{"id":25220,"date":"2021-12-01T00:00:00","date_gmt":"2021-12-01T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/december-2021-product-reviews-update-and-your-site\/"},"modified":"2021-12-01T00:00:00","modified_gmt":"2021-12-01T00:00:00","slug":"december-2021-product-reviews-update-and-your-site","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/december-2021-product-reviews-update-and-your-site\/","title":{"rendered":"December 2021 Product reviews update and your site"},"content":{"rendered":"<p class=\"gargardate\">Wednesday, December 1, 2021<\/p>\n<aside class=\"key-point\">We now post about product reviews updates on our<br \/>\n  <a href=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history\" class=\"external-link\">List of Google Search ranking updates<\/a> page.<br \/>\n  To learn how a product reviews update works and how you can assess and improve your content, see <a href=\"https:\/\/developers.google.com\/search\/updates\/product-reviews-update\">Google Search&#8217;s product reviews update and your website<\/a>.<\/aside>\n<p>\nBack in April 2021, we shared a<br \/>\n<a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/what-creators-should-know-about-googles-april-2021-product-reviews-update\/\">product reviews update<\/a><br \/>\nthat was designed to<br \/>\npromote high quality product reviews. We are now rolling out a new update, the<br \/>\nfirst major update since April, that may change how your product reviews rank in<br \/>\nsearch results. In particular, if you have made positive changes to your<br \/>\ncontent, you may see that improvement reflected as part of this latest release.<br \/>\nHowever, note that our automated assessment of product review content is only<br \/>\none of many factors used in ranking content, so changes can happen at any time<br \/>\nfor various reasons.\n<\/p>\n<p>\nOver time we have received more feedback from users on what<br \/>\ntype of review content is deemed trustworthy and useful, motivating us to<br \/>\nprovide additional product review guidance. Users have told us that they trust<br \/>\nreviews with evidence of products actually being tested, and prefer to have more<br \/>\noptions to purchase the product.\n<\/p>\n<p>\nTherefore we are introducing two new best practices for product reviews, to<br \/>\ntake effect in a future update.\n<\/p>\n<ul>\n<li>\n  Provide evidence such as visuals, audio, or other links of your own<br \/>\n  experience with the product, to support your expertise and reinforce the<br \/>\n  authenticity of your review.\n<\/li>\n<li>\n  Consider including links to multiple sellers to give the reader the<br \/>\n  option to purchase from their merchant of choice, if it makes sense for your site.\n<\/li>\n<\/ul>\n<p>\nThese best practices, combined with the best practices shared back in April,<br \/>\nhave now been merged into a single documentation page,<br \/>\n<a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/write-high-quality-reviews\/\">Write high quality product reviews<\/a>.\n<\/p>\n<p>\nFor additional advice on creating great content or questions on the product<br \/>\nreview best practices, please check out Google Search Central<br \/>\n<a href=\"https:\/\/developers.google.com\/search\/docs\">help pages<\/a><br \/>\nand our public<br \/>\n<a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">forums<\/a>.\n<\/p>\n<p>\n  <span class=\"byline-author\">Posted by Perry Liu, Software Engineer,<br \/>\n  Jianfei Zhu, Software Engineer, and<br \/>\n  <a href=\"https:\/\/twitter.com\/akent99\" class=\"external-link\">Alan Kent<\/a>, Developer Advocate<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wednesday, December 1, 2021 We now post about product reviews updates on our List of Google Search ranking updates page. To learn how a product reviews update works and how you can assess and improve your content, see Google Search&#8217;s product reviews update and your website. Back in April 2021, we shared a product reviews [&hellip;]<\/p>\n","protected":false},"menu_order":81038,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25220","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27341"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25220"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25220"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}