{"id":24960,"date":"2016-11-21T00:00:00","date_gmt":"2016-11-21T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/rich-cards-expands-to-more-verticals\/"},"modified":"2016-11-21T00:00:00","modified_gmt":"2016-11-21T00:00:00","slug":"rich-cards-expands-to-more-verticals","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/rich-cards-expands-to-more-verticals\/","title":{"rendered":"Rich Cards expands to more verticals"},"content":{"rendered":"<p class=\"gargardate\">Monday, November 21, 2016<\/p>\n<p>\n  At Google I\/O in May, we<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-rich-cards\/\">launched Rich Cards<\/a> for Movies and<br \/>\n  Recipes, creating a new way for site owners to present previews of their content on the Search<br \/>\n  results page. Today, we&#8217;re expanding to two new verticals for US-based sites:<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/local-business-localbusiness-structured-data\/#restaurant-lists\">Local restaurants<\/a><br \/>\n  and <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/course-list-course-structured-data\/\">Online courses<\/a>.\n<\/p>\n<p><img decoding=\"async\" class=\"clear\" alt=\"A search result that shows the best New Orleans restaurants in a new carousel UI that you can browse by scrolling left and right\" height=\"400\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-c79c7f6d9fde.png\" loading=\"lazy\" width=\"230\"><br \/>\n<img decoding=\"async\" class=\"clear\" alt=\"A search result that shows three individual courses in a list view\" height=\"400\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-7791f86a795c.png\" loading=\"lazy\" width=\"231\"><\/p>\n<p>\n  By building Rich Cards, you have a new opportunity to attract more engaged users to your page.<br \/>\n  Users can swipe through restaurant recommendations from sites like TripAdvisor, Thrillist, Time<br \/>\n  Out, Eater, and 10Best. In addition to food, users can browse through courses from sites like<br \/>\n  Coursera, LinkedIn Learning, EdX, Harvard, Udacity, FutureLearn, Edureka, Open University, Udemy,<br \/>\n  Canvas Network, and NPTEL.\n<\/p>\n<p>\n  If you have a site that contains local restaurant information or offers online courses, check out<br \/>\n  our developer docs to start building Rich Cards in the<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/local-business-localbusiness-structured-data\/#restaurant-lists\">Local restaurant<\/a><br \/>\n  and <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/course-list-course-structured-data\/\">Online courses<\/a> verticals.\n<\/p>\n<p>\n  While AMP HTML is not required for<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/local-business-localbusiness-structured-data\/#restaurant-lists\">Local restaurant<\/a><br \/>\n  pages and Online Courses rich cards, AMP provides Google Search users with a consistently fast<br \/>\n  experience, so we recommend that you create AMP pages to further engage users. Users consuming<br \/>\n  AMP&#8217;d content will be able to swipe near instantly from restaurant to restaurant or from recipe to<br \/>\n  recipe within your site.\n<\/p>\n<p><img decoding=\"async\" alt=\"A screencast of how a user can tap a rich card and be taken to your AMP page, while still being able to swipe between pages on your site\" height=\"400\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-212543280a45.gif\" loading=\"lazy\" width=\"226\"><\/p>\n<p>\n  Users who tap on your Rich Card will be taken near instantly to your AMP page, and be able to<br \/>\n  swipe between pages within your site. Check out our <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/enhance-amp-content-in-google-search\/\">developer site<\/a> for<br \/>\n  implementation details.\n<\/p>\n<p>To make it easier for you to create Rich Cards, we made some changes in our tools:<\/p>\n<ul>\n<li>\n    The <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/schema-markup-testing-tool\/\">Structured Data Testing Tool<\/a> displays<br \/>\n    markup errors and a preview card for Local restaurant content as it might appear on Search.\n  <\/li>\n<li>\n    The<br \/>\n    <a href=\"https:\/\/www.google.com\/webmasters\/tools\/rich-cards\" class=\"external-link\">Rich Cards report<\/a><br \/>\n    in Search Console shows which cards across verticals contain errors, and which ones could be<br \/>\n    enhanced with more markup.\n  <\/li>\n<li>\n    The <a href=\"https:\/\/search.google.com\/search-console\/amp\" class=\"external-link\">AMP Test<\/a> helps<br \/>\n    validate AMP pages as well as mark up on the page.\n  <\/li>\n<\/ul>\n<h2 id=\"whats-next\" tabindex=\"-1\">What&#8217;s next?<\/h2>\n<p>\n  We are actively experimenting with new verticals globally to provide more opportunities for you to<br \/>\n  display richer previews of your content.\n<\/p>\n<p>\n  If you have questions, find us in the<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/threads?hl=en&#038;thread_filter=(category:structured_data)\" class=\"external-link\">dedicated Structured data section<\/a><br \/>\n  of our forum, <a href=\"https:\/\/twitter.com\/googlesearchc\" class=\"external-link\">on Twitter<\/a> \u0438\u043b\u0438<br \/>\n  <a href=\"https:\/\/plus.google.com\/+GoogleWebmasters\/\" class=\"external-link\">on Google+<\/a>.\n<\/p>\n<p class=\"byline-author\">Post by Stacie Chan, Global Product Partnerships<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monday, November 21, 2016 At Google I\/O in May, we launched Rich Cards for Movies and Recipes, creating a new way for site owners to present previews of their content on the Search results page. Today, we&#8217;re expanding to two new verticals for US-based sites: Local restaurants and Online courses. By building Rich Cards, you [&hellip;]<\/p>\n","protected":false},"menu_order":82874,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24960","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24960\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27126"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24960"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24960"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}