{"id":88122,"date":"2026-04-05T05:56:09","date_gmt":"2026-04-05T05:56:09","guid":{"rendered":"https:\/\/alienroad.com\/%e6%9c%aa%e5%88%86%e9%a1%9e\/what-is-organic-ctr\/"},"modified":"2026-04-05T05:56:09","modified_gmt":"2026-04-05T05:56:09","slug":"what-is-organic-ctr","status":"publish","type":"post","link":"https:\/\/alienroad.com\/ja\/seo-2\/what-is-organic-ctr\/","title":{"rendered":"\u30aa\u30fc\u30ac\u30cb\u30c3\u30af CTR \u3068\u306f\uff1f"},"content":{"rendered":"<h1 class=\"sc-906ec12e-0 ZsEzQ sc-e22c6ef-5 hZLKKf\" data-test=\"heading-text\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af CTR \u3092\u7406\u89e3\u3057\u3001\u6e2c\u5b9a\u3057\u3001\u6539\u5584\u3059\u308b\u65b9\u6cd5<\/h1>\n<h2 id=\"what-is-organic-ctr\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af CTR \u3068\u306f\uff1f<\/h2>\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u7d50\u679c\u30da\u30fc\u30b8\uff08SERPs\uff09\u3067\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u4eba\u306e\u6570\u3092\u8868\u3059\u306e\u304c\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u3067\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3067\u8868\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u30d6\u30eb\u30fc\u30d9\u30ea\u30fc\u30d1\u30a4\u300d\u3067100\u4ef6\u306e\u691c\u7d22\u304c\u3042\u3063\u305f\u3068\u3057\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u3078\u306e\u30ea\u30f3\u30af\u304c\u6bce\u56de\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u30da\u30fc\u30b8\u304c10\u56de\u306e\u30af\u30ea\u30c3\u30af\u3092\u53d7\u3051\u53d6\u308a\u307e\u3059\u3002<\/p>\n<p>\u3042\u306a\u305f\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af CTR \u306f10%\uff08100\u4ef6\u4e2d10\u4ef6\uff09\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u306b\u6570\u5f0f\u3092\u793a\u3057\u307e\u3059\uff1a<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/9e\/ae\/9eae7285e99a1f2b4ef0d8a0ef724da8\/plhKhqvOgZEApLfP8XkehyGplH88E7vXiaj4m-2gar8L_HGwfl0X6KzXfanfIsW_r9L-NO-DDwZ_G9baihURsCsOEtgSdIsRN7AYtJZeDamHWgBZcVMuBoCyJ8EtMKu-PSMQZhCkg8ZQ_VbI8HjliOk.webp\" type=\"image\/webp\" \/><img fetchpriority=\"high\" decoding=\"async\" class=\" zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/9e\/ae\/9eae7285e99a1f2b4ef0d8a0ef724da8\/plhKhqvOgZEApLfP8XkehyGplH88E7vXiaj4m-2gar8L_HGwfl0X6KzXfanfIsW_r9L-NO-DDwZ_G9baihURsCsOEtgSdIsRN7AYtJZeDamHWgBZcVMuBoCyJ8EtMKu-PSMQZhCkg8ZQ_VbI8HjliOk.png\" alt=\"\u30aa\u30fc\u30ac\u30cb\u30c3\u30af CTR \u306e\u6570\u5f0f\" width=\"1010\" height=\"345\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/9e\/ae\/9eae7285e99a1f2b4ef0d8a0ef724da8\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/9e\/ae\/9eae7285e99a1f2b4ef0d8a0ef724da8\/plhKhqvOgZEApLfP8XkehyGplH88E7vXiaj4m-2gar8L_HGwfl0X6KzXfanfIsW_r9L-NO-DDwZ_G9baihURsCsOEtgSdIsRN7AYtJZeDamHWgBZcVMuBoCyJ8EtMKu-PSMQZhCkg8ZQ_VbI8HjliOk.png\" data- title=\"\"><\/picture><\/figure>\n<p>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af CTR \u306f\u3001\u30b5\u30a4\u30c8\u306e\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a SEO \u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff08KPI\uff09\u3067\u3059\u3002<\/p>\n<p>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30af\u30ea\u30c3\u30af\u7387\u304c\u9ad8\u3044\u307b\u3069\u3001Google \u3084\u4ed6\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5897\u3048\u308b\u306f\u305a\u3067\u3059\u3002\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u304c\u4e00\u5b9a\u3067\u3042\u308b\u3053\u3068\u3092\u524d\u63d0\u3068\u3057\u307e\u3059\u3002\uff09<\/p>\n<p>\u3053\u308c\u306f\u3001\u30da\u30fc\u30b8\u304c\u691c\u7d22\u8005\u306b\u97ff\u3044\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e SEO \u6307\u6a19\u3068\u3057\u3066\u3088\u304f\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<h2 id=\"is-organic-ctr-a-google-ranking-factor\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af CTR \u306f Google \u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u304b\uff1f<\/h2>\n<p>\u3044\u3044\u3048\u3002<\/p>\n<p>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af CTR \u306f Google \u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u7121\u8996\u3059\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>Google \u306f CTR \u3092\u4f7f\u7528\u3057\u3066\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u4ed6\u306e\u5909\u66f4\u3084\u691c\u7d22\u7d50\u679c\u306e\u5168\u4f53\u7684\u306a\u54c1\u8cea\u3092\u30c6\u30b9\u30c8\u30fb\u6e2c\u5b9a\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001CTR \u304c\u9ad8\u304f\u3066\u3082\u30da\u30fc\u30b8\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u304c\u76f4\u63a5\u5411\u4e0a\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u8a00\u3044\u63db\u3048\u308c\u3070\u3001\u691c\u7d22\u3092\u7e70\u308a\u8fd4\u3057\u884c\u3063\u3066\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u7d50\u679c\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3060\u3051\u3067\u3001Google \u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u9a19\u3057\u3066\u30da\u30fc\u30b8\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u308c\u306f SERPs \u3092\u64cd\u4f5c\u3057\u3084\u3059\u304f\u306a\u308a\u3059\u304e\u307e\u3059\u3002<\/p>\n<p>\u9006\u306b\u3001\u4f4e\u3044 CTR \u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u76f4\u63a5\u60aa\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u305b\u3093\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u3053\u306e\u6307\u6a19\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u691c\u7d22\u7d50\u679c\u3067\u306e\u8996\u8a8d\u6027\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u3088\u308a\u826f\u3044\u7406\u89e3\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u4eba\u304c\u5c11\u306a\u3044\u5834\u5408\u3001SEO \u6226\u7565\u3092\u8abf\u6574\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<h2 id=\"how-to-determine-your-organic-ctr\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af CTR \u3092\u6c7a\u5b9a\u3059\u308b\u65b9\u6cd5<\/h2>\n<p>CTR \u3092\u6c7a\u5b9a\u3059\u308b\u6700\u3082\u7c21\u5358\u306a\u65b9\u6cd5\u306f\u3001Google \u691c\u7d22\u30b3\u30f3\u30bd\u30fc\u30eb\uff08GSC\uff09\u3067\u3059\u3002<\/p>\n<p>GSC \u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e Google \u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u95a2\u3059\u308b\u4e00\u6b21\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u3067\u8ffd\u8de1\u3067\u304d\u308b CTR \u3092\u81ea\u52d5\u7684\u306b\u8a08\u7b97\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u3060 GSC \u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u8a2d\u5b9a\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u8a2d\u5b9a\u65b9\u6cd5\u306e\u30ac\u30a4\u30c9\u306b\u5f93\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3 id=\"measuring-sitewide-organic-ctr\">\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af CTR \u3092\u6e2c\u5b9a\u3059\u308b<\/h3>\n<p>GSC \u5185\u3067\u3001\u300c<strong>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/strong>\u300d&gt; \u300c<strong>\u691c\u7d22\u7d50\u679c<\/strong>\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c6\/0b\/c60b1c549dc308bd6024a34707820291\/2sPZx6ue2_nLmKI58byZQbIl2q6x8982d3RN6pBacw4nHk1JxbxW7BGKs052L2NpW3bY_msLd68vVG5KgPBjFPJhNIA41MziYQWdR_ke-rqPiMEAxRyaDzboIIc2px_LIPRF2cMapzhPsJtqKCsaafc.webp\" type=\"image\/webp\" \/><img decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c6\/0b\/c60b1c549dc308bd6024a34707820291\/2sPZx6ue2_nLmKI58byZQbIl2q6x8982d3RN6pBacw4nHk1JxbxW7BGKs052L2NpW3bY_msLd68vVG5KgPBjFPJhNIA41MziYQWdR_ke-rqPiMEAxRyaDzboIIc2px_LIPRF2cMapzhPsJtqKCsaafc.png\" alt=\"GSC \u3067\u306e\u300c\u691c\u7d22\u7d50\u679c\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u300d\u30b0\u30e9\u30d5\" width=\"1010\" height=\"505\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c6\/0b\/c60b1c549dc308bd6024a34707820291\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c6\/0b\/c60b1c549dc308bd6024a34707820291\/2sPZx6ue2_nLmKI58byZQbIl2q6x8982d3RN6pBacw4nHk1JxbxW7BGKs052L2NpW3bY_msLd68vVG5KgPBjFPJhNIA41MziYQWdR_ke-rqPiMEAxRyaDzboIIc2px_LIPRF2cMapzhPsJtqKCsaafc.png\" data- title=\"\"><\/picture><\/figure>\n<p><em><strong>\u6ce8\uff1a<\/strong>\u00a0\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u3088\u3063\u3066\u306f\u3001\u300c<strong>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/strong>\u300d\u3068\u3044\u3046\u5358\u4e00\u306e\u30da\u30fc\u30b8\u304c\u3042\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/em><\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001Google \u691c\u7d22\u3067\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8\u304c\u8868\u793a\u3055\u308c\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af CTR \u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u30b5\u30a4\u30c8\u306e\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u3068\u3059\u3079\u3066\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u691c\u7d22\u30af\u30a8\u30ea\u306b\u5bfe\u3059\u308b\u96c6\u8a08\u30af\u30ea\u30c3\u30af\u7387\u3067\u3059\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u5f79\u7acb\u3064\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u5168\u4f53\u306e CTR \u306f\u8aa4\u89e3\u3092\u62db\u304f KPI \u306b\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u30b5\u30a4\u30c8\u5168\u4f53\u306e CTR \u304c\u4f4e\u4e0b\u3057\u3066\u3044\u3066\u3082\u3001\u5fc5\u305a\u3057\u3082\u554f\u984c\u304c\u3042\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u5b9f\u969b\u3001\u305d\u308c\u306f\u975e\u5e38\u306b\u826f\u3044\u72b6\u614b\u3092\u793a\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30b5\u30a4\u30c8\u304c\u591a\u304f\u306e\u65b0\u3057\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u958b\u59cb\u3057\u305f\u3070\u304b\u308a\u3060\u3068\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u307e\u3060 SERPs \u3092\u767b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u73fe\u5728\u3001\u65b0\u3057\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u4e3b\u306b8\u4f4d\u304b\u308912\u4f4d\u306b\u30e9\u30f3\u30af\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u65b0\u3057\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u4e0a\u4f4d3\u4f4d\u306b\u30e9\u30f3\u30af\u3057\u3066\u3044\u306a\u3044\u305f\u3081\u3001CTR \u304c\u4f4e\u3044\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002<\/p>\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u5e73\u5747\u3092\u4e0b\u3052\u307e\u3059\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u5168\u4f53\u306e CTR \u306f\u3001\u4ee5\u4e0b\u306e\u4ed6\u306e CTR \u6307\u6a19\u3068\u4f75\u7528\u3057\u3066\u4f7f\u7528\u3057\u3001\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u3088\u308a\u826f\u304f\u7406\u89e3\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3 id=\"measuring-ctr-for-a-specific-search-query\">\u7279\u5b9a\u306e\u691c\u7d22\u30af\u30a8\u30ea\u306b\u5bfe\u3059\u308b CTR \u3092\u6e2c\u5b9a\u3059\u308b<\/h3>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e<strong>\u3059\u3079\u3066\u306e<\/strong>\u30da\u30fc\u30b8\u306b\u308f\u305f\u308b\u7279\u5b9a\u306e\u30af\u30a8\u30ea\u306e CTR \u3082\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30c6\u30fc\u30d6\u30eb\u306e\u4e0b\u306e\u300c<strong>\u5e73\u5747 CTR<\/strong>\u300d\u30dc\u30c3\u30af\u30b9\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u30c6\u30fc\u30d6\u30eb\u306b CTR \u5217\u3092\u6709\u52b9\u306b\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u300c\u30af\u30a8\u30ea\u300d\u30c6\u30fc\u30d6\u30eb\u307e\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u3066\u3001\u5358\u4e00\u306e\u691c\u7d22\u30af\u30a8\u30ea\u306e CTR \u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c7\/ab\/c7ab751a6587d1a0d484e7d70d851fdf\/7UlaroQ9_kQgXGPnFoAU5KCFCFsQ1MqaAWrU0ZUQ_vGN_guOzCdRAYtonqsic7d9M3Bg8YopZHnsypRbiT5Ta46zseA0qpHUuyNxhOVbaPes2La7LEVOzrGZsdbpZ8Hd5CTUDy0svIQyh9o6y_5Vwi0.webp\" type=\"image\/webp\" \/><img decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c7\/ab\/c7ab751a6587d1a0d484e7d70d851fdf\/7UlaroQ9_kQgXGPnFoAU5KCFCFsQ1MqaAWrU0ZUQ_vGN_guOzCdRAYtonqsic7d9M3Bg8YopZHnsypRbiT5Ta46zseA0qpHUuyNxhOVbaPes2La7LEVOzrGZsdbpZ8Hd5CTUDy0svIQyh9o6y_5Vwi0.png\" alt=\"\u30af\u30a8\u30ea\u30c6\u30fc\u30d6\u30eb\u306e CTR \u5217\" width=\"1010\" height=\"491\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c7\/ab\/c7ab751a6587d1a0d484e7d70d851fdf\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c7\/ab\/c7ab751a6587d1a0d484e7d70d851fdf\/7UlaroQ9_kQgXGPnFoAU5KCFCFsQ1MqaAWrU0ZUQ_vGN_guOzCdRAYtonqsic7d9M3Bg8YopZHnsypRbiT5Ta46zseA0qpHUuyNxhOVbaPes2La7LEVOzrGZsdbpZ8Hd5CTUDy0svIQyh9o6y_5Vwi0.png\" data- title=\"\"><\/picture><\/figure>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/ce\/32\/ce32f103f2789f02942fca72c080cea9\/bDKolG_4mxuN_RNcfzQTMyqkiEQ_r7Br1HeT699tkM5DvDiT4sWQ2Et9uZVr0pCmGj41AzEONEseDSlc40LwsQTzVZmcJnBGQKRqVvpuGAYMe-TSDXovDEGhm1S7T77oSq0JFknE8KERCLz--62Rfc0.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/ce\/32\/ce32f103f2789f02942fca72c080cea9\/bDKolG_4mxuN_RNcfzQTMyqkiEQ_r7Br1HeT699tkM5DvDiT4sWQ2Et9uZVr0pCmGj41AzEONEseDSlc40LwsQTzVZmcJnBGQKRqVvpuGAYMe-TSDXovDEGhm1S7T77oSq0JFknE8KERCLz--62Rfc0.png\" alt=\"\u30c6\u30fc\u30d6\u30eb\u3067\u5f37\u8abf\u3055\u308c\u305f\u300cCTR\u300d\u5217\" width=\"1010\" height=\"607\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/ce\/32\/ce32f103f2789f02942fca72c080cea9\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/ce\/32\/ce32f103f2789f02942fca72c080cea9\/bDKolG_4mxuN_RNcfzQTMyqkiEQ_r7Br1HeT699tkM5DvDiT4sWQ2Et9uZVr0pCmGj41AzEONEseDSlc40LwsQTzVZmcJnBGQKRqVvpuGAYMe-TSDXovDEGhm1S7T77oSq0JFknE8KERCLz--62Rfc0.png\" data- title=\"\"><\/picture><\/figure>\n<p>\u3057\u304b\u3057\u3001\u518d\u3073\u5236\u9650\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u306b\u540c\u3058\u30af\u30a8\u30ea\u3067\u30e9\u30f3\u30af\u3059\u308b\u8907\u6570\u306e\u30da\u30fc\u30b8\u304c\u3042\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e0b\u4f4d\u306b\u30e9\u30f3\u30af\u3059\u308b\u30da\u30fc\u30b8\u306f CTR \u304c\u4f4e\u3044\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u5e73\u5747\u304c\u4e0b\u304c\u308a\u3001\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u60aa\u3044\u3088\u3046\u306b\u898b\u3048\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><em><strong>\u30d7\u30ed\u306e\u30d2\u30f3\u30c8\uff1a<\/strong>\u00a0\u540c\u3058\u30af\u30a8\u30ea\u3067\u8907\u6570\u306e\u30da\u30fc\u30b8\u304c\u30e9\u30f3\u30af\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u3053\u308c\u306f\u30ad\u30fc\u30ef\u30fc\u30c9\u30ab\u30cb\u30d0\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u3057\u3066\u77e5\u3089\u308c\u308b\u554f\u984c\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u306e\u5bfe\u51e6\u65b9\u6cd5\u306e\u30ac\u30a4\u30c9\u3092\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002<\/em><\/p>\n<h3 id=\"measuring-ctr-for-a-specific-page\">\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u306b\u5bfe\u3059\u308b CTR \u3092\u6e2c\u5b9a\u3059\u308b<\/h3>\n<p>\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u306e CTR \u3092\u6e2c\u5b9a\u3059\u308b\u3068\u3001\u305d\u306e\u30da\u30fc\u30b8\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u3046\u3061\u4f55\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u304c\u30af\u30ea\u30c3\u30af\u306b\u5909\u308f\u308b\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3092\u884c\u3046\u306b\u306f\uff1a<\/p>\n<p>\u30da\u30fc\u30b8\u4e0b\u90e8\u306e\u30c6\u30fc\u30d6\u30eb\u306e\u300c<strong>\u30da\u30fc\u30b8<\/strong>\u300d\u30bf\u30d6\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/78\/b0\/78b054129a7e06c5913ca98023be80a3\/HrzCCYNn01CqqPB2zrZQKo2A0QmZnNJ8B-MkUdRzDCt9JbmekX0w5NnJc1EjIRcjZDWFDYMNA3NkvOd0_bNeycRR3pZC-gsEYq91OnMyC_csmft8fnLqQgrRF66r6Fd7-kTTM6W0Kvs-Fh0SZFQuhSI.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/78\/b0\/78b054129a7e06c5913ca98023be80a3\/HrzCCYNn01CqqPB2zrZQKo2A0QmZnNJ8B-MkUdRzDCt9JbmekX0w5NnJc1EjIRcjZDWFDYMNA3NkvOd0_bNeycRR3pZC-gsEYq91OnMyC_csmft8fnLqQgrRF66r6Fd7-kTTM6W0Kvs-Fh0SZFQuhSI.png\" alt=\"\u30d0\u30fc\u3067\u5f37\u8abf\u3055\u308c\u305f\u300c\u30da\u30fc\u30b8\u300d\u30bf\u30d6\" width=\"1010\" height=\"214\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/78\/b0\/78b054129a7e06c5913ca98023be80a3\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/78\/b0\/78b054129a7e06c5913ca98023be80a3\/HrzCCYNn01CqqPB2zrZQKo2A0QmZnNJ8B-MkUdRzDCt9JbmekX0w5NnJc1EjIRcjZDWFDYMNA3NkvOd0_bNeycRR3pZC-gsEYq91OnMyC_csmft8fnLqQgrRF66r6Fd7-kTTM6W0Kvs-Fh0SZFQuhSI.png\" data- title=\"\"><\/picture><\/figure>\n<p>\u899a\u3048\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u306f\u5e73\u5747\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u305d\u306e\u30da\u30fc\u30b8\u304c\u30e9\u30f3\u30af\u3059\u308b\u3059\u3079\u3066\u306e\u30af\u30a8\u30ea\u306e\u5e73\u5747\u4f4d\u7f6e\u306b\u3088\u3063\u3066\u5e73\u5747 CTR \u304c\u5f71\u97ff\u3092\u53d7\u3051\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u306e\u30da\u30fc\u30b8\u306f\u6570\u5341\u307e\u305f\u306f\u6570\u767e\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u30e9\u30f3\u30af\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5c11\u6570\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u826f\u597d\u306b\u30e9\u30f3\u30af\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u591a\u304f\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u6bd4\u8f03\u7684\u4f4e\u304f\u30e9\u30f3\u30af\u3057\u3001\u5e73\u5747\u3092\u4e0b\u3052\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3 id=\"measuring-ctr-for-a-specific-page-and-search-query\">\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u3068\u691c\u7d22\u30af\u30a8\u30ea\u306b\u5bfe\u3059\u308b CTR \u3092\u6e2c\u5b9a\u3059\u308b<\/h3>\n<p>\u5206\u6790\u3067\u304d\u308b\u6700\u3082\u5b9f\u7528\u7684\u306a CTR \u6307\u6a19\u306f\u3001\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u3068\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u307e\u305f\u306f\u30af\u30a8\u30ea\u306e\u30af\u30ea\u30c3\u30af\u7387\u3067\u3059\u3002<\/p>\n<p>\u4f8b\uff1a \u300c\u30d6\u30eb\u30fc\u30d9\u30ea\u30fc\u30d1\u30a4\u306e\u30ec\u30b7\u30d4\u300d\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u304c\u300c\u30d6\u30eb\u30fc\u30d9\u30ea\u30fc\u30d1\u30a4\u300d\u306e\u30af\u30a8\u30ea\u3067\u3069\u308c\u3060\u3051\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3059\u308b\u304b\uff1f<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6700\u3082\u4fe1\u983c\u3067\u304d\u308b\u6e2c\u5b9a\u5024\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e CTR \u3092\u6c7a\u5b9a\u3059\u308b\u306b\u306f\uff1a<\/p>\n<p>\u30c6\u30fc\u30d6\u30eb\u304b\u3089\u5206\u6790\u3059\u308b\u30da\u30fc\u30b8\u306e URL \u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u958b\u59cb\u3057\u307e\u3059\u3002<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/2a\/c5\/2ac57d07f895070fe8a874fc357dbfc3\/w8Uq4IVj5_y0ciXmGZaKAoz4Pz3tLwqY_zkltNQK149ooTt-czhujzQZ8aOVwzNf90wzAzdeKNbLs6jtwYg3dBKIoov-EF30P0-L0jLyqp7e6MkvPEHLI-i5NKphewqQ-jGl25yS7YBTgiYaG5yhNsc.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/2a\/c5\/2ac57d07f895070fe8a874fc357dbfc3\/w8Uq4IVj5_y0ciXmGZaKAoz4Pz3tLwqY_zkltNQK149ooTt-czhujzQZ8aOVwzNf90wzAzdeKNbLs6jtwYg3dBKIoov-EF30P0-L0jLyqp7e6MkvPEHLI-i5NKphewqQ-jGl25yS7YBTgiYaG5yhNsc.png\" alt=\"\u30c4\u30fc\u30eb\u3067\u5f37\u8abf\u3055\u308c\u305f\u4f8b\u306e URL\" width=\"1010\" height=\"276\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/2a\/c5\/2ac57d07f895070fe8a874fc357dbfc3\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/2a\/c5\/2ac57d07f895070fe8a874fc357dbfc3\/w8Uq4IVj5_y0ciXmGZaKAoz4Pz3tLwqY_zkltNQK149ooTt-czhujzQZ8aOVwzNf90wzAzdeKNbLs6jtwYg3dBKIoov-EF30P0-L0jLyqp7e6MkvPEHLI-i5NKphewqQ-jGl25yS7YBTgiYaG5yhNsc.png\" data- title=\"\"><\/picture><\/figure>\n<p>\u3053\u308c\u306b\u3088\u308a\u30c7\u30fc\u30bf\u306b\u30d5\u30a3\u30eb\u30bf\u30fc\u304c\u9069\u7528\u3055\u308c\u307e\u3059\u3002\u4eca\u3067\u306f\u3001\u305d\u306e\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u306b\u95a2\u9023\u3059\u308b\u30e1\u30c8\u30ea\u30c3\u30af\u306e\u307f\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u6b21\u306b\u3001\u300c<strong>\u30af\u30a8\u30ea<\/strong>\u300d\u30bf\u30d6\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/82\/67\/82677cb1af50d171258e30d6719a17c9\/cN8b-APfKUPzP50Q2pZHwHOwl2H5FloqdbOudHYS4_e-opvxaIx1Xa6_9t-JKsNAfjQftj-XujyCvWHdNC37Yx-D6dFY63WbeV33o6fUabjSCUj_LVIndGQ1Lx8SJbVhBysAtqAVq4H9Fw0vVK4617M.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/82\/67\/82677cb1af50d171258e30d6719a17c9\/cN8b-APfKUPzP50Q2pZHwHOwl2H5FloqdbOudHYS4_e-opvxaIx1Xa6_9t-JKsNAfjQftj-XujyCvWHdNC37Yx-D6dFY63WbeV33o6fUabjSCUj_LVIndGQ1Lx8SJbVhBysAtqAVq4H9Fw0vVK4617M.png\" alt=\"\u300c\u30c8\u30c3\u30d7\u30af\u30a8\u30ea\u300d\u30bb\u30af\u30b7\u30e7\u30f3\" width=\"1010\" height=\"424\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/82\/67\/82677cb1af50d171258e30d6719a17c9\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/82\/67\/82677cb1af50d171258e30d6719a17c9\/cN8b-APfKUPzP50Q2pZHwHOwl2H5FloqdbOudHYS4_e-opvxaIx1Xa6_9t-JKsNAfjQftj-XujyCvWHdNC37Yx-D6dFY63WbeV33o6fUabjSCUj_LVIndGQ1Lx8SJbVhBysAtqAVq4H9Fw0vVK4617M.png\" data- title=\"\"><\/picture><\/figure>\n<p>GSC \u306f\u4eca\u3001\u30c6\u30fc\u30d6\u30eb\u306b\u30ea\u30b9\u30c8\u3055\u308c\u305f\u30af\u30a8\u30ea\u306b\u5bfe\u3059\u308b<strong>\u7279\u5b9a\u306e<\/strong> <strong>\u30da\u30fc\u30b8<\/strong>\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u8868\u793a\u3057\u307e\u3059\u3002\u5206\u6790\u3057\u305f\u3044\u30af\u30a8\u30ea\u3092\u898b\u3064\u3051\u3001CTR 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type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/cf\/4b\/cf4b5e66b4825b4c57a1d36fdd80d27e\/zfLzFIYAER2eTrVFf16Tnvz8gQi9B0i-D3p7SmEXcfDpkua49PJby9eq_Nt6Pna_CQqUKbB4V-ISN2jMi0.png\" alt=\"Google 1\u30da\u30fc\u30b8\u76ee\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af CTR \u30d9\u30f3\u30c1\u30de\u30fc\u30af\" width=\"1010\" height=\"607\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/cf\/4b\/cf4b5e66b4825b4c57a1d36fdd80d27e\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/cf\/4b\/cf4b5e66b4825b4c57a1d36fdd80d27e\/zfLzFIYAER2eTrVFf16Tnvz8gQi9B0i-D3p7SmEXcfDpkua49PJby9eq_Nt6Pna_CQqUKbB4V-ISN2jMi0.png\" data- title=\"\"><\/picture><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af CTR \u3092\u7406\u89e3\u3057\u3001\u6e2c\u5b9a\u3057\u3001\u6539\u5584\u3059\u308b\u65b9\u6cd5 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