{"id":88220,"date":"2026-04-05T06:01:32","date_gmt":"2026-04-05T06:01:32","guid":{"rendered":"https:\/\/alienroad.com\/%eb%b6%84%eb%a5%98%eb%90%98%ec%a7%80-%ec%95%8a%ec%9d%8c\/what-is-organic-ctr\/"},"modified":"2026-04-05T06:01:32","modified_gmt":"2026-04-05T06:01:32","slug":"what-is-organic-ctr","status":"publish","type":"post","link":"https:\/\/alienroad.com\/ko\/seo-2\/what-is-organic-ctr\/","title":{"rendered":"\uc720\uae30\uc801 CTR\uc774\ub780 \ubb34\uc5c7\uc778\uac00?"},"content":{"rendered":"<h1 class=\"sc-906ec12e-0 ZsEzQ sc-e22c6ef-5 hZLKKf\" data-test=\"heading-text\">\uc720\uae30\uc801 CTR \uc774\ud574, \uce21\uc815 \ubc0f \uac1c\uc120 \ubc29\ubc95<\/h1>\n<h2 id=\"what-is-organic-ctr\">\uc720\uae30\uc801 CTR\uc774\ub780 \ubb34\uc5c7\uc778\uac00?<\/h2>\n<p>\uac80\uc0c9 \uc5d4\uc9c4 \uacb0\uacfc \ud398\uc774\uc9c0(SERP)\uc5d0\uc11c \ub9c1\ud06c\ub97c \ud074\ub9ad\ud558\ub294 \uc0ac\ub78c\ub4e4\uc758 \uc218\ub294 \uc720\uae30\uc801 \ud074\ub9ad\ub960(CTR)\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\ub294 \ubc31\ubd84\uc728\ub85c \ud45c\ud604\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \u201c\ube14\ub8e8\ubca0\ub9ac \ud30c\uc774\u201d\uc5d0 \ub300\ud55c 100\uac74\uc758 \uac80\uc0c9\uc774 \uc788\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uc138\uc694. \uacb0\uacfc\uc5d0 \ub9e4\ubc88 \uadc0\ud558\uc758 \uc0ac\uc774\ud2b8 \ub9c1\ud06c\uac00 \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \uadc0\ud558\uc758 \ud398\uc774\uc9c0\uac00 10\ubc88 \ud074\ub9ad\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc720\uae30\uc801 CTR\uc740 10% (100\uac74 \uc911 10\uac74)\uc785\ub2c8\ub2e4.<\/p>\n<p>\uacf5\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/9e\/ae\/9eae7285e99a1f2b4ef0d8a0ef724da8\/plhKhqvOgZEApLfP8XkehyGplH88E7vXiaj4m-2gar8L_HGwfl0X6KzXfanfIsW_r9L-NO-DDwZ_G9baihURsCsOEtgSdIsRN7AYtJZeDamHWgBZcVMuBoCyJ8EtMKu-PSMQZhCkg8ZQ_VbI8HjliOk.webp\" type=\"image\/webp\" \/><img fetchpriority=\"high\" decoding=\"async\" class=\" zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/9e\/ae\/9eae7285e99a1f2b4ef0d8a0ef724da8\/plhKhqvOgZEApLfP8XkehyGplH88E7vXiaj4m-2gar8L_HGwfl0X6KzXfanfIsW_r9L-NO-DDwZ_G9baihURsCsOEtgSdIsRN7AYtJZeDamHWgBZcVMuBoCyJ8EtMKu-PSMQZhCkg8ZQ_VbI8HjliOk.png\" alt=\"\uc720\uae30\uc801 CTR \uacf5\uc2dd\" width=\"1010\" height=\"345\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/9e\/ae\/9eae7285e99a1f2b4ef0d8a0ef724da8\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/9e\/ae\/9eae7285e99a1f2b4ef0d8a0ef724da8\/plhKhqvOgZEApLfP8XkehyGplH88E7vXiaj4m-2gar8L_HGwfl0X6KzXfanfIsW_r9L-NO-DDwZ_G9baihURsCsOEtgSdIsRN7AYtJZeDamHWgBZcVMuBoCyJ8EtMKu-PSMQZhCkg8ZQ_VbI8HjliOk.png\" data- title=\"\"><\/picture><\/figure>\n<p>\uc720\uae30\uc801 CTR\uc740 \uac80\uc0c9\uc5d0\uc11c \uc0ac\uc774\ud2b8\uac00 \uc5bc\ub9c8\ub098 \uc798 \uc218\ud589\ub418\ub294\uc9c0\ub97c \ud3c9\uac00\ud558\uae30 \uc704\ud574 \ucd94\uc801\ud574\uc57c \ud560 \uc911\uc694\ud55c SEO \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI)\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc720\uae30\uc801 \ud074\ub9ad\ub960\uc774 \ub192\uc744\uc218\ub85d Google \ubc0f \uae30\ud0c0 \uac80\uc0c9 \uc5d4\uc9c4\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc720\uae30\uc801 \ud2b8\ub798\ud53d\uc744 \uae30\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. (\ub178\ucd9c \uc218\uac00 \uc77c\uc815\ud558\ub2e4\uace0 \uac00\uc815\ud569\ub2c8\ub2e4.)<\/p>\n<p>\uc774\uac83\uc740 \uc885\uc885 \uac80\uc0c9\uc790\uc640 \ud398\uc774\uc9c0\uac00 \uc5bc\ub9c8\ub098 \uc798 \uacf5\uac10\ud558\ub294\uc9c0\ub97c \uc774\ud574\ud558\uae30 \uc704\ud55c SEO \uc9c0\ud45c\ub85c \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n<h2 id=\"is-organic-ctr-a-google-ranking-factor\">\uc720\uae30\uc801 CTR\uc740 Google \ub7ad\ud0b9 \uc694\uc18c\uc778\uac00?<\/h2>\n<p>\uc544\ub2c8\uc694.<\/p>\n<p>\uc720\uae30\uc801 CTR\uc740 Google \ub7ad\ud0b9 \uc694\uc18c\uac00 \uc544\ub2c8\uc9c0\ub9cc, \uc774\ub97c \ubb34\uc2dc\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/p>\n<p>Google\uc740 CTR\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc54c\uace0\ub9ac\uc998 \ubcc0\uacbd \ubc0f \uc804\uccb4 \uac80\uc0c9 \uacb0\uacfc \ud488\uc9c8\uc744 \ud14c\uc2a4\ud2b8\ud558\uace0 \uce21\uc815\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub192\uc740 CTR\uc774 \ud398\uc774\uc9c0 \ub7ad\ud0b9\uc744 \uc9c1\uc811\uc801\uc73c\ub85c \uac1c\uc120\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc989, \uac80\uc0c9\uc744 \ubc18\ubcf5\uc801\uc73c\ub85c \uc218\ud589\ud558\uace0 \uc720\uae30\uc801 \uac80\uc0c9 \uacb0\uacfc\uc5d0\uc11c \uc790\uc2e0\uc758 \uc0ac\uc774\ud2b8\ub97c \ud074\ub9ad\ud568\uc73c\ub85c\uc368 Google \uc54c\uace0\ub9ac\uc998\uc744 \uc18d\uc5ec \ud398\uc774\uc9c0 \ub7ad\ud0b9\uc744 \ub192\uc77c \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub807\uac8c \ud558\uba74 SERP\uac00 \ub108\ubb34 \uc27d\uac8c \uc870\uc791\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubc18\ub300\ub85c, \ub0ae\uc740 CTR\uc774 \ub7ad\ud0b9\uc5d0 \uc9c1\uc811\uc801\uc73c\ub85c \ud574\ub97c \ub07c\uce58\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \uc774 \uc9c0\ud45c\ub97c \ucd94\uc801\ud558\uba74 \uc6f9\uc0ac\uc774\ud2b8\uc758 \uac80\uc0c9 \uacb0\uacfc \uac00\uc2dc\uc131\uacfc \uc131\ub2a5\uc5d0 \ub300\ud55c \ub354 \ub098\uc740 \uc544\uc774\ub514\uc5b4\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c1\ud06c\ub97c \ud074\ub9ad\ud558\ub294 \uc0ac\ub78c\uc774 \ub9e4\uc6b0 \uc801\uc740 \uacbd\uc6b0, SEO \uc804\ub7b5\uc744 \uc870\uc815\ud574\uc57c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"how-to-determine-your-organic-ctr\">\uc720\uae30\uc801 CTR \uacb0\uc815 \ubc29\ubc95<\/h2>\n<p>CTR\uc744 \uacb0\uc815\ud558\ub294 \uac00\uc7a5 \uc26c\uc6b4 \ubc29\ubc95\uc740 Google Search Console(GSC)\uc785\ub2c8\ub2e4.<\/p>\n<p>GSC\ub294 Google \uac80\uc0c9\uc5d0\uc11c \uc6f9\uc0ac\uc774\ud2b8\uac00 \uc5b4\ub5bb\uac8c \uc218\ud589\ub418\ub294\uc9c0\uc5d0 \ub300\ud55c \uc8fc\uc694 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uba70, \ucd94\uc801\ud560 \uc218 \uc788\ub294 CTR\uc744 \uc790\ub3d9\uc73c\ub85c \uacc4\uc0b0\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc6f9\uc0ac\uc774\ud2b8\uc5d0 GSC\uac00 \uc544\uc9c1 \uc124\uc815\ub418\uc9c0 \uc54a\uc558\ub2e4\uba74, \uc774\ub97c \uc218\ud589\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uac00\uc774\ub4dc\ub97c \ub530\ub974\uc138\uc694.<\/p>\n<h3 id=\"measuring-sitewide-organic-ctr\">\uc804\uccb4 \uc0ac\uc774\ud2b8 \uc720\uae30\uc801 CTR \uce21\uc815<\/h3>\n<p>GSC \ub0b4\ubd80\uc5d0\uc11c \u201c<strong>\uc131\ub2a5<\/strong>\u201d &gt; \u201c<strong>\uac80\uc0c9<\/strong> <strong>\uacb0\uacfc<\/strong>.\u201d\ub97c \ud074\ub9ad\ud558\uc138\uc694.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c6\/0b\/c60b1c549dc308bd6024a34707820291\/2sPZx6ue2_nLmKI58byZQbIl2q6x8982d3RN6pBacw4nHk1JxbxW7BGKs052L2NpW3bY_msLd68vVG5KgPBjFPJhNIA41MziYQWdR_ke-rqPiMEAxRyaDzboIIc2px_LIPRF2cMapzhPsJtqKCsaafc.webp\" type=\"image\/webp\" \/><img decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c6\/0b\/c60b1c549dc308bd6024a34707820291\/2sPZx6ue2_nLmKI58byZQbIl2q6x8982d3RN6pBacw4nHk1JxbxW7BGKs052L2NpW3bY_msLd68vVG5KgPBjFPJhNIA41MziYQWdR_ke-rqPiMEAxRyaDzboIIc2px_LIPRF2cMapzhPsJtqKCsaafc.png\" alt=\"GSC\uc758 &#039;\uac80\uc0c9 \uacb0\uacfc \uc131\ub2a5&#039; \uadf8\ub798\ud504\" width=\"1010\" height=\"505\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c6\/0b\/c60b1c549dc308bd6024a34707820291\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c6\/0b\/c60b1c549dc308bd6024a34707820291\/2sPZx6ue2_nLmKI58byZQbIl2q6x8982d3RN6pBacw4nHk1JxbxW7BGKs052L2NpW3bY_msLd68vVG5KgPBjFPJhNIA41MziYQWdR_ke-rqPiMEAxRyaDzboIIc2px_LIPRF2cMapzhPsJtqKCsaafc.png\" data- title=\"\"><\/picture><\/figure>\n<p><em><strong>\ucc38\uace0:<\/strong> \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \ub530\ub77c \u201c<strong>\uc131\ub2a5<\/strong>\u201d\uc774\ub77c\ub294 \ub2e8\uc77c \ud398\uc774\uc9c0\ub9cc \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/em><\/p>\n<p>\uc774\uac83\uc740 Google \uac80\uc0c9\uc5d0\uc11c \uc6f9\uc0ac\uc774\ud2b8\uc758 \uc131\ub2a5 \uc2a4\ub0c5\uc0f7\uc73c\ub85c \uc548\ub0b4\ud558\uba70, \uc804\uccb4 \uc0ac\uc774\ud2b8 \uc720\uae30\uc801 CTR\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\uac83\uc740 \uc0ac\uc774\ud2b8\uc758 \ubaa8\ub4e0 \ud398\uc774\uc9c0\uc640 \ubaa8\ub4e0 \ud0a4\uc6cc\ub4dc \ub610\ub294 \uac80\uc0c9 \ucffc\ub9ac\uc5d0 \ub300\ud55c \uc9d1\uacc4 \ud074\ub9ad\ub960\uc785\ub2c8\ub2e4.<\/p>\n<p>\uac80\uc0c9\uc5d0\uc11c \uc804\uccb4 \uc0ac\uc774\ud2b8\uac00 \uc5b4\ub5bb\uac8c \uc218\ud589\ub418\ub294\uc9c0\ub97c \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc9c0\ud45c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \uc8fc\uc758\ud558\uc138\uc694.<\/p>\n<p>\uc804\uccb4 \uc0ac\uc774\ud2b8 CTR\uc740 \uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 KPI\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc804\uccb4 \uc0ac\uc774\ud2b8 CTR\uc774 \ud558\ub77d\ud558\ub354\ub77c\ub3c4 \ubc18\ub4dc\uc2dc \ubb38\uc81c\uac00 \uc788\ub2e4\ub294 \uc758\ubbf8\ub294 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n<p>\uc0ac\uc2e4, \uc0c1\ud669\uc774 \ub9e4\uc6b0 \uc798 \uc9c4\ud589\ub418\uace0 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \uc0ac\uc774\ud2b8\uac00 \ub9ce\uc740 \uc0c8\ub85c\uc6b4 \ud0a4\uc6cc\ub4dc\uc5d0 \ub300\ud574 \ub7ad\ud0b9\ud558\uae30 \uc2dc\uc791\ud588\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uc138\uc694. \ud558\uc9c0\ub9cc \uc5ec\uc804\ud788 SERP\ub97c \uc624\ub974\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud604\uc7ac \uc0c8\ub85c\uc6b4 \ud0a4\uc6cc\ub4dc\uc5d0 \ub300\ud574 \uc8fc\ub85c #8\ubd80\ud130 #12 \uc704\uce58\uc5d0 \ub7ad\ud0b9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc0c8\ub85c\uc6b4 \ud0a4\uc6cc\ub4dc\ub294 \uc0c1\uc704 3\uc704\uc5d0 \ub7ad\ud0b9\ud558\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0 CTR\uc774 \ub0ae\uc744 \uac00\ub2a5\uc131\uc774 \ud07d\ub2c8\ub2e4.<\/p>\n<p>\ub530\ub77c\uc11c \uc804\uccb4 \uc0ac\uc774\ud2b8 \ud3c9\uade0\uc744 \ub0ae\ucd94\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc544\ub798\uc758 \ub2e4\ub978 CTR \uc9c0\ud45c\uc640 \ud568\uaed8 \uc804\uccb4 \uc0ac\uc774\ud2b8 CTR\uc744 \uc0ac\uc6a9\ud558\uba74 \uc0ac\uc774\ud2b8 \uc131\ub2a5\uc5d0 \ub300\ud55c \ub354 \ub098\uc740 \uc774\ud574\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"measuring-ctr-for-a-specific-search-query\">\ud2b9\uc815 \uac80\uc0c9 \ucffc\ub9ac\uc5d0 \ub300\ud55c CTR \uce21\uc815<\/h3>\n<p>\uc6f9\uc0ac\uc774\ud2b8\uc758 <strong>\ubaa8\ub4e0<\/strong> \ud398\uc774\uc9c0\uc5d0 \uac78\uccd0 \ud2b9\uc815 \ucffc\ub9ac\uc5d0 \ub300\ud55c CTR\uc744 \uce21\uc815\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud14c\uc774\ube14 \uc544\ub798\uc758 \u201c<strong>\ud3c9\uade0<\/strong> <strong>CTR<\/strong>\u201d \uc0c1\uc790\ub97c \ud074\ub9ad\ud558\uc5ec \uc544\ub798 \ud14c\uc774\ube14\uc758 CTR \uc5f4\uc744 \ud65c\uc131\ud654\ud558\uc138\uc694. \uadf8\ub7f0 \ub2e4\uc74c \u201c\ucffc\ub9ac\u201d \ud14c\uc774\ube14\ub85c \uc2a4\ud06c\ub864\ud558\uc5ec \ub2e8\uc77c \uac80\uc0c9 \ucffc\ub9ac\uc758 CTR\uc744 \ud655\uc778\ud558\uc138\uc694.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c7\/ab\/c7ab751a6587d1a0d484e7d70d851fdf\/7UlaroQ9_kQgXGPnFoAU5KCFCFsQ1MqaAWrU0ZUQ_vGN_guOzCdRAYtonqsic7d9M3Bg8YopZHnsypRbiT5Ta46zseA0qpHUuyNxhOVbaPes2La7LEVOzrGZsdbpZ8Hd5CTUDy0svIQyh9o6y_5Vwi0.webp\" type=\"image\/webp\" \/><img decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c7\/ab\/c7ab751a6587d1a0d484e7d70d851fdf\/7UlaroQ9_kQgXGPnFoAU5KCFCFsQ1MqaAWrU0ZUQ_vGN_guOzCdRAYtonqsic7d9M3Bg8YopZHnsypRbiT5Ta46zseA0qpHUuyNxhOVbaPes2La7LEVOzrGZsdbpZ8Hd5CTUDy0svIQyh9o6y_5Vwi0.png\" alt=\"7UlaroQ9_kQgXGPnFoAU5KCFCFsQ1MqaAWrU0ZUQ_vGN_guOzCdRAYtonqsic7d9M3Bg8YopZHnsypRbiT5Ta46zseA0qpHUuyNxhOVbaPes2La7LEVOzrGZsdbpZ8Hd5CTUDy0svIQyh9o6y_5Vwi0\" width=\"1010\" height=\"491\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c7\/ab\/c7ab751a6587d1a0d484e7d70d851fdf\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c7\/ab\/c7ab751a6587d1a0d484e7d70d851fdf\/7UlaroQ9_kQgXGPnFoAU5KCFCFsQ1MqaAWrU0ZUQ_vGN_guOzCdRAYtonqsic7d9M3Bg8YopZHnsypRbiT5Ta46zseA0qpHUuyNxhOVbaPes2La7LEVOzrGZsdbpZ8Hd5CTUDy0svIQyh9o6y_5Vwi0.png\" data- title=\"\"><\/picture><\/figure>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/ce\/32\/ce32f103f2789f02942fca72c080cea9\/bDKolG_4mxuN_RNcfzQTMyqkiEQ_r7Br1HeT699tkM5DvDiT4sWQ2Et9uZVr0pCmGj41AzEONEseDSlc40LwsQTzVZmcJnBGQKRqVvpuGAYMe-TSDXovDEGhm1S7T77oSq0JFknE8KERCLz--62Rfc0.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/ce\/32\/ce32f103f2789f02942fca72c080cea9\/bDKolG_4mxuN_RNcfzQTMyqkiEQ_r7Br1HeT699tkM5DvDiT4sWQ2Et9uZVr0pCmGj41AzEONEseDSlc40LwsQTzVZmcJnBGQKRqVvpuGAYMe-TSDXovDEGhm1S7T77oSq0JFknE8KERCLz--62Rfc0.png\" alt=\"\ud14c\uc774\ube14\uc5d0\uc11c \uac15\uc870\ub41c &#039;CTR&#039; \uc5f4\" width=\"1010\" height=\"607\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/ce\/32\/ce32f103f2789f02942fca72c080cea9\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/ce\/32\/ce32f103f2789f02942fca72c080cea9\/bDKolG_4mxuN_RNcfzQTMyqkiEQ_r7Br1HeT699tkM5DvDiT4sWQ2Et9uZVr0pCmGj41AzEONEseDSlc40LwsQTzVZmcJnBGQKRqVvpuGAYMe-TSDXovDEGhm1S7T77oSq0JFknE8KERCLz--62Rfc0.png\" data- title=\"\"><\/picture><\/figure>\n<p>\ud558\uc9c0\ub9cc, \ub2e4\uc2dc \ud55c \ubc88 \uc81c\ud55c\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc0ac\uc774\ud2b8\uc5d0 \ub3d9\uc77c\ud55c \ucffc\ub9ac\uc5d0 \ub300\ud574 \ub7ad\ud0b9\ud558\ub294 \uc5ec\ub7ec \ud398\uc774\uc9c0\uac00 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub0ae\uc740 \uc704\uce58\uc5d0 \ub7ad\ud0b9\ud558\ub294 \ud398\uc774\uc9c0\ub294 CTR\uc774 \ub0ae\uc744 \uac00\ub2a5\uc131\uc774 \ud07d\ub2c8\ub2e4. \uc774\ub294 \ud3c9\uade0\uc744 \ub0ae\ucd94\uace0 \ud574\ub2f9 \ud0a4\uc6cc\ub4dc\uc5d0 \ub300\ud574 \uc0ac\uc774\ud2b8\uac00 \uc798 \uc218\ud589\ub418\uc9c0 \uc54a\ub294 \uac83\ucc98\ub7fc \ubcf4\uc774\uac8c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><em><strong>\ud504\ub85c \ud301:<\/strong> \ub3d9\uc77c\ud55c \ucffc\ub9ac\uc5d0 \ub300\ud574 \uc5ec\ub7ec \ud398\uc774\uc9c0\uac00 \ub7ad\ud0b9\ud558\ub294 \uac83\uc744 \ubc1c\uacac\ud558\uba74, \uc774\ub294 \ud0a4\uc6cc\ub4dc \uce78\ub2c8\ubc1c\ub77c\uc774\uc81c\uc774\uc158\uc73c\ub85c \uc54c\ub824\uc9c4 \ubb38\uc81c\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud574\uacb0\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uac00\uc774\ub4dc\ub97c \uc77d\uc5b4\ubcf4\uc138\uc694.<\/em><\/p>\n<h3 id=\"measuring-ctr-for-a-specific-page\">\ud2b9\uc815 \ud398\uc774\uc9c0\uc5d0 \ub300\ud55c CTR \uce21\uc815<\/h3>\n<p>\ud2b9\uc815 \ud398\uc774\uc9c0\uc5d0 \ub300\ud55c CTR\uc744 \uce21\uc815\ud558\uba74 \ud574\ub2f9 \ud398\uc774\uc9c0\uc758 \ub178\ucd9c \uc911 \ud074\ub9ad\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \ubc31\ubd84\uc728\uc744 \uc54c\ub824\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub97c \uc218\ud589\ud558\ub824\uba74:<\/p>\n<p>\ud398\uc774\uc9c0 \ud558\ub2e8\uc758 \ud14c\uc774\ube14\uc5d0\uc11c \u201c<strong>\ud398\uc774\uc9c0<\/strong>\u201d \ud0ed\uc744 \ud074\ub9ad\ud558\uc138\uc694.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/78\/b0\/78b054129a7e06c5913ca98023be80a3\/HrzCCYNn01CqqPB2zrZQKo2A0QmZnNJ8B-MkUdRzDCt9JbmekX0w5NnJc1EjIRcjZDWFDYMNA3NkvOd0_bNeycRR3pZC-gsEYq91OnMyC_csmft8fnLqQgrRF66r6Fd7-kTTM6W0Kvs-Fh0SZFQuhSI.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/78\/b0\/78b054129a7e06c5913ca98023be80a3\/HrzCCYNn01CqqPB2zrZQKo2A0QmZnNJ8B-MkUdRzDCt9JbmekX0w5NnJc1EjIRcjZDWFDYMNA3NkvOd0_bNeycRR3pZC-gsEYq91OnMyC_csmft8fnLqQgrRF66r6Fd7-kTTM6W0Kvs-Fh0SZFQuhSI.png\" alt=\"\ubc14\uc5d0\uc11c \uac15\uc870\ub41c &#039;\ud398\uc774\uc9c0&#039; \ud0ed\" width=\"1010\" height=\"214\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/78\/b0\/78b054129a7e06c5913ca98023be80a3\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/78\/b0\/78b054129a7e06c5913ca98023be80a3\/HrzCCYNn01CqqPB2zrZQKo2A0QmZnNJ8B-MkUdRzDCt9JbmekX0w5NnJc1EjIRcjZDWFDYMNA3NkvOd0_bNeycRR3pZC-gsEYq91OnMyC_csmft8fnLqQgrRF66r6Fd7-kTTM6W0Kvs-Fh0SZFQuhSI.png\" data- title=\"\"><\/picture><\/figure>\n<p>\uae30\uc5b5\ud558\uc138\uc694, \uc774\uac83\uc740 \ud3c9\uade0\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 \ud574\ub2f9 \ud398\uc774\uc9c0\uac00 \ub7ad\ud0b9\ud558\ub294 \ubaa8\ub4e0 \ucffc\ub9ac\uc758 \ud3c9\uade0 \uc704\uce58\uc5d0 \uc758\ud574 \ud3c9\uade0 CTR\uc774 \uc601\ud5a5\uc744 \ubc1b\ub294\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc0ac\uc774\ud2b8\uc758 \ud398\uc774\uc9c0\ub294 \uc218\uc2ed \ub610\ub294 \uc218\ubc31 \uac1c\uc758 \ud0a4\uc6cc\ub4dc\uc5d0 \ub300\ud574 \ub7ad\ud0b9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc18c\uc218\uc758 \ud0a4\uc6cc\ub4dc\uc5d0 \ub300\ud574 \uc798 \ub7ad\ud0b9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub354 \ub9ce\uc740 \ud0a4\uc6cc\ub4dc\uc5d0 \ub300\ud574 \uc0c1\ub300\uc801\uc73c\ub85c \ub0ae\uc740 \ub7ad\ud0b9\uc744 \ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \ud3c9\uade0\uc744 \ub0ae\ucd9c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"measuring-ctr-for-a-specific-page-and-search-query\">\ud2b9\uc815 \ud398\uc774\uc9c0\uc640 \uac80\uc0c9 \ucffc\ub9ac\uc5d0 \ub300\ud55c CTR \uce21\uc815<\/h3>\n<p>\ubd84\uc11d\ud560 \uc218 \uc788\ub294 \uac00\uc7a5 \uc2e4\ud589 \uac00\ub2a5\ud55c CTR \uc9c0\ud45c\ub294 \ud2b9\uc815 \ud398\uc774\uc9c0\uc640 \ud2b9\uc815 \ud0a4\uc6cc\ub4dc \ub610\ub294 \ucffc\ub9ac\uc5d0 \ub300\ud55c \ud074\ub9ad\ub960\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc608: \u201c\ube14\ub8e8\ubca0\ub9ac \ud30c\uc774\u201d \ucffc\ub9ac\uc5d0 \ub300\ud574 \u201c\ube14\ub8e8\ubca0\ub9ac \ud30c\uc774 \ub808\uc2dc\ud53c\u201d \ub79c\ub529 \ud398\uc774\uc9c0\uac00 \uc5bc\ub9c8\ub098 \uc798 \uc218\ud589\ud558\ub294\uac00?<\/p>\n<p>\uc774\uac83\uc740 \ud574\ub2f9 \uc8fc\uc81c\uc5d0 \ub300\ud55c \uc131\ub2a5\uc744 \uac00\uc7a5 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uce21\uc815\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774 CTR\uc744 \uacb0\uc815\ud558\ub824\uba74:<\/p>\n<p>\ud14c\uc774\ube14\uc5d0\uc11c \ubd84\uc11d \uc911\uc778 \ud398\uc774\uc9c0\uc758 URL\uc744 \ud074\ub9ad\ud558\uc138\uc694.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/2a\/c5\/2ac57d07f895070fe8a874fc357dbfc3\/w8Uq4IVj5_y0ciXmGZaKAoz4Pz3tLwqY_zkltNQK149ooTt-czhujzQZ8aOVwzNf90wzAzdeKNbLs6jtwYg3dBKIoov-EF30P0-L0jLyqp7e6MkvPEHLI-i5NKphewqQ-jGl25yS7YBTgiYaG5yhNsc.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/2a\/c5\/2ac57d07f895070fe8a874fc357dbfc3\/w8Uq4IVj5_y0ciXmGZaKAoz4Pz3tLwqY_zkltNQK149ooTt-czhujzQZ8aOVwzNf90wzAzdeKNbLs6jtwYg3dBKIoov-EF30P0-L0jLyqp7e6MkvPEHLI-i5NKphewqQ-jGl25yS7YBTgiYaG5yhNsc.png\" alt=\"\ub3c4\uad6c\uc5d0\uc11c \uac15\uc870\ub41c \uc608\uc2dc URL\" width=\"1010\" height=\"276\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/2a\/c5\/2ac57d07f895070fe8a874fc357dbfc3\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/2a\/c5\/2ac57d07f895070fe8a874fc357dbfc3\/w8Uq4IVj5_y0ciXmGZaKAoz4Pz3tLwqY_zkltNQK149ooTt-czhujzQZ8aOVwzNf90wzAzdeKNbLs6jtwYg3dBKIoov-EF30P0-L0jLyqp7e6MkvPEHLI-i5NKphewqQ-jGl25yS7YBTgiYaG5yhNsc.png\" data- title=\"\"><\/picture><\/figure>\n<p>\uc774\uac83\uc740 \ub370\uc774\ud130\uc5d0 \ud544\ud130\ub97c \uc801\uc6a9\ud569\ub2c8\ub2e4. \uc774\uc81c \ud574\ub2f9 \ud2b9\uc815 \ud398\uc774\uc9c0\uc640 \uad00\ub828\ub41c \uc9c0\ud45c\ub9cc \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc74c\uc73c\ub85c \u201c<strong>\ucffc\ub9ac<\/strong>\u201d \ud0ed\uc744 \ud074\ub9ad\ud558\uc138\uc694.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/82\/67\/82677cb1af50d171258e30d6719a17c9\/cN8b-APfKUPzP50Q2pZHwHOwl2H5FloqdbOudHYS4_e-opvxaIx1Xa6_9t-JKsNAfjQftj-XujyCvWHdNC37Yx-D6dFY63WbeV33o6fUabjSCUj_LVIndGQ1Lx8SJbVhBysAtqAVq4H9Fw0vVK4617M.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/82\/67\/82677cb1af50d171258e30d6719a17c9\/cN8b-APfKUPzP50Q2pZHwHOwl2H5FloqdbOudHYS4_e-opvxaIx1Xa6_9t-JKsNAfjQftj-XujyCvWHdNC37Yx-D6dFY63WbeV33o6fUabjSCUj_LVIndGQ1Lx8SJbVhBysAtqAVq4H9Fw0vVK4617M.png\" alt=\"&#039;\uc0c1\uc704 \ucffc\ub9ac&#039; \uc139\uc158\" width=\"1010\" height=\"424\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/82\/67\/82677cb1af50d171258e30d6719a17c9\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/82\/67\/82677cb1af50d171258e30d6719a17c9\/cN8b-APfKUPzP50Q2pZHwHOwl2H5FloqdbOudHYS4_e-opvxaIx1Xa6_9t-JKsNAfjQftj-XujyCvWHdNC37Yx-D6dFY63WbeV33o6fUabjSCUj_LVIndGQ1Lx8SJbVhBysAtqAVq4H9Fw0vVK4617M.png\" data- title=\"\"><\/picture><\/figure>\n<p>GSC\ub294 \uc774\uc81c \ud14c\uc774\ube14\uc5d0 \ub098\uc5f4\ub41c \ucffc\ub9ac\uc5d0 \ub300\ud574 \ud574\ub2f9 <strong>\ud2b9\uc815<\/strong> <strong>\ud398\uc774\uc9c0<\/strong>\uac00 \uc5b4\ub5bb\uac8c \uc218\ud589\ub418\uc5c8\ub294\uc9c0\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ubd84\uc11d\ud558\ub824\ub294 \ucffc\ub9ac\ub97c \ucc3e\uc544 CTR \uc5f4\uc744 \uac80\ud1a0\ud558\uc5ec \uc131\ub2a5\uc744 \ud655\uc778\ud558\uc138\uc694.<\/p>\n<p>\uc774 \uc22b\uc790\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc7a0\uc7ac\uc801 \ubb38\uc81c\ub098 \ucd5c\uc801\ud654 \uae30\ud68c\ub97c \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub7ad\ud0b9\uc5d0 \uae30\ubc18\ud55c \uc0c1\ub300\uc801\uc73c\ub85c \ub192\uc740 CTR \ub610\ub294 \ub0ae\uc740 CTR\uc778\uc9c0 \uc774\ud574\ud558\uae30 \uc704\ud574 \ubca4\uce58\ub9c8\ud06c \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc138\uc694.<\/p>\n<p>\uadf8\ub7f0 \ub2e4\uc74c, \uc720\uae30\uc801 CTR \uac1c\uc120 \uc139\uc158\uc758 \uc2e4\ud589 \ub2e8\uacc4\ub97c \ub530\ub974\uc138\uc694.<\/p>\n<h2 id=\"what\u2019s-a-good-organic-ctr\">\uc88b\uc740 \uc720\uae30\uc801 CTR\uc740 \ubb34\uc5c7\uc778\uac00?<\/h2>\n<p>\u201c\u597d\u201d \ub610\ub294 \u201c\ub098\uc05c\u201d \uc720\uae30\uc801 CTR\uc744 \uad6c\uc131\ud558\ub294 \ubcf4\ud3b8\uc801\uc778 \ubca4\uce58\ub9c8\ud06c\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p>CTR\uc740 \uac80\uc0c9 \uacb0\uacfc\uc5d0 \ub098\ud0c0\ub098\ub294 \ub2e4\ub978 \ud398\uc774\uc9c0\uc640 SERP \uae30\ub2a5(\uc608: \ud2b9\uc9d1 \uc2a4\ub2c8\ud3ab)\uc5d0 \ud06c\uac8c \uc758\uc874\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \uc131\ub2a5\uc744 \ube44\uad50\ud558\uae30 \uc704\ud574 \ubca4\uce58\ub9c8\ud06c \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud398\uc774\uc9c0\uc758 \ub7ad\ud0b9 \uc704\uce58\ub294 \ubc1b\ub294 \ud074\ub9ad \uc218\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<p>Backlinko\ub294 \uc720\uae30\uc801 CTR \ubca4\uce58\ub9c8\ud06c\ub97c \uc774\ud574\ud558\uae30 \uc704\ud574 400\ub9cc \uac1c \uc774\uc0c1\uc758 Google \uac80\uc0c9 \uacb0\uacfc\ub97c \uc5f0\uad6c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc5f0\uad6c\uc5d0\ub294 \ub2e4\uc591\ud55c Google Search Console \uacc4\uc815\uc744 \ud1b5\ud574 1,312,881\ud398\uc774\uc9c0\uc640 12,166,560\uac1c\uc758 \uac80\uc0c9 \ucffc\ub9ac\uc5d0\uc11c \uc720\uae30\uc801 CTR \ub370\uc774\ud130\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p>Google\uc758 \uccab \ud398\uc774\uc9c0\uc5d0 \ub098\ud0c0\ub098\ub294 \ud398\uc774\uc9c0\uc5d0 \ub300\ud55c \uacb0\uacfc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/cf\/4b\/cf4b5e66b4825b4c57a1d36fdd80d27e\/zfLzFIYAER2eTrVFf16Tnvz8gQi9B0i-D3p7SmEXcfDpkua49PJby9eq_Nt6Pna_CQqUKbB4V-ISN2jMi0\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/cf\/4b\/cf4b5e66b4825b4c57a1d36fdd80d27e\/zfLzFIYAER2eTrVFf16Tnvz8gQi9B0i-D3p7SmEXcfDpkua49PJby9eq_Nt6Pna_CQqUKbB4V-ISN2jMi0.png\" alt=\"Google \uccab \ud398\uc774\uc9c0 \ub7ad\ud0b9 \uc704\uce58\ubcc4 CTR \ubca4\uce58\ub9c8\ud06c\" width=\"1010\" height=\"607\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/cf\/4b\/cf4b5e66b4825b4c57a1d36fdd80d27e\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/cf\/4b\/cf4b5e66b4825b4c57a1d36fdd80d27e\/zfLzFIYAER2eTrVFf16Tnvz8gQi9B0i-D3p7SmEXcfDpkua49PJby9eq_Nt6Pna_CQqUKbB4V-ISN2jMi0.png\" data- title=\"\"><\/picture><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\uc720\uae30\uc801 CTR \uc774\ud574, \uce21\uc815 \ubc0f \uac1c\uc120 \ubc29\ubc95 \uc720\uae30\uc801 CTR\uc774\ub780 \ubb34\uc5c7\uc778\uac00? \uac80\uc0c9 \uc5d4\uc9c4 \uacb0\uacfc \ud398\uc774\uc9c0(SERP)\uc5d0\uc11c \ub9c1\ud06c\ub97c \ud074\ub9ad\ud558\ub294 \uc0ac\ub78c\ub4e4\uc758 \uc218\ub294 \uc720\uae30\uc801 \ud074\ub9ad\ub960(CTR)\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\ub294 \ubc31\ubd84\uc728\ub85c \ud45c\ud604\ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \u201c\ube14\ub8e8\ubca0\ub9ac \ud30c\uc774\u201d\uc5d0 \ub300\ud55c 100\uac74\uc758 \uac80\uc0c9\uc774 \uc788\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uc138\uc694. \uacb0\uacfc\uc5d0 \ub9e4\ubc88 \uadc0\ud558\uc758 \uc0ac\uc774\ud2b8 \ub9c1\ud06c\uac00 \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \uadc0\ud558\uc758 \ud398\uc774\uc9c0\uac00 10\ubc88 \ud074\ub9ad\ub429\ub2c8\ub2e4. \uc720\uae30\uc801 CTR\uc740 10% (100\uac74 \uc911 10\uac74)\uc785\ub2c8\ub2e4. \uacf5\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4: \uc720\uae30\uc801 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