{"id":52443,"date":"2026-03-30T05:45:12","date_gmt":"2026-03-30T05:45:12","guid":{"rendered":"https:\/\/alienroad.com\/%eb%b6%84%eb%a5%98%eb%90%98%ec%a7%80-%ec%95%8a%ec%9d%8c\/what-is-seo\/"},"modified":"2026-03-30T05:45:12","modified_gmt":"2026-03-30T05:45:12","slug":"what-is-seo","status":"publish","type":"post","link":"https:\/\/alienroad.com\/ko\/seo-2\/what-is-seo\/","title":{"rendered":"SEO"},"content":{"rendered":"<h1>SEO(Search Engine Optimization) ?<\/h1>\n<p>SEO \u201csearch engine optimization\u201d .  , SEO     Google, Microsoft Bing            :<\/p>\n<p> .<br \/>\n .<br \/>\n   \/     .<br \/>\n        .      ,             .<\/p>\n<p>   :<\/p>\n<ul>\n<li>SEO SEM  PPC  <\/li>\n<li>SEO  <\/li>\n<li>SEO    <\/li>\n<li>SEO  <\/li>\n<li>SEO  <\/li>\n<li>SEO SEM  PPC  ?<\/li>\n<li>SEM PPC Search Engine Land       ,         .<\/li>\n<\/ul>\n<p>   SEO       .<\/p>\n<h2>SEO  SEM<\/h2>\n<p>SEM search engine marketing ,   search marketing  .<\/p>\n<p>     .          SEO PPC     .<\/p>\n<p> ,              .<\/p>\n<p> SEO SEM  ?    \u2013 SEO  SEM :<\/p>\n<p>SEO =     .<br \/>\nSEM =       .<br \/>\n     .<\/p>\n<p>   SEM PPC    (   ).<\/p>\n<p>  SEO   , SEO PPC  .<\/p>\n<p>SEO SEM      :<\/p>\n<p>SEM   . SEO    . PPC  .<\/p>\n<h2>SEO  PPC<\/h2>\n<p>PPC pay-per-click ,         .<\/p>\n<p>           .           .<\/p>\n<p> ,     SEO PPC     \u2013 SEO  , PPC  .<\/p>\n<p>   : \u201cSEO  PPC\u201d (,    )  .      .        \u2013       .<\/p>\n<p> , SEM PPC     .  Search Engine Land  .<\/p>\n<p> \u201cSEM\u201d   SEO( ) PPC( )    .<\/p>\n<p>\u201cSEM\u201d SEO  \u201cPPC\u201d    ,      :<\/p>\n<p>How Wikipedia Turned PPC \/ Paid Search Into SEM<br \/>\nDoes SEM = SEO + CPC Still Add Up?<br \/>\nSEO   ?<br \/>\nSEO   . ,    :      53% .<\/p>\n<p>  SEO  2028  1,221 1,100        . SEO   ,       .<\/p>\n<p>  ,  ,  ,  \/    \u2013     .<\/p>\n<p>     .     (: Google, Microsoft Bing),  (: YouTube, TikTok)   (: Amazon)   .<\/p>\n<p>,    61%   Amazon  , 49% Google    .    :<\/p>\n<ul>\n<li>32% Walmart.com .<\/li>\n<li>20% YouTube .<\/li>\n<li>19% Facebook .<\/li>\n<li>15% Instagram .<\/li>\n<li>11% TikTok .<br \/>\n    .       ,         \u201c  \u201d   .<\/li>\n<\/ul>\n<p>                    .<\/p>\n<p>SEO     (SERP)    \u2013  ( PPC )     \u2013    . SERP   :<\/p>\n<ul>\n<li> .<\/li>\n<li> .<\/li>\n<li>.<\/li>\n<li>.<\/li>\n<li>.<\/li>\n<li> ().<\/li>\n<li>  .<\/li>\n<li>.<br \/>\n  SEO    :      SEO   .     .        ,    .<\/li>\n<\/ul>\n<p>SEO        .    ,      :<\/p>\n<p>(  ).<br \/>\n .<br \/>\n  .<br \/>\nSEO   (: , , )      .    \u2013           ,  Google       .<\/p>\n<h2>SEO <\/h2>\n<p>SEO    :<\/p>\n<p> SEO:    .<br \/>\n SEO:       .<br \/>\n SEO:  (: , , , , , , )        (, ,      )  .<br \/>\n    100%   .  (             )   ,     SEO    .<\/p>\n<p>SEO    .       \u2013  (, ) .   ,   ,      ,      .<\/p>\n<h2> <\/h2>\n<p>     SEO   .<\/p>\n<p>    \u2013         . Google   Gary Illyes Reddit AMA  : \u201c     .\u201d<\/p>\n<p>    (, , , )     .    : URL , ,   .<\/p>\n<p>     .           . Core Web Vitals,    , HTTPS,       SEO .<\/p>\n<p>      ( ).                .<\/p>\n<p>,   , CMS(  )     SEO  .<\/p>\n<h2> <\/h2>\n<p>SEO       :   .    (   )       ()   .<\/p>\n<p>       .     , Google        .<\/p>\n<p>      :<\/p>\n<ul>\n<li>       .<\/li>\n<li>      .<\/li>\n<li> .<\/li>\n<li>       .<\/li>\n<li>   .<\/li>\n<li>(: , ) .<\/li>\n<li>SERP  .<\/li>\n<li>  \u2013     (: ,  , \/ , \/  ,   ).       :<\/li>\n<li> <\/li>\n<li> <\/li>\n<li>  (H1-H6)<\/li>\n<li> alt <\/li>\n<li>Open graph  Twitter Cards <\/li>\n<li>\n  \u201cSEO\u201d      ,  SEO     .<\/li>\n<\/ul>\n<p> (   )  SEO   .                (: , )   .     ,    .<\/p>\n<p>    ? SEO        .   :<\/p>\n<p>    :     .<br \/>\nPR:        .<br \/>\n :    , ,  ,  (    )   (  ) .<br \/>\n    :      ,     .<br \/>\n :            (: ,  , )  ,   .<br \/>\n  :  ,  .<br \/>\n    ,          .<\/p>\n<p>  ,     .         ,   \u201csearch engine optimization\u201d  \u201csearch experience optimization\u201d  \u201csearch everywhere optimization\u201d  .<\/p>\n<h2>SEO  <\/h2>\n<p>       .     \u201c SEO\u201d ,        .<\/p>\n<p>  SEO    :<\/p>\n<p> SEO:  SEO   ,  ,  ,   ,  ,  ,   .<br \/>\n SEO:   SEO.  100   (  \/)    \u2013   (        )   .      SEO     ,    .<br \/>\n SEO:      SEO \u2013      SEO \u2013 Baidu Naver     .<br \/>\n SEO:                .<br \/>\n SEO:     \u2013  Google      Google Discover, Google Top Stories  Google News     . ,  ,          .<\/p>\n<h2>SEO  ?<\/h2>\n<p>Google     ,  [what is seo]  [seo]  .<\/p>\n<p>  SEO           Search Engine Land (2006  SEO  ,    ).<\/p>\n<p>2010    \u201cwhat is seo\u201d   324,203  .<\/p>\n<p> ,  ( )          ,    Position 1    .           \u2013   SEO     .<\/p>\n<p> SEO   .  SEO     :<\/p>\n<p>: ,    SEO      .<br \/>\n:     .<br \/>\n:    .<br \/>\n:    .<br \/>\nSEO        .          .<\/p>\n<p>     SEO :<\/p>\n<p>1.<br \/>\n ,       \u2013   \u2013        ,       \u201c\u201d  .<\/p>\n<p>Google        ,      :<\/p>\n<p>:  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO(Search Engine Optimization) ? SEO \u201csearch engine optimization\u201d . , SEO Google, Microsoft Bing : . . \/ . . , . : SEO SEM PPC SEO SEO SEO SEO SEO SEM PPC ? SEM PPC Search Engine Land , . SEO . SEO SEM SEM search engine marketing , search marketing . . SEO [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1222],"tags":[1150,1151],"class_list":["post-52443","post","type-post","status-publish","format-standard","hentry","category-seo-2","tag-article","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/alienroad.com\/ko\/wp-json\/wp\/v2\/posts\/52443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alienroad.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/ko\/wp-json\/wp\/v2\/comments?post=52443"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/ko\/wp-json\/wp\/v2\/posts\/52443\/revisions"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/ko\/wp-json\/wp\/v2\/media?parent=52443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/ko\/wp-json\/wp\/v2\/categories?post=52443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/ko\/wp-json\/wp\/v2\/tags?post=52443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}