{"id":28225,"date":"2026-09-08T21:52:59","date_gmt":"2026-09-08T18:52:59","guid":{"rendered":"https:\/\/alienroad.com\/baidu-bilgi-bankasi\/the-mobile-friendly-standard\/"},"modified":"2026-09-09T02:55:31","modified_gmt":"2026-09-08T23:55:31","slug":"the-mobile-friendly-standard","status":"publish","type":"ar_bkb","link":"https:\/\/alienroad.com\/baidu-bilgi-bankasi\/the-mobile-friendly-standard\/","title":{"rendered":"The Mobile Friendly standard"},"content":{"rendered":"<p>Baidu&#8217;s mobile-friendly requirements are published as concrete criteria rather than a general principle, and they are enforced through the landing-page experience standard and the algorithms built on it.<\/p>\n<h2>The measurable requirements<\/h2>\n<ul>\n<li><strong>Loading:<\/strong> first-screen content within <strong>1 second<\/strong>.<\/li>\n<li><strong>Content share:<\/strong> main content occupying more than <strong>50%<\/strong> of the first screen, positioned centrally.<\/li>\n<li><strong>Typography:<\/strong> body text at <strong>10pt or larger<\/strong>, line-height to font-size ratio above <strong>1.4<\/strong>.<\/li>\n<li><strong>Separation:<\/strong> clear spacing or a divider between main content and any advertising or recommendation block.<\/li>\n<li><strong>Controls:<\/strong> an expand-full-text control at most once, never on the first screen, always labelled and functional.<\/li>\n<li><strong>Device fit:<\/strong> correct rendering across handsets, with system UI not obscuring content.<\/li>\n<\/ul>\n<h2>What is prohibited outright<\/h2>\n<p>Floating, pop-up and screen-covering advertising in any position and at any size; advertising resembling page content or controls; and any requirement to register, log in or install an app in order to read content or use a function.<\/p>\n<h2>How this differs from Google&#8217;s equivalent<\/h2>\n<p>Google&#8217;s mobile-friendly test asks whether a page is usable on a phone \u2014 viewport, tap targets, text size. Baidu asks the same questions and then adds a <em>quality of experience<\/em> layer with numbers: how much of the screen the content occupies, how quickly it appears, how far advertising must be from a control. Passing a Google mobile-friendly test says nothing about whether a page meets this standard.<\/p>\n<h2>How to audit against it<\/h2>\n<ol>\n<li>Load the page on a real phone from a search result, on a normal connection.<\/li>\n<li>Screenshot the first screen and measure what proportion is main content.<\/li>\n<li>Check body text size and line height in the rendered CSS.<\/li>\n<li>Scroll for floating elements, and interact to trigger overlays.<\/li>\n<li>Attempt to read everything and use every function without logging in.<\/li>\n<\/ol>\n<p>Five checks, ten minutes, and the result is a pass or a fail against published criteria rather than an opinion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Baidu&#8217;s mobile-friendly requirements are published as concrete criteria rather than a general principle, and they are enforced through the landing-page experience standard and the algorithms built on it. The measurable requirements Loading: first-screen content within 1 second. Content share: main content occupying more than 50% of the first screen, positioned centrally. Typography: body text at [&hellip;]<\/p>\n","protected":false},"menu_order":13,"template":"","meta":{"footnotes":""},"ar_bkb_kategori":[745],"ar_bkb_etiket":[],"class_list":["post-28225","ar_bkb","type-ar_bkb","status-publish","has-post-thumbnail","hentry","ar_bkb_kategori-mobile-and-page-experience"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_bkb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28225\/revisions"}],"predecessor-version":[{"id":29213,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28225\/revisions\/29213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28989"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28225"}],"wp:term":[{"taxonomy":"ar_bkb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb_kategori?post=28225"},{"taxonomy":"ar_bkb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb_etiket?post=28225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}