{"id":66711,"date":"2026-04-02T07:15:36","date_gmt":"2026-04-02T07:15:36","guid":{"rendered":"https:\/\/alienroad.com\/%eb%b6%84%eb%a5%98%eb%90%98%ec%a7%80-%ec%95%8a%ec%9d%8c\/mastering-local-seo-guide-small-businesses-3\/"},"modified":"2026-04-03T22:26:48","modified_gmt":"2026-04-03T22:26:48","slug":"mastering-local-seo-guide-small-businesses-3","status":"publish","type":"post","link":"https:\/\/alienroad.com\/ko\/seo-2\/mastering-local-seo-guide-small-businesses-3\/","title":{"rendered":"\ub85c\uceec SEO \ub9c8\uc2a4\ud130\ud558\uae30: \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud55c \ub2e8\uacc4\ubcc4 \uac00\uc774\ub4dc"},"content":{"rendered":"<div class=\"toc\">\n<h2>\ubaa9\ucc28<\/h2>\n<ul>\n<li>\ub85c\uceec SEO\uc758 \uae30\ubcf8 \uc774\ud574<\/li>\n<li>\ub85c\uceec SEO\ub97c \uc704\ud55c \uad6c\uae00 \ub9c8\uc774 \ube44\uc988\ub2c8\uc2a4 \uc124\uc815 \ubc0f \ucd5c\uc801\ud654<\/li>\n<li>\ub85c\uceec SEO\ub97c \uc704\ud55c \ud6a8\uacfc\uc801\uc778 \ud0a4\uc6cc\ub4dc \uc5f0\uad6c<\/li>\n<li>\ub85c\uceec SEO \uc131\uacf5\uc744 \uc704\ud55c \uc628\ud398\uc774\uc9c0 \ucd5c\uc801\ud654 \uae30\ubc95<\/li>\n<li>\ud5a5\uc0c1\ub41c \uac00\uc2dc\uc131\uc744 \uc704\ud55c \ub85c\uceec \uc778\uc6a9 \uad6c\ucd95 \ubc0f \uad00\ub9ac<\/li>\n<li>\ub85c\uceec SEO\uc5d0\uc11c \ub9ac\ubdf0\uc640 \ud3c9\ud310 \uad00\ub9ac \ud65c\uc6a9<\/li>\n<li>\uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud55c \ub9de\ucda4\ud615 \ub85c\uceec \ub9c1\ud06c \ube4c\ub529 \uc804\ub7b5<\/li>\n<li>\ub85c\uceec SEO\ub97c \uc704\ud55c \ubaa8\ubc14\uc77c \ubc0f \uae30\uc220 \ucd5c\uc801\ud654<\/li>\n<li>\ub85c\uceec SEO \uc131\uacfc \ucd94\uc801 \ubc0f \ubd84\uc11d<\/li>\n<li>\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/li>\n<\/ul>\n<\/div>\n<h2 id=\"section-1\">\ub85c\uceec SEO\uc758 \uae30\ubcf8 \uc774\ud574<\/h2>\n<figure class=\"wp-block-image\" style=\"margin:24px 0\"><img decoding=\"async\" src=\"https:\/\/pixabay.com\/get\/g29c2e8873399715e6fa7b8d2ae3490a5bb54bd8b85febc9436a063be0b96d2b0846b543b926b402c8a4ba00fbd3f341977d650bd3deed122f742fa4b61273e49_1280.jpg\" alt=\"action\" style=\"max-width:100%;height:auto;border-radius:8px\" loading=\"lazy\" title=\"\"><\/figure>\n<p><a href=\"https:\/\/alienroad.com\/?p=60609\">\ub85c\uceec SEO<\/a>\ub294 \uc9c0\ub9ac\uc801\uc73c\ub85c \ud2b9\uc815\ub41c \uac80\uc0c9\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\uba70, \ube44\uc988\ub2c8\uc2a4\uac00 \uc989\uac01\uc801\uc778 \uc9c0\uc5ed \ub0b4 \uace0\uac1d\uacfc \uc5f0\uacb0\ub418\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c SEO\uc640 \ub2ec\ub9ac, \uc774\ub294 \uad6c\uae00\uc774 \uba85\uc2dc\ud55c \uc8fc\uc694 \ub7ad\ud0b9 \uc694\uc18c\uc778 \uadfc\uc811\uc131, \uad00\ub828\uc131, \ub450\uac01\uc744 \uac15\uc870\ud569\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c \uc774\ub294 &#8220;\ub0b4 \uadfc\ucc98 \ucee4\ud53c\uc20d&#8221;\uacfc \uac19\uc740 \uc704\uce58 \uae30\ubc18 \ucffc\ub9ac\ub97c \uad11\ubc94\uc704\ud55c \uc6a9\uc5b4\ubcf4\ub2e4 \uc6b0\uc120\uc2dc\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. BrightLocal\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc18c\ube44\uc790\uc758 87%\uac00 \ub85c\uceec \ube44\uc988\ub2c8\uc2a4\uc758 \uc628\ub77c\uc778 \ub9ac\ubdf0\ub97c \uc77d\ub294\ub2e4\uace0 \ud558\uba70, \uc774\ub294 \uac15\ub825\ud55c \ub514\uc9c0\ud138 \uc874\uc7ac\uc758 \ud544\uc694\uc131\uc744 \uac15\uc870\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\ubcf8\uc744 \ub9c8\uc2a4\ud130\ud558\uba74 \uc9c0\ub3c4 \ud329\uacfc \uc720\uae30\uc801 \uacb0\uacfc\uc5d0\uc11c \ub354 \ub192\uc740 \uac00\uc2dc\uc131\uc744 \uc704\ud55c \uae30\ubc18\uc774 \ub9c8\ub828\ub429\ub2c8\ub2e4.<\/p>\n<h3>\uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c \ub85c\uceec SEO\uac00 \uc911\uc694\ud55c \uc774\uc720<\/h3>\n<p><a href=\"https:\/\/alienroad.com\/?p=60609\">\uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4<\/a>\ub294 \ub85c\uceec SEO\ub85c\ubd80\ud130 \ud070 \uc774\uc810\uc744 \uc5bb\uc2b5\ub2c8\ub2e4. \uc65c\ub0d0\ud558\uba74 \uc774\ub294 \ub354 \ud070 \uacbd\uc7c1\uc790\uc640\uc758 \uacbd\uc7c1\uc5d0\uc11c \uacf5\ud3c9\ud55c \uc7a5\uc744 \uc81c\uacf5\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. Moz \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \ub85c\uceec \uac80\uc0c9\uc740 \uc77c\ubc18 \uac80\uc0c9\uc5d0 \ube44\ud574 28% \ub354 \ub192\uc740 \uc804\ud658\uc728\uc744 \ubcf4\uc785\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc740 \uc989\uc2dc \ubc29\ubb38\ud558\uac70\ub098 \uad6c\ub9e4\ud560 \uc900\ube44\uac00 \ub41c \uc7a0\uc7ac \uace0\uac1d\uc744 \uc720\uce58\ud569\ub2c8\ub2e4. \uac8c\ub2e4\uac00 \uad6c\uae00 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \ubaa8\ubc14\uc77c \uac80\uc0c9\uc774 \ub85c\uceec \ucffc\ub9ac\uc758 60%\ub97c \ucc28\uc9c0\ud558\ubbc0\ub85c, \ub85c\uceec SEO \ucd5c\uc801\ud654\ub294 \uc774\ub3d9 \uc911 \uc811\uadfc\uc131\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4. \uc774\ub97c \ubb34\uc2dc\ud558\ub294 \ube44\uc988\ub2c8\uc2a4\ub294 \ub85c\uceec \uc0c1\uac70\ub798\uc640 \uad00\ub828\ub41c \uc218\uc2ed\uc5b5 \ub2ec\ub7ec\uc758 \uc7a0\uc7ac \uc218\uc775\uc744 \ub193\uce69\ub2c8\ub2e4.<\/p>\n<h3>\uc804\ud1b5\uc801 SEO\uc640\uc758 \uc8fc\uc694 \ucc28\uc774\uc810<\/h3>\n<p>\uc804\ud1b5\uc801 SEO\ub294 \uc804\uad6d \ub610\ub294 \uad6d\uc81c \ud2b8\ub798\ud53d\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\ub294 \ubc18\uba74, <a href=\"https:\/\/alienroad.com\/ko\/seo-2\/mastering-local-seo-small-businesses-3\/\">\ub85c\uceec SEO<\/a>\ub294 NAP \uc77c\uad00\uc131\uacfc \uac19\uc740 \ud558\uc774\ud37c-\ub85c\uceec \uc2e0\ud638\uc5d0 \uc9d1\uc911\ud569\ub2c8\ub2e4. NAP\ub294 \uc774\ub984, \uc8fc\uc18c, \uc804\ud654\ubc88\ud638\ub97c \uc758\ubbf8\ud558\uba70, \ubaa8\ub4e0 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc77c\uce58\ud574\uc57c \ub7ad\ud0b9 \ud328\ub110\ud2f0\ub97c \ud53c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub85c\uceec SEO\ub294 \uc0ac\uc6a9\uc790 \ub9ac\ubdf0\uc640 \uad6c\uae00 \ub9c8\uc774 \ube44\uc988\ub2c8\uc2a4 \uc2e0\ud638\uc5d0 \ud06c\uac8c \uc758\uc874\ud558\uba70, \ubc31\ub9c1\ud06c \uc911\uc2ec\uc758 \uc804\ud1b5\uc801 \ubaa8\ub378\uacfc \ub2e4\ub985\ub2c8\ub2e4. Search Engine Journal\uc5d0 \ub530\ub974\uba74, NAP\uc758 \ubd88\uc77c\uce58\ub294 \ub85c\uceec \uacb0\uacfc\uc5d0\uc11c \ub7ad\ud0b9\uc744 \ucd5c\ub300 30% \ub5a8\uc5b4\ub728\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucc28\uc774\uc810\uc744 \uc774\ud574\ud558\uba74 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uac00 \ub178\ub825\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \ubc30\ubd84\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/alienroad.com\/ko\/seo-2\/mastering-local-seo-small-businesses-3\/\">\ub85c\uceec SEO<\/a> \uae30\ubcf8 \uad6c\ud604\uc5d0\ub294 \ud604\uc7ac \uc628\ub77c\uc778 \ubc1c\uc790\uad6d\uc744 \uac10\uc0ac\ud558\ub294 \uac83\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uba3c\uc800 \ud0c0\uac9f \uc9c0\uc5ed(\uc608: \ub3d9\ub124\ub098 \ub3c4\uc2dc)\uc744 \uc2dd\ubcc4\ud558\uc5ec \ucf58\ud150\uce20\ub97c \ub9de\ucda4\ud654\ud558\uc138\uc694. Google Analytics\uc640 \uac19\uc740 \ub3c4\uad6c\ub294 \uae30\uc874 \ub85c\uceec \ud2b8\ub798\ud53d \ud328\ud134\uc744 \ub4dc\ub7ec\ub0b4\uc5b4 \uc138\ubc00\ud55c \uc870\uc815\uc744 \uc548\ub0b4\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc2dc\uce74\uace0\uc758 \ubca0\uc774\ucee4\ub9ac\ub294 &#8220;\ub2e4\uc6b4\ud0c0\uc6b4 \ucd5c\uace0\uc758 \ud398\uc774\uc2a4\ud2b8\ub9ac&#8221; \uac80\uc0c9\uc744 \ucd94\uc801\ud558\uc5ec \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc6d0\uce59\uc758 \uc77c\uad00\ub41c \uc801\uc6a9\uc740 \uc2dc\uac04\uc774 \uc9c0\ub098\uba74\uc11c \uce21\uc815 \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \uac00\uc838\uc635\ub2c8\ub2e4.<\/p>\n<h2 id=\"section-2\">\ub85c\uceec SEO\ub97c \uc704\ud55c \uad6c\uae00 \ub9c8\uc774 \ube44\uc988\ub2c8\uc2a4 \uc124\uc815 \ubc0f \ucd5c\uc801\ud654<\/h2>\n<p>\uad6c\uae00 \ub9c8\uc774 \ube44\uc988\ub2c8\uc2a4(GMB), \ud604\uc7ac \uad6c\uae00 \ube44\uc988\ub2c8\uc2a4 \ud504\ub85c\ud544\ub85c \uc54c\ub824\uc9c4 \uac83\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc758 \ub85c\uceec SEO \ub178\ub825\uc758 \ucd08\uc11d\uc785\ub2c8\ub2e4. \ud504\ub85c\ud544\uc744 \uccad\uad6c\ud558\uace0 \uac80\uc99d\ud558\uba74 \uad6c\uae00 \uac80\uc0c9\uacfc \uc9c0\ub3c4\uc5d0\uc11c \uc815\ud655\ud558\uac8c \ud45c\uc2dc\ub418\uc5b4 \uc6d4 10\uc5b5 \uba85\uc758 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \ucd5c\uc801\ud654 \uc5c6\uc774 \ube44\uc988\ub2c8\uc2a4\ub294 BrightLocal \ud1b5\uacc4\uc5d0 \ub530\ub974\uba74 \ud074\ub9ad\uc758 44%\uac00 \ubc1c\uc0dd\ud558\ub294 \ub85c\uceec \ud329\uc5d0\uc11c \ubcf4\uc774\uc9c0 \uc54a\uc744 \uc704\ud5d8\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc124\uc815\uc740 \ub7ad\ud0b9\uc744 \ub192\uc77c \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc608\uc57d\uacfc \uac19\uc740 \uc9c1\uc811 \uc0c1\ud638\uc791\uc6a9\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. GMB \ud1b5\ud569\uc744 \ub9c8\uc2a4\ud130\ud558\ub294 \uac83\uc740 \ub85c\uceec SEO \uac00\uc2dc\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ube60\ub978 \uc2b9\ub9ac\uc785\ub2c8\ub2e4.<\/p>\n<h3>\ub2e8\uacc4\ubcc4 GMB \ud504\ub85c\ud544 \uc0dd\uc131<\/h3>\n<p>\uad6c\uae00\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4\ub97c \uac80\uc0c9\ud558\uc5ec \uae30\uc874 \ubaa9\ub85d\uc744 \uccad\uad6c\ud558\uac70\ub098 \uc0c8\ub85c \uc0dd\uc131\ud558\uc138\uc694. \uc601\uc5c5 \uc2dc\uac04, \uc11c\ube44\uc2a4, \uace0\ud488\uc9c8 \uc0ac\uc9c4\uc744 \ud3ec\ud568\ud55c \uc0c1\uc138 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uc5ec \uc0ac\uc6a9\uc790\ub97c \uc720\uce58\ud558\uc138\uc694. \uc6b0\ud3b8\uc5fd\uc11c\ub098 \uc804\ud654 \uac80\uc99d\uc740 \uc77c\ubc18\uc801\uc73c\ub85c 5-14\uc77c\uc774 \uac78\ub9ac\uba70, \ud569\ubc95\uc131\uc744 \ud655\uc778\ud569\ub2c8\ub2e4. \uc124\uc815 \ud6c4 &#8220;\ud720\uccb4\uc5b4 \uc811\uadfc \uac00\ub2a5&#8221;\uacfc \uac19\uc740 \uc18d\uc131\uc744 \ucd94\uac00\ud558\uc5ec \ub2e4\uc591\ud55c \uace0\uac1d\uc744 \uc720\uce58\ud558\uc138\uc694. \uad6c\uae00 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \uc644\uc804\ud788 \ucd5c\uc801\ud654\ub41c GMB\ub294 \ud504\ub85c\ud544 \uc870\ud68c\uc218\ub97c 70% \uc99d\uac00\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>GMB \ucd5c\uc801\ud654\uc758 \ubaa8\ubc94 \uc0ac\ub840<\/h3>\n<p>\ud504\ub85c\ubaa8\uc158\uacfc \uc774\ubca4\ud2b8\ub97c \uac8c\uc2dc\ubb3c\ub85c \uc815\uae30\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud558\uc5ec \ud504\ub85c\ud544\uc744 \ub3d9\uc801 \uc720\uc9c0\ud558\uace0, \uad6c\uae00 \uc54c\uace0\ub9ac\uc998\uc5d0 \ud65c\ub3d9\uc131\uc744 \uc2e0\ud638\ud558\uc138\uc694. \uc11c\ube44\uc2a4 \ud6c4 \ud6c4\uc18d \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4 \uace0\uac1d \ub9ac\ubdf0\ub97c \uc7a5\ub824\ud558\uba70, \ub9e4\uc6d4 \ucd5c\uc18c 10\uac1c\ub97c \ubaa9\ud45c\ub85c \ud558\uc138\uc694. \ubaa8\ub4e0 \ub9ac\ubdf0\uc5d0 \uc2e0\uc18d\ud788 \uc751\ub2f5\ud558\uc5ec \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\uace0 \uac10\uc815 \uc810\uc218\ub97c \uac1c\uc120\ud558\uc138\uc694. \uc124\uba85\uc5d0 &#8220;\uc2dc\uc560\ud2c0\uc758 \uc800\ub834\ud55c \ubc30\uad00 \uc11c\ube44\uc2a4&#8221;\uc640 \uac19\uc774 \ud0a4\uc6cc\ub4dc\ub97c \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc0ac\uc6a9\ud558\uc138\uc694. ReviewTrackers \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 82\uac1c \uc774\uc0c1\uc758 \ub9ac\ubdf0\ub97c \uac00\uc9c4 \ube44\uc988\ub2c8\uc2a4\ub294 \ub85c\uceec SEO\ub85c\ubd80\ud130 3\ubc30 \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \ubd05\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ub9e4\uc7a5 \uc804\uba74\uc758 360\ub3c4 \uc0ac\uc9c4\uc744 \uc5c5\ub85c\ub4dc\ud558\uc5ec \ubab0\uc785\uac10\uc744 \ub192\uc774\uc138\uc694.<\/li>\n<li>\ud2b8\ub798\ud53d\uc744 \uc720\ubc1c\ud558\ub294 \uac80\uc0c9 \ucffc\ub9ac\ub97c \ucd94\uc801\ud558\uae30 \uc704\ud574 \uc8fc\uac04 \uc778\uc0ac\uc774\ud2b8\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uc138\uc694.<\/li>\n<li>\uacc4\uc808 \uc81c\uc548\uc744 \uc704\ud55c \uad6c\uae00 \uac8c\uc2dc\ubb3c\uacfc \ud1b5\ud569\ud558\uc138\uc694.<\/li>\n<li>\uc6d0\ud65c\ud55c \uc0ac\uc6a9\uc790 \uc5ec\uc815\uc744 \uc704\ud574 \uc6f9\uc0ac\uc774\ud2b8\uc640 \uc5f0\uacb0\ud558\uc138\uc694.<\/li>\n<\/ul>\n<p>\uace0\uae09 GMB \uc804\uc220\uc5d0\ub294 \uc77c\ubc18 \ucffc\ub9ac\ub97c \ubbf8\ub9ac \ub2f5\ubcc0\ud558\ub294 Q&amp;A \uc139\uc158\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774\ub294 \uc774\ud0c8\ub960\uc744 \uc904\uc774\uace0 \ube44\uc988\ub2c8\uc2a4\ub97c \uad8c\uc704\uc790\ub85c \uc704\uce58\uc9d3\uc2b5\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c \uc77c\uad00\ub41c \ubaa8\ub2c8\ud130\ub9c1\uc740 \ud734\uc77c \ub3d9\uc548 \uc624\ub798\ub41c \uc2dc\uac04\uacfc \uac19\uc740 \uc624\ub958\ub97c \ubc29\uc9c0\ud569\ub2c8\ub2e4. \uad81\uadf9\uc801\uc73c\ub85c \uac15\ub825\ud55c GMB \ud504\ub85c\ud544\uc740 \uc9c1\uc811 \uace0\uac1d \ucc38\uc5ec\uc640 \uae0d\uc815\uc801 \uc2e0\ud638\ub97c \ud1b5\ud574 \ub85c\uceec SEO\ub97c \uc99d\ud3ed\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"section-3\">\ub85c\uceec SEO\ub97c \uc704\ud55c \ud6a8\uacfc\uc801\uc778 \ud0a4\uc6cc\ub4dc \uc5f0\uad6c<\/h2>\n<p>\ud0a4\uc6cc\ub4dc \uc5f0\uad6c\ub294 \ub85c\uceec SEO\uc758 \uae30\ubc18\uc744 \ud615\uc131\ud558\uba70, \uc7a0\uc7ac \uace0\uac1d\uc774 \uadc0\ud558\uc758 \uc11c\ube44\uc2a4\ub97c \ucc3e\uae30 \uc704\ud574 \uc0ac\uc6a9\ud558\ub294 \uc6a9\uc5b4\ub97c \uc2dd\ubcc4\ud569\ub2c8\ub2e4. Google Keyword Planner\uc640 \uac19\uc740 \ub3c4\uad6c\ub294 &#8220;\uc624\uc2a4\ud2f4 \uce58\uacfc&#8221;\uc640 \uac19\uc740 \uc704\uce58 \ud2b9\uc815 \uad6c\ubb38\uc758 \uac80\uc0c9\ub7c9\uc744 \ub4dc\ub7ec\ub0c5\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub294 \uacbd\uc7c1\uc774 \ub0ae\uc9c0\ub9cc \uc758\ub3c4\uac00 \ub192\uc740 \ub871\ud14c\uc77c \ud0a4\uc6cc\ub4dc\ub97c \ud0c0\uac9f\uc73c\ub85c \ud558\uc5ec \ub354 \ub098\uc740 ROI\ub97c \uc5bb\uc5b4\uc57c \ud569\ub2c8\ub2e4. SEMrush \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \ub85c\uceec \ud0a4\uc6cc\ub4dc\ub294 \ube44\ub85c\uceec \ud0a4\uc6cc\ub4dc\ubcf4\ub2e4 2.5\ubc30 \ub354 \ub192\uc740 \uc804\ud658\uc744 \ubcf4\uc785\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc740 \ucf58\ud150\uce20\uac00 \uc0ac\uc6a9\uc790 \uac80\uc0c9\uacfc \uc77c\uce58\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud558\uc5ec \ud0c0\uac9f \ud2b8\ub798\ud53d\uc744 \uc720\uce58\ud569\ub2c8\ub2e4.<\/p>\n<h3>\ub85c\uceec \ud0a4\uc6cc\ub4dc \ubc1c\uacac\uc744 \uc704\ud55c \ub3c4\uad6c\uc640 \uae30\ubc95<\/h3>\n<p>\uc11c\ube44\uc2a4 \ub4a4\uc5d0 &#8220;\ub0b4 \uadfc\ucc98&#8221;\ub97c \uc785\ub825\ud558\uc5ec \uad6c\uae00 \uc790\ub3d9\uc644\uc131 \uc81c\uc548\uc744 \ubb34\ub8cc \ub3c4\uad6c\ub85c \uc2dc\uc791\ud558\uc138\uc694. Ahrefs\ub098 Moz Local\uc740 \uacbd\uc7c1\uc790 \ud0a4\uc6cc\ub4dc\ub97c \ub4dc\ub7ec\ub0b4\uc5b4 \uc2dc\uc7a5 \uaca9\ucc28\ub97c \ubc1c\uacac\ud569\ub2c8\ub2e4. &#8220;\ucd5c\uace0\uc758&#8221;, &#8220;\uc800\ub834\ud55c&#8221;, \ub610\ub294 \ub3c4\uc2dc \uc774\ub984\uc744 \uc218\uc815\uc790\ub85c \uc0ac\uc6a9\ud558\uc5ec \ubaa9\ub85d\uc744 \uc138\ubc00\ud558\uac8c \uc870\uc815\ud558\uc138\uc694. \uc608\ub97c \ub4e4\uc5b4, \uccb4\uc721\uad00\uc740 \uc77c\ubc18 &#8220;\uc694\uac00&#8221; \ub300\uc2e0 &#8220;\ube0c\ub8e8\ud074\ub9b0 \uc694\uac00 \ud074\ub798\uc2a4&#8221;\ub97c \uc6b0\uc120\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. WordStream\uc5d0 \ub530\ub974\uba74 \ub85c\uceec \uc18c\ube44\uc790\uc758 72%\uac00 5\ub9c8\uc77c \uc774\ub0b4 \uc0c1\uc810\uc744 \ubc29\ubb38\ud558\ubbc0\ub85c, \uc815\ud655\ud55c \ud0a4\uc6cc\ub4dc\uac00 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h3>\uc804\ub7b5\uc5d0 \ud0a4\uc6cc\ub4dc \ud1b5\ud569<\/h3>\n<p>\ud328\ub110\ud2f0\ub97c \ud53c\ud558\uae30 \uc704\ud574 \uc81c\ubaa9, \uba54\ud0c0 \uc124\uba85, \ucf58\ud150\uce20\uc5d0 \uc8fc\uc694 \ud0a4\uc6cc\ub4dc\ub97c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ud1b5\ud569\ud558\uc138\uc694. \ub178\ucd9c\uacfc \ud074\ub9ad\uc5d0 \uae30\ubc18\ud558\uc5ec Google Search Console\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc131\uacfc\ub97c \ucd94\uc801\ud558\uace0 \uc870\uc815\ud558\uc138\uc694. \ubcfc\ub968\uacfc \uad00\ub828\uc131\uc744 \uade0\ud615 \uc788\uac8c; 500 \uc6d4 \uac80\uc0c9 \ud0a4\uc6cc\ub4dc\uac00 5,000 \uac80\uc0c9 \ud0a4\uc6cc\ub4dc\ubcf4\ub2e4 \ud558\uc774\ud37c-\ub85c\uceec\uc774\ub77c\uba74 \ub354 \ub098\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. &#8220;\ud3ec\ud2c0\ub79c\ub4dc \ud734\uc77c \uc120\ubb3c&#8221;\uacfc \uac19\uc774 \uacc4\uc808\uc801\uc73c\ub85c \ud0a4\uc6cc\ub4dc\ub97c \uc801\uc751\uc2dc\ud0a4\ub294 \ube44\uc988\ub2c8\uc2a4\ub294 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \ubd05\ub2c8\ub2e4. \uc774 \ud1b5\ud569\uc740 \uac80\uc0c9\uc790 \uc758\ub3c4\ub97c \uc815\ud655\ud788 \ub9de\ucda4\uc73c\ub85c\uc368 \ub85c\uceec SEO\ub97c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>&#8220;\uac00\uc7a5 \uac00\uae4c\uc6b4 \uc790\ub3d9 \uc218\ub9ac\uc810\uc740 \uc5b4\ub514\uc778\uac00&#8221;\uc640 \uac19\uc740 \uc74c\uc131 \uac80\uc0c9 \ud0a4\uc6cc\ub4dc\ub97c \uc6b0\uc120\uc2dc\ud558\uc138\uc694.<\/li>\n<li>\uc2a4\ud30c\uc774 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \uacbd\uc7c1\uc790 \uc0ac\uc774\ud2b8\uc758 \ud0a4\uc6cc\ub4dc \uc911\ubcf5\uc744 \ubd84\uc11d\ud558\uc138\uc694.<\/li>\n<li>\ud2b8\ub80c\ub4dc\ub97c \ubc18\uc601\ud558\uae30 \uc704\ud574 \ud0a4\uc6cc\ub4dc \ubaa9\ub85d\uc744 \ubd84\uae30\ubcc4\ub85c \uc5c5\ub370\uc774\ud2b8\ud558\uc138\uc694.<\/li>\n<li>\uc720\uae30\uc801 \uc0ac\uc6a9 \uc804\uc5d0 PPC \ucea0\ud398\uc778\uc5d0\uc11c \ubcc0\ud615\uc744 \ud14c\uc2a4\ud2b8\ud558\uc5ec \uac80\uc99d\ud558\uc138\uc694.<\/li>\n<\/ul>\n<p>\ud0a4\uc6cc\ub4dc \uc5f0\uad6c\ub97c \uc138\ubc00\ud558\uac8c \uc870\uc815\ud558\ub824\uba74 Google Trends\ub97c \ud1b5\ud574 \uc9c0\uc5ed \uc2a4\ud30c\uc774\ud06c\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uc138\uc694. \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub294 \ub85c\uceec \uc778\ud50c\ub8e8\uc5b8\uc11c\uc640 \ud611\ub825\ud558\uc5ec \ud0a4\uc6cc\ub4dc \ud6a8\uacfc\uc131\uc744 \uac80\uc99d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uac04\uc774 \uc9c0\ub098\uba74\uc11c \uc774\ub294 \ucee4\ubba4\ub2c8\ud2f0 \uc694\uad6c\uc5d0 \uc9c4\ud654\ud558\ub294 \uac15\ub825\ud55c \uc5b4\ud718\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \ub85c\uceec SEO \ud0a4\uc6cc\ub4dc \uc804\ub7b5\uc740 \ub7ad\ud0b9\uc744 \ub192\uc77c \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub354 \ub113\uc740 \ub9c8\ucf00\ud305 \ub178\ub825\uc744 \uc548\ub0b4\ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"section-4\">\ub85c\uceec SEO \uc131\uacf5\uc744 \uc704\ud55c \uc628\ud398\uc774\uc9c0 \ucd5c\uc801\ud654 \uae30\ubc95<\/h2>\n<figure class=\"wp-block-image\" style=\"margin:24px 0\"><img decoding=\"async\" src=\"https:\/\/pixabay.com\/get\/g010dd4bc372b8013802b0da3553ebcbe3baa9368b5f1b07b69e2296c9dd60296ef288db1331dc5d497446c281bc4f18ae64d3c4d7abdf93a7b4f50b1e833c34d_1280.jpg\" alt=\"open sign\" style=\"max-width:100%;height:auto;border-radius:8px\" loading=\"lazy\" title=\"\"><\/figure>\n<p>\uc628\ud398\uc774\uc9c0 \ucd5c\uc801\ud654\ub294 \uc6f9\uc0ac\uc774\ud2b8 \uc694\uc18c\ub97c \ub85c\uceec SEO\ub97c \uc9c0\uc6d0\ud558\ub3c4\ub85d \ub9de\ucda4\ud654\ud558\uc5ec \uac80\uc0c9 \uc5d4\uc9c4\uc774 \ube44\uc988\ub2c8\uc2a4\uc758 \uc704\uce58\uc640 \uc11c\ube44\uc2a4\ub97c \uc774\ud574\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774\ub294 \ub85c\uceec \ube44\uc988\ub2c8\uc2a4 \ub370\uc774\ud130\ub97c \uc704\ud55c \uc2a4\ud0a4\ub9c8 \ub9c8\ud06c\uc5c5\uc744 \ud3ec\ud568\ud558\uba70, \uad6c\uae00\uc740 \uc774\ub97c \uc778\uc2dd\ud558\uc5ec \ub9ac\uce58 \uc2a4\ub2c8\ud3ab\uc744 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c \ud5e4\ub354\uc5d0 \ub3c4\uc2dc \uc774\ub984\uc744 \ucd94\uac00\ud558\ub294 \uac04\ub2e8\ud55c \ubcc0\uacbd\ub9cc\uc73c\ub85c\ub3c4 Search Engine Land\uc5d0 \ub530\ub974\uba74 \ub7ad\ud0b9\uc744 20% \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uba74 \uae30\uc220\uc801 \ub300\ub300\uc801\uc778 \ubcc0\uacbd \uc5c6\uc774 \ub85c\uceec \uac00\uc2dc\uc131\uc744 \uc704\ud55c \uacac\uace0\ud55c \uae30\ubc18\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n<h3>\ucd5c\uc801\ud654\ud560 \ud544\uc218 \uc628\ud398\uc774\uc9c0 \uc694\uc18c<\/h3>\n<p>\ub85c\uceec \ud0a4\uc6cc\ub4dc\ub85c \uc81c\ubaa9 \ud0dc\uadf8\uc640 \uba54\ud0c0 \uc124\uba85\uc744 \uc5c5\ub370\uc774\ud2b8\ud558\uba70, \uc804\uccb4 \ud45c\uc2dc\ub97c \uc704\ud574 60\uc790 \uc774\ub0b4\ub85c \uc720\uc9c0\ud558\uc138\uc694. \ub514\ub809\ud1a0\ub9ac \uc804\ubc18\uc758 \uc77c\uad00\uc131\uc744 \uc704\ud574 \ud478\ud130\uc640 \uc5f0\ub77d \ud398\uc774\uc9c0\uc5d0 NAP\ub97c \ud3ec\ud568\ud558\uc138\uc694. &#8220;\ub374\ubc84 \ucd5c\uace0\uc758 \ud5e4\uc5b4 \uc0b4\ub871&#8221;\uacfc \uac19\uc740 \uc704\uce58 \ud2b9\uc815 \ud5e4\ub4dc\ub77c\uc778\uc5d0 H1 \ud0dc\uadf8\ub97c \uc0ac\uc6a9\ud558\uc138\uc694. \uc2dc\uac04\uacfc \ub9ac\ubdf0\ub97c \uac15\uc870\ud558\uae30 \uc704\ud574 JSON-LD\ub97c \ud1b5\ud574 \ub85c\uceec \uc2a4\ud0a4\ub9c8\ub97c \uad6c\ud604\ud558\uc138\uc694. Yoast SEO \ud50c\ub7ec\uadf8\uc778 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \uc2a4\ud0a4\ub9c8 \ucd5c\uc801\ud654 \ud398\uc774\uc9c0\ub294 30% \ub354 \ub192\uc740 \ud074\ub9ad\ub960\uc744 \ubd05\ub2c8\ub2e4.<\/p>\n<h3>\ub85c\uceec \ucc38\uc5ec\ub97c \uc704\ud55c \ucf58\ud150\uce20 \uc804\ub7b5<\/h3>\n<p>&#8220;\ub9c8\uc774\uc560\ubbf8 \ube44\uce58 \ubc30\uad00 \uc11c\ube44\uc2a4&#8221;\uc640 \uac19\uc774 \ud2b9\uc815 \uc9c0\uc5ed\uc758 \uc11c\ube44\uc2a4\ub97c \uc0c1\uc138\ud788 \uc124\uba85\ud558\ub294 \uc704\uce58 \uae30\ubc18 \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \uc0dd\uc131\ud558\uc138\uc694. \ub85c\uceec \uace0\uac1d\uc758 \uc99d\uc5b8\uc744 \ud3ec\ud568\ud558\uc5ec \uc9c4\uc815\uc131\uc744 \uad6c\ucd95\ud558\uc138\uc694. &#8220;\ubcf4\uc2a4\ud134 \uce74\ud398 \ub0b4\ubd80&#8221;\uc640 \uac19\uc774 \ud0a4\uc6cc\ub4dc\ub97c \ud3ec\ud568\ud55c alt \ud14d\uc2a4\ud2b8\ub85c \uc774\ubbf8\uc9c0\ub97c \ucd5c\uc801\ud654\ud558\uc138\uc694. \uc2e0\uc120\ud568 \uc2e0\ud638\ub97c \uc720\uc9c0\ud558\uae30 \uc704\ud574 \ucf58\ud150\uce20\ub97c \uc815\uae30\uc801\uc73c\ub85c \uc0c8\ub85c \uace0\uce58\uc138\uc694. HubSpot \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \uc9c0\uc5ed\ud654\ub41c \ucf58\ud150\uce20\ub294 \ud398\uc774\uc9c0 \uccb4\ub958 \uc2dc\uac04\uc744 25% \uc99d\uac00\uc2dc\ucf1c \ub85c\uceec SEO \ub7ad\ud0b9\uc744 \ub3d5\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ub85c\uceec \uac80\uc0c9\uc758 50%\uac00 \ubaa8\ubc14\uc77c\uc774\ubbc0\ub85c \ubaa8\ubc14\uc77c \ubc18\uc751\uc131\uc744 \ubcf4\uc7a5\ud558\uc138\uc694.<\/li>\n<li>\uc26c\uc6b4 \uc9c0\uce68\uc744 \uc704\ud574 \ub0b4\uc7a5\ub41c \uad6c\uae00 \uc9c0\ub3c4\ub97c \ucd94\uac00\ud558\uc138\uc694.<\/li>\n<li>\ub85c\uceec \ud398\uc774\uc9c0\ub97c \uc5f0\uacb0\ud558\uae30 \uc704\ud574 \ub0b4\ubd80 \ub9c1\ud0b9\uc744 \uc0ac\uc6a9\ud558\uc138\uc694.<\/li>\n<li>\uc704\uce58 \uc804\ubc18\uc758 \uc911\ubcf5 \ucf58\ud150\uce20\ub97c \uac10\uc0ac\ud558\uc138\uc694.<\/li>\n<\/ul>\n<p>\uace0\uae09 \uc628\ud398\uc774\uc9c0 \uc804\uc220\uc5d0\ub294 \ub2e4\uc911 \uc704\uce58 \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud55c hreflang \ud0dc\uadf8\uac00 \ud3ec\ud568\ub418\uba70, \ud63c\ub780\uc744 \ubc29\uc9c0\ud569\ub2c8\ub2e4. \ub85c\uceec \ud2b8\ub798\ud53d\uc5d0 \ub300\ud55c \uc601\ud5a5\uc744 \uce21\uc815\ud558\uae30 \uc704\ud574 A\/B \ub3c4\uad6c\ub85c \ucd5c\uc801\ud654\ub97c \ud14c\uc2a4\ud2b8\ud558\uc138\uc694. \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c \uc774\ub7ec\ud55c \uae30\ubc95\uc740 \uc2a4\ub9c8\ud2b8\ud558\uace0 \ud0c0\uac9f\ub41c \uc870\uc815\uc744 \ud1b5\ud574 \ub354 \ud070 \ud50c\ub808\uc774\uc5b4\uc640 \uacbd\uc7c1\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4. \uc77c\uad00\ub41c \uc628\ud398\uc774\uc9c0 \ub178\ub825\uc740 \uac80\uc0c9 \uac00\uc2dc\uc131\uc5d0\uc11c \ubcf5\ud569 \uc774\uc810\uc744 \uac00\uc838\uc635\ub2c8\ub2e4.<\/p>\n<table style=\"max-width:100%;border-collapse:collapse\">\n<thead>\n<tr>\n<th>\uc628\ud398\uc774\uc9c0 \uc694\uc18c<\/th>\n<th>\ubaa8\ubc94 \uc0ac\ub840<\/th>\n<th>\ub85c\uceec SEO\uc5d0 \ub300\ud55c \uc601\ud5a5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\uc81c\ubaa9 \ud0dc\uadf8<\/td>\n<td>\ub3c4\uc2dc + \uc11c\ube44\uc2a4 \ud3ec\ud568<\/td>\n<td>CTR\uc744 15-20% \ub192\uc784<\/td>\n<\/tr>\n<tr>\n<td>\uba54\ud0c0 \uc124\uba85<\/td>\n<td>\ucf5c\ud22c\uc561\uc158 \ud3ec\ud568 150\uc790<\/td>\n<td>\uad00\ub828\uc131 \uc810\uc218 \ud5a5\uc0c1<\/td>\n<\/tr>\n<tr>\n<td>\uc2a4\ud0a4\ub9c8 \ub9c8\ud06c\uc5c5<\/td>\n<td>LocalBusiness \uc720\ud615<\/td>\n<td>\ub9ac\uce58 \uacb0\uacfc \ud65c\uc131\ud654<\/td>\n<\/tr>\n<tr>\n<td>\ub0b4\ubd80 \ub9c1\ud06c<\/td>\n<td>\uc704\uce58 \uc575\ucee4 \ud14d\uc2a4\ud2b8<\/td>\n<td>\uc0ac\uc774\ud2b8 \uad8c\uc704 \ud5a5\uc0c1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"section-5\">\ud5a5\uc0c1\ub41c \uac00\uc2dc\uc131\uc744 \uc704\ud55c \ub85c\uceec \uc778\uc6a9 \uad6c\ucd95 \ubc0f \uad00\ub9ac<\/h2>\n<p>\ub85c\uceec \uc778\uc6a9\uc740 \ub514\ub809\ud1a0\ub9ac \uc804\ubc18\uc758 NAP \uc628\ub77c\uc778 \uc5b8\uae09\uc73c\ub85c, \uac80\uc0c9 \uc5d4\uc9c4\uc5d0 \uc2e0\ub8b0\uc131\uc744 \uac15\ud654\ud558\uc5ec \ub85c\uceec SEO\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. BrightLocal\uc758 \uc5f0\uac04 \uc124\ubb38\uc5d0 \ub530\ub974\uba74 50\uac1c \uc774\uc0c1 \uc0ac\uc774\ud2b8 \uc804\ubc18\uc758 \uc77c\uad00\ub41c \uc778\uc6a9\uc740 \ub7ad\ud0b9\uc744 15% \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub294 Yelp\uc640 Yellow Pages\uc640 \uac19\uc740 \uace0\uad8c\uc704 \ud50c\ub7ab\ud3fc\uc744 \uc6b0\uc120\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \uc804\ub7b5\uc740 \ubc1c\uacac\uc744 \ub3d5\ub294 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub514\ub809\ud1a0\ub9ac \uc0ac\uc6a9\uc790\ub85c\ubd80\ud130 \ucd94\ucc9c \ud2b8\ub798\ud53d\uc744 \uc720\uce58\ud569\ub2c8\ub2e4.<\/p>\n<h3>\ucd5c\uace0 \uc778\uc6a9 \uc18c\uc2a4 \uc2dd\ubcc4<\/h3>\n<p>Moz Local\uc774\ub098 Whitespark\uc640 \uac19\uc740 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \uae30\uc874 \uc778\uc6a9\uc744 \uac10\uc0ac\ud558\uace0 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \ucc3e\uc73c\uc138\uc694. \ubcc0\ud638\uc0ac\ub97c \uc704\ud55c Avvo\ub098 \ud074\ub9ac\ub2c9\uc744 \uc704\ud55c Healthgrades\uc640 \uac19\uc740 \uc0b0\uc5c5 \ud2b9\uc815 \ub514\ub809\ud1a0\ub9ac\uc5d0 \uc9d1\uc911\ud558\uc138\uc694. \uc644\uc804\uc131\uc744 \uc704\ud574 \uc81c\ucd9c\uc5d0 \uc0ac\uc9c4\uacfc \uc124\uba85\uc744 \ud3ec\ud568\ud558\uc138\uc694. \uad6c\uae00 \uc54c\uace0\ub9ac\uc998\uc740 \uc2e0\uc120\ud558\uace0 \uc815\ud655\ud55c \uc778\uc6a9\uc744 \uc120\ud638\ud558\uba70, \ubd88\uc77c\uce58\ub294 \ucd5c\ub300 25% \ub7ad\ud0b9 \ud558\ub77d\uc744 \ucd08\ub798\ud569\ub2c8\ub2e4. \uc778\uc6a9 \ud504\ub85c\ud544\uc744 \uccb4\uacc4\uc801\uc73c\ub85c \uad6c\ucd95\ud558\uba74 \ub85c\uceec SEO \uae30\ubc18\uc744 \uac15\ud654\ud569\ub2c8\ub2e4.<\/p>\n<h3>\uc778\uc6a9 \uc77c\uad00\uc131\uacfc \uc131\uc7a5 \uc804\ub7b5<\/h3>\n<p>\ubc14\uc05c \uc18c\uc720\uc790\ub97c \uc704\ud574 \uc790\ub3d9 \uc5c5\ub370\uc774\ud2b8\ub97c \uc704\ud55c \uc778\uc6a9 \uad00\ub9ac \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud558\uc138\uc694. \ud0c0\uac9f \ub178\ucd9c\uc744 \uc704\ud574 \ub85c\uceec \uc0c1\uacf5\ud68c\uc758\uc18c \ud398\uc774\uc9c0\uc640 \uac19\uc740 \ud2c8\uc0c8 \uc0ac\uc774\ud2b8\uc5d0 \uc81c\ucd9c\ud558\uc138\uc694. \uc911\ubcf5\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \uc5b5\uc81c\ud558\uc5ec \ud63c\ub780\uc744 \ud53c\ud558\uc138\uc694. Yext \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \uc77c\uad00\ub41c \uc778\uc6a9\uc740 \uc2e0\ub8b0 \uc2e0\ud638\ub97c 40% \uc99d\uac00\uc2dc\ud0b5\ub2c8\ub2e4. 6\uac1c\uc6d4\ub9c8\ub2e4 \uc815\uae30 \uac10\uc0ac\ub85c \ud504\ub85c\ud544\uc744 \uacac\uace0\ud558\uac8c \uc720\uc9c0\ud558\uc138\uc694.<\/p>\n<ul>\n<li>\ucf54\uc5b4 \uc778\uc6a9\ubd80\ud130 \uc2dc\uc791: \uad6c\uae00, \uc560\ud50c \ub9f5\uc2a4, \ud398\uc774\uc2a4\ubd81.<\/li>\n<li>Bing Places\uc640 \uac19\uc740 20\uac1c \uc774\uc0c1 \uc77c\ubc18 \ub514\ub809\ud1a0\ub9ac\ub85c \ud655\uc7a5.<\/li>\n<li>\ubaa8\ub2c8\ud130\ub9c1 \ub3c4\uad6c\uc758 \uc54c\ub9bc\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uc778\uc6a9 \ucd94\uc801.<\/li>\n<li>NAP \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uc624\ub958\ub97c \uc2e0\uc18d\ud788 \uc218\uc815.<\/li>\n<\/ul>\n<p>\uc778\uc6a9 \uc131\uc7a5\uc740 \ub85c\uceec \ube14\ub85c\uac70\ub098 \uc774\ubca4\ud2b8 \ubaa9\ub85d\uacfc\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c \uc774 \uc800\ube44\uc6a9 \uc804\uc220\uc740 \uc720\ub8cc \uad11\uace0 \uc5c6\uc774 \ub3c4\ub2ec\uc744 \uc99d\ud3ed\uc2dc\ud0b5\ub2c8\ub2e4. \uc2dc\uac04\uc774 \uc9c0\ub098\uba74\uc11c \uac15\ub825\ud55c \uc778\uc6a9 \ub124\ud2b8\uc6cc\ud06c\ub294 \uc9c0\uc18d\uc801\uc778 \ub85c\uceec SEO \uc131\uacfc\ub97c \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774\ub97c \ub9ac\ubdf0\uc640 \ud1b5\ud569\ud558\uba74 \uac15\ub825\ud55c \ub85c\uceec \uad8c\uc704 \uc2e0\ud638\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n<h2 id=\"section-6\">\ub85c\uceec SEO\uc5d0\uc11c \ub9ac\ubdf0\uc640 \ud3c9\ud310 \uad00\ub9ac \ud65c\uc6a9<\/h2>\n<p>\uc628\ub77c\uc778 \ub9ac\ubdf0\ub294 \ub85c\uceec SEO \ub7ad\ud0b9\uc5d0 \uc9c1\uc811 \uc601\ud5a5\uc744 \ubbf8\uce58\uba70, \uad6c\uae00 \uc54c\uace0\ub9ac\uc998\uc740 4\uc131 \uc774\uc0c1 \ub4f1\uae09\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \uc6b0\uc120\uc2dc\ud569\ub2c8\ub2e4. 2023 Podium \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc18c\ube44\uc790\uc758 93%\uac00 \ub85c\uceec \uc11c\ube44\uc2a4\ub97c \uc120\ud0dd\ud558\uae30 \uc804\uc5d0 \ub9ac\ubdf0\ub97c \uc77d\uc2b5\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub294 \uae0d\uc815\uc801 \ud3c9\ud310\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud574 \ud53c\ub4dc\ubc31\uc744 \uc801\uadf9\uc801\uc73c\ub85c \uc720\uce58\ud558\uace0 \uc751\ub2f5\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \uac00\uc2dc\uc131\uc744 \ub192\uc77c \ubfd0\ub9cc \uc544\ub2c8\ub77c \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ud0a4\uc6b0\uba70, \uad00\uc2ec\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<h3>\uc9c4\uc815\ud55c \uace0\uac1d \ub9ac\ubdf0 \uc7a5\ub824<\/h3>\n<p>\uad6c\ub9e4 \ud6c4 \uc774\uba54\uc77c\uc774\ub098 \uccb4\ud06c\uc544\uc6c3 QR \ucf54\ub4dc\ub97c \uad6c\ud604\ud558\uc5ec GMB\uc640 Yelp\uc5d0\uc11c \ub9ac\ubdf0\ub97c \uc720\ub3c4\ud558\uc138\uc694. \ud50c\ub7ab\ud3fc \uc815\ucc45 \uc900\uc218\ub97c \ubcf4\uc7a5\ud558\uba74\uc11c \ubbf8\ub798 \ubc29\ubb38 \ud560\uc778\uc744 \uc778\uc13c\ud2f0\ube0c\ub85c \uc81c\uacf5\ud558\uc138\uc694. \ub192\uc740 \uc751\ub2f5\ub960\uc744 \uc704\ud574 SMS\ub85c \ub9cc\uc871\ud55c \uace0\uac1d\uc744 \ud0c0\uac9f\uc73c\ub85c \ud558\uba70, 20% \uc804\ud658\uc744 \ubaa9\ud45c\ub85c \ud558\uc138\uc694. BrightLocal \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 40\uac1c \uc774\uc0c1 \ub9ac\ubdf0\ub97c \uac00\uc9c4 \ube44\uc988\ub2c8\uc2a4\ub294 10\uac74 \uc911 7\uac74\uc5d0\uc11c \ub354 \ub192\uc740 \ub7ad\ud0b9\uc744 \ubcf4\uc785\ub2c8\ub2e4. \uc9c4\uc815\ud55c \ub9ac\ubdf0\ub294 \ub85c\uceec SEO\uc5d0 \ud544\uc218\uc801\uc778 \uc0ac\ud68c\uc801 \uc99d\uba85\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h3>\ubd80\uc815\uc801 \ub9ac\ubdf0 \ud6a8\uacfc\uc801 \ucc98\ub9ac<\/h3>\n<p>\ube44\ud310\uc5d0 \uc804\ubb38\uc801\uc73c\ub85c \uc751\ub2f5\ud558\uba70, \uacf5\uac1c\uc801\uc73c\ub85c \uc0ac\uacfc\ud558\uace0 \ud574\uacb0\ucc45\uc744 \uac1c\uc694\ud558\uc138\uc694. \uc774\ub294 \ubd80\uc815\uc801\uc744 \uae0d\uc815\uc73c\ub85c \uc804\ud658\ud558\uba70, \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ucc45\uc784\uac10\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. Reputation.com\uacfc \uac19\uc740 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub9ac\ubdf0 \uc0ac\uc774\ud2b8\ub97c \uc8fc\uac04 \ubaa8\ub2c8\ud130\ub9c1\ud558\uc138\uc694. 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