{"id":24787,"date":"2013-11-12T00:00:00","date_gmt":"2013-11-12T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/video-creating-a-seo-strategy-with-webmaster-tools\/"},"modified":"2013-11-12T00:00:00","modified_gmt":"2013-11-12T00:00:00","slug":"video-creating-a-seo-strategy-with-webmaster-tools","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/video-creating-a-seo-strategy-with-webmaster-tools\/","title":{"rendered":"Video: Creating a SEO strategy (with Webmaster Tools!)"},"content":{"rendered":"<p class=\"gargardate\">Tuesday, November 12, 2013<\/p>\n<p>\n  Wondering how to begin creating an organic search strategy at your company? What&#8217;s a good way to<br \/>\n  integrate your company&#8217;s various online components, such as the website, blog, or YouTube channel?<br \/>\n  Perhaps we can help! In under fifteen minutes, I outline a strategic approach to SEO for a mock<br \/>\n  company, Webmaster Central, where I pretend to be the SEO managing the Webmaster Central Blog.\n<\/p>\n<div class=\"video-wrapper\">\n<\/div>\n<p>\n  The video covers these high-level topics (and you can skip to the exact portion of the video that<br \/>\n  might be of interest):\n<\/p>\n<ul>\n<li>Using Webmaster Central as mock company<\/li>\n<li>Building an SEO strategy<\/li>\n<ol>\n<li>\n      <a href=\"https:\/\/www.youtube.com\/watch?v=J_FgXr7mrkg#t=160\" class=\"external-link\">Understand searcher persona workflow<\/a>\n    <\/li>\n<li>\n      <a href=\"https:\/\/www.youtube.com\/watch?v=J_FgXr7mrkg#t=395\" class=\"external-link\">Determine company and website goals<\/a>\n    <\/li>\n<li>\n      <a href=\"https:\/\/www.youtube.com\/watch?v=J_FgXr7mrkg#t=553\" class=\"external-link\">Audit your site to best reach your audience<\/a>\n    <\/li>\n<li>\n      <a href=\"https:\/\/www.youtube.com\/watch?v=J_FgXr7mrkg#t=662\" class=\"external-link\">Execute and make improvements<\/a>\n    <\/li>\n<\/ol>\n<li>Overcoming obstacles<\/li>\n<\/ul>\n<p>\n  You can reference the<br \/>\n  <a href=\"https:\/\/docs.google.com\/presentation\/d\/1z1zAIAaaGL0ik377q08FxAZC2wIOE3gh2x3Sbv6k3Sc\/edit?usp=sharing\" class=\"external-link\">slides<\/a><br \/>\n  as well.\n<\/p>\n<p class=\"byline-author\">Written by<br \/>\n  <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/maile-ohye?relauthor\" class=\"external-link\">Maile Ohye<\/a>,<br \/>\n  Developer Programs Tech Lead<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tuesday, November 12, 2013 Wondering how to begin creating an organic search strategy at your company? What&#8217;s a good way to integrate your company&#8217;s various online components, such as the website, blog, or YouTube channel? Perhaps we can help! In under fifteen minutes, I outline a strategic approach to SEO for a mock company, Webmaster [&hellip;]<\/p>\n","protected":false},"menu_order":83979,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24787","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26999"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24787"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24787"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}