{"id":51347,"date":"2026-03-29T21:14:26","date_gmt":"2026-03-29T21:14:26","guid":{"rendered":"https:\/\/alienroad.com\/uncategorized-ro\/press-release-seo\/"},"modified":"2026-03-29T21:14:26","modified_gmt":"2026-03-29T21:14:26","slug":"press-release-seo","status":"publish","type":"post","link":"https:\/\/alienroad.com\/ro\/seo-2\/press-release-seo\/","title":{"rendered":"Cum Pot Ajuta Comunicatele de Pres\u0103 cu SEO?"},"content":{"rendered":"<h1 class=\"sc-906ec12e-0 ZsEzQ sc-e22c6ef-5 hZLKKf\" data-test=\"heading-text\">6 Sfaturi pentru a Face Comunicatul T\u0103u de Pres\u0103 Prietenos cu SEO \u00een 2023<\/h1>\n<p>Speciali\u0219tii \u00een marketing au folosit istoric comunicatele de pres\u0103 ca o modalitate de a genera backlink-uri, de a atrage trafic \u0219i de a \u00eembun\u0103t\u0103\u021bi clasamentele \u00een c\u0103ut\u0103ri. Dar mai sunt ele relevante \u00een 2023?<\/p>\n<p>Vom analiza dac\u0103 SEO prin comunicate de pres\u0103 mai este eficient ast\u0103zi. Apoi vom explora \u0219ase cele mai bune practici pentru a optimiza procesele de creare \u0219i distribuire a comunicatelor de pres\u0103 pentru a ajunge la cele mai relevante audien\u021be.<\/p>\n<h2 id=\"how-can-press-releases-help-with-seo\">Cum Pot Ajuta Comunicatele de Pres\u0103 cu SEO?<\/h2>\n<p>Comunicatele de pres\u0103 ajut\u0103 eforturile tale de optimizare pentru motoarele de c\u0103utare (SEO) \u00een mod indirect, promov\u00e2nd descoperirea con\u021binutului de marketing, construind cit\u0103ri pentru SEO local \u0219i protej\u00e2nd reputa\u021bia ta online.<\/p>\n<p>Este pu\u021bin probabil ca un comunicat de pres\u0103 s\u0103 se claseze pentru un cuv\u00e2nt cheie sau o fraz\u0103 extrem de competitiv\u0103. Dar se poate \u00eent\u00e2mpla.<\/p>\n<p>Beneficiile SEO ale comunicatelor de pres\u0103 sunt mai probabil s\u0103 fie indirecte.<\/p>\n<p>Sigur, outlet-urile media \u0219i site-urile web pot prelua comunicatul t\u0103u de pres\u0103 \u0219i s\u0103 scrie articole despre el. \u0218i \u00een acele articole, ele pot lega c\u0103tre site-ul t\u0103u. Asta \u00eenseamn\u0103 c\u0103 ob\u021bii backlink-uri, care sunt incredibil de importante pentru SEO.<\/p>\n<p>Dar nu exist\u0103 nicio garan\u021bie c\u0103 backlink-urile rezultate din comunicatul t\u0103u de pres\u0103 vor fi de fapt link-uri \u201efollow\u201d.<\/p>\n<p>Multe site-uri de \u0219tiri \u0219i media folosesc link-uri nofollow. Asta \u00eenseamn\u0103 c\u0103 nu vor beneficia direct site-ul t\u0103u din punct de vedere SEO.<\/p>\n<p>Totu\u0219i, cititorii pot da clic pe hyperlink pentru a afla mai multe, trimi\u021b\u00e2nd trafic de referin\u021b\u0103 c\u0103tre tine.<\/p>\n<p>Ca rezultat, comunicatele de pres\u0103 pot ajuta oamenii s\u0103 te descopere \u0219i s\u0103 atrag\u0103 vizitatori pe site-ul t\u0103u.<\/p>\n<p>Ele pot chiar s\u0103 \u00eemp\u0103rt\u0103\u0219easc\u0103 articole sau videoclipuri de pe site-ul t\u0103u pe site-urile lor proprii \u2013 rezult\u00e2nd \u00een link-uri de calitate \u00eenapoi c\u0103tre site-ul t\u0103u care pot \u00eembun\u0103t\u0103\u021bi clasamentele tale.<\/p>\n<p>Exist\u0103 \u0219i alte modalit\u0103\u021bi de a beneficia de tactici SEO prin comunicate de pres\u0103. Comunicatele de pres\u0103 pot ajuta, de asemenea, afacerea ta prin:<\/p>\n<ul>\n<li><strong>Cre\u0219terea recunoa\u0219terii brandului<\/strong>. Audien\u021ba ta devine con\u0219tient\u0103 de existen\u021ba ta \u0219i \u00eencepe s\u0103 recunoasc\u0103 numele \u0219i branding-ul t\u0103u, ceea ce construie\u0219te \u00eencredere.<\/li>\n<li><strong>Protejarea reputa\u021biei tale online<\/strong>. Un comunicat de pres\u0103 oportun poate ajuta s\u0103 controlezi nara\u021biunea unei pove\u0219ti postate de altcineva, evit\u00e2nd poten\u021bial pres\u0103 care afecteaz\u0103 negativ veniturile.<\/li>\n<li><strong>Experimentarea index\u0103rii mai rapide<\/strong>. Motoarele de c\u0103utare scaneaz\u0103 regulat outlet-urile media datorit\u0103 frecven\u021bei con\u021binutului lor, deci probabil vor indexa link-urile din comunicatul t\u0103u de pres\u0103 mai rapid. Asta \u00eenseamn\u0103 c\u0103 po\u021bi ob\u021bine backlink-uri poten\u021biale \u0219i referin\u021be mai devreme.<\/li>\n<li><strong>Cre\u0219terea autorit\u0103\u021bii percepute<\/strong>. Comunicatele de pres\u0103 pot ajuta la construirea cit\u0103rilor pentru a r\u0103sp\u00e2ndi vestea despre expertiza \u0219i autoritatea ta. Asta ar putea ajuta la \u00eembun\u0103t\u0103\u021birea clas\u0103rilor tale.<\/li>\n<\/ul>\n<p>Indiferent dac\u0103 vrei s\u0103 introduci un produs nou sau s\u0103 controlezi nara\u021biunea despre un eveniment, scopul unui comunicat de pres\u0103 este s\u0103 ob\u021bin\u0103 c\u00e2t mai mult\u0103 acoperire media posibil pentru a r\u0103sp\u00e2ndi vestea printre audien\u021bele relevante.<\/p>\n<h2 id=\"is-press-release-seo-still-effective-in-2023\">Este SEO prin Comunicate de Pres\u0103 \u00cenc\u0103 Eficient \u00een 2023?<\/h2>\n<p>Dac\u0103 le folose\u0219ti \u00een mod corect, da, comunicatele de pres\u0103 sunt \u00eenc\u0103 eficiente pentru SEO \u00een 2023.<\/p>\n<p>Chiar dac\u0103 ob\u021bii un link nofollow dintr-un comunicat de pres\u0103 \u2013 sau un articol care vorbe\u0219te despre comunicatul t\u0103u de pres\u0103 \u2013 ele pot avea \u00een continuare un impact uria\u0219.<\/p>\n<p>\u00cen 2019, Google a evoluat modul \u00een care algoritmul s\u0103u vede link-urile nofollow. Acum trateaz\u0103 \u201enofollow\u201d ca un indiciu despre ce s\u0103 includ\u0103 sau s\u0103 exclud\u0103, nu ca o instruc\u021biune direct\u0103. Asta \u00eenseamn\u0103 c\u0103 un link nofollow poate \u00eenc\u0103 ajuta SEO-ul t\u0103u.<\/p>\n<p>\u00cen trecut, companiile scriau comunicate de pres\u0103 pline de backlink-uri c\u0103tre site-ul lor, apoi pl\u0103teau un distribuitor s\u0103 le trimit\u0103 la sute de site-uri de comunicate de pres\u0103. Cu c\u00e2t mai multe site-uri preluau comunicatul de pres\u0103, cu at\u00e2t mai multe backlink-uri ob\u021binea compania. Asta a rezultat \u00een site-uri pline de comunicate de pres\u0103 de calitate sc\u0103zut\u0103.<\/p>\n<p>John Mueller de la Google a spus c\u0103 acestea ar trebui considerate reclame \u0219i deci s\u0103 foloseasc\u0103 link-uri nofollow.<\/p>\n<p>A\u0219a c\u0103 \u00een 2013, Google a pus cap\u0103t tuturor acestor lucruri c\u00e2nd a devalorizat link-urile din comunicate de pres\u0103.<\/p>\n<p>De atunci, angaja\u021bii companiei au minimalizat impactul link-urilor \u00een comunicatele de pres\u0103 \u0219i eforturile SEO \u00een grade variate.<\/p>\n<p>Conform lui John Mueller de la Google, link-urile din comunicate de pres\u0103 \u0219i textul ancor\u0103 sunt probabil ignorate.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/00\/82\/0082ac0ace906362777f91d549422414\/D-OlATiIa_DPYZR1AyiqbzZ_SDsJU0md7X4Uv5lGe0yXiyt6J-8RySNKyegMsce_-WzZrqBfanCS-SnGlQlcG5cSBycnYx55jq1zvqjPzp89Xjz_wIfq_AhBHvTjzXu0WpwLgHNiDbhs2770AN0h0Ww.webp\" type=\"image\/webp\" \/><img fetchpriority=\"high\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/00\/82\/0082ac0ace906362777f91d549422414\/D-OlATiIa_DPYZR1AyiqbzZ_SDsJU0md7X4Uv5lGe0yXiyt6J-8RySNKyegMsce_-WzZrqBfanCS-SnGlQlcG5cSBycnYx55jq1zvqjPzp89Xjz_wIfq_AhBHvTjzXu0WpwLgHNiDbhs2770AN0h0Ww.png\" alt=\"O citat\u0103 de la John Mueller de la Google despre comunicatele de pres\u0103\" width=\"1010\" height=\"527\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/00\/82\/0082ac0ace906362777f91d549422414\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/00\/82\/0082ac0ace906362777f91d549422414\/D-OlATiIa_DPYZR1AyiqbzZ_SDsJU0md7X4Uv5lGe0yXiyt6J-8RySNKyegMsce_-WzZrqBfanCS-SnGlQlcG5cSBycnYx55jq1zvqjPzp89Xjz_wIfq_AhBHvTjzXu0WpwLgHNiDbhs2770AN0h0Ww.png\" data- title=\"\"><\/picture><\/figure>\n<p>Conform propriei noastre cercet\u0103ri despre penaliz\u0103rile Google, comunicatele de pres\u0103 sunt una dintre cauzele principale ale penaliz\u0103rilor bazate pe link-uri pentru site-uri web.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/b1\/2e\/b12eeeeee8f8de22d1620b8b494e95cd\/bWl0KF0qgVCp4P0sZXs-owLy_u2TBb5X313jA89MIifoIjqyHLwjSMOLyNoY9eqhSgpWgSFHEC-ZgqIJQ_dgbi2WjSYXVR3r374aWYhJ0Shzho5IwgTB_c9eoo8k5knCyEtKyW8HcznWOQe98JUjrM4.webp\" type=\"image\/webp\" \/><img decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/b1\/2e\/b12eeeeee8f8de22d1620b8b494e95cd\/bWl0KF0qgVCp4P0sZXs-owLy_u2TBb5X313jA89MIifoIjqyHLwjSMOLyNoY9eqhSgpWgSFHEC-ZgqIJQ_dgbi2WjSYXVR3r374aWYhJ0Shzho5IwgTB_c9eoo8k5knCyEtKyW8HcznWOQe98JUjrM4.png\" alt=\"O infografic\u0103 din cercetarea Semrush despre \u201ePenaliz\u0103ri Google pentru link-uri inbound nenaturale\u201d\" width=\"1010\" height=\"1496\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/b1\/2e\/b12eeeeee8f8de22d1620b8b494e95cd\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/b1\/2e\/b12eeeeee8f8de22d1620b8b494e95cd\/bWl0KF0qgVCp4P0sZXs-owLy_u2TBb5X313jA89MIifoIjqyHLwjSMOLyNoY9eqhSgpWgSFHEC-ZgqIJQ_dgbi2WjSYXVR3r374aWYhJ0Shzho5IwgTB_c9eoo8k5knCyEtKyW8HcznWOQe98JUjrM4.png\" data- title=\"\"><\/picture><\/figure>\n<p>\u0218i unul dintre cele mai comune declan\u0219atoare pentru o penalizare Google de link-uri \u2013 o m\u0103sur\u0103 restrictiv\u0103 care reduce rapid vizibilitatea organic\u0103 a unui site \u2013 este link-urile outbound \u0219i inbound nenaturale.<\/p>\n<p>A\u0219a c\u0103, umplerea comunicatelor de pres\u0103 cu link-uri nu va \u00eembun\u0103t\u0103\u021bi probabil clasamentele tale \u00een motorul de c\u0103utare. Ar putea chiar s\u0103 le afecteze negativ.<\/p>\n<p>Dar folosirea comunicatelor de pres\u0103 optimizate pentru motorul de c\u0103utare <strong>poate \u00eenc\u0103 impacta pozitiv al\u021bi factori de clasare<\/strong>.<\/p>\n<p>Totu\u0219i, nu vei ob\u021bine toate aceste avantaje cu orice comunicat de pres\u0103 vechi. Trebuie s\u0103 folose\u0219ti anumite tactici.<\/p>\n<h2 id=\"5-press-release-seo-best-practices\">5 Cele Mai Bune Practici SEO pentru Comunicate de Pres\u0103<\/h2>\n<p>Dac\u0103 vrei s\u0103 ajungi la mai mul\u021bi membri ai audien\u021bei tale \u021bint\u0103 cu comunicate de pres\u0103, \u00eencepe cu un eveniment nousworthy.<\/p>\n<p>Apoi scrie un comunicat de pres\u0103 captivant, bine format \u0219i distribuie-l c\u0103tre outlet-urile de \u0219tiri potrivite.<\/p>\n<p>Comunicatele de pres\u0103 tradi\u021bionale sunt notoriu de uscate. Formatul lor doar text le face destul de plictisitoare de citit. Iat\u0103 un exemplu de comunicat de pres\u0103 tradi\u021bional:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/19\/8b\/198b8b32d9dd303464e13e83069cea57\/W4k6MI5KaiPu8S69JvjK3AUbQEO9wgDDNwffMFYQgW0_mL0nHsM9MNI8bIBbjR_mMWxmyJYgQt0Qr3uhlO5cv7-D9h5tnK_c5cV3Qwixqmt6p-FNrEaJgdXML7eq87c_btGANbFDGvOTpsVUZJdAJS8.webp\" type=\"image\/webp\" \/><img decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/19\/8b\/198b8b32d9dd303464e13e83069cea57\/W4k6MI5KaiPu8S69JvjK3AUbQEO9wgDDNwffMFYQgW0_mL0nHsM9MNI8bIBbjR_mMWxmyJYgQt0Qr3uhlO5cv7-D9h5tnK_c5cV3Qwixqmt6p-FNrEaJgdXML7eq87c_btGANbFDGvOTpsVUZJdAJS8.jpeg\" alt=\"Un exemplu de comunicat de pres\u0103 tradi\u021bional\" width=\"660\" height=\"906\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/19\/8b\/198b8b32d9dd303464e13e83069cea57\/original.jpeg\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/19\/8b\/198b8b32d9dd303464e13e83069cea57\/W4k6MI5KaiPu8S69JvjK3AUbQEO9wgDDNwffMFYQgW0_mL0nHsM9MNI8bIBbjR_mMWxmyJYgQt0Qr3uhlO5cv7-D9h5tnK_c5cV3Qwixqmt6p-FNrEaJgdXML7eq87c_btGANbFDGvOTpsVUZJdAJS8.jpeg\" data- title=\"\"><\/picture><\/figure>\n<p>Scopul unui comunicat de pres\u0103 este de a informa publicul despre ac\u021biunile companiilor mari sau cotate public. Altele sunt concepute pentru a st\u00e2rni interesul pentru produse noi sau pentru a influen\u021ba pia\u021ba.<\/p>\n<p>Prin urmare, afacerile foloseau comunicate de pres\u0103 pentru a comunica o poveste de \u0219tiri jurnali\u0219tilor \u00een speran\u021ba c\u0103 ace\u0219tia o vor acoperi \u00een publica\u021biile lor.<\/p>\n<p>Indiferent dac\u0103 vrei s\u0103 scrii un comunicat de pres\u0103 pentru jurnali\u0219ti, SEO sau ambele, asigur\u0103-te c\u0103 este captivant. Atunci sunt mai susceptibili s\u0103 publice povestea ta.<\/p>\n<p>Aceste \u0219ase cele mai bune practici pentru cercetare, scriere \u0219i distribuire a comunicatelor de pres\u0103 te vor ajuta s\u0103 r\u0103m\u00e2i pe drumul cel bun.<\/p>\n<h3 id=\"1--be-sure-your-press-release-are-newsworthy\">1. Asigur\u0103-te c\u0103 Comunicatul T\u0103u de Pres\u0103 Este Newsworthy<\/h3>\n<p>Competi\u021bia pentru acoperirea media este mai dur\u0103 ca niciodat\u0103.<\/p>\n<p>De aceea, trebuie s\u0103 \u00eencepi cu un eveniment sau o poveste newsworthy, apoi s\u0103 optimizezi comunicatul t\u0103u de pres\u0103 pentru a ajunge la audien\u021ba potrivit\u0103.<\/p>\n<p>O bucat\u0103 de con\u021binut este newsworthy c\u00e2nd include unele sau toate urm\u0103toarele caracteristici:<\/p>\n<ul>\n<li><strong>Impact:<\/strong> Dac\u0103 audien\u021ba unui outlet de \u0219tiri \u2013 sau clien\u021bii t\u0103i poten\u021biali \u2013 este afectat\u0103 de o poveste, vor vrea s\u0103 aud\u0103 despre ea. De exemplu, dac\u0103 compania ta lanseaz\u0103 un produs nou care ar putea face o versiune veche a produsului \u00eenvechit\u0103 sau mai pu\u021bin util\u0103.<\/li>\n<li><strong>Figuri de profil \u00eenalt:<\/strong> Evenimentele sunt mai newsworthy c\u00e2nd este implicat\u0103 o persoan\u0103 de interes sau un influencer. De exemplu, dac\u0103 colaborezi cu o celebritate la o lansare viitoare.<\/li>\n<li><strong>Ameliorarea conflictului:<\/strong> De\u0219i nu vrei s\u0103 eviden\u021biezi nimic negativ despre afacerea ta, s-ar putea s\u0103 vrei s\u0103 pui lucrurile la punct pentru a-\u021bi proteja reputa\u021bia. De exemplu, dac\u0103 exist\u0103 zvonuri despre redundan\u021be de personal.<\/li>\n<li><strong>Interes uman<\/strong><strong>:<\/strong> Aceste pove\u0219ti eviden\u021biaz\u0103 valori umane unice la care ne putem raporta cu to\u021bii, cum ar fi un act nea\u0219teptat de bun\u0103tate. De exemplu, o afacere care colaboreaz\u0103 cu comunitatea pentru a cre\u0219te con\u0219tientizarea unei cauze.<\/li>\n<li><strong>Noutate sau ciud\u0103\u021benie:<\/strong> Dac\u0103 un eveniment sau o \u00eent\u00e2mplare nu s-a petrecut niciodat\u0103 \u00eenainte, este mai probabil s\u0103 st\u00e2rneasc\u0103 curiozitatea \u0219i s\u0103 ob\u021bin\u0103 acoperire. De exemplu, g\u0103sirea de artefacte istorice \u00een timpul lucr\u0103rilor de construc\u021bie.<\/li>\n<\/ul>\n<p>\u00cen acest exemplu, CVS Health a anun\u021bat investi\u021bia companiei pentru a cre\u0219te salariul minim orar al angaja\u021bilor la 15 dolari pe or\u0103:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/1a\/1e\/1a1ed03938852f0daae88abbd2e09e1a\/aPIY3hRKkKzc_0q938498bZX6neDFTRuLHLzJ8ztOmrDIYS8V_umeSC19XuwjSsNqSCHEJLhLkIt_bIa9yU5ke1yQgPQF_sa9dVWFtbEfncf4YOd5J9cDOsR38AIwgo5jepIeapdvfS3E8iqPyfF8lY.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/1a\/1e\/1a1ed03938852f0daae88abbd2e09e1a\/aPIY3hRKkKzc_0q938498bZX6neDFTRuLHLzJ8ztOmrDIYS8V_umeSC19XuwjSsNqSCHEJLhLkIt_bIa9yU5ke1yQgPQF_sa9dVWFtbEfncf4YOd5J9cDOsR38AIwgo5jepIeapdvfS3E8iqPyfF8lY.png\" alt=\"Articol \u201eCVS Health anun\u021b\u0103 cre\u0219teri de salarii\u201d\" width=\"1010\" height=\"766\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/1a\/1e\/1a1ed03938852f0daae88abbd2e09e1a\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/1a\/1e\/1a1ed03938852f0daae88abbd2e09e1a\/aPIY3hRKkKzc_0q938498bZX6neDFTRuLHLzJ8ztOmrDIYS8V_umeSC19XuwjSsNqSCHEJLhLkIt_bIa9yU5ke1yQgPQF_sa9dVWFtbEfncf4YOd5J9cDOsR38AIwgo5jepIeapdvfS3E8iqPyfF8lY.png\" data- title=\"\"><\/picture><\/figure>\n<p>De\u0219i asta ar putea s\u0103 nu fie newsworthy \u00een alte circumstan\u021be, este relevant \u00eentr-o perioad\u0103 de incertitudine economic\u0103 c\u00e2nd alte companii fac reduceri pentru a economisi bani.<\/p>\n<p>Aceast\u0103 <strong>noutate<\/strong> cre\u0219te probabilitatea ca sursele media mari s\u0103 o preia deoarece vor s\u0103 raporteze despre unghiul de <strong>interes uman<\/strong>.<\/p>\n<p>Cititorii pot apoi vizita site-ul CVS Health pentru a explora \u0219i \u00eemp\u0103rt\u0103\u0219i povestea \u2013 rezult\u00e2nd \u00een backlink-uri naturale.<\/p>\n<p>\u00cen alt exemplu, Form Nutrition (un brand de proteine \u0219i suplimente pe baz\u0103 de plante) a anun\u021bat Orlando Bloom ca Ofi\u021ber \u0218ef de Wellness:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/f7\/1e\/f71ee58ed48f8f8c70aa328b154fe9dc\/S22ELD4lWDP16sIddiWTwF-56LHS9wu10YNGcX-cka0qD09ZUokqs52xq2a9gTqs34Jvn0-ldZTj6gOFpiTmcZFnstlZ9B_clu0tKn6ViJqBA9AbT-ACCTvvLDTYoOkcj_rkQQWr3nWbjQOhH2SOgQA.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/f7\/1e\/f71ee58ed48f8f8c70aa328b154fe9dc\/S22ELD4lWDP16sIddiWTwF-56LHS9wu10YNGcX-cka0qD09ZUokqs52xq2a9gTqs34Jvn0-ldZTj6gOFpiTmcZFnstlZ9B_clu0tKn6ViJqBA9AbT-ACCTvvLDTYoOkcj_rkQQWr3nWbjQOhH2SOgQA.png\" alt=\"Comunicat de pres\u0103 \u201eForm Nutrition \u00eel nume\u0219te pe Orlando Bloom Ofi\u021ber \u0218ef de Wellness\u201d\" width=\"1010\" height=\"595\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/f7\/1e\/f71ee58ed48f8f8c70aa328b154fe9dc\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/f7\/1e\/f71ee58ed48f8f8c70aa328b154fe9dc\/S22ELD4lWDP16sIddiWTwF-56LHS9wu10YNGcX-cka0qD09ZUokqs52xq2a9gTqs34Jvn0-ldZTj6gOFpiTmcZFnstlZ9B_clu0tKn6ViJqBA9AbT-ACCTvvLDTYoOkcj_rkQQWr3nWbjQOhH2SOgQA.png\" data- title=\"\"><\/picture><\/figure>\n<p>Un nou executiv la o companie de profil \u00eenalt poate justifica un comunicat de pres\u0103, dar s-ar putea s\u0103 nu ajung\u0103 \u00een \u0219tiri. Deoarece Form Nutrition a numit o <strong>figur\u0103 de profil \u00eenalt<\/strong>, at\u00e2t outlet-urile media mainstream, c\u00e2t \u0219i cele de ni\u0219\u0103 au preluat povestea, ceea ce a ajutat la r\u0103sp\u00e2ndirea con\u0219tientiz\u0103rii brandului.<\/p>\n<p>Un comunicat de pres\u0103 relevant \u0219i newsworthy are mai multe \u0219anse s\u0103 ajung\u0103 la audien\u021ba ta \u021bint\u0103.<\/p>\n<h3 id=\"2--write-an-attention-grabbing-headline\">2. Scrie un Titlu Care Atrage Aten\u021bia<\/h3>\n<p>Un comunicat de pres\u0103 optimizat \u00eencepe cu un titlu care atrage aten\u021bia \u0219i st\u00e2rne\u0219te interesul cititorului.<\/p>\n<p>Ca \u0219i \u00een cazul majorit\u0103\u021bii con\u021binuturilor de marketing digital, titlul t\u0103u este primul lucru pe care \u00eel v\u0103d oamenii c\u00e2nd previzualizeaz\u0103 sau deschid pagina.<\/p>\n<p>Po\u021bi alege un tag de titlu diferit (care este ceea ce vor afi\u0219a motoarele de c\u0103utare) \u0219i titlul comunicatului de pres\u0103 (care va ap\u0103rea \u00een previzualizare \u0219i \u00een comunicatul de pres\u0103 \u00eensu\u0219i) sau s\u0103 le p\u0103strezi la fel.<\/p>\n<p>\u021aine minte \u00eens\u0103 c\u0103 motoarele de c\u0103utare se concentreaz\u0103 pe tag-ul t\u0103u de titlu, nu pe titlul t\u0103u.<\/p>\n<p>Pentru a face tag-ul t\u0103u de titlu prietenos cu SEO, ar trebui s\u0103 aib\u0103 mai pu\u021bin de 600px, ceea ce este aproximativ 60 de caractere.<\/p>\n<p>Iat\u0103 un exemplu de titlu de la MuralsWallpaper th<\/p>\n","protected":false},"excerpt":{"rendered":"<p>6 Sfaturi pentru a Face Comunicatul T\u0103u de Pres\u0103 Prietenos cu SEO \u00een 2023 Speciali\u0219tii \u00een marketing au folosit istoric comunicatele de pres\u0103 ca o modalitate de a genera backlink-uri, de a atrage trafic \u0219i de a \u00eembun\u0103t\u0103\u021bi clasamentele \u00een c\u0103ut\u0103ri. Dar mai sunt ele relevante \u00een 2023? Vom analiza dac\u0103 SEO prin comunicate de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[1160,1151],"class_list":["post-51347","post","type-post","status-publish","format-standard","hentry","category-seo-2","tag-articol","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/alienroad.com\/ro\/wp-json\/wp\/v2\/posts\/51347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alienroad.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/ro\/wp-json\/wp\/v2\/comments?post=51347"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/ro\/wp-json\/wp\/v2\/posts\/51347\/revisions"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/ro\/wp-json\/wp\/v2\/media?parent=51347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/ro\/wp-json\/wp\/v2\/categories?post=51347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/ro\/wp-json\/wp\/v2\/tags?post=51347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}