{"id":28213,"date":"2026-09-08T21:52:59","date_gmt":"2026-09-08T18:52:59","guid":{"rendered":"https:\/\/alienroad.com\/baidu-bilgi-bankasi\/how-baidu-search-works\/"},"modified":"2026-09-08T21:56:30","modified_gmt":"2026-09-08T18:56:30","slug":"how-baidu-search-works","status":"publish","type":"ar_bkb","link":"https:\/\/alienroad.com\/baidu-bilgi-bankasi\/how-baidu-search-works\/","title":{"rendered":"How Baidu Search works"},"content":{"rendered":"<p>Baidu holds the majority of search in mainland China, and its ranking logic was shaped by a market Google never operated in. The fundamentals rhyme with Google \u2014 crawl, index, rank \u2014 but the details that decide outcomes are different enough that a Google playbook applied unchanged will underperform.<\/p>\n<h2>The structural differences<\/h2>\n<ul>\n<li>Hosting inside mainland China, with an ICP licence, materially affects crawl rate and ranking. Latency across the border is a real cost.<\/li>\n<li>Simplified Chinese content written for Chinese readers outperforms translated text, and Baidu is good at telling the difference.<\/li>\n<li>Baidu&#8217;s own properties \u2014 Baijiahao, Baike, Zhidao, Tieba \u2014 occupy a large share of results.<\/li>\n<li>Enforcement is by named algorithm, published in advance, rather than by silent update.<\/li>\n<\/ul>\n<h2>What transfers<\/h2>\n<p>Crawlability, site architecture, page speed, internal linking and content quality all matter in the same direction. The difference is emphasis and infrastructure, not principle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Baidu holds the majority of search in mainland China, and its ranking logic was shaped by a market Google never operated in. The fundamentals rhyme with Google \u2014 crawl, index, rank \u2014 but the details that decide outcomes are different enough that a Google playbook applied unchanged will underperform. The structural differences Hosting inside mainland [&hellip;]<\/p>\n","protected":false},"menu_order":1,"template":"","meta":{"footnotes":""},"ar_bkb_kategori":[743],"ar_bkb_etiket":[],"class_list":["post-28213","ar_bkb","type-ar_bkb","status-publish","has-post-thumbnail","hentry","ar_bkb_kategori-getting-started"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_bkb"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28213\/revisions"}],"predecessor-version":[{"id":28765,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28213\/revisions\/28765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28977"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28213"}],"wp:term":[{"taxonomy":"ar_bkb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb_kategori?post=28213"},{"taxonomy":"ar_bkb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb_etiket?post=28213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}