{"id":25510,"date":"2026-09-05T02:44:32","date_gmt":"2026-09-04T23:44:32","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/employer-aggregate-rating-employeraggregaterating-structured-data\/"},"modified":"2026-09-05T02:44:32","modified_gmt":"2026-09-04T23:44:32","slug":"employer-aggregate-rating-employeraggregaterating-structured-data","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/employer-aggregate-rating-employeraggregaterating-structured-data\/","title":{"rendered":"Employer aggregate rating (EmployerAggregateRating) structured data"},"content":{"rendered":"<p>\n      If your site publishes user-generated ratings about hiring organizations, add<br \/>\n      <code>EmployerAggregateRating<\/code> structured data to your site.<br \/>\n      <code>EmployerAggregateRating<\/code> is an evaluation of a hiring organization<br \/>\n      compiled from many users. Adding <code>EmployerAggregateRating<\/code> can<br \/>\n      provide job seekers with ratings about a hiring organization to help them choose a job. It<br \/>\n      also offers prominent brand placement in the enriched job search experience on Google.\n    <\/p>\n<aside class=\"note\">\n      During the beta phase, we recommended adding<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/review-snippet-review-aggregaterating-structured-data\/\">review snippet structured data<\/a> for your<br \/>\n      page to be eligible for the jobs enriched search results. If you currently have review snippet<br \/>\n      structured data on your site, we recommend that you transition from review snippet structured<br \/>\n      data to <code>EmployerAggregateRating<\/code> structured data soon.<br \/>\n    <\/aside>\n<aside class=\"key-point\">\n      <b>Does your site provide job postings?<\/b> Consider adding<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/job-posting-jobposting-structured-data-for-job-search\/\"><code>JobPosting<\/code> structured data<\/a>.<br \/>\n    <\/aside>\n<p>    <img decoding=\"async\" class=\"screenshot\"\n         src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-e093184ded63.png\" loading=\"lazy\"\n         alt=\"Employer rating example in search results\" \/><\/p>\n<aside class=\"note\">\n      <b>Note<\/b>: The actual appearance in search results might be different. You can<br \/>\n      preview most features with the<br \/>\n      <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7445569\" class=\"external-link\">Rich Results Test<\/a>.<br \/>\n    <\/aside>\n<h2 id=\"example\" tabindex=\"-1\">Example<\/h2>\n<p>Here&#8217;s an example for <code>EmployerAggregateRating<\/code> using JSON-LD code.<\/p>\n<form method=\"post\" target=\"_blank\" action=\"https:\/\/search.google.com\/test\/rich-results?utm_campaign=devsite&#038;utm_medium=jsonld&#038;utm_source=employer-aggregate-rating\"><input type=\"submit\" value=\"Try it out in the Rich Results Test\" \/><textarea name=\"code_snippet\" style=\"display:none\">&lt;html&gt;<br \/>\n  &lt;head&gt;<br \/>\n    &lt;title&gt;World&#8217;s Best Coffee Shop&lt;\/title&gt;<br \/>\n    &lt;script type=&#8221;application\/ld+json&#8221;&gt;<br \/>\n    {<br \/>\n      &#8220;@context&#8221; : &#8220;https:\/\/schema.org\/&#8221;,<br \/>\n      &#8220;@type&#8221;: &#8220;EmployerAggregateRating&#8221;,<br \/>\n      &#8220;itemReviewed&#8221;: {<br \/>\n        &#8220;@type&#8221;: &#8220;Organization&#8221;,<br \/>\n        &#8220;name&#8221; : &#8220;World&#8217;s Best Coffee Shop&#8221;,<br \/>\n        &#8220;sameAs&#8221; : &#8220;https:\/\/example.com&#8221;<br \/>\n      },<br \/>\n      &#8220;ratingValue&#8221;: 91,<br \/>\n      &#8220;bestRating&#8221;: 100,<br \/>\n      &#8220;worstRating&#8221;: 1,<br \/>\n      &#8220;ratingCount&#8221; : &#8220;10561&#8221;<br \/>\n    }<br \/>\n    &lt;\/script&gt;<br \/>\n  &lt;\/head&gt;<br \/>\n  &lt;body&gt;<br \/>\n  &lt;\/body&gt;<br \/>\n&lt;\/html&gt;<\/textarea><\/form>\n<p><\/p>\n<div><\/div>\n<h2 id=\"add-structured-data\" tabindex=\"-1\">\n    How to add structured data<br \/>\n  <\/h2>\n<p>\n    Structured data is a standardized format for providing information about a page and classifying the page<br \/>\n    content. If you&#8217;re new to structured data, you can learn more about<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">how structured data works<\/a>.\n    <\/p>\n<p>\n    Here&#8217;s an overview of how to build, test, and release structured data.<\/p>\n<ol>\n<li>Add the <a href=\"#structured-data-type-definitions\">required properties<\/a>. Based on the<br \/>\n      format you&#8217;re using, learn where to <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/#format-placement\">insert structured data on the page<\/a>.<\/p>\n<aside class=\"note\">\n      <b>Using a CMS?<\/b> It may be easier to use a plugin that&#8217;s integrated into your CMS.<br \/>\n      <br \/>\n      <b>Using JavaScript?<\/b> Learn how to<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/generate-structured-data-with-javascript\/\">generate structured data with JavaScript<\/a>.<\/aside>\n<\/li>\n<li>Follow the <a href=\"#guidelines\">guidelines<\/a>.<\/li>\n<li>Validate your code using the<br \/>\n      <a href=\"https:\/\/search.google.com\/test\/rich-results\" class=\"external-link\">Rich Results Test<\/a><br \/>\n      and fix any critical errors. Consider also fixing any non-critical issues that may be flagged<br \/>\n      in the tool, as they can help improve the quality of your structured data (however, this isn&#8217;t necessary to be eligible for rich results). <\/li>\n<li>Deploy a few pages that include your structured data and use the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289\" class=\"external-link\">URL Inspection tool<\/a> to test how Google sees the page. Be sure that your page is<br \/>\n      accessible to Google and not blocked by a robots.txt file, the <code>noindex<\/code> tag, or<br \/>\n      login requirements. If the page looks okay, you can<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/recrawl-request\/\" class=\"external-link\">ask Google to recrawl your URLs<\/a>.<\/p>\n<aside class=\"note\"><b>Note<\/b>: Allow time for re-crawling and re-indexing. Remember that it<br \/>\n      may take several days after publishing a page for Google to find and crawl it.<\/aside>\n<\/li>\n<li>To keep Google informed of future changes, we recommend that you<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/build-submit-sitemap\/\" class=\"external-link\">submit a sitemap<\/a>. You can automate this with the<br \/>\n      <a href=\"https:\/\/developers.google.com\/webmaster-tools\/v1\/sitemaps\" class=\"external-link\">Search Console Sitemap API<\/a>.<\/li>\n<\/ol>\n<h2 id=\"guidelines\" tabindex=\"-1\">Guidelines<\/h2>\n<p>You must follow these guidelines to be eligible to appear in the Google job search experience.<\/p>\n<aside class=\"warning\"><b>Warning:<\/b> If your site violates one or more of these guidelines, then Google may take <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2604824\" class=\"external-link\">manual action<\/a> against it. Once you have remedied the problem, you can submit your site for <a href=\"https:\/\/support.google.com\/webmasters\/answer\/35843\" class=\"external-link\">reconsideration<\/a>.<\/aside>\n<ul>\n<li><a href=\"#technical-guidelines\">Technical guidelines<\/a><\/li>\n<li><a href=\"#content-guidelines\">Content guidelines<\/a><\/li>\n<li><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/enriched-search-results\/\">Enriched search quality guidelines<\/a><\/li>\n<li><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/search-essentials-overview\/\">Search Essentials<\/a><\/li>\n<li><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-guidelines\/\">General structured data guidelines<\/a><\/li>\n<\/ul>\n<h3 id=\"technical-guidelines\" tabindex=\"-1\">Technical guidelines<\/h3>\n<ul>\n<li>Make sure that the ratings are available to users from the page where you add <code>EmployerAggregateRating<\/code> structured data. It must be immediately obvious to users that the page has rating content.<\/li>\n<li>Provide rating information about a specific hiring organization, not about a category or a list of items. For example, &#8220;top 10 best places to work&#8221; and &#8220;tech companies&#8221; aren&#8217;t specific hiring organizations. <\/li>\n<li>By default, Google assumes that your site uses a 5-point scale, where 5 is the best possible rating and 1 is the worst, but you can use any other scale. If you use a different scale, you can specify the best and worst ratings, and Google scales that to the 5-star system.<\/li>\n<\/ul>\n<h3 id=\"content-guidelines\" tabindex=\"-1\">Content guidelines<\/h3>\n<ul>\n<li>Users must be able to post their own ratings on your site and your site must host those user ratings.<\/li>\n<li>The number of ratings must reflect actual ratings that users provide.<\/li>\n<li>The aggregate score must be accurately derived from the provided ratings.<\/li>\n<\/ul>\n<h2 id=\"structured-data-type-definitions\" tabindex=\"-1\">Structured data type definitions<\/h2>\n<p>This section describes the structured data types related to employer aggregate ratings. You must<br \/>\n  include the required properties for your content to be eligible for display in enhanced search results.<\/p>\n<h3 id=\"employer-aggregate-rating-definition\" tabindex=\"-1\"><code>EmployerAggregateRating<\/code><\/h3>\n<p>The full definition of <code>EmployerAggregateRating<\/code> is avalailable at<br \/>\n      <a href=\"https:\/\/schema.org\/EmployerAggregateRating\" class=\"external-link\">schema.org\/EmployerAggregateRating<\/a>.<\/p>\n<p>The Google-supported properties are the following:<\/p>\n<table class=\"responsive fixed\">\n<colgroup>\n<col width=\"20%\"><\/colgroup>\n<thead>\n<tr>\n<th colspan=\"2\">Required properties<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><code>itemReviewed<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Organization\" class=\"external-link\">Organization<\/a><\/code><\/p>\n<p>The organization that is being rated. The <code>itemReviewed<\/code> property must point to a <a href=\"https:\/\/schema.org\/Organization\" class=\"external-link\">schema.org\/Organization<\/a> that represents the company being rated.<br \/>\n          For example:<\/p>\n<div><\/div>\n<\/td>\n<\/tr>\n<tr>\n<td><code>ratingCount<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Number\" class=\"external-link\">Number<\/a><\/code><\/p>\n<p>The total number of ratings of the organization on your site. At least one of <code>ratingCount<\/code> \u0438\u043b\u0438 <code>reviewCount<\/code> is required.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><code>ratingValue<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Number\" class=\"external-link\">Number<\/a><\/code> \u0438\u043b\u0438<br \/>\n             <code><a href=\"https:\/\/schema.org\/Text\" class=\"external-link\">Text<\/a><\/code><\/p>\n<p>A numerical quality rating for the item, either a number, fraction, or percentage (for example, &#8220;4&#8221;, &#8220;60%&#8221;, or &#8220;6 \/ 10&#8221;).<br \/>\n            Google understands the scale for fractions and percentages, since the scale is<br \/>\n            implied in the fraction itself or the percentage. The default scale for numbers is a<br \/>\n            5-point scale, where 1 is the lowest value and 5 is the highest value.  If another scale is<br \/>\n            intended, use <code>bestRating<\/code><br \/>\n            and <code>worstRating<\/code>.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n        <code>reviewCount<\/code>\n      <\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Number\" class=\"external-link\">Number<\/a><\/code><\/p>\n<p>Specifies the number of people who provided a review with or without an accompanying<br \/>\n          rating. At least one of <code>ratingCount<\/code> \u0438\u043b\u0438 <code>reviewCount<\/code> is required.\n        <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"responsive fixed\">\n<colgroup>\n<col width=\"20%\"><\/colgroup>\n<thead>\n<tr>\n<th colspan=\"2\">Recommended properties<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><code>bestRating<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Number\" class=\"external-link\">Number<\/a><\/code><\/p>\n<p>The highest value allowed in this rating system. If <code>bestRating<\/code><br \/>\n          is omitted, 5 is assumed.\n        <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><code>worstRating<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Number\" class=\"external-link\">Number<\/a><\/code><\/p>\n<p>The lowest value allowed in this rating system. If <code>worstRating<\/code><br \/>\n          is omitted, 1 is assumed. <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"troubleshooting\" tabindex=\"-1\">Troubleshooting<\/h2>\n<p>\n    If you&#8217;re having trouble implementing or debugging structured data, here are some resources that<br \/>\n    may help you.\n  <\/p>\n<ul>\n<li>If you&#8217;re using a content management system (CMS) or someone else is taking care of your site,<br \/>\n      ask them to help you. Make sure to forward any Search Console message that details the issue to them.<\/li>\n<li>Google does not guarantee that features that consume structured data will show up in search results.<br \/>\n      For a list of common reasons why Google may not show your content in a rich result, see the<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-guidelines\/\">General Structured Data Guidelines<\/a>.<\/li>\n<li>You might have an error in your structured data. Check the<br \/>\n      <a href=\"https:\/\/support.google.com\/webmasters\/answer\/13300873\" class=\"external-link\">list of structured data errors<\/a><br \/>\n      and the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9166415\" class=\"external-link\">Unparsable structured data report<\/a>.<\/li>\n<li>If you received a structured data manual action against your page, the structured data on<br \/>\n      the page will be ignored (although the page can still appear in Google Search results). To fix<br \/>\n      <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175#zippy=%2Cstructured-data-issue\" class=\"external-link\">structured data issues<\/a>, use the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175\" class=\"external-link\">Manual Actions report<\/a>.\n    <\/li>\n<li>Review the <a href=\"#guidelines\">guidelines<\/a> again to identify if your content isn&#8217;t compliant<br \/>\n      with the guidelines. The problem can be caused by either spammy content or spammy markup usage.<br \/>\n        However, the issue may not be a syntax issue, and so the Rich Results Test won&#8217;t be able to<br \/>\n        identify these issues.\n    <\/li>\n<li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/13300208\" class=\"external-link\">Troubleshoot missing rich results \/ drop in total rich results<\/a>.<\/li>\n<li>Allow time for re-crawling and re-indexing. Remember that it may take several days after<br \/>\n      publishing a page for Google to find and crawl it. For general questions about crawling and indexing, check the<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/google-search-crawling-and-indexing-faq\/\" class=\"external-link\">Google Search crawling and indexing FAQ<\/a>.\n    <\/li>\n<li>Post a question in the <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Google Search Central forum<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Use employer rating structured data to be eligible for the employer rating feature in Google&#8217;s job search experience and learn how to fix structured data errors.<\/p>\n","protected":false},"menu_order":89,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[679],"ar_kb_etiket":[],"class_list":["post-25510","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-feature-guides"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27543"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25510"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25510"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}