{"id":16602,"date":"2026-09-02T11:41:34","date_gmt":"2026-09-02T08:41:34","guid":{"rendered":"http:\/\/localhost:8080\/google-bilgi-bankasi\/debug-traffic-drops\/"},"modified":"2026-09-05T02:46:18","modified_gmt":"2026-09-04T23:46:18","slug":"debug-traffic-drops","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/debug-traffic-drops\/","title":{"rendered":"Debugging drops in Google Search traffic"},"content":{"rendered":"<div class=\"video-wrapper\" style=\"margin-top: 20px;\">\n<\/div>\n<p>\n  A drop in organic Search traffic can happen for several reasons, and it may not be straightforward<br \/>\n  to understand what exactly happened to your site. This guide explains how to use the<br \/>\n  Search Console <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553\" class=\"external-link\">Performance report<\/a> and<br \/>\n  <a href=\"https:\/\/trends.google.com\/\" class=\"external-link\">Google Trends<\/a> to investigate the<br \/>\n  reasons for a drop in Search traffic and how to address it.\n<\/p>\n<h2 id=\"main-causes\" tabindex=\"-1\">Main causes for drops in organic Search traffic<\/h2>\n<p>\n  To get an idea of what is affecting your Search traffic, check the sketches in the image. They show<br \/>\n  roughly what could potentially affect your traffic and how your graph shape would look like.\n<\/p>\n<p><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" direction=\"ltr\" viewBox=\"0 0 800 500\" aria-labelledby=\"svg-traffic-drops\">\n  <title id=\"svg-traffic-drops\">Sketches showing traffic drop graphs and their potential causes<\/title>\n  <image xlink:href=\"https:\/\/developers.google.com\/search\/docs\/images\/organic-traffic-drop-causes-charts.png\" y=\"10%\" width=\"100%\"><\/image>\n  <foreignObject x=\"25\" y=\"50\" width=\"360\" height=\"220\"><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">Large drop from an algorithmic update, site-wide security or spam issue<\/p>\n<p>  <\/foreignObject>\n  <foreignObject x=\"420\" y=\"60\" width=\"360\" height=\"220\"><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">Seasonality<\/p>\n<p>  <\/foreignObject>\n  <foreignObject x=\"25\" y=\"280\" width=\"360\" height=\"160\"><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">Technical issue across your site, changing interests<\/p>\n<p>  <\/foreignObject>\n  <foreignObject x=\"420\" y=\"290\" width=\"360\" height=\"220\"><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">Reporting glitch <span>\u00af_(\u30c4)_\/\u00af<\/span><\/p>\n<p>  <\/foreignObject>\n<\/svg><\/p>\n<p>\n  The following sections cover the main causes you should investigate<br \/>\n  when analyzing a traffic drop. Also make sure to check the Search Console<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6211453\" class=\"external-link\">Data Anomalies page<\/a><br \/>\n  to see if there is anything applicable to your site. The drop might be related to a change in the<br \/>\n  data processing or a logging error.\n<\/p>\n<h3 id=\"algo\" tabindex=\"-1\">Algorithmic update<\/h3>\n<p>\n  Google is always improving how it assesses content and updating its search ranking and serving<br \/>\n  algorithms accordingly; <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/core-updates\/\">core updates<\/a> and other smaller<br \/>\n  updates may change how some pages perform in Google Search results. We post about notable<br \/>\n  improvements to our systems on our <a href=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history\" class=\"external-link\">list of ranking updates page<\/a>;<br \/>\n  check it to see if there&#8217;s anything that&#8217;s applicable to your site.\n<\/p>\n<p>\n  If you suspect a drop in traffic is due to an algorithmic update, it&#8217;s important to understand<br \/>\n  that there might not be anything fundamentally wrong with your content. To determine whether you<br \/>\n  need to make a change, review your top pages in Search Console and assess how they were ranking:\n<\/p>\n<ul>\n<li><b><a href=\"#small\">Small drop in position?<\/a><\/b> For example, dropping from position 2 to 4.<\/li>\n<li><b><a href=\"#large\">Large drop in position?<\/a><\/b> For example, dropping from position 4 to 29.<\/li>\n<\/ul>\n<aside class=\"important\">Keep in mind that positions aren&#8217;t static or fixed in place. Google&#8217;s<br \/>\n  search results are dynamic in nature because the open web itself is constantly changing with new<br \/>\n  and updated content. This constant change can cause both gains and drops in organic Search traffic.<\/aside>\n<h3 id=\"small\" tabindex=\"-1\">Small drop in position<\/h3>\n<p>\n  A <i>small drop in position<\/i> is when there&#8217;s a small shift in position in the top results<br \/>\n  (for example, dropping from position 2 to 4 for a search query). In Search Console, you might see<br \/>\n  a noticeable drop in traffic without a big change in impressions.\n<\/p>\n<p>\n  Small fluctuations in position can happen at any time (including moving back up in position,<br \/>\n  without you needing to do anything). In fact, we recommend avoiding making radical changes if<br \/>\n  your page is already performing well.\n<\/p>\n<h3 id=\"large\" tabindex=\"-1\">Large drop in position<\/h3>\n<p>\n  A <i>large drop in position<\/i> is when you see a notable drop out of the top results for a wide<br \/>\n  range of terms (for example, dropping from the top 10 results to position 29).\n<\/p>\n<p>\n  In cases like this, self-assess your whole website overall (not just individual pages) to make<br \/>\n  sure it&#8217;s <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/helpful-content\/\">helpful, reliable and people-first<\/a>.<br \/>\n  If you&#8217;ve made changes to your site, it may take time to see an effect: some changes can take<br \/>\n  effect in a few days, while others could take several months. For example, it may take months<br \/>\n  before our systems determine that a site is now producing helpful content in the long term. In<br \/>\n  general, you&#8217;ll likely want to wait a few weeks to analyze your site in Search Console again to<br \/>\n  see if your efforts had a beneficial effect on ranking position.\n<\/p>\n<aside class=\"important\">\n  Keep in mind that there&#8217;s no guarantee that changes you make to your website will result in<br \/>\n  noticeable impact in search results. If there&#8217;s more deserving content, it will<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/core-updates\/\">continue to rank well with our systems<\/a>.<br \/>\n<\/aside>\n<h3 id=\"technical-issues\" tabindex=\"-1\">Technical issues <\/h3>\n<p>\n  Technical issues are errors that can prevent Google from crawling, indexing, or serving your pages<br \/>\n  to users. For example, server availability, robots.txt fetching, &#8220;page not found&#8221;, and others.\n<\/p>\n<p>\n  Note that the issues can be site-wide (for example, your website is down) or page-wide (for<br \/>\n  example, a misplaced <code>noindex<\/code> tag, which would depend on Google crawling the page,<br \/>\n  meaning there would be a slower drop in traffic).\n<\/p>\n<p>\n  Check the <a href=\"https:\/\/search.google.com\/search-console\/settings\/crawl-stats\" class=\"external-link\">Crawl stats report<\/a> and<br \/>\n  <a href=\"https:\/\/search.google.com\/search-console\/index\" class=\"external-link\">Page indexing report<\/a><br \/>\n  to find if there&#8217;s a corresponding spike in issues detected, this might help you pinpoint the<br \/>\n  problem.\n<\/p>\n<h3 id=\"security-issues\" tabindex=\"-1\">Security issues <\/h3>\n<p>\n  If your site is affected by a <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/preventing-and-monitoring-abuse-on-your-site\/\">security threat<\/a>,<br \/>\n  like malware or phishing, Google may<br \/>\n  alert users before they reach your site with warnings or interstitial pages, which may decrease<br \/>\n  Search traffic.\n<\/p>\n<p>\n  Check the <a href=\"https:\/\/search.google.com\/search-console\/security-issues\" class=\"external-link\">Security Issues report<\/a><br \/>\n  to find if Google detected a security threat on your website.\n<\/p>\n<h3 id=\"spam-issues\" tabindex=\"-1\">Spam issues<\/h3>\n<p>\n  Google detects practices that violate Google Search spam policies both through<br \/>\n  automated systems and, as needed, human review that can result in a <a href=\"https:\/\/search.google.com\/search-console\/manual-actions\" class=\"external-link\">manual action<\/a>.<br \/>\n  If your site doesn&#8217;t comply with the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/spam-policies\/\">Spam policies for Google web search<\/a>,<br \/>\n  your content might rank lower in results or not appear in results at all.\n<\/p>\n<p>\n  If you suspect a drop due to a spam violation, review our <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/spam-policies\/\">spam policies<\/a><br \/>\n  to ensure you&#8217;re not engaging in spam practices that our automated systems would detect. Also, check the<br \/>\n  <a href=\"https:\/\/search.google.com\/search-console\/manual-actions\" class=\"external-link\">Manual Actions report<\/a><br \/>\n  on Search Console to see if any have been issued to your website.\n<\/p>\n<h3 id=\"seasonality-and-changing-interests\" tabindex=\"-1\">Seasonality and changing interests<\/h3>\n<p>\n  Sometimes changes in user behavior will change the demand for certain queries, either due to a new<br \/>\n  trend, or seasonality throughout the year. This means your traffic may drop as a result of<br \/>\n  external influences.\n<\/p>\n<p>\n  Find queries that saw a drop in clicks and impressions using the<br \/>\n  <a href=\"https:\/\/search.google.com\/search-console\/performance\/search-analytics\" class=\"external-link\">Performance report<\/a><br \/>\n  by <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553#filteringdata\" class=\"external-link\">applying a filter<\/a><br \/>\n  to include only a query at a time (choose the queries that receive the most traffic); then, check<br \/>\n  them on <a href=\"https:\/\/trends.google.com\/trends\/\" class=\"external-link\">Google Trends<\/a> to<br \/>\n  understand if the drop was only for your website or throughout the web.\n<\/p>\n<h3 id=\"site-moves-and-migrations\" tabindex=\"-1\">Site moves and migrations<\/h3>\n<p>\n  If you change the URLs of existing pages on your site, you may experience ranking fluctuations<br \/>\n  while Google recrawls and reindexes your site. As a general rule, a medium-sized website can take<br \/>\n  a few weeks for Google to notice the change; larger sites can take longer.\n<\/p>\n<p>\n  If you see a drop after moving and it&#8217;s not recovering, check the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/site-move-url-change\/#troubleshooting\">site move troubleshooting section<\/a><br \/>\n  for common mistakes when migrating a site with URL changes.\n<\/p>\n<h2 id=\"analyze-your-search-traffic-drop-pattern\" tabindex=\"-1\">Analyze your Search traffic drop pattern<\/h2>\n<p>\n  The best way to understand what happened to your traffic is to look at the main chart in your<br \/>\n  Search Console Performance report, as it summarizes a lot of information.\n<\/p>\n<p>\n  If both impressions and clicks dropped, check the <a href=\"#main-causes\">list of the most common reasons<\/a> that<br \/>\n  could have caused it. If your impressions remain the same but your clicks drop, you might not be<br \/>\n  generating the best <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/title-links\/\">page title<\/a><br \/>\n  and <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/snippets\/\">snippet<\/a> that you could, and so users don&#8217;t<br \/>\n  understand the content of your page, or perhaps other sites had a more appealing<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\">rich result<\/a>.\n<\/p>\n<p>\n  Visit the <a href=\"https:\/\/search.google.com\/search-console\/performance\/search-analytics\" class=\"external-link\">Search Performance report<\/a><br \/>\n  and try <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553#filteringdata\" class=\"external-link\">applying filters<\/a><br \/>\n  to your data as discussed in the following sections.\n<\/p>\n<h3 id=\"change-the-date-range-to-include-16-months\" tabindex=\"-1\">Change the date range to include 16 months<\/h3>\n<p>\n  Choose the <b>Date<\/b> filter on top of the chart and select <b>Last 16 months<\/b>.<br \/>\n  This will help you analyze the traffic drop in context and make sure it&#8217;s not a drop that happens<br \/>\n  every year due to a festivity or a trend. If you&#8217;d like to extend the 16 months,<br \/>\n  you could use the <a href=\"https:\/\/developers.google.com\/webmaster-tools\/search-console-api-original\/v3\/searchanalytics\" class=\"external-link\">Search Analytics API<\/a> \u0438\u043b\u0438<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/answer\/12917675\" class=\"external-link\">bulk data exports<\/a><br \/>\n  to pull data and store it in your systems.\n<\/p>\n<p>\n<img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-739d4c4ede5a.png\" loading=\"lazy\" alt=\"Date range filter showing Last 16 months in the Performance report in Search Console\">\n<\/p>\n<p>\n  The following chart shows a Performance chart with yearly seasonality (16 months of data). Notice<br \/>\n  how the recent drop happened exactly as it did the previous year.\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-a0541618ca34.png\" loading=\"lazy\" alt=\"Yearly seasonality in the Performance report in Search Console\"><\/p>\n<h3 id=\"compare-the-drop-period-to-a-similar-period\" tabindex=\"-1\">Compare the drop period to a similar period<\/h3>\n<p>\n  Choose the <b>Date<\/b> filter on top of the chart, select the <b>Compare<\/b><br \/>\n  tab, and then <b>Compare last 3 months to previous period<\/b> \u0438\u043b\u0438 <b>Compare last 3<br \/>\n  months year over year<\/b>. This will help you review what exactly changed. Make sure to click<br \/>\n  all tabs to find out if the change happened only for specific queries, URLs, countries, devices,<br \/>\n  or search appearances (learn how to create a<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553#comparingdata\" class=\"external-link\">comparison filter<\/a>).\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-ebd51c54c918.png\" loading=\"lazy\" alt=\"Date range filter comparison\"><\/p>\n<p>\n  The following chart shows a three month comparison Performance chart. Notice how the drop in<br \/>\n  traffic is clear when comparing the full line (last three months) to the dotted line (previous<br \/>\n  three months).\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-27295b1769cc.png\" loading=\"lazy\" alt=\"Comparison mode on Performance report showing drop in traffic\"><\/p>\n<h3 id=\"analyze-different-search-types-separately\" tabindex=\"-1\">Analyze different search types separately<\/h3>\n<p>\n  Choose the <b>Search type<\/b> filter on top of the chart and try the different options<br \/>\n  available. This will help you understand whether the drop you&#8217;ve seen happened in web Search,<br \/>\n  Google Images, or the Video or News tab.\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-4ca3c68f554b.png\" loading=\"lazy\" alt=\"Search type filter in the Performance report in Search Console\"><\/p>\n<h3 id=\"monitor-your-average-position-in-search-results\" tabindex=\"-1\">Monitor your average position in search results<\/h3>\n<p>\n  Click <b>Average position<\/b> above the chart. In general, you shouldn&#8217;t focus too much<br \/>\n  on your absolute position. Impressions and clicks are ultimately the measure of success for your<br \/>\n  site. However, if you do see a dramatic, persistent drop in position, try<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/helpful-content\/#self-assess\">self-assessing your content<\/a><br \/>\n  to gauge if it&#8217;s helpful and reliable.\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-1e1982044eeb.png\" loading=\"lazy\" alt=\"Average position decline in the Performance report in Search Console\"><\/p>\n<h3 id=\"look-for-patterns-in-the-pages-affected\" tabindex=\"-1\">Look for patterns in the pages affected<\/h3>\n<p>\n  Review the <b>Pages<\/b> table below the chart to find patterns that might explain where<br \/>\n  the drop is coming from. For example, one important factor is finding out if the drop happened<br \/>\n  across the whole site, a group of pages, or even just one very important page in your site. You<br \/>\n  can do that by comparing the drop period to a similar period, and comparing the pages<br \/>\n  that lost a significant amount of clicks. Select <b>Clicks Difference<\/b> to order it<br \/>\n  based on pages that lost the most traffic.\n<\/p>\n<p>\n  If it&#8217;s a site-wide issue, check the <a href=\"https:\/\/search.google.com\/search-console\/index\" class=\"external-link\">Page indexing report<\/a>.<br \/>\n  If the drop only affects a group of pages, use the<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289\" class=\"external-link\">URL inspection tool<\/a><br \/>\n  to investigate a few pages.\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-935fb55e9cef.png\" loading=\"lazy\" alt=\"Page comparison in the Performance report in Search Console\"><\/p>\n<h2 id=\"investigate-overall-trends-in-your-industry\" tabindex=\"-1\">Investigate overall trends in your industry<\/h2>\n<p>\n  If you want to go the extra mile, you can <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/get-started-with-google-trends\/\">use Google Trends<\/a><br \/>\n  to understand whether the drop is a wider trend or if it&#8217;s just happening for your site. These<br \/>\n  changes can be caused by two main factors:\n<\/p>\n<ol>\n<li><b>Changing interests<\/b>. If there are major changes in<br \/>\n    what and how people search, people may start searching for different queries, or using their<br \/>\n    devices for different purposes. In addition, if you sell a specific brand online, there might be<br \/>\n    new products for the same search queries.<\/li>\n<li><b><a href=\"https:\/\/en.wikipedia.org\/wiki\/Seasonality\" class=\"external-link\">Seasonality<\/a><\/b>.<br \/>\n    For example, the <a href=\"https:\/\/rhythm-of-food.net\/\" class=\"external-link\">rhythm of food website<\/a><br \/>\n    shows that food related queries are very seasonal: people search for diets in January, turkey in<br \/>\n    November, and champagne in December. Different industries have different levels of seasonality.<\/li>\n<\/ol>\n<p>\n  To analyze trends in different industries, you can use Google Trends, which provides access to a<br \/>\n  largely unfiltered sample of actual search requests made to Google. It&#8217;s anonymized, categorized,<br \/>\n  and aggregated. This allows Google to display interest in topics from around the globe or down to<br \/>\n  city-level.\n<\/p>\n<p>\n  Check the queries that are driving traffic to your website to see if they have clear drops in<br \/>\n  different times of the year. In this example, you can see three types of trends<br \/>\n  (<a href=\"https:\/\/trends.google.com\/trends\/explore?date=today%205-y&#038;geo=US&#038;q=turkey,chicken,coffee\" class=\"external-link\">check the data<\/a>):\n<\/p>\n<ol>\n<li>Turkey has a strong seasonality, peaking every year in November.<\/li>\n<li>Chicken shows some seasonality, but less accentuated.<\/li>\n<li>Coffee is significantly more stable; it looks like people need it throughout the year.<\/li>\n<\/ol>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-36e750933722.png\" loading=\"lazy\" alt=\"Trends for turkey, chicken and coffee in Google Trends\"><\/p>\n<p>\n  You may also want to check some other interesting insights that can help you with your Search traffic:\n<\/p>\n<ul>\n<li><b>Check top queries in your region and compare them to the queries that you&#8217;re getting<br \/>\n    traffic from<\/b>, as shown in Search Console&#8217;s Performance report. If there are queries<br \/>\n    missing from your traffic, check if you have content on that subject and make sure it&#8217;s being<br \/>\n    crawled and indexed.<\/li>\n<li><b>Check queries related to important topics<\/b>. This might surface rising related<br \/>\n    queries and help you prepare your site for them, for example by adding related content to<br \/>\n    address those new topics.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>There are several causes for drops in Search traffic. Learn how to investigate what caused a traffic drop and how to fix it.<\/p>\n","protected":false},"menu_order":124,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[697],"ar_kb_etiket":[574,625,626],"class_list":["post-16602","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-monitoring-and-debugging","ar_kb_etiket-debugging","ar_kb_etiket-recovery","ar_kb_etiket-traffic-drop"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16602\/revisions"}],"predecessor-version":[{"id":25599,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16602\/revisions\/25599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26363"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=16602"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=16602"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=16602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}