{"id":25526,"date":"2026-09-05T02:44:51","date_gmt":"2026-09-04T23:44:51","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/product-variant-structured-data-productgroup-product\/"},"modified":"2026-09-05T02:44:51","modified_gmt":"2026-09-04T23:44:51","slug":"product-variant-structured-data-productgroup-product","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/product-variant-structured-data-productgroup-product\/","title":{"rendered":"Product variant structured data (ProductGroup, Product)"},"content":{"rendered":"

\"product<\/p>\n

\n Many types of products such as apparel, shoes, furniture, electronic devices, and luggage are sold
\n in different variations (for example various sizes, colors, materials, or patterns). To help Google
\n better understand which products are variations of the same parent product, use the ProductGroup<\/code> class with
\n associated properties variesBy<\/code>, hasVariant<\/code>, and productGroupID<\/code>
\n to group such variants together, in addition to Product<\/code> structured data<\/a>.
\n Adding this markup also makes your products eligible for display with variant information in
\n merchant listing experiences.\n<\/p>\n

\n ProductGroup<\/code> also lets you specify common product-properties for all variants, such as
\n brand and review information, as well as the variant-determining properties, which
\n can reduce the duplication of information.\n<\/p>\n

\n How to add structured data
\n <\/h2>\n

\n Structured data is a standardized format for providing information about a page and classifying the page
\n content. If you’re new to structured data, you can learn more about
\n how structured data works<\/a>.\n <\/p>\n

\n Here’s an overview of how to build, test, and release structured data.<\/p>\n

    \n
  1. Add the required properties<\/a>. Based on the
    \n format you’re using, learn where to     insert structured data on the page<\/a>.<\/p>\n