{"id":24927,"date":"2016-03-11T00:00:00","date_gmt":"2016-03-11T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/best-practices-for-bloggers-reviewing-products-they-receive-from-companies\/"},"modified":"2016-03-11T00:00:00","modified_gmt":"2016-03-11T00:00:00","slug":"best-practices-for-bloggers-reviewing-products-they-receive-from-companies","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/best-practices-for-bloggers-reviewing-products-they-receive-from-companies\/","title":{"rendered":"Best practices for bloggers reviewing products they receive from companies"},"content":{"rendered":"

Friday, March 11, 2016<\/p>\n

\n As a form of online marketing, some companies today will send bloggers products to review or give
\n away in return for a mention in a blogpost. Whether you’re the company supplying the product or
\n the blogger writing the post, below are a few best practices to ensure that this content is both
\n useful to users and compliant with
\n Google Webmaster Guidelines<\/a>.\n<\/p>\n

    \n
  1. \n

    Use the nofollow<\/code> tag where appropriate<\/b><\/p>\n

    \n Links that pass PageRank in exchange for goods or services are against
    \n     Google guidelines on link schemes<\/a>.
    \n Companies sometimes urge bloggers to link back to:\n <\/p>\n

      \n
    1. the company’s site<\/li>\n
    2. the company’s social media accounts<\/li>\n
    3. an online merchant’s page that sells the product<\/li>\n
    4. a review service’s page featuring reviews of the product<\/li>\n
    5. the company’s mobile app on an app store<\/li>\n<\/ol>\n

      \n Bloggers should use the
      \n       nofollow<\/code> tag<\/a>
      \n on all such links because these links didn’t come about organically (that is, the links wouldn’t
      \n exist if the company hadn’t offered to provide a good or service in exchange for a link).
      \n Companies, or the marketing firms they’re working with, can do their part by reminding
      \n bloggers to use nofollow<\/code> on these links.\n <\/p>\n<\/li>\n

    6. \n

      Disclose the relationship<\/b><\/p>\n

      \n Users want to know when they’re viewing sponsored content. Also, there are laws in some
      \n countries that make disclosure of sponsorship mandatory. A disclosure can appear anywhere in
      \n the post; however, the most useful placement is at the top in case users don’t read the entire
      \n post.\n <\/p>\n<\/li>\n

    7. \n

      Create compelling, unique content<\/b><\/p>\n

      \n The most successful blogs offer their visitors a compelling reason to come back. If you’re a
      \n blogger you might try to become the go-to source of information in your topic area, cover a
      \n useful niche that few others are looking at, or provide exclusive content that only you can
      \n create due to your unique expertise or resources.\n <\/li>\n<\/ol>\n

      \n For more information, please drop by our
      \n       Google Webmaster Central Help Forum<\/a>.\n<\/p>\n

      Posted by the Google Webspam Team<\/p>\n","protected":false},"excerpt":{"rendered":"

      Friday, March 11, 2016 As a form of online marketing, some companies today will send bloggers products to review or give away in return for a mention in a blogpost. Whether you’re the company supplying the product or the blogger writing the post, below are a few best practices to ensure that this content is […]<\/p>\n","protected":false},"menu_order":83129,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24927","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24927\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27096"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24927"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24927"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}