{"id":25595,"date":"2026-09-05T02:46:07","date_gmt":"2026-09-04T23:46:07","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/google-searchs-guidance-on-using-third-party-seo-tools-services-and-advice\/"},"modified":"2026-09-05T02:46:07","modified_gmt":"2026-09-04T23:46:07","slug":"google-searchs-guidance-on-using-third-party-seo-tools-services-and-advice","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/google-searchs-guidance-on-using-third-party-seo-tools-services-and-advice\/","title":{"rendered":"Google Search&#8217;s guidance on using third-party SEO tools, services, and advice"},"content":{"rendered":"<p>If you&#8217;re thinking about improving the SEO for your website, you might also be considering<br \/>\n  advice from third parties and using third-party SEO services and tools. This guide provides our<br \/>\n  recommendations for evaluating external SEO resources and tools to make sure they align with<br \/>\n  official Google Search guidance.<\/p>\n<aside class=\"note\">\n  If you&#8217;re considering hiring a company to perform SEO services, check out our guide<br \/>\n  that includes more tips on <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/do-you-need-an-seo\/\">how to choose and evaluate their work<\/a>.<br \/>\n<\/aside>\n<h2 id=\"evaluate-and-verify-external-seo-advice-against-official-google-guidelines\" tabindex=\"-1\">Evaluate and verify external SEO advice against official Google guidelines<\/h2>\n<p>There&#8217;s plenty of third-party SEO advice on the internet related to SEO, search listings, and AI<br \/>\n  experiences (sometimes called AEO for &#8220;answer engine optimization&#8221; or GEO for &#8220;generative engine<br \/>\n  optimization&#8221;). While some advice is helpful, others may misinterpret or make claims about what<br \/>\n  &#8220;Google says&#8221; or how Google ranking systems work. In general, good advice either qualifies their<br \/>\n  claims as opinion based on data or experience, or backs up their claims by citing official Google<br \/>\n  Search guidance.<\/p>\n<p>We recommend carefully evaluating any advice you might be considering implementing against our<br \/>\n  <a href=\"https:\/\/developers.google.com\/search\/docs\">official SEO guidance<\/a>, including our<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/optimizing-your-website-for-generative-ai-features-on-google-search\/\">guidance on optimizing for generative AI<\/a>,<br \/>\n  and making your own informed decisions.<\/p>\n<h2 id=\"think-critically-about-using-third-party-seo-tools-and-services\" tabindex=\"-1\">Think critically about using third-party SEO tools and services<\/h2>\n<p>If you&#8217;re planning to do SEO yourself, you may be considering third-party SEO services and<br \/>\n  tools, such as:<\/p>\n<ul>\n<li>Assisting in sitemap generation<\/li>\n<li>Establishing indexing directives<\/li>\n<li>Offering to generate &#8220;SEO-optimized&#8221; content for you<\/li>\n<li>Providing advice they claim will improve the ranking of your existing content<\/li>\n<li>Promising improvements for AI experiences and search formats (also known as &#8220;AEO&#8221; or &#8220;GEO&#8221; tools)<\/li>\n<\/ul>\n<p>Some of these services may be helpful in your work, while others may make claims or imply that<br \/>\n  what they do is somehow &#8220;acceptable&#8221; or &#8220;approved&#8221; by Google Search. Google doesn&#8217;t evaluate third-party<br \/>\n  services, so be wary of such claims and those making them. Keep in mind that using a service or tool<br \/>\n  doesn&#8217;t guarantee ranking success.<\/p>\n<p>Some third-party services provide data that some users of those tools misinterpret as somehow being<br \/>\n  from Google. Third-party tools don&#8217;t have access to our internal ranking data. They can&#8217;t guarantee<br \/>\n  performance. Any predictions are their own and like predictions generally, may not happen.<\/p>\n<aside class=\"tip\">\n  Whether you use a third-party tool or not, we strongly encourage using<br \/>\n  our first-party tool, <a href=\"https:\/\/search.google.com\/search-console\/about\" class=\"external-link\">Google Search Console<\/a>,<br \/>\n  which provides you with key information and data directly from Google Search itself.<br \/>\n<\/aside>\n","protected":false},"excerpt":{"rendered":"<p>Learn Google Search&#8217;s official guidance on third-party SEO tools, services, and advice. Discover tips to evaluate external recommendations and avoid pitfalls.<\/p>\n","protected":false},"menu_order":13,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[695],"ar_kb_etiket":[],"class_list":["post-25595","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-seo-fundamentals-documentation"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27597"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25595"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25595"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}