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Analytics\u306e\u5831\u544a\u306b\u3088\u308b\u3068\u30af\u30ea\u30c3\u30af\u7387\uff08CTRs\uff09\u304c\u5e73\u574720%\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30c7\u30fc\u30bf\u7d71\u5408\uff1a<\/strong> CRM\u30b7\u30b9\u30c6\u30e0\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5206\u6790\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30e1\u30c8\u30ea\u30af\u30b9\u306a\u3069\u306e\u8907\u6570\u306e\u30bd\u30fc\u30b9\u304b\u3089\u30c7\u30fc\u30bf\u3092\u5f15\u304d\u51fa\u3057\u3001\u7d71\u4e00\u3055\u308c\u305f\u30d3\u30e5\u30fc\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u5b66\u7fd2\uff1a<\/strong> 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\u7d99\u7d9a\u7684\u306a\u76e3\u8996\u306b\u3088\u308a\u3001AI\u306f\u5b9f\u4e16\u754c\u306e\u7d50\u679c\u304b\u3089\u5b66\u7fd2\u3057\u3001\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u7cbe\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/li>\n<\/ul>\n<h3>\u624b\u52d5\u6700\u9069\u5316\u306b\u5bfe\u3059\u308b\u5229\u70b9<\/h3>\n<p>\u624b\u52d5\u6700\u9069\u5316\u306f\u7d76\u3048\u9593\u306a\u3044\u76e3\u7763\u3092\u8981\u6c42\u3057\u3001\u30a8\u30e9\u30fc\u3068\u9045\u5ef6\u306e\u539f\u56e0\u3068\u306a\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001AI\u306f24\u6642\u9593365\u65e5\u7a3c\u50cd\u3057\u3001\u4eba\u9593\u304c\u52b9\u7387\u7684\u306b\u6271\u3048\u306a\u3044\u6570\u5341\u5104\u306e\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u3092\u51e6\u7406\u3057\u307e\u3059\u3002McKinsey\u306e\u7814\u7a76\u3067\u306f\u3001AI\u99c6\u52d5\u578b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u306e\u52b9\u7387\u309215-20%\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u5f37\u8abf\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30b7\u30d5\u30c8\u306f\u6642\u9593\u7bc0\u7d04\u3060\u3051\u3067\u306a\u304f\u3001\u4eba\u9593\u30d0\u30a4\u30a2\u30b9\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306b\u6cbf\u3063\u305f\u5ba2\u89b3\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n<h2>\u52d5\u7684\u8abf\u6574\u306e\u305f\u3081\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\u306e\u6d3b\u7528<\/h2>\n<p><a href=\"https:\/\/alienroad.com\/ai-optimization-2\/mastering-ai-advertising-optimization-through-closed-loop-systems\/\">\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790<\/a>\u306fAI\u5e83\u544a\u6700\u9069\u5316\u306e\u57fa\u76e4\u3067\u3042\u308a\u3001\u5e83\u544a\u4e3b\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u30d0\u30c3\u30c1\u51e6\u7406\u3068\u306f\u7570\u306a\u308a\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u9045\u3089\u305b\u308b\u3053\u3068\u306a\u304f\u3001AI\u306f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u30af\u30ea\u30c3\u30af\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306a\u3069\u306e\u30e1\u30c8\u30ea\u30af\u30b9\u306b\u95a2\u3059\u308b\u5373\u6642\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u63d0\u4f9b\u3057\u3001\u6700\u5927\u306e\u5f71\u97ff\u3092\u751f\u3080\u5373\u6642\u8abf\u6574\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u76e3\u8996\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3068\u6280\u8853<\/h3>\n<p>\u73fe\u4ee3\u306e\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30c1\u30e3\u30fc\u30c8\u3068\u30a2\u30e9\u30fc\u30c8\u3092\u901a\u3058\u3066\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u3059\u308bAI\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u7d71\u5408\u3057\u3066\u3044\u307e\u3059\u3002Google Analytics 4\u3084Adobe Sensei\u306a\u3069\u306e\u30c4\u30fc\u30eb\u306f\u3001AI\u3092\u4f7f\u7528\u3057\u3066CTR\u306e\u6025\u843d\u306a\u3069\u306e\u7570\u5e38\u3092\u691c\u77e5\u3057\u3001\u4fee\u6b63\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u63a8\u5968\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30d4\u30fc\u30af\u6642\u9593\u306b\u5e83\u544a\u304c\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u4f4e\u3044\u5834\u5408\u3001AI\u306f\u81ea\u52d5\u7684\u306b\u305d\u308c\u3092\u4e00\u6642\u505c\u6b62\u3057\u3001\u4e88\u7b97\u3092\u3088\u308a\u9ad8\u3044\u53ce\u76ca\u3092\u751f\u3080\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306b\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3057\u3001\u76e3\u8996\u3055\u308c\u3066\u3044\u306a\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u63a8\u5b9a\u3055\u308c\u308b10-15%\u306e\u53ce\u76ca\u640d\u5931\u3092\u9632\u304e\u307e\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u30e1\u30c8\u30ea\u30af\u30b9<\/th>\n<th>AI\u99c6\u52d5\u578b\u30a4\u30f3\u30b5\u30a4\u30c8<\/th>\n<th>\u4f8b\u306e\u7d50\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u30af\u30ea\u30c3\u30af\u7387 (CTR)<\/td>\n<td>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u4f4e\u3044\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u7279\u5b9a<\/td>\n<td>A\/B\u30c6\u30b9\u30c8\u5f8c\u306e15% CTR\u5411\u4e0a<\/td>\n<\/tr>\n<tr>\n<td>\u7372\u5f97\u5358\u4fa1 (CPA)<\/td>\n<td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u78ba\u7387\u306b\u57fa\u3065\u3044\u3066\u5165\u672d\u3092\u8abf\u6574<\/td>\n<td>CPA\u306e25%\u524a\u6e1b<\/td>\n<\/tr>\n<tr>\n<td>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593<\/td>\n<td>\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u30d1\u30bf\u30fc\u30f3\u3092\u5206\u6790<\/td>\n<td>\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593\u306e18%\u5411\u4e0a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\uff1a\u5206\u6790\u3092\u901a\u3058\u305fROAS\u306e\u5f37\u5316<\/h3>\n<p>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0AI\u5206\u6790\u3092\u5b9f\u88c5\u3057\u305f\u5c0f\u58f2\u30d6\u30e9\u30f3\u30c9\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u6700\u521d\u306bROAS\u306f3:1\u3067\u3057\u305f\u3002AI\u3092\u4f7f\u7528\u3057\u3066\u6bce\u6642\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8ffd\u8de1\u3057\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306f3\u30f6\u6708\u4ee5\u5185\u306bROAS\u309240%\u5411\u4e0a\u3055\u305b\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u306f\u3001\u9ad8\u610f\u56f3\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306e\u52d5\u7684\u4fa1\u683c\u8868\u793a\u306a\u3069\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5e83\u544a\u63d0\u6848\u304c\u542b\u307e\u308c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u76f4\u63a5\u5411\u4e0a\u3055\u305b\u307e\u3057\u305f\u3002<\/p>\n<h2>AI\u7cbe\u5ea6\u306b\u3088\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u5b9f\u88c5<\/h2>\n<p>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u884c\u52d5\u3001\u4eba\u53e3\u7d71\u8a08\u3001\u597d\u307f\u306b\u57fa\u3065\u3044\u3066\u5e83\u7bc4\u306a\u5e02\u5834\u3092\u7cbe\u5bc6\u306a\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u5272\u3059\u308b\u3053\u3068\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6d17\u7df4\u3057\u307e\u3059\u3002AI\u306f\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u9ad8\u5ea6\u306a\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u6280\u8853\u3067\u96a0\u308c\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u3067\u5411\u4e0a\u3055\u305b\u3001\u5e83\u544a\u304c\u53d7\u5bb9\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u5230\u9054\u3059\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306eAI\u6280\u8853<\/h3>\n<p>k-means\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3084\u30cb\u30e5\u30fc\u30e9\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306a\u3069\u306e\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u30e6\u30fc\u30b6\u30fc 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