{"id":28248,"date":"2026-09-08T21:52:59","date_gmt":"2026-09-08T18:52:59","guid":{"rendered":"https:\/\/alienroad.com\/baidu-bilgi-bankasi\/site-attributes-name-and-logo\/"},"modified":"2026-09-09T02:55:31","modified_gmt":"2026-09-08T23:55:31","slug":"site-attributes-name-and-logo","status":"publish","type":"ar_bkb","link":"https:\/\/alienroad.com\/baidu-bilgi-bankasi\/site-attributes-name-and-logo\/","title":{"rendered":"Site attributes, name and logo"},"content":{"rendered":"<p>Site attributes cover the identity Baidu shows alongside a result: the <strong>site name and logo<\/strong>. Both are submitted through the platform and both are reviewed against published principles.<\/p>\n<h2>Why they matter<\/h2>\n<p>A logo beside a result is brand presence on the results page, earned rather than bought. For a site competing against aggregators and marketplaces, it is one of the few visual differentiators available in an organic listing.<\/p>\n<h2>The review principles<\/h2>\n<ul>\n<li><strong>Authenticity<\/strong> \u2014 the name and logo must be the site&#8217;s genuine identity, consistent with what the site actually shows. A logo that does not match the brand on the page fails.<\/li>\n<li><strong>Clarity<\/strong> \u2014 legible at small size, correct dimensions, no text crammed into a mark that has to work at thumbnail scale.<\/li>\n<li><strong>Rights<\/strong> \u2014 you must be entitled to use the mark. Trademark and impersonation concerns are assessed here.<\/li>\n<li><strong>Content compliance<\/strong> \u2014 nothing illegal, misleading, or in breach of advertising rules, which for Chinese platforms includes superlatives and unverifiable claims.<\/li>\n<\/ul>\n<h2>The name<\/h2>\n<p>The site name should be the name the business is actually known by. Keyword-stuffed names \u2014 the brand followed by a list of services \u2014 fail the same test as keyword-stuffed titles, and Baidu rewrites over-optimised titles to the site or company name in any case.<\/p>\n<h2>The practical sequence<\/h2>\n<ol>\n<li>Confirm the brand is presented consistently on the site itself \u2014 logo, name, and the same identity in the title and header.<\/li>\n<li>Prepare the mark at the specified dimensions, legible small, without embedded slogans.<\/li>\n<li>Submit and expect a review cycle.<\/li>\n<\/ol>\n<h2>The common cause of rejection<\/h2>\n<p>Inconsistency between the submitted identity and the site: a logo file from a rebrand the website has not adopted, or a name that appears nowhere on the pages. The review compares the two, so aligning the site first is faster than resubmitting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Site attributes cover the identity Baidu shows alongside a result: the site name and logo. Both are submitted through the platform and both are reviewed against published principles. Why they matter A logo beside a result is brand presence on the results page, earned rather than bought. For a site competing against aggregators and marketplaces, [&hellip;]<\/p>\n","protected":false},"menu_order":36,"template":"","meta":{"footnotes":""},"ar_bkb_kategori":[748],"ar_bkb_etiket":[],"class_list":["post-28248","ar_bkb","type-ar_bkb","status-publish","has-post-thumbnail","hentry","ar_bkb_kategori-search-appearance"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_bkb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28248\/revisions"}],"predecessor-version":[{"id":29234,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28248\/revisions\/29234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/29012"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28248"}],"wp:term":[{"taxonomy":"ar_bkb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb_kategori?post=28248"},{"taxonomy":"ar_bkb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb_etiket?post=28248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}