{"id":25352,"date":"2025-06-10T00:00:00","date_gmt":"2025-06-10T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/adding-markup-support-for-loyalty-programs\/"},"modified":"2025-06-10T00:00:00","modified_gmt":"2025-06-10T00:00:00","slug":"adding-markup-support-for-loyalty-programs","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/adding-markup-support-for-loyalty-programs\/","title":{"rendered":"Adding markup support for loyalty programs"},"content":{"rendered":"

June 10, 2025<\/p>\n

\"shopping<\/p>\n

\n Member benefits, such as lower prices and earning loyalty points, are a major factor considered by
\n shoppers when buying products online. Today we’re adding support for defining loyalty programs under
\n Organization<\/code><\/a> structured data
\n combined with loyalty benefits under Product<\/code><\/a>
\n structured data.\n<\/p>\n

\n When you add
\n loyalty structured data<\/a>,
\n your business becomes eligible to appear with loyalty benefits on your product search results.\n<\/p>\n

\n Adding a loyalty program under your Organization structured data is especially important if you
\n don’t have a Merchant Center account and want the ability to provide a loyalty program for your
\n business. Merchant Center already lets you provide a
\n loyalty program<\/a>
\n for your business, so if you have a Merchant Center account we recommend defining your loyalty
\n program there instead.\n<\/p>\n

\n Testing with Rich Results Test
\n<\/h2>\n

\n After adding a loyalty program to your Organization<\/code><\/a>
\n structured data and loyalty benefits to your Product<\/a>
\n structured data you can test your markup using the
\n Rich Results Test<\/a> by submitting the URL
\n of a page with loyalty markup or a code snippet. Using the tool, you can confirm whether or not
\n your markup is valid. For example, here is a test for loyalty program markup:\n<\/p>\n

\"Loyalty<\/p>\n

\n We hope this addition makes it easier for you to add loyalty programs and benefits for your
\n business, and enable them to be shown across Google shopping experiences. If you have any
\n questions or concerns, please reach out to us in the
\n Google Search Central Community<\/a>
\n or on LinkedIn<\/a>.\n<\/p>\n

\n Posted by Irina Tuduce<\/a> and Pascal Fleury<\/a>, Google Shopping software engineers<\/p>\n","protected":false},"excerpt":{"rendered":"

June 10, 2025 Member benefits, such as lower prices and earning loyalty points, are a major factor considered by shoppers when buying products online. Today we’re adding support for defining loyalty programs under Organization structured data combined with loyalty benefits under Product structured data. When you add loyalty structured data, your business becomes eligible to […]<\/p>\n","protected":false},"menu_order":79751,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25352","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27472"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25352"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25352"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}