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\u7c73\u56fd\u306e\u7d30\u5206\u5316\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u5f37\u8abf<\/h3>\n

\u53b3\u683c\u306a\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u6cd5\u304c\u306a\u3044\u305f\u3081\u3001\u7c73\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306fAI\u3092\u6d3b\u7528\u3057\u3066\u95b2\u89a7\u5c65\u6b74\u3084\u8cfc\u5165\u610f\u56f3\u3092\u542b\u3080\u8a73\u7d30\u306a\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306b\u57fa\u3065\u3044\u3066\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u307e\u3059\u3002Facebook\u306eAI\u30b9\u30a4\u30fc\u30c8\u306e\u3088\u3046\u306a\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\u30c4\u30fc\u30eb\u306f\u3001\u52d5\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u8abf\u6574\u3092\u53ef\u80fd\u306b\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u309225\u30d1\u30fc\u30bb\u30f3\u30c8\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002\u81ea\u52d5\u5316\u3055\u308c\u305f\u4e88\u7b97\u7ba1\u7406\u306f\u3001\u6700\u9ad8\u306e\u4e88\u6e2c\u751f\u6daf\u4fa1\u5024\u3092\u6301\u3064\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u6d41\u3057\u3001\u3057\u3070\u3057\u3070ROAS\u304c5:1\u3092\u8d85\u3048\u307e\u3059\u3002<\/p>\n

\u6b27\u5dde\u306e\u540c\u610f\u30d9\u30fc\u30b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7126\u70b9<\/h3>\n

GDPR\u306f\u30aa\u30d7\u30c8\u30a4\u30f3\u30e1\u30ab\u30cb\u30ba\u30e0\u3092\u8981\u6c42\u3057\u3001\u6b27\u5dde\u3067\u5c0f\u3055\u304f\u3066\u3082\u3088\u308a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306eAI\u5e83\u544a\u6700\u9069\u5316\u306f\u3001\u884c\u52d5\u8ffd\u8de1\u3088\u308a\u3082\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u512a\u5148\u3057\u3001\u96c6\u7d04\u30c7\u30fc\u30bf\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u30e6\u30fc\u30b6\u30fc\u5fe0\u8aa0\u5fc3\u3092\u80b2\u3080\u3053\u3068\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u6539\u5584\u3092\u4fc3\u9032\u3057\u3001\u30e1\u30c8\u30ea\u30af\u30b9\u304c30\u30d1\u30fc\u30bb\u30f3\u30c8\u306e\u4fdd\u6301\u7387\u5897\u52a0\u3092\u793a\u3057\u307e\u3059\u3002\u6226\u7565\u306b\u306f\u3001\u5ba3\u8a00\u3055\u308c\u305f\u8208\u5473\u306b\u6cbf\u3063\u305f\u5e83\u544a\u3092\u63d0\u6848\u3059\u308bAI\u99c6\u52d5\u306e\u540c\u610f\u7ba1\u7406\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u542b\u307e\u308c\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3057\u3064\u3064\u52b9\u679c\u3092\u7dad\u6301\u3057\u307e\u3059\u3002<\/p>\n

\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\uff1a\u901f\u5ea6\u5bfe\u7cbe\u5ea6<\/h2>\n

\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\u306fAI\u5e83\u544a\u6700\u9069\u5316\u306e\u91cd\u8981\u306a\u90e8\u5206\u3067\u3001\u5e83\u544a\u4e3b\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5373\u5ea7\u306b\u76e3\u8996\u30fb\u8abf\u6574\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u7c73\u56fd\u306f\u7af6\u4e89\u512a\u4f4d\u6027\u306e\u305f\u3081\u306b\u901f\u5ea6\u3092\u6d3b\u7528\u3057\u3001\u6b27\u5dde\u306f\u898f\u5236\u9075\u5b88\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306e\u7cbe\u5ea6\u3068\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308a\u307e\u3059\u3002<\/p>\n

\u7c73\u56fd\u4e3b\u5c0e\u306e\u8fc5\u901f\u306a\u30a4\u30c6\u30ec\u30fc\u30b7\u30e7\u30f3<\/h3>\n

\u7c73\u56fd\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u4f4e\u9045\u5ef6\u306eAI\u5206\u6790\u306b\u512a\u308c\u3001\u6bce\u65e5\u6570\u5341\u5104\u306e\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u3092\u51e6\u7406\u3057\u3066\u5e83\u544a\u914d\u4fe1\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Amazon\u306eDSP\u306fAI\u3092\u4f7f\u7528\u3057\u3066\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u30df\u30ea\u79d2\u3067\u5206\u6790\u3057\u3001CTR\u309228\u30d1\u30fc\u30bb\u30f3\u30c8\u5411\u4e0a\u3055\u305b\u308b\u81ea\u52d5\u8abf\u6574\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5927\u898f\u6a21\u306aA\/B\u30c6\u30b9\u30c8\u3092\u901a\u3058\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u6539\u5584\u3092\u4fc3\u9032\u3057\u3001\u4e88\u7b97\u3092\u30c8\u30c3\u30d7\u30d1\u30d5\u30a9\u30fc\u30de\u30fc\u306b\u81ea\u52d5\u7684\u306b\u30b7\u30d5\u30c8\u3057\u3066ROAS\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n

\u6b27\u5dde\u306e\u4f53\u7cfb\u7684\u306a\u5206\u6790<\/h3>\n

\u6b27\u5dde\u3067\u306f\u3001\u5206\u6790\u306b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u76e3\u67fb\u3092\u7d44\u307f\u8fbc\u307f\u3001\u51e6\u7406\u6642\u9593\u3092\u5ef6\u9577\u3057\u307e\u3059\u304c\u7cbe\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002Adobe\u306eAI\u30b9\u30a4\u30fc\u30c8\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u306f\u3001ePrivacy\u6307\u4ee4\u306b\u6e96\u62e0\u3057\u305f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3057\u3001\u6b63\u78ba\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a22\u30d1\u30fc\u30bb\u30f3\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5411\u4e0a\u3092\u9054\u6210\u3057\u307e\u3059\u3002\u81ea\u52d5\u5316\u3055\u308c\u305f\u4e88\u7b97\u7ba1\u7406\u306f\u3001\u898f\u5236\u5e02\u5834\u3067\u306e\u904e\u5270\u652f\u51fa\u3092\u9632\u3050\u6301\u7d9a\u53ef\u80fd\u306a\u30da\u30fc\u30b7\u30f3\u30b0\u306b\u7126\u70b9\u3092\u5f53\u3066\u30014:1\u4ee5\u4e0a\u306e\u9577\u671fROAS\u76ee\u6a19\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n

\u5730\u57df\u6a2a\u65ad\u7684\u306a\u81ea\u52d5\u5316\u3055\u308c\u305f\u4e88\u7b97\u7ba1\u7406\u6226\u7565<\/h2>\n

\u81ea\u52d5\u5316\u3055\u308c\u305f\u4e88\u7b97\u7ba1\u7406<\/a>\u306f\u3001\u4e88\u6e2c\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u57fa\u3065\u3044\u3066\u8cc7\u91d1\u3092\u5272\u308a\u5f53\u3066\u308b\u3053\u3068\u3067AI\u5e83\u544a\u6700\u9069\u5316\u3092\u5408\u7406\u5316\u3057\u307e\u3059\u304c\u3001\u5730\u57df\u5dee\u304c\u305d\u306e\u5c55\u958b\u306b\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n

\u7c73\u56fd\u306e\u7a4d\u6975\u7684\u306a\u5272\u308a\u5f53\u3066\u30e2\u30c7\u30eb<\/h3>\n

\u7c73\u56fd\u306e\u6226\u7565\u306f\u3001\u30b7\u30b9\u30c6\u30e0\u304c\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u4e88\u6e2c\u3057\u3001\u4e88\u7b97\u3092\u6642\u9593\u3054\u3068\u306b\u518d\u914d\u5206\u3059\u308b\u30d7\u30ed\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u5165\u672d\u306e\u305f\u3081\u306eAI\u3092\u6d3b\u7528\u3057\u307e\u3059\u30022022\u5e74\u306eGartner\u7814\u7a76\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u3053\u308c\u306b\u3088\u308a35\u30d1\u30fc\u30bb\u30f3\u30c8\u306eROAS\u6539\u5584\u304c\u751f\u307e\u308c\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u306a\u5e83\u544a\u63d0\u6848\u304c\u3088\u308a\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u99c6\u52d5\u3057\u307e\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6226\u7565\u306b\u306f\u3001\u30d4\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u6d3b\u52d5\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306eAI\u6700\u9069\u5316\u30da\u30fc\u30b7\u30f3\u30b0\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n

\u6b27\u5dde\u306e\u30d0\u30e9\u30f3\u30b9\u306e\u53d6\u308c\u305f\u5206\u914d<\/h3>\n

\u6b27\u5dde\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u81ea\u52d5\u5316\u306b\u30ea\u30b9\u30af\u8a55\u4fa1\u3092\u7d71\u5408\u3057\u3001\u4e88\u7b97\u304c\u540c\u610f\u30ec\u30d9\u30eb\u306b\u9069\u5408\u3059\u308b\u3053\u3068\u3092\u78ba\u4fdd\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5b89\u5b9a\u3057\u305f18\u30d1\u30fc\u30bb\u30f3\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6539\u5584\u304c\u751f\u307e\u308c\u3001\u502b\u7406\u7684\u306a\u5206\u914d\u3092\u5f37\u8abf\u3057\u307e\u3059\u3002AI\u306f\u533f\u540d\u5316\u3055\u308c\u305f\u30c8\u30ec\u30f3\u30c9\u306b\u57fa\u3065\u304f\u4e88\u7b97\u30b7\u30d5\u30c8\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u3067\u6700\u9069\u5316\u3092\u5f37\u5316\u3057\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u7dad\u6301\u3057\u3064\u3064\u5168\u4f53\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u52b9\u7387\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n

AI\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u6539\u5584<\/h2>\n

\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u6539\u5584\u306fAI\u5e83\u544a\u6700\u9069\u5316\u306e\u4e3b\u306a\u76ee\u6a19\u3067\u3001\u5730\u57df\u9069\u5fdc\u3092\u5f37\u8abf\u3057\u305f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u6226\u7565\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n

\u7c73\u56fd\u306e\u5927\u898f\u6a21\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/h3>\n

\u7c73\u56fd\u306eAI\u306f\u52d5\u7684\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u751f\u6210\u3057\u3001\u500b\u5225\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306b\u5e83\u544a\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u309230\u30d1\u30fc\u30bb\u30f3\u30c8\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5206\u6790\u306f\u30c9\u30ed\u30c3\u30d7\u30aa\u30d5\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u3001ROAS\u306e\u7372\u5f97\u306e\u305f\u3081\u306e\u6700\u9069\u5316\u3092\u81ea\u52d5\u5316\u3057\u307e\u3059\u3002\u30e1\u30c8\u30ea\u30af\u30b9\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u63d0\u6848\u306b\u3088\u308b\u53d6\u5f97\u30b3\u30b9\u30c8\uff08CPA\uff09\u306e50\u30d1\u30fc\u30bb\u30f3\u30c8\u524a\u6e1b\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n

\u6b27\u5dde\u306e\u502b\u7406\u7684\u5f37\u5316<\/h3>\n

\u6b27\u5dde\u306f\u900f\u660e\u306aAI\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u898f\u5236\u306b\u6e96\u62e0\u3057\u305f\u8aac\u660e\u53ef\u80fd\u306a\u30e2\u30c7\u30eb\u3092\u4f7f\u7528\u3057\u3066\u5e83\u544a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4fe1\u983c\u69cb\u7bc9\u3092\u901a\u3058\u306625\u30d1\u30fc\u30bb\u30f3\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6539\u5584\u3092\u4fc3\u9032\u3057\u3001AI\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30b7\u30fc\u30b1\u30f3\u30b9\u306e\u3088\u3046\u306a\u6226\u7565\u304c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068ROAS\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n

\u5927\u897f\u6d0b\u6a2a\u65ad\u7684\u306aAI\u5e83\u544a\u30de\u30b9\u30bf\u30ea\u30fc\u306e\u305f\u3081\u306e\u6226\u7565\u7684\u7d4c\u8def<\/h2>\n

\u4eca\u5f8c\u3092\u898b\u636e\u3048\u3001\u4f01\u696d\u306f\u7c73\u56fd\u3068\u6b27\u5dde\u306eAI\u5e83\u544a\u6700\u9069\u5316\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u305f\u3081\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u6e96\u62e0\u3057\u305fAI\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5730\u57df\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u5c0a\u91cd\u3057\u3064\u3064\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u5c06\u6765\u7684\u306a\u6226\u7565\u306f\u3001\u30c7\u30fc\u30bf\u8ee2\u9001\u306a\u3057\u306e\u30c7\u30fc\u30bf\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u53ef\u80fd\u306b\u3059\u308b\u9023\u5408\u5b66\u7fd2\u3092\u5f37\u8abf\u3057\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u81ea\u52d5\u5316\u3055\u308c\u305f\u4e88\u7b97\u7ba1\u7406\u3092\u7d71\u4e00\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002AI\u304c\u9032\u5316\u3059\u308b\u4e2d\u3001\u502b\u7406\u7684\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3067\u3001\u56fd\u5883\u3092\u8d8a\u3048\u305f\u6301\u7d9a\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6539\u5584\u3068ROAS\u3092\u99c6\u52d5\u3057\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u8907\u96d1\u306a\u5206\u91ce\u3067\u3001Alien Road\u306f\u4f01\u696d\u3092AI\u5e83\u544a\u6700\u9069\u5316\u3092\u901a\u3058\u3066\u5c0e\u304f\u4e00\u6d41\u306e\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30b7\u30fc\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u79c1\u305f\u3061\u306e\u5c02\u9580\u5bb6\u306f\u3001\u7c73\u56fd\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u6b27\u5dde\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u8abf\u548c\u3055\u305b\u305f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u6226\u7565\u3092\u63d0\u4f9b\u3057\u3001\u6e2c\u5b9a\u53ef\u80fd\u306aROAS\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6210\u529f\u3092\u78ba\u4fdd\u3057\u307e\u3059\u3002\u30b0\u30ed\u30fc\u30d0\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u6226\u7565\u7684\u76f8\u8ac7\u306e\u305f\u3081\u306b\u3001\u4eca\u65e5Alien Road\u306b\u3054\u9023\u7d61\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u7c73\u56fd\u3068\u6b27\u5dde\u306eAI\u5e83\u544a\u306e\u9055\u3044\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n

AI\u5e83\u544a\u6700\u9069\u5316\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n

AI\u5e83\u544a\u6700\u9069\u5316\u3068\u306f\u3001\u4eba\u5de5\u77e5\u80fd\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u4f7f\u7528\u3057\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u5165\u672d\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u8abf\u6574\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u7c73\u56fd\u3067\u306f\u3001\u6700\u5927\u30ea\u30fc\u30c1\u306e\u305f\u3081\u306e\u901f\u5ea6\u3068\u30c7\u30fc\u30bf\u91cf\u3092\u5f37\u8abf\u3057\u307e\u3059\u304c\u3001\u6b27\u5dde\u3067\u306fGDPR\u306b\u9069\u5408\u3057\u305f\u7cbe\u5ea6\u3092\u512a\u5148\u3057\u3001\u3088\u308a\u6301\u7d9a\u53ef\u80fd\u3060\u304c\u6e2c\u5b9a\u3055\u308c\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/p>\n

\u7c73\u56fd\u3068\u6b27\u5dde\u306eAI\u5e83\u544a\u6700\u9069\u5316\u306b\u304a\u3051\u308b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\u306e\u9055\u3044\u306f\uff1f<\/h3>\n

\u7c73\u56fd\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\u306f\u3001\u5165\u672d\u8abf\u6574\u306e\u305f\u3081\u306e\u5373\u6642\u30c7\u30fc\u30bf\u51e6\u7406\u3092\u4f34\u3044\u3001CTR\u3092\u6700\u592735\u30d1\u30fc\u30bb\u30f3\u30c8\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002\u6b27\u5dde\u3067\u306f\u3001\u540c\u610f\u30c1\u30a7\u30c3\u30af\u3092\u7d44\u307f\u8fbc\u307f\u3001\u5206\u6790\u6642\u9593\u3092\u5ef6\u9577\u3057\u307e\u3059\u304c\u4fe1\u983c\u30e1\u30c8\u30ea\u30af\u30b9\u309220\u30d1\u30fc\u30bb\u30f3\u30c8\u5411\u4e0a\u3055\u305b\u3001\u6b63\u78ba\u3067\u898f\u5236\u6e96\u62e0\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\u3002<\/p>\n

\u306a\u305c\u6b27\u5dde\u306eAI\u5e83\u544a\u3067\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u3088\u308a\u5236\u9650\u3055\u308c\u308b\u306e\u3067\u3059\u304b\uff1f<\/h3>\n

\u6b27\u5dde\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001GDPR\u306e\u540c\u610f\u3068\u30c7\u30fc\u30bf\u6700\u5c0f\u5316\u30eb\u30fc\u30eb\u306b\u3088\u308a\u5236\u9650\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u30fb\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u4fdd\u8b77\u3059\u308b\u305f\u3081\u306e\u884c\u52d5\u8ffd\u8de1\u3092\u5236\u9650\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u7c73\u56fd\u306e\u5e83\u7bc4\u306a\u30d7\u30ed\u30d5\u30a1\u30a4\u30ea\u30f3\u30b0\u3068\u306f\u5bfe\u7167\u7684\u3067\u3001\u3088\u308a\u7d30\u304b\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u304c\u502b\u7406\u7684\u61f8\u5ff5\u3092\u5f15\u304d\u8d77\u3053\u3057\u3001\u6b27\u5dde\u306e15\u30d1\u30fc\u30bb\u30f3\u30c8\u9ad8\u3044\u4fdd\u6301\u7387\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n

\u7c73\u56fd\u306eAI\u5e83\u544a\u6700\u9069\u5316\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u6226\u7565\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n

\u7c73\u56fd\u306e\u6226\u7565\u306f\u3001\u30cf\u30a4\u30d1\u30fc\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u306a\u5e83\u544a\u3068\u52d5\u7684\u306aA\/B\u30c6\u30b9\u30c8\u306e\u305f\u3081\u306eAI\u3092\u6d3b\u7528\u3057\u300125\u301c30\u30d1\u30fc\u30bb\u30f3\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5411\u4e0a\u3092\u9054\u6210\u3057\u307e\u3059\u3002\u81ea\u52d5\u5316\u3055\u308c\u305f\u4e88\u7b97\u7ba1\u7406\u306f\u3001\u9ad8\u610f\u56f3\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u8cc7\u91d1\u3092\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u6700\u9069\u5316\u306b\u3088\u308aROAS\u309240\u30d1\u30fc\u30bb\u30f3\u30c8\u5897\u52a0\u3055\u305b\u307e\u3059\u3002<\/p>\n

\u6b27\u5dde\u306eAI\u5e83\u544a\u306b\u304a\u3051\u308b\u81ea\u52d5\u5316\u3055\u308c\u305f\u4e88\u7b97\u7ba1\u7406\u306f\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3057\u307e\u3059\u304b\uff1f<\/h3>\n

\u6b27\u5dde\u3067\u306f\u3001\u81ea\u52d5\u5316\u3055\u308c\u305f\u4e88\u7b97\u7ba1\u7406\u306f\u6e96\u62e0\u3057\u305f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066AI\u3092\u4f7f\u7528\u3057\u3066\u8cc7\u91d1\u3092\u5272\u308a\u5f53\u3066\u3001\u898f\u5236\u74b0\u5883\u3067\u306e\u904e\u5270\u652f\u51fa\u3092\u907f\u3051\u308b\u30da\u30fc\u30b7\u30f3\u30b0\u3092\u884c\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5b89\u5b9a\u3057\u305f18\u30d1\u30fc\u30bb\u30f3\u30c8\u306eROAS\u6539\u5584\u304c\u751f\u307e\u308c\u3001\u7a4d\u6975\u7684\u306a\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u3088\u308a\u3082\u502b\u7406\u7684\u306a\u5206\u914d\u3092\u5f37\u8abf\u3057\u307e\u3059\u3002<\/p>\n

AI\u5e83\u544a\u6700\u9069\u5316\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u4e3b\u306a\u898f\u5236\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n

\u7c73\u56fd\u306eFTC\u898f\u5236\u306f\u67d4\u8edf\u3067\u3001\u5e83\u7bc4\u306aAI\u5b9f\u9a13\u3092\u8a31\u53ef\u3057\u307e\u3059\u304c\u3001\u6b27\u5dde\u306eGDPR\u306f\u53b3\u683c\u306a\u30c7\u30fc\u30bf\u5236\u5fa1\u3092\u65bd\u884c\u3057\u3001\u900f\u660e\u6027\u3068\u540c\u610f\u3092\u7fa9\u52d9\u4ed8\u3051\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u9055\u3044\u306f\u3001\u7c73\u56fd\u306e\u8fc5\u901f\u306a\u30a4\u30c6\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u304c\u3001\u3088\u308a\u5b89\u5168\u306a\u6b27\u5dde\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u751f\u307f\u3001\u5168\u4f53\u7684\u306a\u6700\u9069\u5316\u52b9\u679c\u306b\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n

\u5e83\u544a\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u306a\u5e83\u544a\u63d0\u6848\u306bAI\u3092\u9078\u629e\u3059\u308b\u7406\u7531\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n

AI\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u30d1\u30bf\u30fc\u30f3\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u306a\u5e83\u544a\u63d0\u6848\u3092\u5f37\u5316\u3057\u3001\u95a2\u9023\u6027\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5897\u52a0\u3055\u305b\u307e\u3059\u3002\u7c73\u56fd\u3067\u306f\u3001\u3053\u308c\u306b\u3088\u308a28\u30d1\u30fc\u30bb\u30f3\u30c8\u306eCTR\u5411\u4e0a\u3092\u99c6\u52d5\u3057\u307e\u3059\uff1b\u6b27\u5dde\u3067\u306f\u3001\u533f\u540d\u5316\u3055\u308c\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u4f7f\u7528\u3057\u306622\u30d1\u30fc\u30bb\u30f3\u30c8\u306e\u6539\u5584\u3092\u9054\u6210\u3057\u3001\u4e21\u5730\u57df\u304c\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u304b\u3089\u5229\u76ca\u3092\u5f97\u307e\u3059\u3002<\/p>\n

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GDPR\u306f\u660e\u793a\u7684\u306a\u540c\u610f\u3068\u30c7\u30fc\u30bf\u4fdd\u8b77\u3092\u8981\u6c42\u3059\u308b\u3053\u3068\u3067\u6700\u9069\u5316\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u9045\u304f\u3057\u307e\u3059\u304c\u30e6\u30fc\u30b6\u30fc\u4fe1\u983c\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7c73\u56fd\u65b9\u6cd5\u306b\u6bd4\u3079\u306625\u30d1\u30fc\u30bb\u30f3\u30c8\u9ad8\u3044\u4fdd\u6301\u7387\u304c\u751f\u307e\u308c\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3067\u8cea\u3092\u91cf\u3088\u308a\u512a\u5148\u3057\u307e\u3059\u3002<\/p>\n

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