{"id":60933,"date":"2026-03-26T08:36:17","date_gmt":"2026-03-26T08:36:17","guid":{"rendered":"https:\/\/alienroad.com\/%e6%9c%aa%e5%88%86%e9%a1%9e\/account-based-marketing-abm-b2b-lead-generation\/"},"modified":"2026-03-31T22:18:23","modified_gmt":"2026-03-31T22:18:23","slug":"account-based-marketing-abm-b2b-lead-generation","status":"publish","type":"post","link":"https:\/\/alienroad.com\/ja\/seo-2\/account-based-marketing-abm-b2b-lead-generation\/","title":{"rendered":"\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM): B2B \u30ea\u30fc\u30c9\u751f\u6210\u3092\u9ad8\u4fa1\u5024\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306b\u5909\u9769\u3059\u308b"},"content":{"rendered":"<nav class=\"toc\">\n<h2>\u76ee\u6b21<\/h2>\n<ul>\n<li>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/li>\n<li>B2B \u3067\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u306e\u5b9f\u65bd\u306e\u5229\u70b9<\/li>\n<li>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u304c\u5f93\u6765\u306e\u30ea\u30fc\u30c9\u751f\u6210\u3068\u3069\u306e\u3088\u3046\u306b\u7570\u306a\u308b\u304b<\/li>\n<li>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u3092\u52b9\u679c\u7684\u306b\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7<\/li>\n<li>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u3067\u306e\u6280\u8853\u306e\u6d3b\u7528<\/li>\n<li>\u4e8b\u4f8b\u7814\u7a76: \u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u306e\u6210\u529f\u4e8b\u4f8b<\/li>\n<li>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u306e\u8ab2\u984c\u3068\u89e3\u6c7a\u7b56<\/li>\n<li>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u6226\u7565\u306e\u6210\u529f\u306e\u6e2c\u5b9a<\/li>\n<li>\u3088\u304f\u3042\u308b\u8cea\u554f<\/li>\n<\/ul>\n<\/nav>\n<h2 id=\"section-1\">\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h2>\n<figure style=\"margin:24px 0\"><img decoding=\"async\" src=\"https:\/\/pixabay.com\/get\/g60fd8206072702c51b0fd81a17940e90be3b48e762de7d46f7c67699b23385dea200c005e4678b2b3d587b98446bf0349327087bd61c4584c7d23fa06119de47_1280.jpg\" alt=\"shaking hands\" style=\"width:100%;height:auto;border-radius:8px\" loading=\"lazy\" title=\"\"><\/figure>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u304c\u5354\u529b\u3057\u3066\u7406\u60f3\u7684\u306a\u9867\u5ba2\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u500b\u5225\u306e\u30ea\u30fc\u30c9\u3067\u306f\u306a\u304f\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3001\u96c6\u4e2d\u578b\u306e B2B \u6226\u7565\u3092\u8868\u3057\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306f\u3001\u9ad8\u3044\u53ef\u80fd\u6027\u3092\u6301\u3064\u9078\u3070\u308c\u305f\u30b0\u30eb\u30fc\u30d7\u306e\u4f01\u696d\u5411\u3051\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u4f5c\u6210\u3057\u3001\u72ec\u81ea\u306e\u75db\u307f\u30dd\u30a4\u30f3\u30c8\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u6d1e\u5bdf\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\u30b9\u30d7\u30ec\u30fc\u30fb\u30a2\u30f3\u30c9\u30fb\u30d7\u30ec\u30a4\u306e\u6226\u8853\u3068\u306f\u7570\u306a\u308a\u3001ABM \u306f\u91cf\u3088\u308a\u8cea\u3092\u512a\u5148\u3057\u3001\u3088\u308a\u52b9\u7387\u7684\u306a\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001IBM \u306e ABM \u5b9f\u65bd\u306f\u3001\u6700\u521d\u306e1\u5e74\u3067\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u306e\u901f\u5ea6\u304c 30% \u5411\u4e0a\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3>ABM \u306e\u6838\u5fc3\u539f\u5247<\/h3>\n<p>ABM \u306e\u57fa\u76e4\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u9078\u629e\u306e\u5f37\u8abf\u306b\u3042\u308a\u3001\u30c1\u30fc\u30e0\u306f LinkedIn Sales Navigator \u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u53ce\u76ca\u53ef\u80fd\u6027\u3068\u6226\u7565\u7684\u9069\u5408\u6027\u306b\u57fa\u3065\u3044\u3066\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u7d9a\u304d\u3001\u610f\u601d\u6c7a\u5b9a\u8005\u306e\u5f79\u5272\u3068\u8ab2\u984c\u306b\u97ff\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u8ca1\u52d9\u30ea\u30fc\u30c9\u5411\u3051\u306e ROI \u8a08\u7b97\u30c4\u30fc\u30eb\u3067\u3059\u3002\u90e8\u9580\u9593\u306e\u9023\u643a\u306f\u3001\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u60a9\u307e\u305b\u308b\u30b5\u30a4\u30ed\u3092\u6e1b\u3089\u3057\u3001\u7121\u7e2b\u306e\u5b9f\u884c\u3092\u78ba\u4fdd\u3057\u307e\u3059\u3002ABM Leadership Alliance \u306e\u7814\u7a76\u306b\u3088\u308b\u3068\u3001ABM \u3092\u4f7f\u7528\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e 87% \u304c\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u306e\u9023\u643a\u304c\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>ABM \u306e\u5b9f\u884c\u306b\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u306b\u5408\u308f\u305b\u305f\u30e1\u30fc\u30eb\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u542b\u3080\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30aa\u30fc\u30b1\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u6e2c\u5b9a\u306f\u3001\u30ea\u30fc\u30c9\u91cf\u3060\u3051\u3067\u306a\u304f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30b9\u30b3\u30a2\u3084\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u306e\u9032\u5c55\u306a\u3069\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u30ec\u30d9\u30eb\u306e\u30e1\u30c8\u30ea\u30af\u30b9\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\u3002\u3053\u306e\u5168\u4f53\u7684\u306a\u8996\u70b9\u306f\u3001\u6226\u7565\u3092\u53cd\u5fa9\u7684\u306b\u6d17\u7df4\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u5b9f\u4e16\u754c\u306e\u4f8b: Adobe \u306e ABM \u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30011\u56db\u534a\u671f\u3067\u308f\u305a\u304b 50 \u30a2\u30ab\u30a6\u30f3\u30c8\u304b\u3089 340 \u4e07\u30c9\u30eb\u306e\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3092\u751f\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3>\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304b\u3089\u306e\u9032\u5316<\/h3>\n<p>ABM \u306f\u3001\u8907\u96d1\u306a B2B \u74b0\u5883\u3067\u306e\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9650\u754c\u306b\u5bfe\u3059\u308b\u5bfe\u5fdc\u3068\u3057\u3066\u9032\u5316\u3057\u307e\u3057\u305f\u3002\u8cfc\u8cb7\u30b5\u30a4\u30af\u30eb\u304c\u6570\u30f6\u6708\u304b\u3089\u6570\u5e74\u306b\u53ca\u3076\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u5f93\u6765\u306e\u65b9\u6cd5\u306f\u3057\u3070\u3057\u3070\u55b6\u696d\u306e\u6642\u9593\u3092\u7121\u99c4\u306b\u3059\u308b\u975e\u9069\u683c\u30ea\u30fc\u30c9\u3092\u751f\u6210\u3057\u307e\u3059\u304c\u3001ABM \u306f\u3059\u3079\u3066\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u304c\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u65c5\u3092\u9032\u5c55\u3055\u305b\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002Salesforce \u306a\u3069\u306e CRM \u30b7\u30b9\u30c6\u30e0\u3068\u306e\u7d71\u5408\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u5065\u5168\u6027\u3078\u306e\u53ef\u8996\u6027\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002Forr<a href=\"https:\/\/alienroad.com\/ja\/seo-2\/what-is-seo\/\">este<\/a>r \u306b\u3088\u308b\u3068\u3001ABM \u63a1\u7528\u8005\u306f\u80b2\u6210\u3055\u308c\u305f\u95a2\u4fc2\u306b\u3088\u308a 20% \u9ad8\u3044\u4fdd\u6301\u7387\u3092\u9054\u6210\u3057\u307e\u3059\u3002<\/p>\n<p>\u4eca\u65e5\u3001ABM \u306f\u4e88\u6e2c\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u305f\u3081\u306e AI \u306a\u3069\u306e\u65b0\u8208\u6280\u8853\u3092\u7d44\u307f\u8fbc\u307f\u3001\u3088\u308a\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u9032\u5316\u306f\u3001\u53d6\u5f15\u578b\u8ca9\u58f2\u304b\u3089\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u69cb\u7bc9\u3078\u306e\u30b7\u30d5\u30c8\u3092\u5f37\u8abf\u3057\u307e\u3059\u3002Cisco \u306a\u3069\u306e\u521d\u671f\u63a1\u7528\u8005\u306f\u3001ABM \u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u306b\u76f4\u63a5\u5e30\u5c5e\u3059\u308b 17% \u306e\u53ce\u76ca\u6210\u9577\u3092\u5831\u544a\u3057\u307e\u3057\u305f\u3002B2B \u30e9\u30f3\u30c9\u30b9\u30b1\u30fc\u30d7\u304c\u30c7\u30b8\u30bf\u30eb\u5316\u3059\u308b\u306b\u3064\u308c\u3001ABM \u306e\u9069\u5fdc\u6027\u306f\u7af6\u4e89\u512a\u4f4d\u6027\u306e\u5fc5\u9808\u8981\u7d20\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2 id=\"section-2\">B2B \u3067\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u306e\u5b9f\u65bd\u306e\u5229\u70b9<\/h2>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u306e\u4e3b\u306a\u5229\u70b9\u306e1\u3064\u306f\u3001\u5909\u63db\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u52aa\u529b\u3092\u96c6\u4e2d\u3059\u308b\u3053\u3068\u3067\u55b6\u696d\u30b5\u30a4\u30af\u30eb\u3092\u52a0\u901f\u3055\u305b\u308b\u80fd\u529b\u3067\u3042\u308a\u3001\u30c7\u30a3\u30fc\u30eb\u6642\u9593\u3092 30-50% \u77ed\u7e2e\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u7121\u99c4\u306a\u5e83\u544a\u8cbb\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3001ROI \u3092\u5411\u4e0a\u3055\u305b\u3001ITSMA \u306e\u8abf\u67fb\u306b\u3088\u308b\u3068 ABM \u3092\u4f7f\u7528\u3059\u308b\u4f01\u696d\u306e 91% \u304c\u30a2\u30ab\u30a6\u30f3\u30c8\u3042\u305f\u308a\u306e\u53ce\u76ca\u5897\u52a0\u3092\u5831\u544a\u3057\u3066\u3044\u307e\u3059\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u4fe1\u983c\u3092\u80b2\u307f\u3001\u898b\u8fbc\u307f\u5ba2\u3092\u64c1\u8b77\u8005\u306b\u5909\u3048\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001ABM \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e Terminus \u306f\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3088\u308a\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092 4 \u500d\u5411\u4e0a\u3055\u305b\u307e\u3057\u305f\u3002<\/p>\n<h3>ROI \u306e\u5411\u4e0a\u3068\u30ea\u30bd\u30fc\u30b9\u52b9\u7387<\/h3>\n<p>ABM \u306f\u3001\u9ad8\u4fa1\u5024\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u4e88\u7b97\u3092\u96c6\u4e2d\u3055\u305b\u308b\u3053\u3068\u3067\u512a\u308c\u305f ROI \u3092\u63d0\u4f9b\u3057\u3001\u6a5f\u4f1a\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\u304c\u5e83\u7bc4\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u6bd4\u3079\u3066\u5927\u5e45\u306b\u4f4e\u4e0b\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u8a73\u7d30\u306a\u8abf\u67fb\u3068\u30ab\u30b9\u30bf\u30e0\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u5272\u308a\u5f53\u3066\u3001\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u3068\u3088\u308a\u826f\u3044\u7d50\u679c\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002Gartner \u306e\u7814\u7a76\u306f\u3001ABM \u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u53ce\u76ca\u8ca2\u732e\u3092 20% \u5897\u52a0\u3055\u305b\u308b\u3068\u5f37\u8abf\u3057\u307e\u3059\u3002\u3053\u306e\u52b9\u7387\u306f\u3001\u7cbe\u5bc6\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308a\u5c0f\u898f\u6a21\u30c1\u30fc\u30e0\u304c\u5927\u898f\u6a21\u30c1\u30fc\u30e0\u3068\u7af6\u4e89\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>ROI \u30e1\u30c8\u30ea\u30af\u30b9\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30c7\u30a3\u30fc\u30eb\u304c\u5f93\u6765\u306e\u30ea\u30fc\u30c9\u3088\u308a 2-3 \u500d\u901f\u304f\u30af\u30ed\u30fc\u30ba\u3059\u308b\u306b\u3064\u308c\u3066\u6539\u5584\u3057\u307e\u3059\u3002<\/li>\n<li>\u30ea\u30bd\u30fc\u30b9\u306e\u7bc0\u7d04\u306f\u3001\u6280\u8853\u30a2\u30ab\u30a6\u30f3\u30c8\u5411\u3051\u306e\u4eee\u60f3\u73fe\u5b9f\u30c7\u30e2\u306a\u3069\u306e\u9769\u65b0\u7684\u306a\u6226\u8853\u3078\u306e\u518d\u6295\u8cc7\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/li>\n<li>\u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u968e\u5c64\u5316\u304b\u3089\u751f\u307e\u308c\u307e\u3059: \u30ab\u30b9\u30bf\u30e0\u30d7\u30ec\u30a4\u306e\u305f\u3081\u306e\u30d7\u30e9\u30c1\u30ca\u3001\u81ea\u52d5\u80b2\u6210\u306e\u305f\u3081\u306e\u30b7\u30eb\u30d0\u30fc\u3002<\/li>\n<\/ul>\n<p>\u5168\u4f53\u3068\u3057\u3066\u3001\u3053\u308c\u3089\u306e\u8981\u56e0\u306f\u6210\u9577\u306e\u597d\u5faa\u74b0\u3092\u4f5c\u6210\u3057\u3001\u6210\u529f\u3057\u305f ABM \u304c\u3055\u3089\u306a\u308b\u6295\u8cc7\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002SAP \u306a\u3069\u306e\u4f01\u696d\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u52b9\u7387\u304b\u3089 25% \u306e\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u6210\u9577\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a\u306e\u6539\u5584<\/h3>\n<p>ABM \u306f\u3001\u5171\u6709\u30a2\u30ab\u30a6\u30f3\u30c8\u76ee\u6a19\u3092\u4e2d\u5fc3\u306b\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u7d50\u675f\u3055\u305b\u308b\u3053\u3068\u3067\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u3001\u6469\u64e6\u3092\u6e1b\u3089\u3057\u3001\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5f37\u5316\u3057\u307e\u3059\u3002\u5171\u540c\u8a08\u753b\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u3001\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u5168\u4f53\u3067\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u78ba\u4fdd\u3057\u307e\u3059\u3002\u3053\u306e\u9023\u643a\u306f\u3001SiriusDecisions \u306b\u3088\u308b\u3068 76% \u9ad8\u3044\u9867\u5ba2\u6e80\u8db3\u5ea6\u30b9\u30b3\u30a2\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u5b9f\u8df5\u3067\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u6d78\u900f\u7387\u306a\u3069\u306e\u5171\u6709 KPI \u304c\u30c1\u30fc\u30e0\u3092\u8cac\u4efb\u3042\u308b\u3082\u306e\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u6280\u8853\u304c\u5f79\u5272\u3092\u679c\u305f\u3057\u3001Marketo \u306a\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u5171\u6709\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u7d50\u679c\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u4e00\u8cab\u3057\u305f\u3082\u306e\u3068\u3057\u3066\u8a8d\u8b58\u3059\u308b\u7d71\u4e00\u6226\u7dda\u3067\u3059\u3002Dell \u306e ABM \u52aa\u529b\u306f\u3001\u3053\u306e\u30b7\u30ca\u30b8\u30fc\u306b\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u52dd\u5229\u7387\u3092 65% \u306b\u3057\u307e\u3057\u305f\u3002\u9577\u671f\u7684\u306b\u3001\u305d\u308c\u306f B2B \u6210\u529f\u306b\u4e0d\u53ef\u6b20\u306a\u5185\u90e8\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u6587\u5316\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n<h2 id=\"section-3\">\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u304c\u5f93\u6765\u306e\u30ea\u30fc\u30c9\u751f\u6210\u3068\u3069\u306e\u3088\u3046\u306b\u7570\u306a\u308b\u304b<\/h2>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u306f\u3001\u30d5\u30a1\u30cd\u30eb\u3092\u53cd\u8ee2\u3055\u305b\u308b\u3053\u3068\u3067\u5f93\u6765\u306e\u30ea\u30fc\u30c9\u751f\u6210\u3068\u7570\u306a\u308a\u307e\u3059: \u91cf\u306e\u305f\u3081\u306e\u5e83\u7bc4\u306a\u30cd\u30c3\u30c8\u3092\u6295\u3052\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4e3b\u8981\u30a2\u30ab\u30a6\u30f3\u30c8\u3078\u306e\u72ed\u3044\u7126\u70b9\u304b\u3089\u59cb\u3081\u307e\u3059\u3002\u5f93\u6765\u306e\u65b9\u6cd5\u306f\u3001\u30de\u30b9\u30ea\u30e1\u30fc\u30eb\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u30b7\u30f3\u30b8\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u4f9d\u5b58\u3057\u3066\u30ea\u30fc\u30c9\u3092\u5f15\u304d\u3064\u3051\u3001\u3057\u3070\u3057\u3070\u55b6\u696d\u30c1\u30fc\u30e0\u3092\u5727\u5012\u3059\u308b\u4f4e\u54c1\u8cea\u306e\u898b\u8fbc\u307f\u5ba2\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002\u4e00\u65b9\u3001ABM \u306f\u30a2\u30ab\u30a6\u30f3\u30c8\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u4f7f\u7528\u3057\u3066\u610f\u601d\u6c7a\u5b9a\u8005\u3092\u76f4\u63a5\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u3001ABM \u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306b\u3088\u308b\u3068 84% \u9ad8\u3044\u30af\u30a9\u30fc\u30bf\u9054\u6210\u3092\u9054\u6210\u3057\u307e\u3059\u3002\u3053\u306e\u30b7\u30d5\u30c8\u306f\u3001\u30ef\u30f3\u30aa\u30d5\u306e\u8ca9\u58f2\u3067\u306f\u306a\u304f\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u512a\u5148\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30a2\u30ab\u30a6\u30f3\u30c8\u9078\u629e vs. \u30ea\u30fc\u30c9\u91cf<\/h3>\n<p>\u5f93\u6765\u306e\u30ea\u30fc\u30c9\u30b8\u30a7\u30f3\u3067\u306f\u3001\u8cea\u3088\u308a\u91cf\u304c\u512a\u5148\u3055\u308c\u3001Google Ads \u306a\u3069\u306e\u30c4\u30fc\u30eb\u304c\u6708\u9593\u6570\u5343\u306e\u30ea\u30fc\u30c9\u3092\u751f\u6210\u3057\u307e\u3059\u304c\u3001\u308f\u305a\u304b 5-10% \u304c\u9069\u683c\u3067\u3059\u3002ABM \u306f\u3053\u308c\u3092\u53cd\u8ee2\u3055\u305b\u3001\u30d5\u30a1\u30fc\u30de\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b9\u3001\u30c6\u30af\u30ce\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b9\u3001\u30a4\u30f3\u30c6\u30f3\u30c8\u30c7\u30fc\u30bf\u3067\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u300150-200 \u306e\u9ad8\u53ef\u80fd\u6027\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u629e\u3057\u307e\u3059\u3002\u3053\u306e\u7cbe\u5ea6\u306f\u30ce\u30a4\u30ba\u3092\u6e1b\u3089\u3057\u3001\u4f8b\u3048\u3070 Outreach.io \u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u975e\u9069\u683c\u30ea\u30fc\u30c9\u3092 40% \u6e1b\u5c11\u3055\u305b\u305f\u3068\u5831\u544a\u3057\u307e\u3059\u3002LinkedIn \u306e\u30c7\u30fc\u30bf\u306f\u3001ABM \u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u5e83\u7bc4\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3088\u308a 3 \u500d\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u3068\u793a\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u5f93\u6765: \u9ad8\u91cf\u3001\u4f4e\u5909\u63db (2-5% \u7387)\u3002<\/li>\n<li>ABM: \u4f4e\u91cf\u3001\u9ad8\u5909\u63db (\u9078\u629e\u30a2\u30ab\u30a6\u30f3\u30c8\u3067 20-30% \u7387)\u3002<\/li>\n<li>\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u4e2d\u9593\u30d5\u30a1\u30cd\u30eb\u306e\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u306e\u305f\u3081\u306b\u4e21\u65b9\u3092\u30d6\u30ec\u30f3\u30c9\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u7d50\u679c\u306f\u3001\u55b6\u696d\u304c\u6696\u304b\u304f\u80b2\u6210\u3055\u308c\u305f\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u96c6\u4e2d\u3059\u308b\u5408\u7406\u5316\u3055\u308c\u305f\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3067\u3059\u3002Microsoft \u306e ABM \u6226\u7565\u306f\u3001\u3053\u308c\u3092\u4f53\u73fe\u3057\u3001\u5e74\u9593\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u306e 25% \u3092\u5909\u63db\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u6df1\u3055\u3068\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/h3>\n<p>\u5f93\u6765\u306e\u30ea\u30fc\u30c9\u30b8\u30a7\u30f3\u306f\u3001\u3059\u3079\u3066\u5411\u3051\u306e\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u306e\u6c4e\u7528\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3001\u96e2\u8131\u3092\u5f15\u304d\u8d77\u3053\u3057\u307e\u3059\u3002ABM \u306f\u3059\u3079\u3066\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u307e\u3059\u2014\u7279\u5b9a\u306e\u8ab2\u984c\u3092\u53c2\u7167\u3059\u308b\u30e1\u30fc\u30eb\u304b\u3089\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u30af\u30e9\u30b9\u30bf\u30fc\u5411\u3051\u306e\u30a4\u30d9\u30f3\u30c8\u307e\u3067\u3002\u3053\u306e\u30cf\u30a4\u30d1\u30fc\u30fb\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u3001HubSpot \u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u958b\u5c01\u7387\u3092 75% \u5411\u4e0a\u3055\u305b\u307e\u3059\u3002\u30c1\u30e3\u30cd\u30eb\u306b\u306f\u3001\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u5411\u3051\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3068\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u5411\u3051\u306e\u30a6\u30a7\u30d3\u30ca\u30fc\u304c\u3042\u308a\u3001\u00fb\u5165\u578b\u4f53\u9a13\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n<p>\u6e2c\u5b9a\u306f\u30a2\u30ab\u30a6\u30f3\u30c8\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306b\u79fb\u884c\u3057\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u5168\u4f53\u7684\u306b\u8ffd\u8de1\u3057\u307e\u3059\u3002\u5f93\u6765\u306e\u30e1\u30c8\u30ea\u30af\u30b9\u3067\u3042\u308b MQL \u306f\u3001ABM \u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u901f\u5ea6\u306b\u53d6\u3063\u3066\u4ee3\u308f\u3089\u308c\u307e\u3059\u3002Salesforce \u306e ABM \u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u52aa\u529b\u304b\u3089 35% \u901f\u3044\u30c7\u30a3\u30fc\u30eb\u30af\u30ed\u30fc\u30b8\u30e3\u30fc\u3092\u5f37\u8abf\u3057\u307e\u3059\u3002\u6700\u7d42\u7684\u306b\u3001\u3053\u308c\u306f\u5fe0\u8aa0\u5fc3\u3092\u80b2\u307f\u3001\u30ea\u30d4\u30fc\u30c8\u30d3\u30b8\u30cd\u30b9\u3092 15-20% \u5897\u52a0\u3055\u305b\u307e\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u5074\u9762<\/th>\n<th>\u5f93\u6765\u306e\u30ea\u30fc\u30c9\u751f\u6210<\/th>\n<th>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7126\u70b9<\/td>\n<td>\u500b\u5225\u30ea\u30fc\u30c9\u3001\u9ad8\u91cf<\/td>\n<td>\u4e3b\u8981\u30a2\u30ab\u30a6\u30f3\u30c8\u3001\u9ad8\u4fa1\u5024<\/td>\n<\/tr>\n<tr>\n<td>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/td>\n<td>\u6c4e\u7528\u30b3\u30f3\u30c6\u30f3\u30c4<\/td>\n<td>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/td>\n<\/tr>\n<tr>\n<td>ROI<\/td>\n<td>\u4f4e\u3044 (5-10% \u5909\u63db)<\/td>\n<td>\u9ad8\u3044 (20-30% \u5909\u63db)<\/td>\n<\/tr>\n<tr>\n<td>\u30c1\u30fc\u30e0\u9023\u643a<\/td>\n<td>\u30b5\u30a4\u30ed\u5316\u3055\u308c\u305f\u52aa\u529b<\/td>\n<td>\u5171\u540c\u30a2\u30ab\u30a6\u30f3\u30c8\u6240\u6709<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"section-4\">\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u3092\u52b9\u679c\u7684\u306b\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7<\/h2>\n<figure style=\"margin:24px 0\"><img decoding=\"async\" src=\"https:\/\/pixabay.com\/get\/gdc782e36e7fa4b2020a21b3d05bc9577bbfdf53ec44451ff0132ec4f1483c7cceda5e522034d95686e9c9eb7ad9c334d8ffe28cf6f93ba0e3a0caa1fae620c4b_1280.jpg\" alt=\"shaking hands\" style=\"width:100%;height:auto;border-radius:8px\" loading=\"lazy\" title=\"\"><\/figure>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u306e\u5b9f\u65bd\u306f\u3001\u904e\u53bb\u306e\u6210\u529f\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u7406\u60f3\u7684\u306a\u30a2\u30ab\u30a6\u30f3\u30c8\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb (IAP) \u3092\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u53ce\u76ca\u898f\u6a21 5,000 \u4e07\u30c9\u30eb\u4ee5\u4e0a\u3067\u3001\u6280\u8853\u3084\u91d1\u878d\u306a\u3069\u306e\u696d\u754c\u5782\u76f4\u3002 \u3053\u306e\u57fa\u76e4\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u9023\u643a\u3092\u78ba\u4fdd\u3057\u3001\u30c1\u30fc\u30e0\u306f\u56db\u534a\u671f\u3054\u3068\u306b 100-500 \u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u30ec\u30d3\u30e5\u30fc\u3057\u307e\u3059\u3002ZoomInfo \u306a\u3069\u306e\u30c4\u30fc\u30eb\u304c\u6b63\u78ba\u6027\u306e\u305f\u3081\u306e\u30a8\u30f3\u30ea\u30c3\u30c1\u30e1\u30f3\u30c8\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002Snowflake \u3067\u306e\u6210\u529f\u3057\u305f\u30ed\u30fc\u30eb\u30a2\u30a6\u30c8\u306f\u30016\u30f6\u6708\u4ee5\u5185\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092 50% \u5897\u52a0\u3055\u305b\u307e\u3057\u305f\u3002<\/p>\n<h3>\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u7279\u5b9a\u3068\u512a\u5148\u9806\u4f4d\u4ed8\u3051<\/h3>\n<p>\u6b21\u306b\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u3084\u8cc7\u91d1\u8abf\u9054\u30cb\u30e5\u30fc\u30b9\u306a\u3069\u306e\u9069\u5408\u6027\u3068\u30a4\u30f3\u30c6\u30f3\u30c8\u30b7\u30b0\u30ca\u30eb\u3067\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u3066\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3057\u307e\u3059\u3002\u968e\u5c64\u5316\u2014\u30c8\u30c3\u30d7 10 \u306e\u305f\u3081\u306e\u30d7\u30e9\u30c1\u30ca\u3001\u6b21\u306e 50 \u306e\u305f\u3081\u306e\u30b4\u30fc\u30eb\u30c9\u2014\u306f\u52aa\u529b\u3092\u6bd4\u4f8b\u914d\u5206\u3057\u307e\u3059\u3002\u55b6\u696d\u306e\u5165\u529b\u304c\u30ea\u30b9\u30c8\u3092\u6d17\u7df4\u3057\u3001\u8cb7\u3044\u306e\u78ba\u4fdd\u3092\u3057\u307e\u3059\u3002Gartner \u306b\u3088\u308b\u3068\u3001ABM \u6210\u529f\u306e 70% \u306f\u6b63\u78ba\u306a\u9078\u629e\u304b\u3089\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>CRM\u3001Bombora \u306a\u3069\u306e\u30a4\u30f3\u30c6\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002<\/li>\n<li>\u57fa\u6e96\u3067\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0: \u4e88\u7b97\u3001\u6a29\u9650\u3001\u5fc5\u8981\u6027\u3001\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3 (BANT)\u3002<\/li>\n<li>\u8cea\u7684\u6d1e\u5bdf\u306e\u305f\u3081\u306b\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u691c\u8a3c\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6e96\u5099\u304c\u3067\u304d\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002HubSpot \u306e ABM \u63a1\u7528\u306f\u3001\u512a\u5148\u30a2\u30ab\u30a6\u30f3\u30c8\u304b\u3089 3 \u500d\u306e\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3092\u751f\u307f\u51fa\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3>\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30aa\u30fc\u30b1\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3<\/h3>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u8ab2\u984c\u3092\u53cd\u6620\u3057\u305f\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3084\u30ab\u30b9\u30bf\u30e0\u30c7\u30e2\u306a\u3069\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u958b\u767a\u3057\u307e\u3059\u3002\u30c1\u30e3\u30cd\u30eb\u5168\u4f53\u3067\u30aa\u30fc\u30b1\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3: \u610f\u8b58\u5411\u4e0a\u306e\u305f\u3081\u306e LinkedIn\u3001\u80b2\u6210\u306e\u305f\u3081\u306e\u30e1\u30fc\u30eb\u3001\u81ea\u52d5\u5316\u306e\u305f\u3081\u306e ABM \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3002\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u30a2\u30ab\u30a6\u30f3\u30c8\u30c8\u30ea\u30ac\u30fc\u3001\u4f8b\u3048\u3070\u6c7a\u7b97\u767a\u8868\u306b\u5408\u308f\u305b\u307e\u3059\u3002ITSMA \u306f\u3001\u30c8\u30c3\u30d7 ABM \u30d1\u30d5\u30a9\u30fc\u30de\u30fc\u306e 92% \u304c\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30d7\u30ec\u30a4\u3092\u4f7f\u7528\u3059\u308b\u3068\u5831\u544a\u3057\u307e\u3059\u3002<\/p>\n<p>A\/B \u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u30c6\u30b9\u30c8\u304c\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6d17\u7df4\u3057\u3001\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u304c\u958b\u5c01\u3068\u30af\u30ea\u30c3\u30af\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002Slack \u306a\u3069\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u8abf\u6574\u3092\u78ba\u4fdd\u3057\u307e\u3059\u3002Oracle \u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30aa\u30fc\u30b1\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u3055\u308c\u305f\u52aa\u529b\u304b\u3089 200% ROI \u3092\u751f\u6210\u3057\u307e\u3057\u305f\u3002\u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3\u306f\u985e\u4f3c\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u305f\u3081\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304b\u3089\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n<h3>\u6e2c\u5b9a\u3068\u6700\u9069\u5316<\/h3>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u30ab\u30d0\u30ec\u30c3\u30b8 (\u30a2\u30ab\u30a6\u30f3\u30c8\u3042\u305f\u308a\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8) \u3084\u53ce\u76ca\u3078\u306e\u5f71\u97ff\u306a\u3069\u306e KPI \u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002Demandbase \u306a\u3069\u306e\u30c4\u30fc\u30eb\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u53ef\u8996\u6027\u3092\u78ba\u4fdd\u3057\u307e\u3059\u3002\u56db\u534a\u671f\u30ec\u30d3\u30e5\u30fc\u306f\u3001\u52dd\u3061\/\u8ca0\u3051\u306b\u57fa\u3065\u3044\u3066\u6226\u7565\u3092\u8abf\u6574\u3057\u307e\u3059\u3002Forr<a href=\"https:\/\/alienroad.com\/ja\/seo-2\/seo-web-design\/\">este<\/a>r \u306f\u3001\u3053\u306e\u65b9\u6cd5\u3067\u6700\u9069\u5316\u3059\u308b ABM \u30c1\u30fc\u30e0\u304c\u5e74\u3005 25% \u306e\u6539\u5584\u3092\u9054\u6210\u3059\u308b\u3068\u6307\u6458\u3057\u307e\u3059\u3002<\/p>\n<p>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u306f\u55b6\u696d\u306e\u30ce\u30fc\u30c8\u3092\u7d44\u307f\u8fbc\u307f\u3001\u5c06\u6765\u306e\u30d7\u30ec\u30a4\u3092\u5f37\u5316\u3057\u307e\u3059\u3002\u3053\u306e\u53cd\u5fa9\u7684\u306a\u65b9\u6cd5\u306f\u52e2\u3044\u3092\u7dad\u6301\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u4eba\u5de5\u77e5\u80fd: \u9867\u5ba2\u4f53\u9a13\u306e\u5f37\u5316\u3068\u6210\u9577\u306e\u81ea\u52d5\u5316 \u3067\u306e\u3088\u3046\u306b\u3001\u3053\u3053\u3067\u306e AI \u7d71\u5408\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4e88\u6e2c\u3057\u3001\u6709\u52b9\u6027\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n<h2 id=\"section-5\">\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u3067\u306e\u6280\u8853\u306e\u6d3b\u7528<\/h2>\n<p>\u6280\u8853\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u3092\u5897\u5e45\u3057\u30016sense \u306a\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u6bce\u65e5 1.5 \u5146\u306e\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u304b\u3089\u8cfc\u8cb7\u30b7\u30b0\u30ca\u30eb\u3092\u4e88\u6e2c\u3059\u308b AI \u3092\u4f7f\u7528\u3057\u3066\u30a2\u30ab\u30a6\u30f3\u30c8\u767a\u898b\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u30b9\u30b1\u30fc\u30eb\u3067\u81ea\u52d5\u5316\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u624b\u52d5\u52aa\u529b\u304c\u6e1b\u5c11\u3057\u3001\u30c1\u30fc\u30e0\u306f\u52b9\u7387\u7684\u306b 10 \u500d\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u6271\u3048\u307e\u3059\u3002CRM \u3068\u306e\u7d71\u5408\u306f\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30c7\u30fc\u30bf\u30d5\u30ed\u30fc\u3092\u78ba\u4fdd\u3057\u307e\u3059\u30022023 \u5e74\u306e Forrester \u30ec\u30dd\u30fc\u30c8\u306f\u3001\u6280\u8853\u5bfe\u5fdc ABM \u304c 2.5 \u500d\u9ad8\u3044\u53ce\u76ca\u6210\u9577\u3092\u99c6\u52d5\u3059\u308b\u3068\u8ff0\u3079\u307e\u3059\u3002<\/p>\n<h3>ABM \u5b9f\u884c\u306e\u305f\u3081\u306e\u4e3b\u8981\u30c4\u30fc\u30eb<\/h3>\n<p>G2 \u306a\u3069\u306e\u30a4\u30f3\u30c6\u30f3\u30c8\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u7814\u7a76\u3059\u308b\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u3001\u7a4d\u6975\u7684\u306a\u30a2\u30a6\u30c8\u30ea\u30fc\u30c1\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002Terminus \u306a\u3069\u306e\u30aa\u30fc\u30b1\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u306f\u3001\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u81ea\u52d5\u5316\u3057\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u3042\u305f\u308a 100 \u9023\u7d61\u5148\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5e83\u544a\u3092\u9001\u4fe1\u3057\u307e\u3059\u3002Bizible \u306a\u3069\u306e\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30b9\u30a4\u30fc\u30c8\u306f\u3001\u7279\u5b9a\u306e\u30d7\u30ec\u30a4\u306b\u53ce\u76ca\u3092\u5e30\u5c5e\u3055\u305b\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306e\u63a1\u7528\u306f\u3001ABM Consortium \u306b\u3088\u308b\u3068 40% \u826f\u3044\u9023\u643a\u3068\u76f8\u95a2\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>CRM \u5f37\u5316: Salesforce Einstein \u3067\u30a2\u30ab\u30a6\u30f3\u30c8\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3002<\/li>\n<li>\u5e83\u544a\u6280\u8853: LinkedIn Campaign Manager \u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3002<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u30c4\u30fc\u30eb: Drift \u3067\u4f1a\u8a71\u578b AI \u30c1\u30e3\u30c3\u30c8\u3002<\/li>\n<\/ul>\n<p>\u3053\u306e\u30b9\u30bf\u30c3\u30af\u306f\u7d71\u4e00\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001AI \u30de\u30b9\u30bf\u30ea\u30f3\u30b0\u5e83\u544a\u6700\u9069\u5316: \u5305\u62ec\u7684\u306a\u30ac\u30a4\u30c9 \u3067\u306e AI \u7d71\u5408\u306f\u3001ABM \u5e83\u544a\u652f\u51fa\u3092\u6700\u9069\u5316\u3057\u300130% \u9ad8\u3044\u30af\u30ea\u30c3\u30af\u7387\u3092\u9054\u6210\u3057\u307e\u3059\u3002<\/p>\n<h3>AI \u3068\u81ea\u52d5\u5316\u306e\u5f79\u5272<\/h3>\n<p>AI \u306f\u4e88\u6e2c\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u99c6\u52d5\u3057\u3001InsideView \u306a\u3069\u306e\u30c4\u30fc\u30eb\u3067\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u6e96\u5099\u3092 85% \u306e\u7cbe\u5ea6\u3067\u4e88\u6e2c\u3057\u307e\u3059\u3002\u81ea\u52d5\u5316\u306f\u30e1\u30fc\u30eb\u30b7\u30fc\u30b1\u30f3\u30b7\u30f3\u30b0\u306a\u3069\u306e\u30eb\u30fc\u30c1\u30f3\u30bf\u30b9\u30af\u3092\u51e6\u7406\u3057\u3001\u4eba\u9593\u3092\u6226\u7565\u7684\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306b\u89e3\u653e\u3057\u307e\u3059\u3002\u6a5f\u68b0\u5b66\u7fd2\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30c7\u30fc\u30bf\u304b\u3089\u5b66\u7fd2\u3057\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6642\u9593\u3068\u3068\u3082\u306b\u6d17\u7df4\u3057\u307e\u3059\u3002McKinsey \u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b AI \u304c 2030 \u5e74\u307e\u3067\u306b\u30b0\u30ed\u30fc\u30d0\u30eb GDP \u306b 1 \u5146\u30c9\u30eb\u3092\u8ffd\u52a0\u3059\u308b\u3068\u63a8\u5b9a\u3057\u3001\u305d\u306e\u591a\u304f\u304c ABM \u306e\u3088\u3046\u306a\u7cbe\u5ea6\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u8ab2\u984c\u306b\u306f GDPR \u306e\u4e0b\u306e\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u9075\u5b88\u304c\u542b\u307e\u308c\u3001\u502b\u7406\u7684 AI \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u5bfe\u51e6\u3057\u307e\u3059\u3002\u6210\u529f\u4e8b\u4f8b\u3068\u3057\u3066\u3001AI \u3092\u4f7f\u7528\u3057\u305f Zoom \u306e ABM \u306f 60% \u306e\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u52a0\u901f\u3092\u793a\u3057\u307e\u3059\u3002\u5c06\u6765\u7684\u306a\u30c8\u30ec\u30f3\u30c9\u306f\u3001\u751f\u6210 AI \u304c\u30ab\u30b9\u30bf\u30e0\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u52d5\u7684\u306b\u4f5c\u6210\u3059\u308b\u65b9\u5411\u3067\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u30c4\u30fc\u30eb\u30ab\u30c6\u30b4\u30ea<\/th>\n<th>\u4f8b<\/th>\n<th>ABM \u3067\u306e\u5229\u70b9<\/th>\n<th>\u63a1\u7528\u7387 (2023)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u30a4\u30f3\u30c6\u30f3\u30c8\u30c7\u30fc\u30bf<\/td>\n<td>6sense, Bombora<\/td>\n<td>\u8cfc\u8cb7\u30b7\u30b0\u30ca\u30eb\u3092\u4e88\u6e2c<\/td>\n<td>65%<\/td>\n<\/tr>\n<tr>\n<td>\u30aa\u30fc\u30b1\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3<\/td>\n<td>Terminus, Demandbase<\/td>\n<td>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u81ea\u52d5\u5316<\/td>\n<td>72%<\/td>\n<\/tr>\n<tr>\n<td>\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/td>\n<td>Bizible, Full Circle<\/td>\n<td>ROI \u3092\u6e2c\u5b9a<\/td>\n<td>58%<\/td>\n<\/tr>\n<tr>\n<td>AI \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/td>\n<td>Adobe Sensei<\/td>\n<td>\u30ab\u30b9\u30bf\u30e0\u30b3\u30f3\u30c6\u30f3\u30c4<\/td>\n<td>45%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"section-6\">\u4e8b\u4f8b\u7814\u7a76: \u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u306e\u6210\u529f\u4e8b\u4f8b<\/h2>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u306e\u5b9f\u4e16\u754c\u306e\u9069\u7528\u306f\u3001\u305d\u306e\u5909\u9769\u7684\u306a\u529b\u3092\u793a\u3057\u3001\u4f8b\u3048\u3070 T-Mobile \u3067\u306f\u30c6\u30ec\u30b3\u30e0\u306e\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u30019\u30f6\u6708\u4ee5\u5185\u306b\u55b6\u696d\u9069\u683c\u30ea\u30fc\u30c9\u3092 300% \u5897\u52a0\u3055\u305b\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u306f IT \u8ab2\u984c\u306b\u5408\u308f\u305b\u305f\u30ab\u30b9\u30bf\u30e0\u30b3\u30f3\u30c6\u30f3\u30c4\u30dd\u30fc\u30bf\u30eb\u3068\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30d6\u30ea\u30fc\u30d5\u30a3\u30f3\u30b0\u304c\u542b\u307e\u308c\u307e\u3057\u305f\u3002\u3053\u306e\u6226\u7565\u306f\u53ce\u76ca\u3092\u5411\u4e0a\u3055\u305b\u305f\u3060\u3051\u3067\u306a\u304f\u3001\u55b6\u696d\u30b5\u30a4\u30af\u30eb\u3092 40% \u77ed\u7e2e\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u7d50\u679c\u306f\u3001\u898f\u5f8b\u3092\u6301\u3063\u3066\u5b9f\u884c\u3055\u308c\u305f\u5834\u5408\u306e ABM \u306e\u53ef\u80fd\u6027\u3092\u5f37\u8abf\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u6280\u8853: Adobe \u306e ABM \u65c5<\/h3>\n<p>Adobe \u306f 2018 \u5e74\u306b ABM \u306b\u79fb\u884c\u3057\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3068\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u7ba1\u7406\u30bb\u30af\u30bf\u30fc\u306e 1,000 \u306e\u4e3b\u8981\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3057\u305f\u3002\u5f7c\u3089\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30d3\u30c7\u30aa\u3068 ROI \u30e2\u30c7\u30eb\u3092\u4f7f\u7528\u3057\u30011 \u5104\u30c9\u30eb\u306e\u65b0\u898f\u53ce\u76ca\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002\u5171\u6709\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u3088\u308b\u55b6\u696d\u9023\u643a\u304c\u6539\u5584\u3057\u3001\u52dd\u5229\u7387\u304c 25% \u4e0a\u6607\u3057\u307e\u3057\u305f\u3002\u4e3b\u8981\u306a\u6559\u8a13: \u53cd\u5fa9\u30c6\u30b9\u30c8\u304c\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u3092\u6d17\u7df4\u3057\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8<br \/>\n","protected":false},"excerpt":{"rendered":"<p>\u76ee\u6b21 \u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u3068\u306f\u4f55\u3067\u3059\u304b\uff1f B2B \u3067\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u306e\u5b9f\u65bd\u306e\u5229\u70b9 \u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u304c\u5f93\u6765\u306e\u30ea\u30fc\u30c9\u751f\u6210\u3068\u3069\u306e\u3088\u3046\u306b\u7570\u306a\u308b\u304b  [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1221],"tags":[1386,1388,1387,1393,1390,1391,1392,1389],"class_list":["post-60933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-2","tag-abm-","tag-b2b-","tag-1387","tag-1393","tag-1390","tag-1391","tag-1392","tag-1389"],"acf":[],"_links":{"self":[{"href":"https:\/\/alienroad.com\/ja\/wp-json\/wp\/v2\/posts\/60933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alienroad.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/ja\/wp-json\/wp\/v2\/comments?post=60933"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/ja\/wp-json\/wp\/v2\/posts\/60933\/revisions"}],"predecessor-version":[{"id":60938,"href":"https:\/\/alienroad.com\/ja\/wp-json\/wp\/v2\/posts\/60933\/revisions\/60938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/ja\/wp-json\/wp\/v2\/media\/41435"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/ja\/wp-json\/wp\/v2\/media?parent=60933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/ja\/wp-json\/wp\/v2\/categories?post=60933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/ja\/wp-json\/wp\/v2\/tags?post=60933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}