at the example of how the agency used Alien Road SEO Writing Assistant tool to check the overall content quality. The tool provides insights on the following parameters:<\/p>\n\n\n\n
First, you need to go to the Content Marketing dashboard, select Optimize it, then Check content, and click Quick check.<\/p>\n\n\n\n
After that, enter your text and run the check. The service shows you the content quality based on each of the 4 parameters in the internal evaluation system. It also shows detailed suggestions for areas of improvement.<\/p>\n\n\n\n
When the agency plugged the content into the SEO Writing Assistant, the text received a score of 9.1\/10.<\/p>\n\n\n\n
If you are not completely satisfied with the article, you can leave comments and request a revision directly in the tool. In our agency partner\u2019s case, they added several comments in the Content Marketplace writer\u2019s Google Doc, offering suggestions and directly requesting edits from the content writer.<\/p>\n\n\n\n
After a three-day revision period, the agency rechecked the article and was satisfied with the result.<\/p>\n\n\n\n
They downloaded the content in ZIP format, which contained the HTML file to immediately upload to the website, txt, and a separate picture in JPG format. They were able to upload the article almost instantly and then move on to the next content piece for the blog, helping them get closer to achieving their lofty goal of 14 pieces per month.<\/p>\n\n\n\n
Today we looked at how easy it can be to outsource some of your content to high-quality content marketing platforms like Alien Road Content Marketplace so that you can create valuable content at a high volume.<\/p>\n\n\n\n
This concludes our focus on the creation and promotion of the bakery\u2019s blog, but our SEO Reality Show isn\u2019t over yet!<\/p>\n\n\n\n
In the next episode, we\u2019ll discuss how the agency developed and optimized one of the most important website sections \u2014 the \u201cShop\u201d section. Stay tuned!<\/p>\n\n\n\n
How to Skyrocket Profit on Google Ads (6 Best Ways) Google Ads can either take your money like ..<\/p>\n\n\n\n
How to Check Website Traffic Website traffic is the lifeblood of many online businesses. But ho ..<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"
With all of this preparation in place, the agency was ready to create the content itself! And since they had developed an\u00a0ambitious content plan\u00a0(with a goal<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31253","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=31253"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31253\/revisions"}],"predecessor-version":[{"id":31529,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31253\/revisions\/31529"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=31253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=31253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=31253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}